Name

Storebrand

Legal name

Storebrand ASA

Website

https://storebrand.no

Company type

Public

Founded year

1837

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Lysaker

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Asset Management & Savings Fees: Fee-based income from managing pension assets, mutual funds (SKAGEN Funds, Storebrand Funds), and savings products. Revenue is recurring and driven by assets under management (AUM) levels and performance fees.
2. Insurance Premiums: Revenue from insurance premiums across property & casualty (car, home, travel, boat) and life/health insurance products. Insurance premium growth of 20% year-on-year was reported as a key driver.
3. Investment Returns: Returns on the company's investment portfolio, including equity markets, interest-rate-sensitive instruments, and alternative assets. The company is shifting toward capital-light businesses while managing legacy guaranteed portfolios.
4. Banking & Lending: Revenue from retail banking products including mortgage lending (via Storebrand Boligkreditt), deposits, and other lending products. Interest income from mortgage books and green bond issuances.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Storebrand is a Nordic financial services group providing pension management, insurance (life, property, casualty, travel, boat, cabin, car), retail banking (mortgages, savings accounts, credit cards), savings and investment products (mutual funds through SKAGEN Funds and Storebrand Funds), and asset management services for institutional investors. The company serves both individual retail consumers and corporate/employer customers through digital platforms (Kron app, storebrand.no, nettbank, Bedriftsportalen) and direct field sales, managing approximately DKK 1,000 billion in assets under management.

Product overview

Storebrand is a Nordic financial services group offering an integrated platform of banking, insurance, and pension products for private and corporate customers. The core offering spans three main areas: Storebrand Forsikring provides comprehensive insurance coverage (home, car, travel, boat, cabin) with tiered products (Standard, Kasko, Super); Storebrand Bank offers mortgage lending, savings accounts, credit cards, and personal banking through digital-first channels; and Pensjon delivers retirement planning and pension management services. The Kron app serves as the central digital interface for investment management and savings, while the Bedriftsportalen corporate portal handles business customers. The Group also operates Storebrand Asset Management (including SKAGEN Funds) managing DKK 1,000 billion in assets, and Storebrand Real Estate for commercial property management. Integration across products is achieved through a unified customer database and cross-selling across the retail and corporate channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Kron Digital investment and savings app that helps users select investments, manage pension and savings portfolios. Provides personalized investment recommendations and portfolio management capabilities. Recognized as Norway's most satisfied investment customers (EPSI 2025).
• Storebrand Forsikring (Insurance) Comprehensive insurance product line covering home, car, travel, boat, camper, pet, and personal injury insurance for private customers. Offers tiered coverage levels including Standard, Kasko, and Super tiers. Reported 20% year-on-year insurance premium growth.
• Reiseforsikring (Travel Insurance) Travel insurance with Standard and Super tiers. Covers medical emergencies, trip delays, baggage loss, and includes access to Kry video consultations. Super tier offers 75-day coverage, unlimited medical expenses, and SmartDelay lounge access.
• Båtforsikring (Boat Insurance) Boat insurance available in three levels: Delkasko, Kasko, and Super. Includes liability coverage, rescue costs, and optional Båtvakt IoT sensor integration. Covers damages from grounding, mooring incidents, and theft.
• Bilforsikring (Car Insurance) Vehicle insurance with tiers including Delkasko, Kasko, and Super. Includes road assistance through SOS International, coverage for own vehicle damages, and rental car benefits up to 60 days with Super tier.
• Hytteforsikring (Cabin Insurance) Insurance for holiday homes covering natural disasters, fire, theft, and water damage. Includes optional rental coverage for short-term lettings and 150,000 NOK for sustainable upgrades after total loss.
• Storebrand Bank Digital banking services including mortgage loans, savings accounts, credit cards, and personal finance management. Offers competitive interest rates on deposits and green bond issuances for sustainable financing.
• Boliglån (Mortgage) Home mortgage financing with flexible terms, refinancing options, and competitive rates. Integrated with green bond funding through Storebrand Boligkreditt.
• Fastrenteinnskudd Fixed-term savings deposits with guaranteed rates for 3, 6, or 12 month periods. Currently offering up to 4.95% interest rate for 6-month terms.
• Storebrand Kredittkort Credit card with included travel insurance, car rental coverage, and no annual fees. Platinum tier includes excess insurance on rental cars and higher coverage limits.
• Pensjon (Pension) Pension and retirement savings products including occupational pension, individual pension savings (IPS, Egen pensjonskonto), and retirement planning tools. Offers both defined contribution and defined benefit schemes for businesses.
• Fondssparing (Fund Savings) Mutual fund investment products available through Kron app and traditional brokerage. Includes index funds, actively managed funds, and ESG-focused sustainable investment options via SKAGEN Funds and Storebrand Funds.
• Storebrand Real Estate Commercial real estate management and investment services. Manages office buildings and properties across Norway, providing property management, tenant services, and property development.
• Bedriftsportalen Corporate customer portal for businesses to manage employee pensions, insurance policies, and organizational details. Includes member management, invoicing, and secure messaging capabilities.
• Storebrand Asset Management Asset management division offering institutional investment products including SKAGEN Funds, Storebrand Funds, and sustainable investment strategies. Manages approximately DKK 1,000 billion in assets.

Quantifiable outcome

• Record full-year 2025 profit of NOK 5.7 billion, a 42% year-over-year improvement; Q4 2025 profit of NOK 1,515 million up 42% YoY
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Knif (insurance company)minorStrategic or Co-development Partner · 11 May 2026Storebrand entered early-stage discussions to acquire insurance company Knif, announced alongside Q4 2025 results as the company explores M&A opportunities in the Nordic insurance market.
• AIP ManagementcoreStrategic or Co-development Partner · 26 June 2024Storebrand increased its ownership stake in Danish infrastructure fund manager AIP Management from 10% to 60%, acquiring an additional 50% of shares. This allows Storebrand to control a well-established infrastructure platform complementary to its existing investment offerings, focusing on sustainable and renewable energy investments. AIP Management raised EUR 2 billion in commitments for its fifth energy transition fund as of January 2026.
• SantanderminorStrategic or Co-development PartnerStorebrand announced a partnership with Santander for car financing as part of its strategy to expand product offerings in the automotive finance segment. This partnership was announced alongside Q4 2025 results as a growth initiative.
• ApollominorStrategic or Co-development PartnerApollo entered the Finnish residential market alongside Storebrand through significant portfolio acquisitions in 2025, as Finnish pension funds divested real estate assets ahead of regulatory reforms permitting increased equity allocations.
• Akademikerne (Akademikerne Pluss programme)coreChannel Partner/ Reseller/ DistributorStorebrand offers exclusive insurance and pension products to members of the Akademikerne federation through the Akademikerne Pluss programme, providing discounted insurance rates (20% summer discount on selected products) and tailored coverage for academic professionals and their families.
• Coop (Cooperative Norway)minorChannel Partner/ Reseller/ DistributorStorebrand provides member benefit programmes in partnership with Coop, offering Storebrand insurance and banking products to Coop members at preferential rates.
• Huseierne (Norwegian Homeowners Association)minorChannel Partner/ Reseller/ DistributorStorebrand partners with Huseierne to offer tailored insurance and banking products to homeowners and property owners, leveraging the association's member base and brand trust.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sampo Oyj: Sampo is a Nordic insurance and financial services group (owner of If P&C and Topdanmark) explicitly named by Kepler analysts alongside Storebrand as a preferred Nordic insurance/pension stock. Both operate across Nordic insurance and asset management with comparable capital-light strategies.
• Gjensidige Forsikring ASA: Gjensidige is one of Norway's largest general insurers, with strong market share in P&C insurance and growing pension exposure. It is the most direct Norwegian insurance competitor to Storebrand and a natural comp for retail insurance pricing, claims, and combined ratio benchmarks.
• KLP (Kommunal Landspensjonskasse): KLP is Norway's largest pension provider, serving municipal and public-sector occupational pensions. It directly competes with Storebrand's Livsforsikring and Pensjonstjenester subsidiaries in the Norwegian occupational pension market.
• Tryg A/S: Tryg is a leading Nordic general insurance company with strong presence in Norway, Sweden, and Denmark. It competes directly with Storebrand's P&C insurance products (car, home, travel, boat) across the same Nordic geographies.
• If P&C Insurance: If is the leading Nordic P&C insurer (a Sampo subsidiary) and the largest direct competitor to Storebrand's property and casualty insurance business across Norway, Sweden, and Finland.

Broad incumbents

• DNB ASA: DNB is Norway's largest financial services group, spanning retail and corporate banking, insurance, and asset management. While broader than Storebrand, DNB competes in pensions, savings, mortgage lending, and asset management, making it a key benchmark for Norwegian retail financial services.
• Nordea Bank Abp: Nordea is the largest Nordic bank, providing retail banking, mortgages, and asset management across the same geographies as Storebrand. It competes with Storebrand Bank in mortgages, deposits, and savings products in Norway, Sweden, and Finland.

Regional players

• Alecta: Alecta is one of Sweden's largest occupational pension providers with significant AUM. It is a relevant benchmark for Storebrand's Nordic expansion ambitions in the Swedish pension market, where Storebrand Sverigefond is also active.
• AP Pension: AP Pension is a major Danish pension provider with focus on commercial and customer-owned pensions. It is comparable to Storebrand's Danish interests (AIP Management, Storebrand Real Estate) and represents a peer in the Danish pension market.
• Skandia (Livförsäkringsbolaget Skandia): Skandia is a major Swedish life insurance and pension provider offering savings, pension, and investment products. It competes with Storebrand's pension and asset management offerings in the broader Nordic retail market.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/storebrand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries8 records

Funding overview

Funding rounds7 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storebrand