Old Diamond General Trading And Contracting

What Old Diamond General Trading And Contracting does

Old Diamond General Trading And Contracting is a Kuwait-based retail development and brand management company founded in 2007 and operating under Shuwaikh Gate Holding. The firm functions as a B2B growth partner for international brands seeking to enter the Kuwaiti and broader MENA market, providing end-to-end services spanning market entry strategy, franchise and joint venture facilitation, retail property development (including securing prime mall locations such as 360 Mall), licensing and branding, and ongoing operational management covering HR, finance, IT, legal, supply chain, and merchandising.

The company's revenue model combines professional services fees, licensing royalties, and managed services revenue, with pricing structured as bespoke, quote-based engagements rather than standardized offerings. Its customer base is concentrated on enterprise-level global retail brands seeking MENA entry, alongside a secondary segment of emerging brand concepts requiring full concept-to-launch support. Its core technology stack is not publicly disclosed, and the business is relationship- and execution-driven rather than platform- or software-driven.

Notable flagship partnerships include 12 STOREEZ—a contemporary fashion brand founded in 2014 with over 50 stores across five countries, for which Old Diamond facilitated the Kuwait launch at 360 Mall—and SADAFF, a department store concept developed from inception through strategic planning, fit-out, branding, licensing, and ongoing daily operations management. The company is led by General Manager Thamer Anwar Al Osaimi (University of San Diego Finance graduate) and Counselor of the Board Elie Antoun, who brings over 30 years of regional luxury retail experience including a transformation legacy at Chalhoub Group.

Name

Old Diamond General Trading And Contracting

Legal name

Old Diamond General Trading And Contracting

Website

https://olddiamond-kw.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Diamond is a Kuwait-based B2B growth partner that helps international retail brands enter the MENA market through franchise facilitation, retail property access, licensing, and end-to-end operational management services under Shuwaikh Gate Holding.

Ownership category

akta.pro rank

Headquarters

HQ city

Kuwait City

HQ country

Kuwait

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Franchise Development Services: Old Diamond facilitates franchise market entry for international brands into MENA, providing end-to-end setup, operational execution, and ongoing management support.
2. Brand Licensing and Development: The company supports brand creation and licensing arrangements, helping brands establish and operate retail operations in the MENA market through integrated frameworks covering planning, design, fit-out, branding, and operations.
3. Retail Property Development: Services include securing prime retail locations in key malls and retail hubs, providing real estate access and property development support for brand partners.
4. Operational Management Services: Ongoing support including team building, merchandising, supply chain structuring, and daily operations management for retail brands operating in the MENA region.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Old Diamond provides end-to-end market entry, brand development, and operational management services for international retail brands seeking to expand into Kuwait and the broader MENA region. Its offerings span franchise and joint venture structuring, brand licensing, retail property development (securing prime mall locations), and ongoing managed services including HR, finance, IT, legal, licensing, marketing, merchandising, supply chain, and daily operations. The company is the regional partner and operator behind partner brands such as 12 STOREEZ and the developed retail concept SADAFF.

Product overview

Old Diamond is a retail development and brand management company operating in Kuwait and the MENA region. Rather than a single unified product, Old Diamond offers a portfolio of services including strategic market entry, retail property development, HR solutions, finance management, IT services, legal, licensing, and marketing strategies. The company supports two primary retail brands: SADAFF (a department store concept fully developed and operationalized by Old Diamond) and 12 STOREEZ (a global fashion brand that Old Diamond brought to the Kuwait market). The portfolio is supported by a comprehensive services platform covering business partnerships, joint ventures, franchise development, brand development, marketing, market intelligence, logistics, licensing, government relations, HR, finance, IT, and legal services.

Differentiator

Problem solved

Functional benefit

Products and services

• Franchise Development Services End-to-end franchise market entry services for international brands seeking to expand into Kuwait and the broader MENA region, including strategic setup, operational execution, and ongoing management support delivered through franchises, partnerships, and joint ventures.
• Brand Licensing and Development Support for brand creation and licensing arrangements that help international brands establish and operate retail operations in the MENA market through an integrated framework covering planning, design, fit-out, branding, and operations.
• Retail Property Development Securing prime retail locations in key malls and retail hubs across Kuwait and the MENA region, providing real estate access and property development support for partner brands.
• Operational Management Services Ongoing managed services for retail brands operating in MENA, including team building, merchandising, supply chain structuring, HR, finance, IT, legal, licensing, and daily operations management.
• SADAFF A department store brand developed through close partnership with Old Diamond, encompassing strategic planning, design, fit-out, branding, licensing, and operational setup, with continued support for team building, merchandising, supply chain structuring, and daily operations in Kuwait.
• 12 STOREEZ A contemporary fashion brand offering timeless wardrobe essentials through curated capsule collections with minimalist design, elevated fabrics, and premium craftsmanship, launched in Kuwait at 360 Mall through a strategic partnership with Old Diamond providing end-to-end market entry and operational support.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered flagship and core.

• 12 STOREEZflagshipStrategic or Co-development Partner12 STOREEZ is a contemporary fashion brand founded in 2014 by Irina and Marina Golomazdina. Old Diamond played a pivotal role in facilitating the brand's market entry into Kuwait, providing end-to-end support from strategic setup to operational execution. This included securing a prime trading location at 360 Mall—one of Kuwait's most prestigious retail destinations. The partnership marks a significant milestone in bringing globally recognized retail excellence to Kuwait.
• SADAFFflagshipStrategic or Co-development PartnerSADAFF is a department store concept shaped through a close partnership with Old Diamond. From its earliest concept, Old Diamond turned the vision into a fully realized retail destination through strategic planning, design, fit-out, branding, licensing, and operational setup. Old Diamond continues to support team building, merchandising, supply chain structuring, and daily operations—nurturing the concept into a scalable, long-term department store experience in one of Kuwait's most vibrant malls.
• Shuwaikh Gate HoldingcoreOthersOld Diamond is a proud member of Shuwaikh Gate Holding, a holding company under which Old Diamond operates as a growth partner for brands in the MENA region. The holding structure provides strategic oversight and alignment, with Elie Antoun serving as Counselor of the Board supporting both Shuwaikh Gate Holding and Old Diamond.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Chalhoub Group: A leading luxury retail conglomerate in the MENA region that partners with and operates international fashion, beauty, and lifestyle brands — the same broad market-entry and brand-management role Old Diamond plays, but at significantly larger scale. Elie Antoun, Old Diamond's Counselor of the Board, is a Chalhoub veteran.
• Landmark Group: A large MENA-headquartered retail conglomerate operating department stores, fashion, and lifestyle brands. Comparable to Old Diamond in operating multi-brand retail destinations, though at much larger scale and with broader geographic reach.
• Al Tayer Group: A UAE-based conglomerate that operates and represents international fashion, luxury, and lifestyle brands across MENA, including department stores and specialty retail — overlapping directly with Old Diamond's end-to-end brand launch and retail operations mandate.
• Majid Al Futtaim Retail: A regional retail and mall operator that franchises and develops international brands within its mall ecosystem. Comparable in mall-anchored brand launch and operations, but with vastly greater capital and real-estate footprint than Old Diamond.

Regional players

• Fawaz Alhokair Group: A Saudi Arabia-based fashion and lifestyle retail operator with franchises and joint ventures for international brands. Comparable franchise-led market-entry model, though primarily serving Saudi rather than Kuwait/MENA-wide markets.

Direct peers

• Azadea Group: A leading MENA-based retail operator that franchises and manages international fashion, lifestyle, and F&B brands across the region, with deep mall relationships and full operational support — directly comparable in service offering and target partners.
• Apparel Group: A GCC-headquartered retail operator that develops, franchises, and manages international fashion and lifestyle brands across MENA, Africa, and Asia. Closely comparable to Old Diamond in business model — multi-brand franchise operator with end-to-end market entry support.
• Blue Rhine Group: A UAE-based company that develops, supplies, and distributes branding, signage, and retail-fit-out solutions across MENA, frequently serving international brands entering the region — adjacent but comparable services around retail launch and physical brand presence.

Emerging players

• Concept Brands Group: A MENA-based company that builds and operates fashion and lifestyle brand concepts across the GCC, similar to Old Diamond's co-creation role with SADAFF — comparable in offering turnkey retail concept development.

Others

• Franchise Marketplace / Middle East Franchise Association: Regional franchise intermediary platforms that connect international brands with local MENA partners. Comparable in matching global brands to regional operators, though functioning more as a marketplace than a full-service operator like Old Diamond.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/old-diamond-general-trading-and-contracting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Diamond General Trading And Contracting