OLD SOUL COMPANY

What OLD SOUL COMPANY does

Old Soul Co. is a Sacramento-based specialty coffee roaster and multi-unit café operator founded in 2006 by co-owners Tim and Jason. The company operates five physical café locations across the Sacramento metropolitan area — The Alley (Midtown), Weatherstone (Boulevard Park), 40 Acres (Oak Park), 555 Capitol Mall, and Fair Oaks Village — serving scratch-prepared breakfast, lunch, and dinner alongside in-house roasted specialty coffee. The business began with wholesale coffee and bakery products from a renovated Midtown warehouse and has expanded into retail and ancillary services over the subsequent 20 years, employing 50+ people.

Core products center on single-origin artisan coffees sourced directly from producer partners in Ethiopia, Honduras, Mexico, Brazil, and the Democratic Republic of Congo, alongside award-winning signature blends including The Remedy Espresso Blend (4x Golden Bean Medalist) and Whiskey Dreams Moka-Java Blend (2022 Coffee Review No. 1 Blend at 94 PTS). Roasting and baking operations are conducted on-site at café locations using farm-to-table inputs from local purveyors (e.g., Frank Lienert Honey, Ginger Elizabeth Chocolates, Blue Diamond, Giusto's Flour). The company also sells branded merchandise, gift cards, and operates a full-service catering arm.

The revenue model spans five streams: (1) walk-in retail café sales, (2) recurring coffee subscriptions (Roaster's Choice from $20/month, Secret Stash Rare from $28/month, Rebekah's Playlist 3-month at $78), (3) D2C e-commerce for coffee beans, gift cards, and merchandise, (4) full-service catering for private and corporate events, and (5) a wholesale program to select high-end account partners. The go-to-market is primarily direct-to-consumer via physical locations, supplemented by Square-based online ordering, a proprietary e-commerce storefront, and B2B wholesale. Old Soul is private, founder-owned, and serves only the Sacramento regional market, with no disclosed institutional capital.

Name

OLD SOUL COMPANY

Legal name

Old Soul Co.

Website

https://oldsoulco.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Soul Co. is a Sacramento-based specialty coffee roaster operating five cafés across the Sacramento metro, serving in-house roasted single-origin coffee, scratch-prepared food, catering, and subscription D2C coffee to local consumers since 2006.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting and Cafe Services

NAICS

Coffee and Tea Manufacturing (311920), Snack and Nonalcoholic Beverage Bars (722515), Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810), Miscellaneous Food Preparations & Kindred Products (2090), Bakery Products (2050)

akta.pro primary industry

Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE)

akta.pro secondary industries

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Coffee, Tea & Cacao Experiences (Roastery Tours, Tastings) (THAJAGAH)

Keywords

• Specialty coffee roasting
• Cafe operations
• Coffee subscriptions
• Artisan bakery products
• Event catering services

Headquarters

HQ city

Sacramento, California

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Cafe Operations: Five physical cafe locations serving coffee, baked goods, and full food menu to walk-in customers. Covers breakfast, lunch, and dinner service.
2. Coffee Subscriptions: Recurring monthly subscription coffee deliveries including Roaster's Choice Single Origin (from $20/month), Secret Stash Rare (from $28/month), and gift subscriptions.
3. Direct Coffee and Merchandise Sales: Online shop selling specialty coffee beans, gift cards, apparel, and drinkware.
4. Catering Services: Full-service catering featuring single-origin artisan coffees with breakfast, lunch, and dinner menu items for events.
5. Wholesale Program: Wholesale coffee and bakery products to select high-end wholesale account partners featuring regionally produced food.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Old Soul Co. roasts single-origin and blended specialty coffees in-house and serves them across five Sacramento-area cafe locations, complemented by scratch-kitchen breakfast, lunch, and dinner items made from locally sourced ingredients. The business also operates a direct-trade wholesale program for partner establishments, recurring home-delivery coffee subscriptions, an online merchandise and gift card shop, and full-service catering for private and corporate events.

Product overview

Old Soul Co. is a Sacramento-based coffee roasters, eatery, and caterers operating as a multi-location hospitality business. The core offering centers on single-origin artisan coffees sourced from global producer partners, including award-winning blends (The Remedy Espresso Blend, Whiskey Dreams Moka-Java) and single-origin microlots from Honduras, Mexico, Brazil, Ethiopia, and Democratic Republic of Congo. The company operates five café locations and offers subscription coffee services (Roaster's Choice, Secret Stash, and gift subscriptions), catering services, and branded merchandise. The product portfolio is unified under the Old Soul Co. brand, with coffee products as the primary revenue driver supplemented by food service, catering, and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• The Remedy Espresso Blend Signature espresso blend featuring Ethiopia Heirloom, Catuai, Bourbon, and Typica coffees, recognized as a 4x Golden Bean Medalist with refined berry-like acidity, creamy thick body, and toasted nut finish. Priced from $21 to $92 across 12 oz and 5 lb sizes.
• Whiskey Dreams Moka-Java Blend Moka-Java style blend featuring Ethiopia Dur Feres and Sumatra Adsenia, named Coffee Review's 2022 No. 1 Blend and #27 of Top 30 with a 94-point score. Priced from $21 to $92.
• Honduras Reserve Luis Nolasco Nano Lot Single-origin coffee from Honduras with notes of brown sugar, marzipan, honeysuckle, peach, and roasted cacao. 2022 and 2023 Golden Bean Bronze Medal Winner and 93 PTS by Coffee Review. Priced from $23 to $100.
• Honduras Reserve Mario Vasquez Nano Lot Direct trade coffee from Santa Elena, Honduras sourced via the Catracha Project, fully washed and dried on raised solar beds, with notes of caramel, vanilla, and stone fruits. Priced from $23 to $100.
• Brazil Luis Otavio Microlot Single-origin coffee from a third-generation producer in the Cerrado region of Brazil. Yellow Catuai variety, natural process, with notes of cocoa nibs, macadamia, dates, and creamy body. Priced from $22 to $95.
• Mexico Mayan Harvest Women's Group Microlot Direct relationship microlot from Rosalba Cifuentes in Bella Vista, Chiapas, supporting women coffee producers. Bourbon, Caturra, and Catimor varieties. Priced from $22 to $95.
• Democratic Republic of Congo Mutendero Community Lot Specialty coffee from Lake Kivu islands in the Democratic Republic of Congo providing a transparent sales channel for farmers. 100% Bourbon, natural process, with notes of cocoa, concord grape, tangerine, and raspberry. Priced from $22 to $97.
• Decaf Mexico Alturas Royal Select Lot Specialty decaf coffee from small producers in Chiapas and Oaxaca using the Royal Select Water Process, with notes of dried fig, cocoa, and molasses. Priced from $21 to $97.
• Limited Edition Camp Coffee Seasonal Blend Seasonal limited edition blend designed to evoke s'mores flavors. Semi-washed Brazil (65%) and natural Ethiopia (35%), medium-dark roast, with notes of cocoa, graham cracker, and marshmallow. Priced from $22 to $97.
• Roaster's Choice Single Origin Subscription Coffee Monthly subscription delivering roaster-selected single-origin coffees shipped within 24 hours of roast. Available with weekly, bi-weekly, or monthly delivery cadence in 12 oz bags. Includes access to monthly video calls with the Co-Owner & Coffee Buyer. From $20 per month.
• Roaster's Choice Secret Stash Rare Subscription Coffee Premium subscription featuring exclusive rare coffee lots of 30-260 lb per year, delivered bi-weekly or monthly in 12 oz bags, with access to monthly video calls with the Co-Owner & Coffee Buyer. From $28 per month.
• Rebekah's Playlist 3-Month Gift Subscription Curated 3-month gift subscription selected by head roaster Rebekah featuring award-winning, traceable, sustainable, and equitable coffees. Monthly shipments of 12 oz or 5 lb bags for 3 months. $78 sign-up fee.
• Catering Services Full-service catering featuring single-origin artisan coffees and breakfast, lunch, and dinner items made with local and artisan ingredients, including servers, baristas, and bartenders for full-service private and corporate events.
• The Alley Cafe Original Midtown Sacramento cafe opened in 2006 in a renovated former storage warehouse. Houses baking and roasting operations, the first retail cafe, and event space. Approximately 2,400 square feet at 1716 L St (Rear Alley), Sacramento, CA 95811. Open 6:30am-5pm daily.
• Weatherstone Cafe Second cafe location opened in 2008 at 812 21st St, Sacramento, CA 95811, housed in a renovated former horse barn with custom reclaimed wood tables, shelves, and one of Sacramento's best outdoor patios. Open 7am-7pm daily.
• 40 Acres in Oak Park Cafe Third cafe location opened in early 2010 at 3434 Broadway, Sacramento, CA 95817, in the ground floor of the old Woodruff hotel in Oak Park, replacing a previously closed Starbucks outlet. Open 6:30am-4pm daily (kitchen closes at 3pm).
• 555 Capitol Mall Cafe Fourth cafe location opened spring 2017 at 555 Capitol Mall, Sacramento, CA 95814, on California's Public Green. Features custom community tables, two outdoor patios, island espresso bar layout, and wraparound windows overlooking Capitol Mall. Open 6am-4pm Monday through Friday (kitchen 6:30am-3pm).
• Fair Oaks Village Cafe Fifth and newest cafe location at 10239 Fair Oaks Blvd, Ste B, Fair Oaks, CA 95628, at the entrance of historic Fair Oaks Village (established 1895). Features custom tables, murals, and artwork by local artisans, with a well-rounded food menu. Open 6:30am-4pm daily (kitchen 7am-4pm).

Quantifiable outcome

• 4x Golden Bean Medalist for The Remedy Espresso Blend
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Catracha Coffee CompanycoreStrategic or Co-development Partner · 1 January 2010Catracha Coffee Company established 2010 by Mayra Orellana-Powell to support small coffee farmers in Santa Elena, Honduras. Old Soul works directly with Catracha producers including Mario Vasquez, sourcing specialty coffees and providing capacity-building opportunities. Partnership has enabled farmers to increase exportable coffee quality and earn specialty premiums.
• Frank Lienert HoneyminorOthersLocal honey supplier partner featured on About page
• Ginger Elizabeth ChocolatesminorOthersLocal chocolate supplier partner featured on About page
• Blue Diamond AlmondsminorOthersLocal almond supplier partner featured on About page
• Delta Farm Friends PearsminorOthersLocal farm supplier partner featured on About page
• Giusto's FlourminorOthersLocal flour supplier partner featured on About page

Scale indicators5 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Blue Bottle Coffee: Third-wave specialty roaster and cafe operator with cafes across multiple U.S. markets and a robust subscription business. Comparable in product mix (single-origin, subscriptions) and cafe experience, but operates at much larger scale and broader geographic reach.
• Peet's Coffee: Established specialty coffee incumbent with retail cafes, grocery distribution, and subscription services. Overlaps on retail coffee and subscription product, but with significantly larger scale, broader product line, and mainstream positioning.
• Stumptown Coffee Roasters: Portland-origin third-wave roaster with cafes, wholesale, and subscription programs. Direct overlap in single-origin sourcing, cafe operations, and DTC subscriptions, but operates nationally with parent-company backing.

Direct peers

• La Colombe Coffee Roasters: Specialty coffee roaster operating cafes, DTC subscriptions, and wholesale. Comparable cafe-plus-subscription-plus-roastery model with national footprint and branded draft latte products.
• Temple Coffee Roasters: Sacramento-based specialty coffee roaster and cafe operator founded in 2005 with multiple locations. Closest direct competitor given overlapping Sacramento footprint, in-house roasting, third-wave positioning, and farm-direct sourcing model.
• Counter Culture Coffee: Specialty coffee roaster known for direct-trade relationships, sustainability, and educational training programs. Comparable in producer-relationship focus and third-wave positioning, with wholesale rather than owned-cafe emphasis.
• Verve Coffee Roasters: California-based specialty roaster with farm-direct sourcing, multiple cafe locations, and direct-to-consumer coffee subscriptions. Highly comparable business model combining roastery, cafes, and DTC subscriptions.

Regional players

• Ritual Coffee Roasters: San Francisco Bay Area specialty roaster with multiple cafes and wholesale accounts. Similar third-wave cafe-roastery model and direct-trade sourcing, but serves a different Northern California market.
• Chocolate Fish Coffee: Sacramento-based specialty roaster and cafe operator. Competes directly in the same local market as Old Soul with similar single-origin, third-wave positioning.
• Camellia Coffee Roasters: Sacramento-area specialty coffee roaster supplying wholesale and cafe customers. Local-market competitor on wholesale and roastery dimensions, though with less direct retail-cafe overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/old-soul-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OLD SOUL COMPANY