Old Moe Guide Svc
Old Moe Guide Service is a privately held, Orvis-endorsed fly fishing guide service operating since 1978 on Utah's Green River below Flaming Gorge Dam, offering year-round guided float trips, wade fishing, overnight camping, and on-site lodging to individual anglers, families, and corporate groups.
- Company typePrivate
- Founded1978
- HeadquartersDutch John, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Old Moe Guide Svc does
Old Moe Guide Service is a privately held, owner-operated fly fishing guide service founded in 1978 and headquartered in Dutch John, Utah, on the Green River below Flaming Gorge Dam. The company offers year-round guided float trips, wade fishing, and overnight shore camping across 28 miles of fishable tailwater divided into three sections (A: Red Canyon, B: Devil's Hole, C: Browns Park), serving beginner through expert fly anglers. Its operational technology is centered on drift boats and on-the-water guiding rather than software, and it holds Ashley National Forest Permit #9947, which authorizes commercial guided access on the surrounding federal lands.
The business operates a direct-to-consumer model with two revenue streams: (1) guided fly fishing trips priced by season and duration, with full-day summer trips at $725, winter full-day at $485-$515, and half-day trips at $399-$675 for 1-2 anglers, requiring a 50% deposit; and (2) lodging accommodations at a 3-bedroom, 2-bath, 1400 sq ft home and the Folkerson Rental House, both within 2 miles of the river access point, at $150-$200 per room per night seasonally, plus a combined trip-plus-lodging package at $575. Equipment (flies, tippet, rental rods) and transportation are bundled into the trip price.
Customer acquisition is predominantly direct via phone, text, and email, with the website functioning as an informational hub and embedded LodgeRunner booking for lodging. The company is Orvis-endorsed continuously since 1978, supported by a small digital presence across YouTube, Instagram, and Facebook. Current ownership traces to Doug Roberts' 2010 acquisition, with Danny Mangum as co-owner and guide; the business employs 7 people in total and serves individuals, families, and corporate groups seeking premium Green River fly fishing experiences.
Old Moe Guide Svc firmographics
Firmographics- Name
- Old Moe Guide Svc
- Legal name
- Old Moe Guide Service
- Website
- https://oldmoeguideservice.com
- Company type
- Private
- Founded year
- 1978
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Old Moe Guide Service is a privately held, Orvis-endorsed fly fishing guide service operating since 1978 on Utah's Green River below Flaming Gorge Dam, offering year-round guided float trips, wade fishing, overnight camping, and on-site lodging to individual anglers, families, and corporate groups.
- Ownership category
- akta.pro rank
Old Moe Guide Svc industry classification
Industry- Product category
- Guided Fly Fishing & Outdoor Recreation Services
- NAICS
- Fishing, Hunting and Trapping (114)
- SIC
- Fishing, Hunting And Trapping (900)
- akta.pro primary industry
- Fishing & Angling Charters / Guides (THAAALAD)
- akta.pro secondary industries
- Hunting & Fishing Lodges (Sporting Lodges) (THAGAIAJ), Campground & Overnight Facilities Operations (Campsites, Cabins, Backcountry Huts) (THAAAGAE)
Keywords
Where Old Moe Guide Svc is headquartered
LocationHeadquarters
- HQ city
- Dutch John
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Old Moe Guide Svc business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Guided Fly Fishing Trips: Full-day, half-day, and overnight guided float fishing trips on the Green River. Pricing varies by season (summer/winter), duration, and river section. 50% deposit required for all trips.
- Lodging Accommodations: 3-bedroom, 2-bathroom, 1400 sq ft fully furnished home located 2 miles from Green River. Rates vary seasonally with per-room and per-person pricing options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Summer Full Day (April 1 - Oct 31): $725 for 1-2 people |
| One time/ perpetual license | Pay-as-you-go | Winter Full Day (Nov 1 - March 31): $485-$515 for 1-2 people |
| Unit Pricing | Pay-as-you-go | Summer Half Day (April 1 - Oct 31): $675 for 1-2 people |
| Unit Pricing | Pay-as-you-go | Winter Half Day (Nov 1 - March 31): $399 for 1-2 people |
| Unit Pricing | Pay-as-you-go | Lodging: $150-$200 per room per night |
| Hybrid | Pay-as-you-go | Best of Day with Lodging Special: $575 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Old Moe Guide Svc product offering
Product offeringCore offering
Old Moe Guide Service provides guided fly fishing float trips and wade fishing excursions on the Green River below Flaming Gorge Dam in Dutch John, Utah, offered in half-day, full-day, and overnight formats across three river sections (A, B, C). The company also provides overnight shore camping trips and adjacent lodging, including a 3-bedroom, 2-bath home and the Folkerson Rental House located two miles from the river. Services are bundled with equipment, transportation, flies, tippet, and instruction, and the company has been Orvis-endorsed and operating continuously since 1978.
Product overview
Old Moe Guide Service is an Orvis-endorsed fly fishing guide service operating since 1978, offering guided float and wade fishing trips on the Green River below Flaming Gorge Dam in Dutch John, Utah. The core offering consists of guided fly fishing float trips (half-day, full-day, and overnight) across three river sections (A Section/Red Canyon, B Section/Devil's Hole, and C Section/Browns Park), with add-on lodging at their 3-bedroom home and overnight shore camping excursions. The service includes equipment (flies, tippet, rental rods), transportation, and an up-to-date fishing report. With over 100 years of combined guide experience, the company serves all skill levels from beginners to expert fly fishers.
Differentiator
Problem solved
Functional benefit
Companies that use Old Moe Guide Svc
Customer profileSegments2 records
Ideal customer profiles2 records
Old Moe Guide Svc technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Old Moe Guide Svc partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ashley National ForestcorePermittee of Ashley National Forest (Permit #9947), authorizing guided fly fishing operations on national forest lands adjacent to the Green River. This regulatory permit is essential to their business operations.
Scale indicators5 records
Recent moves1 record
Expansion highlights4 records
Old Moe Guide Svc competitors and assessment
Company assessmentDirect peers
- The Fly Shop: Long-standing fly fishing outfitter and travel company based in Redding, California offering guided trips on multiple rivers with lodging packages — directly comparable diversified fly fishing guide and trip operator.
- Montana Angler: Bozeman-based fly fishing guide service offering float and wade trips on Montana rivers, comparable in service structure, target angler segment, and reliance on experienced guide talent.
- Bighorn River Lodge: Orvis-endorsed fly fishing lodge on the Bighorn River in Fort Smith, Montana combining guided float trips with on-property accommodations, comparable in offering mix, pricing tier, and tailwater setting.
- Sweetwater Travel Co. Fly fishing travel outfitter that designs hosted trips and itineraries for anglers, comparable in serving the same end consumer (premium fly fishing customers) via a guide-and-lodging bundle.
- Gray Reef Anglers: A guided fly fishing outfitter operating on the North Platte tailwater near Casper, Wyoming with similar full-day and half-day trip structures and a comparable Western tailwater customer base.
- TroutHunter Lodge: A fly fishing lodge and guide service on the Madison River in Cameron, Montana offering guided float and wade trips with on-site lodging — directly comparable bundle of premium guided trips plus lodging in a tailwater destination.
Broad incumbents
- Orvis: National fly fishing and outdoor lifestyle brand that endorses Old Moe and operates its own endorsed guide network, retail stores, and lodging properties — broader incumbent in the same fly fishing ecosystem but not a single-river direct competitor.
Others
- Simms Fishing Products: Manufacturer of fly fishing apparel, waders, and gear used by guides and customers. Not a direct competitor but an enabling supplier within the same fly fishing value chain that Old Moe's customers also purchase from.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Old Moe Guide Svc social profiles
Digital presenceOld Moe Guide Svc compliance and trust
Trust signalCompliance2 records
Old Moe Guide Svc financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Moe Guide Svc leadership team
Management profileNumber of profiles
Profiles2 records
Old Moe Guide Svc funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Moe Guide Svc M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Moe Guide Svc
What does Old Moe Guide Svc do?
Old Moe Guide Service provides guided fly fishing float trips and wade fishing excursions on the Green River below Flaming Gorge Dam in Dutch John, Utah, offered in half-day, full-day, and overnight formats across three river sections (A, B, C). The company also provides overnight shore camping trips and adjacent lodging, including a 3-bedroom, 2-bath home and the Folkerson Rental House located two miles from the river. Services are bundled with equipment, transportation, flies, tippet, and instruction, and the company has been Orvis-endorsed and operating continuously since 1978.
Is Old Moe Guide Svc a public or private company?
Old Moe Guide Svc is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Old Moe Guide Svc founded?
Old Moe Guide Svc was founded in 1978. It employs 1 to 10 people.
Where is Old Moe Guide Svc based?
Old Moe Guide Svc is headquartered in Dutch John, United States, in the North America region.
How does Old Moe Guide Svc make money?
Two revenue lines are on record. Guided Fly Fishing Trips are the primary driver. The others are lodging Accommodations.
Who are Old Moe Guide Svc's main competitors?
Direct peers on record are The Fly Shop, Montana Angler, Bighorn River Lodge, Sweetwater Travel Co., Gray Reef Anglers and TroutHunter Lodge. Orvis is listed as a broad incumbent. Simms Fishing Products is listed as an others.
Does Old Moe Guide Svc have an API?
No public API is recorded for Old Moe Guide Svc.
What industry is Old Moe Guide Svc in?
Old Moe Guide Svc's product category is Guided Fly Fishing & Outdoor Recreation Services. Its primary akta.pro industry code is THAAALAD, Fishing & Angling Charters / Guides, with a secondary code of THAGAIAJ, Hunting & Fishing Lodges (Sporting Lodges). Its NAICS code is 114 and its SIC code is 900.