Økonomiformidlingen

What Økonomiformidlingen does

Økonomiformidlingen is a non-profit student initiative hosted at the Norwegian School of Economics (NHH) in Bergen, Norway, founded in 2012. The organization delivers free financial advisory services to Norwegian private individuals across six domains: debt (gjeld), insurance (forsikring), loans (lån), tax (skatt), budget (budsjett), and pension (pensjon). Approximately 18–20 trained volunteer advisors, organized into three rotating teams by day of the week (Monday, Tuesday, Wednesday), staff the service during evening hours (16:30–19:30). The organization also provides free presentations on personal finance and basic accounting to high schools and interest organizations.

The operational model is entirely volunteer-based with no proprietary technology, no revenue generation, and no paid pricing tiers. Service distribution is direct-to-consumer via a website contact form, email ([email protected]), phone (451 28 272), and scheduled drop-in office hours at the NHH campus. Inbound inquiries can be routed to a waitlist during the announced seasonal closure from April 30 to the end of August 2026. Awareness is generated primarily through earned media in Norwegian outlets including Nettavisen, Aftenposten, Bergens Tidende, Bergensavisen, Varingen, and NHH Bulletin.

The organization is governed by a student board (led by Leder Andreas Nærby and Nestleder/økonomiansvarlig Vetle Kvam-Hansen) with no parent company, external investors, or ownership structure. There are no funding rounds, no subsidiaries, and no commercial partnerships beyond the institutional arrangement with NHH that supplies the volunteer pipeline and operating premises.

Name

Økonomiformidlingen

Legal name

Økonomiformidlingen

Website

https://okonomiformidlingen.no

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Økonomiformidlingen is a non-profit student initiative at NHH in Bergen, Norway, founded in 2012, that provides free financial advisory services to Norwegian private individuals on debt, insurance, loans, tax, budget, and pension matters, staffed entirely by trained NHH student volunteers.

Ownership category

akta.pro rank

Product category

Personal Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

Keywords

• Free financial advisory
• Personal finance guidance
• Student volunteer advising
• Nonprofit financial counseling
• Debt and budget advice

Headquarters

HQ city

Bergen

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Free Advisory Services: Organization operates entirely on volunteer engagement with no revenue generation. Services are provided free of charge to all private individuals.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Økonomiformidlingen is a student initiative at NHH providing free financial advisory services to Norwegian private individuals. Its core offering is volunteer-delivered, confidential guidance across six personal finance areas: debt (gjeld), insurance (forsikring), loans (lån), tax (skatt), budget (budsjett), and pension (pensjon). A complementary offering is free presentations on personal finance and basic accounting tailored for high schools and interest organizations.

Product overview

Økonomiformidlingen is a student initiative at NHH offering free financial advisory services to private individuals. The core offering is the free financial advisory service covering six key areas: Gjeld (Debt), Forsikring (Insurance), Lån (Loans), Skatt (Tax), Budsjett (Budget), and Pensjon (Pension). A complementary service is the free presentation offering for high schools and interest organizations covering private economics and basic accounting topics. The organization operates with teams organized by day of the week (Monday, Tuesday, Wednesday teams), with advisors available during opening hours of 16:30 – 19:30.

Differentiator

Problem solved

Functional benefit

Products and services

• Free Financial Advisory Service (Gratis økonomisk rådgivning) Free, confidential financial advisory consultations for Norwegian private individuals, covering six core areas: debt (gjeld), insurance (forsikring), loans (lån), tax (skatt), budget (budsjett), and pension (pensjon). Delivered by trained student volunteers from NHH during evening office hours (Monday-Wednesday 16:30-19:30) via website contact form, email, or phone.
• Free Presentations on Personal Finance (Gratis foredrag om privatøkonomi) Free presentations for Norwegian high schools (videregående skoler) and interest organizations on personal finance and basic accounting topics. Presentations can be customized to the target audience.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Norges Handelshøyskole (NHH)coreStrategic or Co-development PartnerØkonomiformidlingen is a student initiative at NHH, operating entirely on volunteer engagement from NHH students. The organization is hosted within the NHH ecosystem and draws its volunteer advisors from the student body.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Storebrand: Norwegian financial services group with strong pension and insurance advisory offerings. Comparable on the pension and insurance advisory domains that Økonomiformidlingen covers, but as a paid commercial provider.
• DNB: Norway's largest financial services group, offering paid personal financial advisory across banking, insurance, loans, and pensions. Comparable on the same six product domains Økonomiformidlingen advises on, but as a commercial incumbent.
• NAV (Norwegian Labour and Welfare Administration): Government agency that provides free debt counseling and financial guidance to Norwegian residents in addition to welfare services. Comparable as a much larger free public financial-advisory provider, though integrated into a broader welfare mandate.
• SpareBank 1: Norwegian banking alliance offering retail financial advisory across savings, loans, insurance, and pension. Operates in the same advisory domains as Økonomiformidlingen but as a paid, commercial provider.
• Nordea Bank Norge: Major Nordic bank providing paid personal financial advisory in Norway covering similar topics (debt, insurance, loans, tax, budget, pension). Comparable on product scope but at a commercial, enterprise scale.

Direct peers

• Finansportalen: Government-backed free comparison and advisory portal for Norwegian consumers on banking, insurance, and pension products. Directly comparable as a free, public-interest financial advisory channel for Norwegian private individuals.
• Forbrukerrådet (Norwegian Consumer Council): Norway's national consumer-advocacy non-profit that provides free financial guidance and advice to private individuals on banking, insurance, and consumer finance matters — the closest mission-aligned counterpart to Økonomiformidlingen, though at vastly larger national scale.

Others

• Finans Norge: Norwegian financial industry association representing banks, insurers, and pension providers. A potential institutional partner or counterparty for scaling Økonomiformidlingen's advisory model rather than a direct competitor.
• Junior Achievement Norge: Norwegian branch of the global non-profit delivering financial-literacy and entrepreneurship education to youth. Comparable as a free, education-focused financial-literacy initiative, with overlap in the high-school presentation channel Økonomiformidlingen uses.

Emerging players

• SIFO (OsloMet – Norwegian Institute for Consumer Research): Norwegian research institute focused on consumer economics and household financial behavior. Comparable as a public-interest entity advancing Norwegian consumer financial literacy, though oriented to research rather than direct advisory delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/okonomiformidlingen

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Økonomiformidlingen