O Joio e O Trigo
O Joio e O Trigo is a Brazilian non-profit investigative journalism outlet that publishes multimedia accountability reporting on food systems, agribusiness, ultra-processed foods, and public health, distributed under Creative Commons to readers, educators, and partner media.
- Company typePrivate
- Founded2016
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What O Joio e O Trigo does
O Joio e O Trigo is a Brazilian non-profit investigative journalism organization founded in 2016 and headquartered in São Paulo, with a 12-person staff producing accountability reporting on food systems, agribusiness, ultra-processed foods, pesticides, climate, and public health. The outlet operates a multi-format content ecosystem anchored by its flagship podcast "Prato Cheio" (7+ seasons distributed via Spotify, YouTube, and major audio platforms), the "Mesa Cheia" educational toolkit for schools and social movements, Google Webstories on food-related topics, and long-form special investigative series produced in partnership with organizations such as The Intercept Brasil and De Olho nos Ruralistas. All content is released under a Creative Commons CC BY-NC-ND 4.0 license, enabling free republication across Brazilian media and amplifying reach well beyond direct audience.
The organization monetizes through a diversified but small-scale non-profit revenue stack: the "Sementeira" reader membership program for recurring contributions, ad-hoc donations and PIX transfers, book royalties via a publishing partnership with Editora Elefante, and a merchandise/bookstore (loja.ojoioeotrigo.com.br). Its go-to-market is community-led and content-driven rather than sales-led: distribution flows through owned website traffic, the Prato Cheio podcast, a "Sexta Básica" weekly newsletter, and active social media accounts on Twitter/X, Facebook, Instagram, TikTok, and YouTube. Capacity-building programs ("Joio Formação") target journalists and students, offering micro-scholarships of R$10,000 and editorial training in partnership with public-health nonprofits such as ACT Promoção da Saúde. The customer base is structurally a long tail of individual readers and educators; there are no enterprise customers, no advertising-led model, and no disclosed revenue figures.
O Joio e O Trigo firmographics
Firmographics- Name
- O Joio e O Trigo
- Legal name
- O Joio e O Trigo
- Website
- https://ojoioeotrigo.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- O Joio e O Trigo is a Brazilian non-profit investigative journalism outlet that publishes multimedia accountability reporting on food systems, agribusiness, ultra-processed foods, and public health, distributed under Creative Commons to readers, educators, and partner media.
- Ownership category
- akta.pro rank
O Joio e O Trigo industry classification
Industry- Product category
- Investigative Journalism
- NAICS
- Periodical Publishers (513120), Book Publishers (513130)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Open Educational Resources (OER) & Open Access Academic Publishing (MPAJABAG)
Keywords
Where O Joio e O Trigo is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
O Joio e O Trigo business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Reader Membership (Sementeira): The Sementeira membership program provides recurring financial support from readers in exchange for exclusive content and community engagement, sustaining the nonprofit's independent journalism operations.
- Donations and Crowdfunding: The organization accepts direct donations and PIX contributions ([email protected]) from readers and supporters.
- Book Publishing (Editora Elefante): Books published through partnership with Editora Elefante covering food system critiques, corporate power, and agroecology topics.
Go-to-market motion1 record
Distribution channels6 records
Marketing channels7 records
O Joio e O Trigo product offering
Product offeringCore offering
O Joio e O Trigo is a non-profit investigative journalism outlet that publishes long-form reporting on food systems, agribusiness, ultra-processed foods, public health, and corporate power in Brazil. Its core offerings include text investigations, the Prato Cheio podcast, visual webstories, special investigative series, and downloadable educational materials, all released under Creative Commons CC BY-NC-ND 4.0 license for free republication. The organization sustains operations through reader memberships (Sementeira), donations, training programs (Joio Formação), and book publishing via Editora Elefante.
Product overview
O Joio e O Trigo is a non-profit investigative journalism outlet operating as a multi-platform content organization. The core offerings include the Prato Cheio podcast (investigative audio journalism on food systems), Mesa Cheia (educational debate facilitation materials), Webstories (visual mobile-first content), and Especiais (in-depth investigative series). Supporting programs include SEMENTEIRA (membership), Joio Formação (journalism training), Livros (published books via Editora Elefante), and the Roçado project. All content is published under Creative Commons license and focuses on investigating the relationships between food, health, and power structures.
Differentiator
Problem solved
Functional benefit
Brands
- Prato Cheio: The podcast of O Joio e O Trigo about food and food systems, covering topics such as ultra-processed foods, agribusiness, nutrition, and food security.
- Mesa Cheia
- Joio Formação
- Roçado
Products and services
- Prato Cheio Investigative audio podcast series covering food systems, ultra-processed foods, agribusiness, climate, and public health. Available on major audio platforms and YouTube for the general public.
- Mesa Cheia Educational toolkit of downloadable discussion guides, infographics, and activity materials for educators to facilitate conversations about food systems topics in schools, universities, social movements, and community settings.
- Sementeira Membership/supporter program providing recurring financial support from readers in exchange for exclusive content and community engagement, sustaining the nonprofit's independent journalism operations.
- Joio Formação Training and educational programs for journalists, students, and activists on investigative techniques, food system analysis, and industry accountability research, including micro-scholarships of R$ 10,000.
- Livros do Joio Books published in partnership with Editora Elefante, featuring compilations of investigative reports and analyses on corporate-dominated food systems, agroecology, and public health.
- Webstories Visual story format presenting investigative journalism content in a mobile-friendly, visually rich format optimized for Google Discover, covering topics like ultraprocessed foods, indigenous rights, food deserts, and agricultural impacts.
Quantifiable outcome
- Content freely republished under Creative Commons CC BY-NC-ND 4.0 by partner media outlets across Brazil
Companies that use O Joio e O Trigo
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
O Joio e O Trigo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
O Joio e O Trigo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- Roçado (O Joio e O Trigo/Roçado)coreRoçado is a collaborative project/call for proposals cycle between O Joio e O Trigo and partner organizations, aimed at fostering journalism on food systems and agroecology. A public call for proposals was issued in July 2026.
- ACT Promoção da SaúdecoreACT Promoção da Saúde is a public health nonprofit. O Joio e O Trigo partnered with ACT to deliver a journalism training workshop for journalists and journalism students on investigating the tobacco industry. Two selected story pitches received micro-scholarships of R$ 10,000 each.
- Editora ElefantecoreEditora Elefante publishes O Joio e O Trigo's book collection covering food systems, agroecology, corporate power, and public health. Books are available for sale through the publisher's website and the Joio store.
- De Olho nos RuralistascoreO Joio e O Trigo partnered with De Olho nos Ruralistas, a monitoring organization, to produce the special investigative series 'Brasil Sem Veneno' on the environmental, social, and health impacts of pesticides in Brazil.
- The Intercept BrasilcoreO Joio e O Trigo partnered with The Intercept Brasil for the investigative series 'Muito Além da Porteira,' exposing the connection between the financial market, Congressional measures, and the advancement of agribusiness over indigenous lands, family farming, and forests.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
O Joio e O Trigo competitors and assessment
Company assessmentBroad incumbents
- ProPublica: Large US-based investigative journalism nonprofit. Much larger and broader in topic scope, but provides a structural benchmark for nonprofit investigative reporting, donor-supported funding, and editorial impact.
- Open Democracy: International nonprofit investigative outlet covering human rights, democracy, and corporate power. Comparable in its donor-supported, Creative Commons-friendly investigative model and global civil-society focus.
Direct peers
- Agência Pública: Brazil's leading nonprofit investigative journalism agency. It shares O Joio's model of donor-supported, in-depth reporting on power and rights in Brazil, though it covers a broader topic range.
- Civil Eats: US-based nonprofit newsroom covering food politics, agriculture, and food systems. Closest international functional analog to O Joio in editorial scope and nonprofit investigative model, though operating in English.
- Food and Environment Reporting Network (FERN): US nonprofit newsroom producing investigative reporting on food, agriculture, and environmental issues. Shares O Joio's editorial focus and nonprofit funding model for accountability reporting on the food system.
- The Intercept Brasil: Major Brazilian investigative journalism outlet that has co-published with O Joio on the Muito Além da Porteira series. Both operate as independent, multi-format investigative newsrooms focused on accountability reporting in Brazil.
- Mídia Ninja: Brazilian independent media collective producing multimedia investigative and grassroots journalism. Comparable community-led, multi-format model and reliance on supporter contributions.
- Repórter Brasil: Brazilian investigative nonprofit that has partnered with O Joio on coverage of agribusiness and supply-chain abuses. Both target corporate accountability in agriculture and labor, with overlapping methodologies.
- Ponte Jornalismo: Independent Brazilian investigative nonprofit focused on human rights, democracy, and public security. Comparable in scale, nonprofit funding model, and editorial mission of holding power to account.
- De Olho nos Ruralistas: Brazilian watchdog specifically monitoring the ruralista political bloc and agribusiness. Direct partner of O Joio on the Brasil Sem Veneno series; operates in an adjacent, overlapping content niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
O Joio e O Trigo social profiles
Digital presenceO Joio e O Trigo financial estimates
Financial estimateRevenue estimate
Valuation estimate
O Joio e O Trigo leadership team
Management profileNumber of profiles
O Joio e O Trigo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O Joio e O Trigo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O Joio e O Trigo
What does O Joio e O Trigo do?
O Joio e O Trigo is a non-profit investigative journalism outlet that publishes long-form reporting on food systems, agribusiness, ultra-processed foods, public health, and corporate power in Brazil. Its core offerings include text investigations, the Prato Cheio podcast, visual webstories, special investigative series, and downloadable educational materials, all released under Creative Commons CC BY-NC-ND 4.0 license for free republication. The organization sustains operations through reader memberships (Sementeira), donations, training programs (Joio Formação), and book publishing via Editora Elefante.
Is O Joio e O Trigo a public or private company?
O Joio e O Trigo is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was O Joio e O Trigo founded?
O Joio e O Trigo was founded in 2016. It employs 11 to 50 people.
Where is O Joio e O Trigo based?
O Joio e O Trigo is headquartered in São Paulo, Brazil, in the Latin America region.
How does O Joio e O Trigo make money?
Three revenue lines are on record. Reader Membership (Sementeira) is the primary driver. The others are donations and Crowdfunding and book Publishing (Editora Elefante).
Who are O Joio e O Trigo's main competitors?
Broad incumbents on record are ProPublica and Open Democracy. Direct peers are Agência Pública, Civil Eats, Food and Environment Reporting Network (FERN), The Intercept Brasil, Mídia Ninja, Repórter Brasil, Ponte Jornalismo and De Olho nos Ruralistas.
Does O Joio e O Trigo have an API?
No public API is recorded for O Joio e O Trigo.
What industry is O Joio e O Trigo in?
O Joio e O Trigo's product category is Investigative Journalism. Its primary akta.pro industry code is MPAJABAG, Open Educational Resources (OER) & Open Access Academic Publishing. Its NAICS code is 513120 and its SIC code is 2721.