OISANS TOURISME

What OISANS TOURISME does

Oisans Tourisme is a publicly funded Destination Management Organization (Office de Tourisme) headquartered in Le Bourg-d'Oisans, France, that operates the oisans.com portal to promote the Oisans territory in the French Alps. The territory spans approximately 1,039.5 km² across the Isère, Hautes-Alpes, and Savoie departments, encompassing 22 villages and stations, three international ski domains (Espace Alpe d'Huez, Les 2 Alpes, and La Grave) with 500 km of pistes, 950 km of marked hiking trails, 57 peaks above 3,000 meters, and shared boundary with the Parc national des Écrins.

The organization's core product is the oisans.com digital platform, built on the IRIS Interactive content management system with French, English, and Dutch language support, an integrated online reservation system (reservation.oisans.com), a real-time webcam network, a mobile application, and supporting modules for outdoor activities, accommodations, and events. The platform acts as a unified gateway that aggregates content from three major ski resorts and 22 villages, supplemented by a physical network of six tourist offices and event-driven marketing around anchor events such as the Tour de France, Tomorrowland Winter, Festival Messiaen, and the International Comedy Film Festival of Alpe d'Huez.

As a non-commercial public entity, Oisans Tourisme does not sell directly to end tourists; instead it earns no direct revenue and is funded by regional public authorities and institutional partners including ADN Tourisme, Atout France (Destination Excellence label), and the European Union through the POIA / Interreg Alpine Space program. It employs 14 staff and operates alongside — rather than competes with — the individual ski resorts and local accommodation providers that benefit from its destination-marketing activity.

Name

OISANS TOURISME

Legal name

Oisans Tourisme

Website

https://oisans.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Oisans Tourisme is a publicly funded French Destination Management Organization operating the oisans.com portal and six tourist offices to promote the Oisans Alpine territory — 22 villages, three ski domains, and 950 km of hiking trails — to international outdoor and ski tourists.

Ownership category

akta.pro rank

Product category

Tourism Destination Management

NAICS

Tour Operators (561520), Tour Operators (56152), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Outdoor Adventure Tour Operators (Hiking, Rafting, Climbing, Safari) (THAAAAAE)

akta.pro secondary industries

Destination/Activity Booking Marketplaces (Tours & Tickets Aggregators) (THAKAAAH), Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Multi-Activity Adventure Tour Operators (Mixed itineraries) (THAAADAJ)

Keywords

• Destination marketing services
• Tourism promotion services
• Mountain destination management
• Alpine tourism information
• Ski resort marketing

Headquarters

HQ city

Le Bourg-d'Oisans

HQ country

France

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Tourism promotion and destination marketing: Public tourism organization that promotes the Oisans region to visitors, functioning as a Destination Management Organization (DMO) funded by regional public authorities to drive tourism revenue to local businesses including accommodations, restaurants, activity providers, and ski resorts.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Oisans Tourisme operates the official tourism portal oisans.com for the Oisans region in the French Alps, functioning as a Destination Management Organization (DMO). The organization promotes the territory across 1,039.5 km² covering three international ski domains (Espace Alpe d'Huez, Les 2 Alpes, La Grave), 22 villages/stations, and 950+ km of hiking trails, through digital content, real-time webcam monitoring, integrated online reservations, and a network of six physical tourist offices.

Product overview

OISANS TOURISME operates oisans.com, a unified tourism destination portal for the Oisans region in the French Alps. The platform provides an integrated suite of services including the main tourism information portal, webcams for real-time weather monitoring, an online reservation system, and dedicated sub-platforms for outdoor activities (skiing, hiking, cycling, paragliding), accommodation bookings, event calendars, and curated discovery routes. The ecosystem covers three international ski domains (Espace Alpe d'Huez, Les 2 Alpes, La Grave) with 500 km of pistes, 950 km of marked hiking trails, and numerous cultural heritage attractions. The platform functions as a comprehensive digital gateway for visitors seeking information and bookings for mountain tourism experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Oisans.com Tourism Portal

Quantifiable outcome

• Average 300+ sunny days annually at Alpe d'Huez (Météo France)
• +5 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• ADN TourismecoreStrategic or Co-development PartnerNational network of French tourism organizations promoting collaborative destination marketing and standards across French tourism platforms. ADN Tourisme logo appears on official website footer.
• Atout FrancecoreStrategic or Co-development PartnerFrance's official tourism development agency. Oisans holds the 'Destination Excellence' label awarded by Atout France recognizing quality tourism destinations.
• Parc national des ÉcrinscoreStrategic or Co-development PartnerÉcrins National Park authority co-manages visitor access to protected areas within the Oisans territory, providing conservation education and regulated access programs.
• Les 2 Alpes resortcoreStrategic or Co-development PartnerMajor ski resort within Oisans territory offering glacier skiing and extensive summer/winter activities. Co-promoted through the oisans.com platform.
• Alpe d'Huez resortcoreStrategic or Co-development PartnerIconic ski resort famous for 21 Tour de France bends, hosting major cycling events including La Marmotte. Primary destination promoted by Oisans Tourisme.
• La Grave resortcoreStrategic or Co-development PartnerRenowned freeride skiing destination and historic alpine village at the foot of La Meije. Partner resort for mountaineering and off-piste activities.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Annecy Tourisme: DMO for the Annecy area in the French Alps, promoting a mountain-lake destination with year-round outdoor activities (hiking, cycling, water sports, winter sports nearby). Comparable regional DMO function serving an Alpine French territory but in a different geography adjacent to Oisans.

Direct peers

• Méribel Tourisme: Tourism office for Méribel in the 3 Vallées ski area, promoting a French ski destination through an official portal, booking engine, and physical offices. Comparable DMO function, premium positioning, and event-driven marketing.
• Courchevel Tourisme: Official tourism office for Courchevel, one of the largest linked ski domains in the world. Comparable as a premium French Alpine DMO promoting a ski territory via an integrated booking platform, content portal, and physical offices.
• Megève Tourisme: Tourism office for Megève, a premium French Alpine resort. Comparable as a French resort DMO with an official portal, booking integration, and a content-led destination marketing model targeting affluent international visitors.
• Tignes Tourisme: DMO for Tignes, an international high-altitude French ski resort with glacier skiing and summer activities. Comparable in promoting a French Alpine ski territory with multi-language digital presence and a network of tourist offices.
• Serre Chevalier Vallée Tourisme: DMO for the Serre Chevalier valley in the Southern French Alps (Hautes-Alpes), operating a unified tourism portal covering ski, outdoor, and cultural activities across multiple villages. Comparable as a French Alpine regional DMO spanning multiple stations.
• Chamonix-Mont-Blanc Tourisme: Official DMO for the Chamonix valley in the French Alps, promoting year-round outdoor activities (skiing, mountaineering, hiking), operating a multi-language tourism portal and physical tourist offices. Directly comparable DMO function, similar scale of ski territory, and overlap with Oisans on adventure and cycling/mountain activities.
• Les Arcs Bourg Saint Maurice Tourisme: Tourism office for Les Arcs ski resort and Bourg-Saint-Maurice in the French Alps, running an integrated booking and information portal. Comparable DMO function in promoting a linked ski domain and outdoor activities.
• Val d'Isère Tourisme: DMO running the official tourism portal and tourist offices for Val d'Isère, an international ski resort in the French Alps. Comparable as a French Alpine resort-promotion entity with focus on international visitor markets, ski domain promotion, and event-led marketing.

Others

• Parc national des Écrins: Public authority operating and conserving the Écrins National Park, which partly overlaps the Oisans territory and with which Oisans Tourisme has a core strategic partnership. Comparable as a public-sector body managing visitor access, interpretive content, and regulated activities in a protected alpine environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/OisansTourisme
• Facebookfacebook.com/OisansTourisme
• Instagraminstagram.com/oisanstourisme
• LinkedInlinkedin.com/company/oisans-tourisme

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OISANS TOURISME