OAK HARBOR MOTORS, INC.

What OAK HARBOR MOTORS, INC. does

Oak Harbor Motors, Inc. is a privately-held, family-owned franchised automobile dealership headquartered at 75 SE Pioneer Way, Oak Harbor, Washington. The company operates as an authorized Stellantis franchisee selling new Chrysler, Dodge, Jeep, RAM, and Wagoneer vehicles to consumers and commercial buyers in the Oak Harbor / Whidbey Island and Mt. Vernon trade area of the Pacific Northwest. Founded in 1979, the business has been under the ownership of the Horrobin Family for multiple generations and is run by General Manager Jeff and Service Manager Ray, alongside an approximately 12-person staff.

The core commercial offering spans five revenue streams: (1) new vehicle sales of CDJR model lineup including the Chrysler Pacifica, Dodge Charger / Challenger / Durango / Hornet, Jeep Wrangler / Grand Cherokee / Cherokee / Compass / Gladiator / Wagoneer / Grand Wagoneer, and RAM 1500-5500 trucks and ProMaster vans, (2) certified pre-owned and used vehicle sales across multiple brands, (3) parts and service operations staffed by factory-trained technicians using OEM Mopar parts, (4) finance and insurance products arranged through third-party lenders (Stellantis Financial Services, US Bank, Ally, Chase, Santander, USAA), and (5) trade-in valuation and custom factory ordering. Pricing is publicly disclosed on the website at MSRP with available manufacturer incentives (e.g., $1,000-$3,500 bonus cash) and dealer discounts (up to ~12% off MSRP on select RAM Laramie trims), with finance rates ranging from 0% to ~13.5% APR depending on credit tier.

The go-to-market model is a traditional showroom-and-field-sales motion supplemented by a digital e-commerce layer (ohmotors.com) for inventory browsing, quote requests, pre-approval, and service scheduling. Distribution is single-site retail at the Oak Harbor location with extended marketing reach to Seattle, Burlington, and Bellingham via dedicated directions pages. Operating technology is standard franchise-dealer CRM and inventory management with OEM-provided connected-vehicle integrations (Uconnect 5, Jeep Connect, RAM Connect, Chrysler Connect) and Apple CarPlay / Android Auto infotainment support. No proprietary technology platform, AI capability, mobile app, API, or public-cloud product is offered. The company has no parent organization, no subsidiaries, no funding history, and no disclosed financial metrics.

Name

OAK HARBOR MOTORS, INC.

Legal name

Oak Harbor Motors Inc.

Website

https://ohmotors.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oak Harbor Motors, Inc. is a family-owned franchised Chrysler, Dodge, Jeep, and RAM dealership in Oak Harbor, Washington, selling new and pre-owned vehicles, parts, service, and financing to consumers and commercial buyers across Whidbey Island and the surrounding Pacific Northwest trade area.

Ownership category

akta.pro rank

Product category

Franchised Auto Dealership

NAICS

Used Car Dealers (441120)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

Keywords

• Franchised auto dealership
• New vehicle sales
• Used vehicle sales
• Automotive service repair
• Vehicle financing

Headquarters

HQ city

Oak Harbor

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. New Vehicle Sales: Sales of new Chrysler, Dodge, Jeep, and RAM vehicles directly to consumers. Revenue generated through vehicle markups over manufacturer invoice pricing, with occasional dealer discounts and manufacturer incentives.
2. Used Vehicle Sales: Sales of certified pre-owned vehicles from multiple manufacturers along with used inventory. Revenue generated through vehicle acquisition and resale with margin.
3. Service & Maintenance: Automotive service department providing repairs, maintenance, and warranty work using manufacturer parts. Revenue generated through labor charges and parts markup.
4. Parts Sales: Sale of OEM parts and accessories including Mopar parts. Revenue from both retail customers and service department parts usage.
5. Finance & Insurance Products: Finance department assists with vehicle financing through third-party lenders, and offers vehicle protection products. Dealership earns commissions on financing arranged and F&I product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Oak Harbor Motors, Inc. is an authorized Chrysler, Dodge, Jeep, and RAM franchised dealership that sells new vehicles across all four Stellantis brands, certified pre-owned and used vehicles from multiple manufacturers, OEM parts and accessories, and factory-trained automotive service and repair. The dealership also arranges vehicle financing through multiple third-party lenders and offers trade-in appraisal and custom factory ordering services.

Product overview

Oak Harbor Motors Inc. is a Chrysler Dodge Jeep RAM dealership offering a unified sales and service platform for Stellantis brand vehicles. The core offerings center on new vehicle sales across Chrysler, Dodge, Jeep, RAM, and Wagoneer brands, complemented by certified pre-owned vehicles. The product portfolio includes the Chrysler Pacifica minivan, Dodge muscle cars (Charger, Challenger), Jeep's off-road lineup (Wrangler, Grand Cherokee), and RAM trucks (1500-5500). Supporting services include vehicle financing, trade-in valuation, parts and service center, and custom factory orders. Technology offerings include UConnect infotainment with Apple CarPlay/Android Auto integration and connected vehicle services through Jeep Connect, RAM Connect, and Chrysler Connect platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• New Chrysler Vehicles Sales of new Chrysler vehicles including the Pacifica minivan, Pacifica Hybrid plug-in hybrid, and Voyager minivan. Vehicles offer seating for 7, Uconnect 5 infotainment, and available AWD. Sold to individual consumers and families in the Oak Harbor and Whidbey Island area.
• New Dodge Vehicles Sales of new Dodge vehicles including Charger, Challenger, Durango, and Hornet. Performance-oriented vehicles featuring HEMI V8 engines and modern technology, sold to individual consumers.
• New Jeep Vehicles Sales of new Jeep vehicles including Wrangler (including 4xe hybrid), Wrangler Unlimited, Grand Cherokee, Grand Cherokee 4xe, Grand Cherokee L, Cherokee, Compass, Renegade, Gladiator, Wagoneer, and Grand Wagoneer. Vehicles emphasize off-road capability with hybrid powertrain options.
• New RAM Vehicles Sales of new RAM trucks including 1500 (including RHO performance variant), 2500, 3500, 3500/4500/5500 Chassis Cab, and ProMaster vans. Features include HEMI V8 and EcoDiesel engines, advanced infotainment, and heavy-duty towing capability, sold to individual consumers and local commercial buyers.
• Pre-Owned Vehicles Sales of certified pre-owned Chrysler, Dodge, Jeep, and RAM vehicles along with used inventory from other manufacturers including Ford, Honda, GMC, and Hyundai. Each CPO vehicle passes a rigorous inspection and is sold to individual consumers with extended warranty options.
• Vehicle Financing Customized auto financing solutions arranged through multiple third-party lenders including Stellantis Financial Services, US Bank, Ally, Chase, and others. Offers traditional auto loans and leasing options matched to customer credit profiles for new and used vehicle purchases.
• Parts & Service Center Factory-trained technicians performing maintenance, repairs, and warranty work using genuine Mopar OEM parts. Services include scheduled maintenance, Mopar Auto Parts, Pennzoil Warranty support, and brand-specific service for Chrysler, Dodge, Jeep, and RAM vehicles.
• Trade-In Valuation Vehicle trade-in appraisal service providing market-based estimates that can be applied directly toward the purchase of a new or used vehicle from the dealership's inventory.
• Custom Factory Order Factory order program enabling customers to configure and build a vehicle to specification, including exterior color, trim, options, and packages, leveraging Mopar Accessories Brochures for accessories selection.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Asbury Automotive Group: Asbury Automotive Group is a Fortune 500 franchised dealer group with ~150+ locations including Stellantis brands (for context). Same franchise structure, multi-revenue stream model, and exposure to OEM incentive cycles—making it a structural analog for how Oak Harbor Motors' unit economics scale up if acquired or rolled into a larger group.
• AutoNation: AutoNation is the largest US automotive retailer with ~250+ franchised dealerships across 18 states (for context). It operates the same new-vehicle franchise model plus F&I, service, and parts; Oak Harbor Motors is a CDJR single-point analog at vastly smaller scale, making AutoNation the closest structural comparability reference for franchise-dealership economics.
• Penske Automotive Group: Penske Automotive Group operates ~300+ franchised dealerships including Stellantis brands with a luxury tilt (for context). Penske is relevant because it captures identical revenue architecture (sales, F&I, service, parts) but at consolidated scale, providing a benchmark for what a high-performing franchise retailer looks like at maturity.
• Lithia Motors: Lithia Motors operates ~300+ franchised dealerships across the US and UK, with heavy presence in the Pacific Northwest (for context). It runs the same manufacturer-franchised model including Stellantis brands and adds a Driveway digital channel—directly comparable in business model to Oak Harbor's traditional dealership operations, but at multi-state scale.
• Group 1 Automotive: Group 1 Automotive operates ~200+ franchised dealerships in the US and UK, including Stellantis franchises (for context). It captures identical revenue streams (new/used vehicle sales, F&I, service, parts) as Oak Harbor Motors, providing a public-market comparable for franchise-dealership unit economics and floorplan dynamics.
• Sonic Automotive: Sonic Automotive operates ~140+ franchised dealerships plus the EchoPark used-vehicle retail brand (for context). Its EchoPark business mirrors Oak Harbor's certified pre-owned used vehicle sales stream in a multi-brand context, providing a relevant large-group analog for the CPO margin model.

Emerging players

• Carvana: Carvana pioneered an online-only used-car retail model with nationwide home delivery (for context). While not a direct franchise competitor, it competes for the same used-vehicle buyer that Oak Harbor targets via its pre-owned inventory, and represents the digital disruptor that franchise dealers must defend against.

Direct peers

• CarMax: CarMax is the largest US used-vehicle retailer, with ~240+ stores selling certified used vehicles from many brands including Chrysler, Dodge, Jeep, and RAM (for context). It directly overlaps with Oak Harbor's used-vehicle revenue stream, providing a competitive benchmark for used-vehicle sourcing, reconditioning, and retail gross profit per unit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oak-harbor-motors-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OAK HARBOR MOTORS, INC.