The Purpose Group

What The Purpose Group does

Remedy Edge is a healthcare communications agency operating as part of Omnicom Health UK and Europe, serving pharmaceutical, biotech, and broader healthcare brands through strategic, creative, and digital communications services. The agency's service model is structured around three pillars: Activate Potential (insight and intelligence, behavioral science, launch planning, evidence mapping), Amplify with Creativity (brand strategy, campaign development, content and craft, information design), and Accelerate Outcomes (experience, digital and technology, measurement and performance optimization). Its US operation adds a parallel framework emphasizing Relentless, Respectful, and Remarkable work, with capability pillars covering patient and HCP experience, human insights, and real-world perspectives.

The business is a B2B professional services firm that generates revenue through project-based engagements and ongoing client relationships with healthcare brands, sold via direct enterprise sales rather than self-service or channel partners. Geographic operations span the United Kingdom (London, with offices at The Bailey, 16 Old Bailey), the United States (New York), Germany, and Spain, and the firm positions itself as a 'global health hub.' Marketing and lead generation rely primarily on a direct website, LinkedIn presence (separate UK and US company pages), and direct contact via email. No publicly disclosed pricing exists; engagements are quoted on a custom basis tied to project scope.

The leadership team is concentrated in experienced healthcare communications executives, with Hazel Soanes serving as CEO of Omnicom Health UK and Europe, Jennie Fischette leading the US business, and additional senior leaders in innovation/strategy, creative, and account management. The agency does not appear to sell a software product; all capabilities are delivered as services. No funding rounds, revenue figures, headcount trends, or named customer logos were disclosed in the source material, and the firm carries no disclosed AI/ML capability, patents, awards, or regulatory actions. The operating status is active as of 2025–2026, with a refreshed website and ongoing talent acquisition via LinkedIn.

Name

The Purpose Group

Legal name

Remedy Edge

Website

https://ohgpurposegroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Remedy Edge is a B2B healthcare communications agency, part of Omnicom Health UK and Europe, that provides brand strategy, creative campaigns, evidence mapping, and digital experience services to pharmaceutical and healthcare clients across the UK, US, Germany, and Spain.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Healthcare Communications Services: B2B professional services revenue from healthcare and pharmaceutical companies requiring brand strategy, campaign development, content creation, and digital experience services. Revenue generated through project-based engagements and ongoing client relationships with healthcare brands.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Remedy Edge is a healthcare communications agency that delivers strategic communications, brand strategy, campaign development, content creation, and digital experience services to pharmaceutical, biotech, and healthcare brand clients. Its offering is organized around three pillars — Activate Potential (insight, behavioral science, launch planning, evidence mapping), Amplify with Creativity (brand strategy, campaign development, content and craft, information design), and Accelerate Outcomes (experience, digital and technology, measurement and performance optimization). Services are delivered as bespoke professional engagements rather than packaged software products.

Product overview

Remedy Edge is a healthcare communications agency that provides strategic communications services organized around three core pillars: Activate Potential (Insight & Intelligence, Behavioural Science, Launch Planning, Evidence Mapping), Amplify with Creativity (Brand Strategy, Campaign Development, Content & Craft, Information Design), and Accelerate Outcomes (Experience, Digital & Technology, Measurement & Performance Optimization). The company does not offer distinct software products or platforms; rather, it delivers professional services including case studies in disease literacy, empathy building, and health condition awareness through creative campaigns. The company operates offices in the US and UK.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Communications Services End-to-end strategic healthcare communications offering for pharmaceutical, biotech, and healthcare brand clients, covering brand strategy, campaign development, content creation, launch planning, disease literacy, patient engagement, and digital experience delivery through bespoke project engagements.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Omnicom HealthcoreStrategic or Co-development PartnerRemedy Edge operates as part of Omnicom Health UK and Europe, which is part of the global Omnicom advertising and communications network. This provides strategic alignment, shared resources, and access to broader healthcare communications capabilities across the Omnicom network.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Real Chemistry (formerly W2O Group): Real Chemistry is a large independent healthcare communications and data science agency serving pharma, biotech, and consumer health clients globally. It is a direct competitor to Remedy Edge in healthcare creative, brand strategy, and integrated communications, with a comparable enterprise pharma client base and overlapping service offerings.
• Biolumina: Biolumina is a healthcare creative agency specializing in brand storytelling, launch campaigns, and patient/HCP engagement for pharmaceutical clients. It is a direct peer in healthcare creative communications with similar focus on specialty pharma and rare disease campaigns.
• Intouch Group: Intouch Group is a global healthcare marketing and communications agency offering digital, creative, and strategic services to pharma clients. It is a directly comparable peer operating at the intersection of healthcare creative, digital, and technology-enabled communications.
• Fingerpaint Marketing: Fingerpaint is an independent healthcare marketing agency offering brand strategy, creative, analytics, and media services to pharma and biotech clients. It is a direct peer in healthcare-focused creative and integrated marketing, with a comparable service model and similar enterprise customer profile.
• Health Unlimited: Health Unlimited is a healthcare communications agency focused on PR, patient advocacy, and brand communications for pharmaceutical and consumer health clients. It is a direct peer in healthcare-focused communications with comparable enterprise pharma and biotech client targeting.
• Evoke Group (formerly Huntsworth Health): Evoke Group is a global healthcare communications agency offering brand strategy, creative, medical communications, and patient engagement services to pharma clients. It is a directly comparable peer in scale and service mix, operating globally with similar enterprise pharma positioning and creative-led differentiation.
• CDM (Creative Directors in Health): CDM is a healthcare creative agency offering brand strategy, advertising, and digital communications to pharmaceutical clients globally. It is a direct peer in healthcare-focused creative communications with comparable enterprise pharma client targeting and a similar service mix.

Broad incumbents

• Ogilvy Health: Ogilvy Health is the healthcare division of WPP's Ogilvy network, providing brand strategy, creative, and integrated communications to global pharma clients. It is a broad incumbent peer offering overlapping services as part of a much larger global network, with significantly greater scale and resources than Remedy Edge.
• Syneos Health Communications: Syneos Health Communications is the communications arm of Syneos Health, offering advertising, branding, and medical communications to pharma and biotech clients. It is a broad incumbent peer that, like Remedy Edge, serves enterprise pharmaceutical clients with integrated creative and strategic communications.
• Publicis Health: Publicis Health is the healthcare-focused network within Publicis Groupe, offering creative, media, and communications services to pharmaceutical clients globally. It competes with Remedy Edge on enterprise pharma accounts but operates as part of a much larger holding-company portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/ohg-purpose-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Purpose Group