The Okura Prestige Taipei

What The Okura Prestige Taipei does

The Okura Prestige Taipei is a luxury five-star hotel operating 208 guest rooms and suites in Taipei's Zhongshan District at the intersection of Nanjing East Road. The property opened in 2012 as part of Hotel Okura Co., Ltd.'s international Prestige sub-brand and is operated by the Taiwanese entity Long Horn Rong Industrial Co., Ltd. (長鴻榮實業股份有限公司). Room inventory spans eight categories ranging from 44m² Prestige Rooms at NT$15,000+15% per night to a 228m² Royal (Presidential) Suite at NT$160,000+15% per night, with Japanese-inspired open-plan layouts and separate bathing facilities.

The hotel's core business combines accommodation with five distinct F&B outlets (Yamazato Japanese Fine Dining carrying 50 years of Tokyo Okura kaiseki tradition, Toh Ka Lin Cantonese cuisine directly operated by the Okura group, The Continental Room international buffet, The Nine Bakery, and The Pearl Lounge & Bar), banquet and wedding venues including the 108-ping Jiuhe Ballroom, and wellness facilities comprising a rooftop heated pool, Technogym-equipped fitness center, sauna, and spa. Revenue is generated through room nights, F&B transactions, banquet packages priced NT$19,800-39,800+10% per table, health club memberships with joining fees of NT$65,000-240,000, and ancillary services including airport transfers and room service. Distribution operates through a Synxis-powered direct booking engine on the hotel's website, Inline.app for restaurant reservations, OTAs, and the Okura Nikko Hotels global One Harmony loyalty network spanning 77 properties.

Name

The Okura Prestige Taipei

Legal name

長鴻榮實業股份有限公司

Website

https://okurataipei.com.tw

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Okura Prestige Taipei is a 208-room luxury five-star hotel in Taipei's Zhongshan District, operated under Japan's Hotel Okura brand by Long Horn Rong Industrial Co., Ltd., serving international luxury travelers, corporate clients, wedding parties, and local diners across accommodation, five F&B outlets, banquet venues, and a rooftop wellness facility.

Ownership category

akta.pro rank

Product category

Luxury Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort Convention Hotels (THAGALAC)

akta.pro secondary industry

Luxury Wellness & Spa Resorts (THAGACAG)

Keywords

• Luxury hotel accommodation
• Fine dining restaurants
• Wedding banquet venues
• Wellness spa facilities
• Corporate event hosting

Headquarters

HQ city

Taipei City

HQ country

Taiwan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Accommodation: Room bookings across 208 guest rooms and suites ranging from NT$15,000 to NT$160,000+15% per night. Multiple room categories from Prestige Rooms to Presidential Suite.
2. Fine Dining Restaurants: Five dining outlets: Yamazato Japanese Restaurant (kaiseki, sushi, tempura, teppanyaki), Toh Ka Lin Chinese Restaurant (Cantonese cuisine), The Continental Room (buffet), The Pearl Lounge & Bar (cocktails and wines), and The Nine Bakery.
3. Banquet and Event Services: Wedding banquets, business conferences, and social events in multiple venues including Jiuhe Ballroom (108 ping), Jiuhe Hall I & II, and Baihe VIP Room. Packages range from NT$19,800 to NT$39,800+10% per table.
4. Spa and Wellness Services: Spa and massage services, sauna facilities, rooftop pool access, and fitness club memberships for day passes and monthly subscriptions.
5. Fitness Club Membership: Individual and family memberships with annual and three-year options. Personal membership: NT$100,000-240,000 joining fee plus NT$5,000 monthly. Family membership: NT$65,000-140,000 joining fee plus NT$5,000 monthly.
6. Wedding Favor Products: The Nine bakery wedding favors including Western-style cookie boxes (NT$1,200/box) and Chinese-style pastries (NT$520/box) with bulk discounts for wedding bookings.
7. Airport Transfer Services: Limousine transfer services between airports and the hotel.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

The Okura Prestige Taipei is a luxury five-star hotel offering 208 guest rooms and suites (from Prestige Rooms at NT$15,000+15% per night to the Presidential Suite at NT$160,000+15%) with Japanese-inspired open-plan designs, five dining outlets (Yamazato Japanese Fine Dining, Toh Ka Lin Chinese Cuisine, The Continental Room buffet, The Nine Bakery, The Pearl Lounge & Bar), comprehensive wellness facilities (rooftop pool, Technogym fitness center, sauna, spa), and dedicated wedding and corporate event venues.

Product overview

The Okura Prestige Taipei is a luxury five-star hotel with 208 rooms offering a comprehensive hospitality portfolio centered on Japanese-inspired luxury accommodation. The core offering combines accommodation (rooms ranging from 44m² Prestige Rooms to 228m² Presidential Suite) with multiple dining venues including Yamazato Japanese Fine Dining, Toh Ka Lin Chinese Cuisine, The Continental Room Buffet, The Nine Bakery, and The Pearl Lounge & Bar. Supporting facilities include an outdoor heated pool, fitness center with Technogym equipment, sauna/spa, massage services, business center, and Okura Health Club. The hotel provides extensive event services through dedicated wedding and conference venues, along with additional services such as room service, airport transfers, and the Jiu He Club loyalty program. Dining experiences range from casual bakery items to premium Japanese set menus and Cantonese hot pot.

Differentiator

Problem solved

Functional benefit

Brands

• 山里日本料理 (Yamazato Japanese Fine Dining): Japanese restaurant offering authentic kaiseki, sushi, tempura, and teppanyaki, following 50 years of Okura Tokyo tradition.
• 桃花林中華料理 (Toh Ka Lin Chinese Cuisine)
• 歐風館自助餐廳 (The Continental Room)
• The Nine烘焙坊 (The Nine Bakery)
• The Pearl 珍珠酒吧 (The Pearl Lounge & Bar)
• 久和Club會員 (Jiu He Club)
• 大倉健身俱樂部 (Okura Health Club)

Products and services

• Luxury Accommodation (208 Rooms and Suites) 208 luxury guest rooms and suites featuring Japanese-inspired open-plan layouts with sliding shoji-style doors, separate Japanese-style bathing areas (bathtub, shower, toilet), and city views. Room categories span from Prestige Rooms (44 sqm, NT$15,000+15% per night) to the Presidential Suite (228 sqm, NT$160,000+15%). Designed for business and leisure travelers seeking authentic Japanese Omotenashi hospitality.
• Yamazato Japanese Fine Dining Authentic Japanese restaurant offering kaiseki, sushi, tempura, and teppanyaki across four distinct dining areas. Includes set menus such as the Yamazato Suma Set (NT$1,500+10%) and Yamazato Gosho Set (NT$2,500+10%), plus traditional Japanese breakfast (NT$1,200+10%). For Japanese cuisine enthusiasts and business diners.
• Toh Ka Lin Chinese Cuisine Cantonese and Chinese fine dining restaurant directly operated by Hotel Okura group. Offers authentic Cantonese cuisine including Hong Kong-style chicken soup hot pot (NT$3,880/6 persons) and abalone flower glue chicken hot pot (NT$5,980+10%). For diners seeking refined Chinese cuisine and business dining.
• The Continental Room Buffet Restaurant International buffet restaurant on the second floor offering diverse global cuisines with health-conscious culinary presentations. Pricing from January 2026: weekday lunch NT$1,450+10%, afternoon tea NT$950+10%, dinner NT$1,550+10%; weekend/holiday lunch and dinner NT$1,780+10%, Saturday afternoon tea NT$1,080+10%. For casual diners, families, and group dining.
• The Nine Bakery Bakery offering fresh handmade breads and pastries daily using natural yeast and quality ingredients. Daily baking at 08:30 and 14:00. Operates both as on-site retail and through the hotel's online shopping platform. Also produces wedding favor boxes (Western-style NT$1,200/box, Chinese-style NT$520/box). For hotel guests, walk-in customers, and wedding clients.
• The Pearl Lounge & Bar Modern lounge bar offering classic cocktails, various whiskeys, cognac, Japanese shochu, and wines in an elegant modern setting. For hotel guests and external patrons seeking premium beverage experiences.
• Rooftop Heated Swimming Pool Rooftop outdoor heated swimming pool designed with an Aqua concept. Open 06:00-24:00 with poolside Aqua Bar serving food and beverages daily 10:00-20:00. For hotel guests, health club members, and day-pass visitors.
• Fitness Gym (Okura Health Club) 20th-floor fitness center with cardio and strength training zones, equipped with Italian Technogym equipment including Kinesis Stations. Professional fitness consultation available. For hotel guests, health club members, and day-pass users.
• Sauna and Spa Facilities Spa facility with separate male and female areas including hot/cold pools, steam rooms, sauna, changing rooms, and relaxation areas, open 06:00-24:00. Professional spa and massage services including facials and full-body aromatherapy treatments (open 10:00-22:00, last booking 19:00). For hotel guests and health club members.
• Okura Health Club Membership Subscription-based health club membership program. Personal membership: annual NT$100,000 joining fee + NT$5,000/month; 3-year NT$240,000 joining fee + NT$5,000/month. Family membership: annual NT$65,000 joining fee + NT$5,000/month; 3-year NT$140,000 joining fee + NT$5,000/month. Members gain access to gym, pool, sauna, spa, and hotel restaurant discounts.
• Wedding and Banquet Services Comprehensive wedding and corporate event services across multiple venues including the Jiuhe Ballroom (108 ping), Jiuhe Hall I & II, and Baihe VIP Room. Packages (Heya Package) range from NT$19,800 to NT$39,800+10% per table (10 persons), with full event planning, catering, accommodation, photography, and entertainment. For engaged couples, families, and corporate event planners.
• Airport Limousine Transfer Service Premium chauffeur limousine transfer service providing comfortable and elegant transportation between Taoyuan International Airport and the hotel. For hotel guests and event attendees requiring airport transfers.
• Jiu He Club (久和 Club) Loyalty Membership Hotel membership program offering dining discounts of minimum 10% off at all on-site restaurants including Yamazato, Toh Ka Lin, Continental Room, and The Nine Bakery. For repeat guests and frequent diners seeking value-added loyalty benefits.
• Online Shopping Mall (Wedding Favors and Gifts) Online shopping platform (shop.okurataipei.com.tw) offering wedding favor gift boxes and hotel-branded merchandise. Includes Western-style cookie boxes (NT$1,200/box), Chinese-style sesame pastry boxes (NT$520/box), and other gift products with bulk discounts for wedding banquet clients. For wedding clients, gift buyers, and hotel patrons.
• Business Center Services Reservation-only executive business center providing professional work environment with modern office facilities and printing services for business travelers requiring administrative support during their stay.

Quantifiable outcome

• 14th anniversary celebration demonstrating sustained market presence and customer loyalty

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Hotel Okura Co., Ltd.coreStrategic or Co-development PartnerParent company providing brand licensing, operational standards, and culinary traditions. Hotel Okura Co., Ltd. is Japan's largest international five-star hotel group operating the Okura Hotels & Resorts brand with 52 properties in Japan and 25 overseas.
• Okura Nikko HotelscoreStrategic or Co-development PartnerParent organization that also operates Nikko Hotels International and Hotel JAL City brands. Provides global reservation network, loyalty program (One Harmony), and centralized sales offices worldwide.
• One HarmonycoreChannel Partner/ Reseller/ DistributorOkura Nikko Hotels' international loyalty program that allows members to earn and redeem points across all member properties globally.
• Longhua Rongshi Co., Ltd. (長鴻榮實業股份有限公司)coreOthersThe legal operating entity that owns and operates The Okura Prestige Taipei hotel. Legal representative: Chen Zhenyu (陳珍堉). Gift voucher trust account held at Cathay United Bank.
• Taipei Metro (台北捷運)minorStrategic or Co-development PartnerConvenient transportation access via MRT - nearest station is Zhongshan Station (Exit 3/4) on the Songshan-Xindian Line, approximately 5-10 minutes walking distance.
• Taoyuan International Airport MRT (機場捷運)minorStrategic or Co-development PartnerAirport MRT connection from Taoyuan International Airport to Taipei Main Station, then transfer to Zhongshan Station for convenient hotel access.
• Guest Chef Partners (喜扇亭)minorStrategic or Co-development PartnerPeriodic guest chef events featuring renowned Japanese restaurants such as Kisentei from Tokyo's Ichimachicho Imahan (人形町今半), bringing exclusive dining experiences to Yamazato Japanese Restaurant.
• SJH B1F Co., Ltd. (山里日本料理)coreStrategic or Co-development PartnerYamazato Japanese Fine Dining restaurant operated as a specialty unit, continuing the 50-year legacy of Tokyo Okura's renowned Japanese restaurant with authentic kaiseki cuisine.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Regent Taipei: Luxury Taipei hotel with comparable scale, multiple restaurants, ballroom facilities, and wellness amenities. Competes head-to-head for corporate events, weddings, and luxury leisure travelers.
• Grand Hyatt Taipei: International luxury hotel in Taipei with extensive F&B, event, and wellness facilities. Direct competitor in the upscale business and leisure segment with similar brand-tier positioning.
• The Westin Taipei: Luxury Taipei hotel offering premium accommodation, multiple dining venues, banquet facilities, and wellness amenities. Competes in similar corporate and leisure luxury segments.
• Le Méridien Taipei: Upscale international hotel in Taipei with full-service amenities, F&B outlets, and event venues. Comparable in market positioning and target segments.
• Humble House Taipei: Boutique luxury hotel in Taipei with design-focused rooms, F&B outlets, and event spaces. Competes for luxury leisure and corporate travelers seeking premium but differentiated experiences.
• Hotel Nikko Taipei: Sister property under the Okura Nikko Hotels umbrella operating in Taipei, sharing brand standards and the One Harmony loyalty network. Provides a direct internal benchmark within the same market.
• Mandarin Oriental Taipei: Luxury 5-star hotel in Taipei with comparable room count, multiple F&B outlets, spa, and event facilities. Directly competes for the same luxury business and leisure traveler segments in Taipei's premium market.
• Shangri-La's Far Eastern Plaza Hotel Taipei: Major luxury hotel in Taipei offering similar accommodation tiers, extensive F&B, banquet and wedding facilities, and wellness amenities. Direct competitor for both transient luxury guests and event bookings.
• W Taipei: Design-oriented luxury hotel in Taipei competing for younger luxury travelers, corporate events, and F&B occasions. Comparable in scope though differentiated by lifestyle positioning.

Broad incumbents

• Hotel Okura Tokyo (The Okura Tokyo): Flagship property of Hotel Okura Group in Tokyo, providing brand standards, culinary heritage (Yamazato, Toh Ka Lin), and operational know-how that underwrite The Okura Prestige Taipei. Comparable in segment but functions as the parent brand benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRAHhZKBsYLnsaq0zWfiV4A
• Facebookfacebook.com/TheOkuraPrestigeTaipei
• Instagraminstagram.com/okurataipei
• LinkedInlinkedin.com/company/the-okura-prestige-taipei

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Okura Prestige Taipei