ACT Promoção da Saúde
ACT Promoção da Saúde is a Brazilian non-profit founded in 2006 that drives public health policy advocacy on tobacco, healthy eating, alcohol, and physical activity through national campaigns, legal support, and a nationwide civil-society coalition.
- Company typePrivate
- Founded2006
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What ACT Promoção da Saúde does
ACT Promoção da Saúde is a Brazilian non-profit civil association (associação civil sem fins lucrativos) founded in 2006 and headquartered in São Paulo with a branch office in Rio de Janeiro. The organization functions as a public health advocacy platform focused on non-communicable disease (NCD) prevention, with thematic pillars spanning tobacco control, healthy eating, alcohol regulation, and physical activity promotion. ACT operates a portfolio of national advocacy campaigns — including Duplo Impacto, Reforma Saudável, Sabor que Mata, Cerveja Também é Álcool, Quer uma dose de realidade?, and Tirem o Refrigerante de Campo — alongside an interactive educational exhibit (Loja de Inconveniência), an EAD courses platform, a national coalition (Rede de Promoção da Saúde), and communication channels (Boletim ACT monthly newsletter, MonitorACT industry-monitoring quarterly report, Science Suja podcast, social media). It does not develop proprietary technology products; its work is delivered through advocacy campaigns, legal support (including amicus curiae participation at the Brazilian Supreme Federal Tribunal), research publication, communications, and network mobilization.\n\nThe organization generates no commercial revenue from product sales. Its operating budget is funded entirely through institutional grants from a diversified base of international foundations and partner organizations, including Bloomberg Philanthropies, Vital Strategies, the Global Health Advocacy Incubator (GHAI), the Campaign for Tobacco-Free Kids, the European Union, Instituto Ibirapitanga, Associação Umane, Johns Hopkins University, PAHO/WHO, the NCD Alliance, and the American Cancer Society. ACT employs 11–50 staff, organized around a six-person senior leadership team, and channels funding into policy advocacy, judicial support, public communications, network coordination, capacity-building, and coalition management rather than commercial operations.\n\nACT's value proposition rests on evidence-based research and policy analysis, legal expertise in public health litigation, high-impact communications, and an 18-year track record of policy influence — including the 2009 São Paulo Anti-Tobacco Law, the 2011/2014 National Anti-Tobacco Law, defense of ANVISA's prohibition on cigarette additives (upheld by the STF in ADI 4874), and ongoing advocacy to expand and enforce ANVISA's electronic cigarette prohibition (extended in 2024 to cover manufacturing, distribution, storage, and transport). Recognition includes five WHO/PAHO World No Tobacco Day Awards (2005, 2008, 2016, 2023, 2026), the 2020 Judy Wilkenfeld Award (received by three directors), and Abemd Specialty ESG awards (2025).
ACT Promoção da Saúde firmographics
Firmographics- Name
- ACT Promoção da Saúde
- Legal name
- ASSOCIAÇÃO DE CONTROLE DO TABAGISMO, PROMOÇÃO DA SAÚDE E DOS DIREITOS HUMANOS – ACT PROMOÇÃO DA SAÚDE
- Website
- https://actbr.org.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ACT Promoção da Saúde is a Brazilian non-profit founded in 2006 that drives public health policy advocacy on tobacco, healthy eating, alcohol, and physical activity through national campaigns, legal support, and a nationwide civil-society coalition.
- Ownership category
- akta.pro rank
ACT Promoção da Saúde industry classification
Industry- Product category
- Public Health Advocacy Services
- NAICS
- Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Consumer Rights & Public Interest Advocacy (BPAGAFAK)
- akta.pro secondary industry
- Environmental Policy, Advocacy & Litigation (BPAGAGAG)
Keywords
Where ACT Promoção da Saúde is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
ACT Promoção da Saúde business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Foundation and NGO Funding: ACT receives financial support from international foundations and NGOs including Bloomberg Philanthropies, Global Health Advocacy Incubator (GHAI), Vital Strategies, Tobacco Free Kids, and others. Funding is used to support advocacy campaigns, research production, and civil society mobilization for public health policy.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
ACT Promoção da Saúde product offering
Product offeringCore offering
ACT Promoção da Saúde is a non-profit civil association that conducts public health advocacy on tobacco control, healthy eating, alcohol control, physical activity, and NCD prevention in Brazil. It produces scientific publications, research, and policy analyses; runs mass-communication advocacy campaigns; provides legal support including amicus curiae participation in Supreme Court cases; coordinates the Rede de Promoção da Saúde nationwide coalition; and delivers EAD training courses on public health policy and advocacy.
Product overview
ACT Promoção da Saúde is a non-governmental civil organization founded in 2006 that operates as a health promotion and advocacy platform rather than a commercial product company. Its portfolio consists of advocacy campaigns (Duplo Impacto, Quer uma dose de realidade?, Reforma Saudável, Sabor que Mata, Cerveja Também é Álcool, Tirem o Refrigerante de Campo), educational initiatives (Loja de Inconveniência, EAD Courses Platform), content platforms (MonitorACT/Por Trás dos Lucros newsletter, Boletim ACT newsletter), innovation initiatives (INOVACT), and a coalition network (Rede de Promoção da Saúde). These offerings work together to advance ACT's mission of promoting healthy environments and defending public health policies through advocacy, communication, mobilization, and network-building.
Differentiator
Problem solved
Functional benefit
Brands
- Rede de Promoção da Saúde: A coalition of people and organizations from across Brazil working on prevention of risk factors for chronic non-communicable diseases (NCDs) through advocacy, communication, and mobilization.
- MonitorACT
- INOVACT
- Por Trás dos Lucros
- Boletim ACT
Products and services
- Duplo Impacto Campaign
Companies that use ACT Promoção da Saúde
Customer profileSegments4 records
Ideal customer profiles4 records
ACT Promoção da Saúde technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
ACT Promoção da Saúde partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and major.
- Johns Hopkins UniversitycoreAcademic partner providing expertise through the Global Tobacco Control Leadership Program. Several ACT staff members are fellows of this program
- Organização Pan-Americana da Saúde (OPAS/PAHO)coreWHO regional office providing technical cooperation and recognition for tobacco control work in the Americas
- NCD AlliancecoreGlobal network of civil society organizations working on NCD prevention, partnering on advocacy campaigns and capacity building
- The UnioncoreInternational respiratory health organization collaborating on tobacco control advocacy and research
- American Cancer SocietymajorUS-based cancer organization working on cancer prevention through tobacco control and healthy lifestyle advocacy
- INCA (Instituto Nacional de Câncer)coreBrazilian national cancer institute, government partner for tobacco control and cancer prevention policies
- Cetab/ENSP/FiocruzmajorCenter for Tobacco Studies at Oswaldo Cruz Foundation, academic partner for research and knowledge production
- GT Agenda 2030 (Grupo de Trabalho Sociedade Civil para a Agenda 2030)coreCivil Society Working Group for the 2030 Agenda, co-facilitating SDG implementation monitoring and advocacy in Brazil
- O Joio e o TrigomajorJournalism platform partnering on food systems coverage and the 'Do nutricionismo à comida de verdade' course for teachers
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
ACT Promoção da Saúde competitors and assessment
Company assessmentRegional players
- Instituto Alana: Brazilian child welfare and consumer-rights NGO that co-signed ACT's technical cooperation with São Paulo's Public Ministry. Comparable domestic advocacy model focused on protecting children from harmful marketing — strong thematic and geographic alignment.
Broad incumbents
- American Cancer Society: Large US cancer NGO working on cancer prevention through tobacco control and healthy lifestyle advocacy. Strategic partner of ACT; broader portfolio but overlapping goals on tobacco and NCD prevention.
- Pan American Health Organization (PAHO/WHO): WHO regional office that has repeatedly recognized ACT through World No Tobacco Day awards. Functions as a regulator, convener, and technical partner rather than a competitor, but its public-health mandate and NCD agenda closely mirror ACT's mission.
Direct peers
- The Union (International Union Against Tuberculosis and Lung Disease): International health organization collaborating with ACT on tobacco control advocacy and research. Comparable as a science-driven, globally networked NGO with overlapping tobacco-control mission and LMIC focus.
- Campaign for Tobacco-Free Kids: US-based anti-tobacco advocacy organization and ACT's core international funder/partner. Operates the same global tobacco control playbook and awarded ACT directors the Judy Wilkenfeld Award (2020).
- NCD Alliance: Global network of civil society organizations working on NCD prevention; ACT is a listed partner. Operates as a coalition umbrella and capacity-builder for organizations working on the same agenda ACT pursues at country level.
- Instituto Brasileiro de Defesa do Consumidor (Idec): Brazilian consumer-rights NGO focused on health, food safety, and regulatory advocacy. Co-signed ACT's technical cooperation with São Paulo's Public Ministry and frequently aligns on tobacco, alcohol, and ultra-processed food regulation — making it the closest direct peer in scope and geography.
- Framework Convention Alliance (FCA): Global alliance supporting implementation of the WHO Framework Convention on Tobacco Control; ACT's president previously sat on its board. Closely aligned mission and constituency.
- Vital Strategies: International public health organization providing financial and technical support for tobacco control and NCD prevention. Directly comparable as a funder-and-implementer of mass-media health advocacy campaigns in LMICs.
- Global Health Advocacy Incubator (GHAI): Advocacy incubator funded by Bloomberg Philanthropies that supports campaigns for public health policies including tobacco control, healthy food, and road safety — overlapping issue portfolio and funder base with ACT.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ACT Promoção da Saúde social profiles
Digital presenceACT Promoção da Saúde financial estimates
Financial estimateRevenue estimate
Valuation estimate
ACT Promoção da Saúde leadership team
Management profileNumber of profiles
Profiles6 records
ACT Promoção da Saúde funding detail
Funding detailFunding overview
Funding rounds
Investors
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ACT Promoção da Saúde M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ACT Promoção da Saúde
What does ACT Promoção da Saúde do?
ACT Promoção da Saúde is a non-profit civil association that conducts public health advocacy on tobacco control, healthy eating, alcohol control, physical activity, and NCD prevention in Brazil. It produces scientific publications, research, and policy analyses; runs mass-communication advocacy campaigns; provides legal support including amicus curiae participation in Supreme Court cases; coordinates the Rede de Promoção da Saúde nationwide coalition; and delivers EAD training courses on public health policy and advocacy.
Is ACT Promoção da Saúde a public or private company?
ACT Promoção da Saúde is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ACT Promoção da Saúde founded?
ACT Promoção da Saúde was founded in 2006. It employs 11 to 50 people.
Where is ACT Promoção da Saúde based?
ACT Promoção da Saúde is headquartered in São Paulo, Brazil, in the Latin America region.
How does ACT Promoção da Saúde make money?
One revenue line is on record: foundation and NGO Funding.
Who are ACT Promoção da Saúde's main competitors?
Instituto Alana is listed as a regional player. Broad incumbents are American Cancer Society and Pan American Health Organization (PAHO/WHO). Direct peers are The Union (International Union Against Tuberculosis and Lung Disease), Campaign for Tobacco-Free Kids, NCD Alliance, Instituto Brasileiro de Defesa do Consumidor (Idec), Framework Convention Alliance (FCA), Vital Strategies and Global Health Advocacy Incubator (GHAI).
Does ACT Promoção da Saúde have an API?
No public API is recorded for ACT Promoção da Saúde.
What industry is ACT Promoção da Saúde in?
ACT Promoção da Saúde's product category is Public Health Advocacy Services. Its primary akta.pro industry code is BPAGAFAK, Consumer Rights & Public Interest Advocacy, with a secondary code of BPAGAGAG, Environmental Policy, Advocacy & Litigation. Its NAICS code is 813312 and its SIC code is 8600.