Okanagan Sun Football

What Okanagan Sun Football does

Okanagan Sun Football Club is a non-profit junior football organization founded in 1981 and based in Kelowna, British Columbia, Canada. The club fields a team in the British Columbia Football Conference (BCFC), part of the Canadian Junior Football League (CJFL), and serves male athletes aged 17-22 who use it as a development pathway toward university (NCAA/CIS) and professional (CFL) football. The team plays home games at the municipal Apple Bowl stadium (1555 Burtch Rd) and operates a clubhouse known as Aguirre House, named in 1997 in honor of former coach John Aguirre. It is led by President Nathaniel Nagy and Head Coach/GM Travis Miller, supported by a 5-person paid staff, a multi-role coaching team, and a Board of Directors.

The organization has won 18 BCFC championships and 3 Canadian Bowl national championships (1988, 2000, 2022), making it the most decorated program in BCFC history. Its core "products" are athletic participation, game attendance, player housing through a community billeting program, and heritage merchandise such as the Locker Room Legacy name plates ($250 each). There is no proprietary technology, no software product, no API surface, and no AI capability; the digital footprint is limited to a content website (okanagansun.ca) and standard social media accounts on Facebook, X, Instagram, and YouTube.

The business model is a non-profit operating budget funded by four documented revenue streams: ticket sales (single-game and season tickets, with pricing tiered by regular season, playoff, and championship games), tiered corporate sponsorships (general and player-level, managed by Les Weiss), game-day concessions including licensed beverage sales, and merchandise. Marketing and distribution are direct-to-consumer through the Apple Bowl box office and the team website, supplemented by off-site watch parties at local venues such as the Train Station Pub. Operating geographies are British Columbia and Western Canada; the organization is incorporated in BC and has no parent company or external ownership.

Name

Okanagan Sun Football

Legal name

Okanagan Sun Football Club

Website

https://okanagansun.ca

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

The Okanagan Sun Football Club is a Kelowna, BC-based non-profit junior football team founded in 1981 that competes in the BCFC/CJFL, serving male athletes aged 17-22 with a development pathway to university and CFL football, funded by tickets, sponsorships, concessions, and merchandise.

Ownership category

akta.pro rank

Product category

Junior Football Club

NAICS

Sports Teams and Clubs (711211), Other Spectator Sports (711219)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Club Sports Programs (EDALAIAB)

Keywords

• Junior football team
• Amateur football club
• Sports entertainment
• Community athletics
• Nonprofit sports organization

Headquarters

HQ city

Kelowna

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from single game tickets and season tickets for home games at Apple Bowl stadium
2. Sponsorships: Corporate sponsorship program with multiple tiers including general sponsorship and player sponsorships
3. Concessions: Food and beverage sales at games through licensed beverage operations
4. Souvenirs and Merchandise: Sale of team merchandise including name plates for the Locker Room Legacy initiative at $250 each

Pricing tiers

Distribution channels2 records

Marketing channels7 records

Core offering

Okanagan Sun Football Club fields a competitive junior football team in the British Columbia Football Conference (BCFC) of the Canadian Junior Football League (CJFL), playing home games at Apple Bowl stadium in Kelowna, BC. The club sells game tickets (season and single-game), concessions, team merchandise, and corporate sponsorships, while supporting a player development pathway for athletes aged 17–22 and operating a billeting program for out-of-town players.

Product overview

Okanagan Sun Football is a Canadian junior football team (CJFL/BCFC) established in 1981. The organization does not offer software products or technology services. Its primary offerings are athletic participation opportunities, game attendance (tickets), player housing/billeting services, and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• Season Tickets Annual subscription pass granting a fan access to all Okanagan Sun home games for the season, including playoff and championship games. Sold directly to individual consumers and families.
• Single Game Tickets
• Corporate Sponsorship Packages
• Player Sponsorships
• Game-Day Concessions
• Team Merchandise
• Locker Room Legacy Name Plates A keepsake name plate (priced at $250 each) installed in the Locker Room Legacy wall at the Okanagan Sun clubhouse for graduating players, families, or supporters to purchase and dedicate.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• British Columbia Football Conference (BCFC)coreOthersMember of the BCFC, a regional conference within the Canadian Junior Football League (CJFL). BCFC provides league structure, scheduling, officiating, and championship framework. The Okanagan Sun competes against teams including Langley Rams, Kamloops Broncos, VI Raiders, Westshore Rebels, Valley Huskers, and Prince George Kodiaks.
• Canadian Junior Football League (CJFL)coreOthersNational governing body for junior football in Canada. The CJFL organizes the Canadian Bowl national championship that the Okanagan Sun has won 3 times (1988, 2000, 2022).

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Kamloops Broncos: Fellow BCFC member team playing junior football in the same league with identical revenue model (tickets, sponsorships, merchandise) and overlapping Western Canadian player base.
• Valley Huskers: Direct BCFC conference competitor operating a junior football team in the Fraser Valley with the same league structure, target athletes, and revenue streams.
• Edmonton Huskies: Prairie Football Conference CJFL franchise; directly comparable junior football business model and player development pathway to college and professional football.
• Regina Thunder: PFC rival in the CJFL that Okanagan Sun defeated in the 2022 Canadian Bowl; comparable junior football organization with the same target athletes and ticketed game-day model.
• Westshore Rebels: BCFC junior football rival based on Vancouver Island; identical business model and customer segment, and currently undefeated in the 2026 standings above the Sun.
• Saskatoon Hilltops: Prairie Football Conference team within the CJFL that the Sun faced in the 2000 Canadian Bowl; same national junior football structure and revenue model.
• VI Raiders: BCFC conference peer running a junior football franchise on Vancouver Island; competes head-to-head with Okanagan Sun for conference standings, recruits, and sponsorship dollars.
• Langley Rams: Direct BCFC rival competing in the same CJFL conference; same junior football product, same target market of 17-22 year-old players and Lower Mainland fans, and currently the league's top team.
• Prince George Kodiaks: Northern BC member of the BCFC, competing in the same junior football league for players, conference standings, and sponsorship within British Columbia.

Others

• Langley Rivermen (junior A hockey analogue): Operates a similar community-based junior sports franchise model in the same Lower Mainland region; relevant comparable for non-profit junior sports economics, ticketed game-day revenue, and billet programs, even though sport differs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/okanagan_sun
• YouTubeyoutube.com/@okanagansunfootball/featured
• Facebookfacebook.com/OkanaganSun
• Instagraminstagram.com/okanagan_sun/?hl=en
• LinkedInlinkedin.com/company/okanagan-sun-football

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Okanagan Sun Football