Regina Thunder Football Club

What Regina Thunder Football Club does

Regina Thunder Football Club is a 100% volunteer-run, non-profit Canadian junior football organization based in Regina, Saskatchewan, founded in 2000 and competing in the Prairie Football Conference (PFC) of the Canadian Junior Football League (CJFL). The club fields rosters of elite junior athletes (ages 18-22) drawn from across Saskatchewan and Canada, plays home games at Leibel Field and Mosaic Stadium, and operates a training camp each preseason at Scotty Livingstone Field. Its operations are administered by roughly 8 staff-equivalents and rely on a volunteer board, with Murad Al-Katib serving as President and Scott MacAulay as Head Coach. The franchise has accumulated a 2013 Canadian Bowl national championship, three PFC titles (2013, 2022, 2024), and back-to-back 8-0 regular seasons in 2021-2022.

The core product is the Regina Thunder football program itself, supported by annual training camp programs, branded merchandise (ThunderGear) sold via TM2 Sports, a Thunder Dome podcast distributed through Buzzsprout, and an RSS news feed. Underlying technology is limited to SportsEngine's Sports Relationship Management (SRM) platform for website and team administration, with no proprietary software, AI/ML systems, or data assets. The business model is a non-profit community-sports revenue mix: one-time ticket sales (with a $50 Family Day package of 2 adult + 3 youth tickets), regional corporate sponsorships (Access Communications, Co-op Refinery Complex, Sask Lotteries, Fries Tallman Lumber, Molson Coors Lite), merchandise sales, and game-day 50/50 lottery draws. A territorial junior partnership with the CFL's Saskatchewan Roughriders provides a player development pathway and professional coaching exposure, and is a central driver of the franchise's talent acquisition and brand positioning.

Name

Regina Thunder Football Club

Legal name

Regina Thunder Football Club

Website

https://reginathunder.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Regina Thunder Football Club is a 100% volunteer-run, non-profit Canadian junior football team in Regina, Saskatchewan, competing in the CJFL Prairie Football Conference for elite players ages 18-22, funded by ticket sales, sponsorships, merchandise, and community events.

Ownership category

akta.pro rank

Product category

Amateur Football Team Services

NAICS

Sports Teams and Clubs (711211), Business, Professional, Labor, Political, and Similar Organizations (8139), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Junior football team
• Amateur football league
• Youth football development
• Non-profit sports club
• Community football program

Headquarters

HQ city

Regina

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue from home game admissions at Leibel Field and Mosaic Stadium. Family Day pricing packages offered ($50 for 2 adults + 3 youth). Free admission for first responders and children under 5.
2. Sponsorships: Corporate sponsors including Access Communications, Co-op Refinery Complex, Sask Lotteries, Fries Tallman Lumber, Molson Coors Lite, and others sponsor games and provide financial support.
3. Merchandise: Thunder merchandise including apparel sold through team website (tm2sports.com) and game-day locations.
4. 50/50 Draws: Game-day 50/50 raffle lottery draws that provide additional revenue and community engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Regina Thunder Football Club is a non-profit, volunteer-run Canadian Junior Football League (CJFL) team based in Regina, Saskatchewan. The club fields a competitive amateur football team in the Prairie Football Conference, delivers community football programs such as Training Camp, and sells branded merchandise under the ThunderGear label to local supporters.

Product overview

The Regina Thunder Football Club operates as a single unified offering: a volunteer-run Canadian junior football program competing in the Prairie Football Conference (PFC) of the CJFL. The organization provides competitive football for players ages 18-22, offering training camps at Scotty Livingstone Field, home games at Mosaic Stadium and Leibel Field, and branded merchandise through ThunderGear. Additional supporting offerings include the Thunder Dome podcast for team coverage and an RSS news feed for content syndication.

Differentiator

Problem solved

Functional benefit

Products and services

• Regina Thunder Football Team

Quantifiable outcome

• Developed multiple players who advanced to CFL (Logan Ferland, Dan Clark, Riley Schick practice roster)
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and general.

• Carter GuswaycoreOthers · 3 January 2025Added as new offensive coordinator for 2025 season.
• Chris GetzlafcoreOthers · 3 January 2025Two-time Grey Cup champion serving as offensive consultant for 2025 season.
• Saskatchewan RoughriderscoreStrategic or Co-development PartnerTerritorial junior partnership program allows players to practice with CFL team while playing for Thunder. Players like Riley Schick (practice roster), Max Parkinson (practice roster), Isaiah Woodley (from USA) benefit from this pathway. Thunder Head Coach MacAulay: 'We have a chance to bring these guys when they come back for them to teach our guys how to practice as a professional.'
• Sask LotteriescoreOthersSask Lotteries is a major sponsor of the Regina Thunder through the NFL Lottery program. Provides funding support for the organization and lottery-based 50/50 draws at games.
• Access CommunicationsgeneralGTM or Marketing PartnerGame-day sponsor for Thunder home games. Provides marketing and promotional support for team events.
• Co-op Refinery ComplexgeneralGTM or Marketing PartnerGame-day sponsor supporting Thunder home games and community engagement initiatives.
• Fries Tallman LumbergeneralGTM or Marketing PartnerGame-day sponsor and supporter of Regina Thunder events.
• Molson Coors LitegeneralGTM or Marketing PartnerGame-day beverage sponsor for Thunder games.
• Canadian Junior Football League (CJFL)coreOthersNational governing body for junior football in Canada. Thunder competes in the Prairie Football Conference (PFC) within CJFL, with opportunity to advance to Canadian Bowl national championship.
• Prairie Football Conference (PFC)coreOthersRegional conference within CJFL. Thunder competes against Saskatoon Hilltops, Winnipeg Rifles, Edmonton Wildcats, Edmonton Huskies, and Calgary Colts.
• Saskatchewan Roughrider FoundationgeneralGTM or Marketing PartnerFoundation supporting Saskatchewan Roughriders community initiatives; partners with Thunder for special events including rivalry games.
• File Hills Qu'Appelle Tribal CouncilgeneralGTM or Marketing PartnerSponsor for Indigenous First Nations Celebration at Thunder home games, supporting cultural recognition events.
• Federation of Sovereign Indigenous NationsgeneralGTM or Marketing PartnerPartner for Indigenous heritage celebrations at Thunder games.
• Muscowpetung First NationsgeneralGTM or Marketing PartnerSponsor for First Nations Celebration events at Thunder games.
• Piapot First NationsgeneralGTM or Marketing PartnerSponsor for Indigenous heritage celebrations at Thunder games.
• MKI MediageneralGTM or Marketing PartnerGame sponsor for Thunder events and promotional activities.
• OBI ExterminatorsgeneralGTM or Marketing PartnerSponsor for First Nations Celebration events at Thunder games.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Langley Rams: BC Football Conference member of the CJFL. Comparable junior football organization with similar player-development mission, community-base funding model, and gateway to Canadian university and professional football.
• Burlington Braves: Ontario Football Conference CJFL member. Operates as a junior football organization in the same CJFL national structure, drawing players aged 18-22 with the same university and professional player-development mandate.
• Okanagan Sun: BC Conference champion of the CJFL that has defeated Regina in Canadian Bowl finals (2022) and national semi-finals (2024). Operates a directly comparable junior football program with the same age demographics and national-championship ambitions.
• Kamloops Broncos: BC Football Conference CJFL member. Operates an analogous junior football program in British Columbia with comparable volunteer/community-based structure and a similar player-development-to-university pipeline.
• Winnipeg Rifles: Prairie Football Conference member team in the CJFL. Comparable as a community-run junior football team in a mid-sized Canadian prairie city, recruiting players ages 18-22 from Manitoba and competing for the same Canadian Bowl national championship.
• Edmonton Huskies: Another PFC conference opponent in the CJFL. Operates as a junior football organization in Edmonton with comparable community-based, volunteer-driven structure and a roster drawn from the 18-22 age cohort.
• Edmonton Wildcats: Direct PFC conference opponent competing in the CJFL. The Wildcats are the team against whom Regina set the 2025 CJFL rushing record (632 yards), illustrating both the on-field comparability and the direct competition for talent and standings.
• Calgary Colts: PFC conference member in the CJFL. Junior football team operating in Alberta with comparable age demographic, league structure, and pathway to university and professional football.
• Vancouver Island Raiders: BC Football Conference CJFL team. A junior football club operating with the same age range, league structure, and competitive pathway as Regina Thunder.
• Saskatoon Hilltops: Direct Prairie Football Conference rival competing in the same CJFL league. The two teams have faced off in multiple PFC championships, with the Hilltops winning the past three (2021, 2023, 2025). Most directly comparable in market size, geography, and player recruitment base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reginathunder

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regina Thunder Football Club