OK Plant

What OK Plant does

OK Plant is a privately held Dutch horticultural company founded on May 2, 1990, by Rob and Desiree Olsthoorn, operating a modern potted plant nursery focused on premium Phalaenopsis orchids and green houseplants. The company produces more than 6 million flowering plants annually across three production sites in the Westland region (Naaldwijk headquarters with showroom, Maasdijk, and 's-Gravenzande) with 100+ employees, and serves more than 200 customers weekly throughout Europe. Its commercial portfolio is organized under the Kolibri Company umbrella brand, which encompasses Kolibri Orchids (9cm and 12cm Phalaenopsis), Kolibri Greens (sansevieras, succulents, scheffleras in 6cm and 9cm pots), and Kolibri Home (ceramic pots and home accessories coordinated to eight seasonal interior trends), together with the Little Kolibri Orchids and Little Lizard Greens sub-brands.

OK Plant's cultivation operation is built around proprietary technologies targeting energy and cost efficiency: Het Nieuwe Telen dehumidification delivers 15% energy savings while maintaining tropical climate conditions, LED grow lighting is 40% more efficient than traditional SON-T, a combined heat-and-power (WKK) system supplies surplus electricity equivalent to roughly 850 households, 950 solar panels generate electricity for 80 households, Plant Growth Cells optimize space utilization with reusable UV-disinfected pots, and an integrated Easy Watering System (WaterWick) underpins the Kolibri Bouquet product line. Operational infrastructure includes a new automated sorting and delivery buffer system built by WPS, and the company holds MPS-GAP, MPS-Socially Qualified, and On the way to PlanetProof sustainability certifications. Its retailer-facing proposition centers on turnkey concepts: 65 pre-assembled garden center tables and 750 presentation furniture units currently deployed at European garden center and florist chains, supported by trend books, POS materials, in-store activations, and the annual Orchid Inspiration Days trade event.

The business model is B2B wholesale with quote-based pricing managed through a direct sales team (Thijs van der Valk, Tom van den Ende, Ramon Zwinkels) operating from the Naaldwijk showroom. Distribution runs through direct weekly delivery, shop-in-shop concepts (e.g., Tuincentrum Leurs), digital wholesale platforms (FloraXchange, Floriday), and an export channel for international markets. Recent strategic activity includes the October 2024 acquisition of an unnamed import company specializing in decorative pots, the 2025 pilot of Kolibri brand tables at 20 Intratuin stores, and ongoing product expansion including the Kolibri Adventskalender (2026) and Bold Seventies trend collection (2025). Leadership remains with the founding family — Desiree Olsthoorn as Directrice and Creative Director of Kolibri Company, and Rob Olsthoorn as Owner — and the company has won multiple industry awards, including the 2019 International Grower of the Year Silver Award and the Stigas Gezond en Vitaal Werken prize in both 2024 and 2025.

Name

OK Plant

Legal name

OK Plant

Website

https://okplant.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

OK Plant is a Dutch orchid and potted plant nursery founded in 1990, producing 6 million+ flowering plants annually across three Westland sites and serving 200+ European garden centers, florists, and cash & carries weekly through the Kolibri Company lifestyle brand and turnkey retail display concepts.

Ownership category

akta.pro rank

Product category

Ornamental Horticulture

NAICS

Floriculture Production (111422), Greenhouse, Nursery, and Floriculture Production (1114), Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Potted Flowering Plants & Bedding Plants Production (Annuals, Perennials, Plugs) (AFAGAHAE)

akta.pro secondary industry

Nursery Production (Woody Ornamentals: Trees, Shrubs, Roses) (AFAGAHAF)

Keywords

• Orchid cultivation
• Potted plant production
• Greenhouse horticulture
• Phalaenopsis breeding
• Retail plant wholesale

Headquarters

HQ city

Naaldwijk, Zuid- Holland

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2B Plant Sales: OK Plant sells flowering plants (orchids, green plants) and related products (ceramic pots, accessories) directly to business customers including garden centers, cash & carries, and green retailers across Europe. Products are delivered weekly with complete assortment solutions including pre-assembled displays.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

OK Plant is a Dutch potted-plant producer that cultivates and wholesales premium Phalaenopsis orchids, green houseplants, and matching ceramic pots under the Kolibri Company umbrella brand, packaged with pre-assembled garden center tables, presentation furniture, POS materials and trend-aligned seasonal collections for European retailers. The company produces more than 6 million flowering plants annually and delivers weekly to over 200 garden centers, cash & carries, florists and export companies.

Product overview

OK Plant operates as a modern potted plant company producing over 6 million flowering plants annually, targeting the top segment customers in Europe. The company is organized under the Kolibri Company umbrella brand, which encompasses three core consumer product lines: Kolibri Orchids (premium Phalaenopsis in 9cm and 12cm pots), Kolibri Greens (green houseplants in 6cm and 9cm including sansevieras and scheffleras), and Kolibri Home (decorative ceramic pots and home accessories). Supporting product lines include the Kolibri Bouquet (self-watering orchid and plant bouquets with WaterWick technology), the Green up your Home retail concept (premium displays for retailers), and Green up your Gift (ready-to-give gift sets). The company also offers modular Kolibri displays and CC Trolley fixtures for garden centers and florists, with approximately 65 garden center tables and 750 presentation units deployed across European retail partners.

Differentiator

Problem solved

Functional benefit

Brands

• Kolibri Orchids: Premium Phalaenopsis orchids available in 9cm and 12cm pot sizes, including specialty lines like Little Kolibri Orchids
• Kolibri Greens
• Kolibri Home
• Little Kolibri Orchids
• Little Lizard Greens

Products and services

• Kolibri Orchids Premium Phalaenopsis orchids available in 9cm and 12cm pot sizes, with innovative designs, unique colors and patterns aligned with seasonal interior trends; sold to European garden centers, cash & carries and florists as part of the Kolibri Company lifestyle brand.
• Kolibri Greens Green houseplants under the Kolibri Company brand, available in 6cm and 9cm pot sizes, including sansevieras, succulents and scheffleras; sold to European retailers as a complement to Kolibri Orchids.
• Kolibri Home Decorative ceramic, cement, polystone and stoneware pots and home accessories designed to match Kolibri Orchids and Kolibri Greens based on current interior trends; developed with manufacturing partners primarily in China; complemented by metal feet displays and seasonal decorative items.
• Little Kolibri Orchids 9cm Phalaenopsis orchid line positioned as one of the most successful consumer orchid brands for the past twelve years; sold as part of the Kolibri Orchids range to European retailers and included in the Green up your Home shop concept.
• Little Lizard Greens Green plant brand within Kolibri Greens, featuring sansevieras, succulents and scheffleras in 6cm and 9cm pots, available as bare product or with value-added decorative pots.
• Kolibri Bouquet Pre-composed orchid and plant bouquet with an integrated WaterWick self-watering system that keeps plants supplied with water directly at the roots, providing up to 3 weeks of maintenance-free display; available in Mono, Field and Jungle variants, plus Kolibri Bouquet Basket variations in different shapes, sizes and colors.
• Green up your Home Turnkey retail concept combining Little Kolibri Orchids with small green houseplants and decorative pots; designed to inspire consumers, support retailers, and align with the latest interior trends; available in various display sizes for different store formats.
• Green up your Gift Gift sets combining orchids, green plants, decorative trays, pots and accessories, available in 8 current interior trends; positioned as ready-to-give items and table decorations for retail customers.
• Modulaire Kolibri Displays Modular display units for retailers featuring Kolibri products, including Mix & Match displays and complete garden center tables; currently 65 garden center tables and 750 presentation furniture units deployed across European garden center and florist chains.
• Customer Ready CC Trolley Pre-assembled CC (cash & carry) trolleys ready for store placement, accompanied by moodboards for additional ambiance; available in 5 different versions with customizable assortment options.
• Kolibri Adventskalender First-ever Kolibri Advent calendar featuring home happiness; unique Christmas countdown concept combining Kolibri products presented during Orchid Inspiration Days.
• Kolibri Orchids Noviteiten (Epi-tree, Root, Plitvice Fall) Specialty orchid novelty products: Epi-tree (Phalaenopsis growing on tree bark, mimicking natural tropical-rainforest growth), Root (orchid in transparent vase) and Plitvice Fall (cascading branches with sparkling flowers), designed as eye-catchers for retail.

Quantifiable outcome

• Research shows that sales per square meter increase while shrinkage decreases when using Kolibri complete display concepts
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered minor.

• ArgosminorStrategic or Co-development PartnerCollaboration with Argos to develop sustainable packaging for Little Kolibri Orchids in recyclable cardboard boxes, eliminating the need for trays or plastic covers.
• Lunchsalon AppieminorStrategic or Co-development PartnerPartnership to open the first Kolibri pop-up store during COVID-19, offering orchids, green plants, pots, and home accessories.
• Royal FloraHollandminorStrategic or Co-development PartnerCollaboration on consumer market research for Kolibri Bouquet in Netherlands and France, conducted in fall 2023.
• FloraXchangeminorChannel Partner/ Reseller/ DistributorDigital sales platform where OK Plant's complete product offering is available for customers.
• FloridayminorChannel Partner/ Reseller/ DistributorCatalog platform where Kolibri Bouquet and other products are available for viewing.
• Trade Fair AalsmeerminorGTM or Marketing PartnerAnnual participation in Trade Fair Aalsmeer (November 7-9, 2023) at stand 12.16 to showcase products.
• WaterdrinkerminorGTM or Marketing PartnerPresentations at Waterdrinker Green Trade Center showcasing Kolibri products and Hotel Chic trend collection.
• MEER GroothandelminorGTM or Marketing PartnerChristmas presentations at MEER Groothandel showcasing seasonal themes and Kolibri collections.
• Glastuinbouw NederlandminorOthersParticipation in front group for crop protection within Glastuinbouw Nederland, working on improvements and innovations in horticulture.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Opti-flor: Large Dutch orchid (Phalaenopsis) grower producing premium flowering plants for European retail chains. Operates in the same Westland cluster with comparable B2B go-to-market through garden centers and exports, directly competing with OK Plant/Kolibri Orchids on shelf space.
• Sion Orchids: Dutch Phalaenopsis breeder and young-plant supplier active in the same orchid value chain as OK Plant. While more upstream (breeding/starting material), it shapes the same Phalaenopsis market and competes indirectly for shelf presence with retail-ready orchids.
• Royal Van Zanten: Dutch potted plant and chrysanthemum breeder/producer serving European retail with branded flowering plants. Comparable on product type (premium potted flowering plants), B2B retail channel focus, and brand-led go-to-market in the same horticultural cluster.
• KP Holland: Dutch potted and flowering plant producer active in orchids and curcuma, supplying European retail and florists. Directly comparable on product type (flowering pot plants), B2B retail distribution, and brand-positioning strategy targeting mid-to-premium retailers.
• Beekenkamp Group: Dutch ornamental plant group producing potted and bedding plants including flowering varieties for European retail. Comparable scale, multi-location Dutch production, and direct supply relationships with garden center chains overlapping with OK Plant's customer base.
• Anthura: Dutch breeder and young-plant producer specializing in orchids and Anthurium, supplying growers across Europe. Shares the same Phalaenopsis category and serves an overlapping grower/retail customer base as OK Plant.
• Knud Jepsen A/S: One of Europe's largest orchid (Phalaenopsis) producers, headquartered in Denmark, supplying flowering plants across European retail. Highly comparable to OK Plant on product category, customer type (garden centers, mass retailers), and scale of production.

Broad incumbents

• Dümmen Orange: Global ornamental breeding and propagation company headquartered in the Netherlands with broad coverage across flowering pot and bedding plants. Larger and broader portfolio than OK Plant, but operates in the same category and shares retail customers across Europe.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100063643446587
• Instagraminstagram.com/okplant_
• LinkedInlinkedin.com/company/ok-plant

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OK Plant