OLD TOWN TEQUILA FACTORY INC

What OLD TOWN TEQUILA FACTORY INC does

Old Town Tequila Factory Restaurant & Cantina is a single-location, full-service Mexican restaurant and cantina operating at 2467 Juan Street in San Diego, California, sited atop the Best Western Plus Hacienda Hotel in the historic Old Town district. The company serves authentic Mexican cuisine across breakfast, lunch, dinner, weekend champagne brunch, and happy hour, supported by a curated tequila program of over 100 labels with tasting flights and hand-crafted margaritas. Indoor, patio, and rooftop seating options capitalize on views from Old Town to Mission Bay, and the venue accommodates private events for up to 150 guests across office parties, receptions, family celebrations, and weddings, with additional off-site catering services.

The business is privately held and operates under the ownership of Pacific Hospitality Group, with Scott Sebright serving as General Manager and a stated headcount of 12 employees. Distribution is primarily physical dine-in, supplemented by OpenTable-powered online reservations and phone/email private event bookings; marketing is concentrated in organic channels (Instagram, TripAdvisor, and the company website). Pricing is positioned in the $30-and-under range for the standard menu, with the Sunday Champagne Brunch Buffet at $44.99 per adult and $16.95 per child. No revenue is publicly disclosed, no AI/ML capabilities are evident, and the company has no observable M&A, funding, geographic expansion, or product line extension beyond catering and private events.

The revenue model is transaction-based across four streams: dine-in food and beverage sales, private event hosting, the Sunday champagne brunch buffet, and catering. Customer segments include hotel guests of the adjoining Best Western Plus Hacienda Hotel, tourists visiting Old Town San Diego, local residents, corporate/event planners, and nonprofit organizations supported through community-service programming. The company has accumulated regional recognition through OpenTable Diner's Choice, TripAdvisor Certificate of Excellence, multiple Peninsula Beacon Gold awards (2018), and a California Restaurant Association Gold Medallion Award.

Name

OLD TOWN TEQUILA FACTORY INC

Legal name

Old Town Tequila Factory Restaurant and Cantina

Website

https://oldtowntequilafactory.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Town Tequila Factory is a single-location Mexican restaurant and cantina atop the Best Western Plus Hacienda Hotel in Old Town San Diego, serving authentic Mexican cuisine, a 100+ tequila program, weekend champagne brunch, and private events for up to 150 guests.

Ownership category

akta.pro rank

Product category

Mexican Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industries

Cocktail Bars & Lounges (CRANACAD), Special Occasion & Destination Restaurants (THAFACAK), Hotel Bars & Rooftop Bars (CRANACAL), Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Mexican restaurant
• Tequila bar
• Brunch buffet
• Private event catering
• Cantina dining

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Core revenue from serving authentic Mexican cuisine, margaritas, and tequila cocktails across breakfast, lunch, dinner, brunch, and bar service periods.
2. Private Event Hosting: Revenue from hosting private events including office parties, family reunions, cocktail receptions, birthday parties, baby showers, and weddings. Accommodates groups up to 150 guests with various menu and setup options.
3. Champagne Brunch Buffet: All-you-can-eat Sunday brunch buffet at $44.99 per person with champagne/mimosa, featuring Mexican dishes including ribs, steak, fajitas, omelet station, enchiladas, and desserts.
4. Catering Services: Catering services for off-site events as mentioned in community service and awards sections.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Old Town Tequila Factory Restaurant & Cantina operates a single-location Mexican restaurant and cantina atop the Best Western Plus Hacienda Hotel in Old Town San Diego, serving authentic Mexican cuisine, hand-crafted margaritas, and a curated selection of over 100 tequilas. The business offers breakfast, lunch, dinner, happy hour, weekend champagne brunch, and hosts private events for up to 150 guests, with rooftop patio dining overlooking Old Town and Mission Bay.

Product overview

Old Town Tequila Factory Restaurant & Cantina operates as a single-location Mexican restaurant and cantina in Old Town San Diego. The business offers a unified dining experience centered on authentic Mexican cuisine, an extensive tequila collection with tasting flights and hand-crafted margaritas, and multiple dining occasions including breakfast buffet, lunch/dinner service, weekend champagne brunch, and happy hour. Additional revenue streams include private event hosting for groups up to 150 guests and catering services. The venue features rooftop patio dining with views overlooking Old Town and Mission Bay.

Differentiator

Problem solved

Functional benefit

Products and services

• Old Town Tequila Factory Restaurant & Cantina Authentic Mexican restaurant and cantina offering dine-in service across breakfast, lunch, and dinner periods with rooftop patio dining, indoor seating, and views of Old Town and Mission Bay. Serves individual diners, hotel guests, and tourists in Old Town San Diego.
• Sunday Champagne Brunch Buffet All-you-can-eat weekend brunch buffet served Saturday and Sunday from 11am to 3pm at $44.99 per adult and $16.95 per child under 12, including unlimited mimosas or champagne. Features Mexican dishes such as jalapeño agave pork ribs, sizzling steak, fajitas, enchiladas, menudo, pozole, and rotating chef's specialties.
• Happy Hour Weekday happy hour service offered Monday through Friday from 4pm to 6pm on the Tequila Terrace, featuring discounted drinks and appetizers for walk-in diners and bar guests.
• Private Events Private event hosting service with indoor and outdoor venues for office parties, family reunions, cocktail receptions, birthday parties, baby showers, and weddings. Accommodates up to 150 guests with various menu options including plated entrees or lavish buffets and special hotel room rates for attendees.
• Catering Services Off-site and on-site catering services for events and celebrations, providing Mexican cuisine and beverage service for groups beyond the restaurant's dining rooms.
• All American Breakfast Buffet Daily breakfast buffet served Monday through Friday from 6am to 9am and Saturday through Sunday from 7am to 10am, available exclusively to guests of the Best Western Plus Hacienda Hotel.
• Tequila Tasters Club Curated tequila menu offering tasting flights and hand-crafted cocktails, featuring over 100 tequila varieties including premium selections such as Herradura Double Barrel, Don Julio 1942, and Código 1530, available to diners and bar guests.
• Margaritas Hand-crafted margarita cocktails including Original House Margarita, Fruit Margaritas with strawberry, mango, raspberry, and pomegranate purees, and the flagship Herradura Double Barrel Margarita, served to diners and bar guests.
• Lunch and Dinner Menu Traditional Mexican food menu served during lunch and dinner service periods, featuring tacos, fajitas, enchiladas, chile verde, chile colorado, fried fish, tamales, and daily rotating curated lunch specials for dine-in guests.

Named customers7 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Pacific Hospitality GroupcoreStrategic or Co-development PartnerParent company and owner/operator of Old Town Tequila Factory Restaurant and the Hacienda Hotel. William H. McWethy of Pacific Hospitality Group hosted charity events and coordinates community service initiatives with OTTF.
• Randy Jones FoundationminorStrategic or Co-development PartnerFormer San Diego Padres Great and namesake of The Randy Jones Foundation/Randy Jones Golf Invitational attended OTTF charity kick-off dinner. OTTF supports the foundation's charitable activities.
• Wounded Marine Golf ClassicminorStrategic or Co-development PartnerFounded by former Congressman Duncan L. Hunter Sr. OTTF has been involved in supporting this charity golf event.
• Boy Scouts of America, San Diego-Imperial CouncilminorStrategic or Co-development PartnerKarl Shelton, Deputy Scout Executive of the San Diego-Imperial Council attended OTTF charity kick-off. OTTF provides support for Boy Scouts events.
• Mission San Diego de AlcalaminorStrategic or Co-development PartnerOTTF has been a culinary host for the Mission San Diego de Alcala's Taste of the Mission event for several years.
• Cabrillo National Monument AssociationminorStrategic or Co-development PartnerOTTF has been involved as a culinary host for the Cabrillo Under the Stars event organized by the association for several years.
• OpenTablecoreChannel Partner/ Reseller/ DistributorOTTF has partnered with OpenTable to provide free, secure, and instantly confirmed online reservations for customers.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Others

• OpenTable: Online restaurant reservation platform that powers OTTF's booking flow and provides diner-review signals. Included as an ecosystem/enabler rather than a competitor — directly comparable on the demand-capture channel OTTF depends on.
• Pacific Hospitality Group: Parent company and hotel operator that owns both OTTF and the Best Western Plus Hacienda Hotel. Included as the parent/strategic operator rather than a peer, central to OTTF's captive-demand and real-estate positioning.

Direct peers

• Cafe Coyote: Old Town San Diego Mexican restaurant and cantina with full bar, weekend brunch, and banquet/event facilities. Comparable in cuisine, neighborhood, occasion mix, and event-hosting capacity.
• Fiesta de Reyes: Old Town San Diego Mexican restaurant and entertainment complex with courtyard dining, full bar, and banquet spaces. Matches OTTF on cuisine, location, tourist positioning, and private event offering.
• Casa Guadalajara: Long-running Mexican restaurant in Old Town San Diego offering traditional cuisine, margaritas, and event/banquet services. Directly competes with OTTF in the same neighborhood, target tourist segment, and price band.
• Casa de Bandini: Historic Old Town San Diego Mexican restaurant in an adobe setting with patio dining, bar, and banquet facilities. Comparable heritage location, Mexican cuisine, and event-hosting model.
• El Agave Restaurant & Tequila Bar: San Diego Mexican restaurant known for one of the world's largest tequila selections (2,000+) — the closest direct competitor to OTTF's 100+ tequila, tasting-flight positioning.

Broad incumbents

• Red O Restaurant: Upscale Mexican restaurant concept (Rick Bayless) operating in major U.S. metros with premium tequila/cocktail program and event offerings. Overlaps OTTF on elevated Mexican cuisine, tequila bar, and private event revenue mix, though in different geographies.

Regional players

• Coyote Cafe: Long-established Southwestern/Mexican restaurant in Santa Fe, New Mexico, with cantina, premium tequila/margarita program, and event hosting. Comparable upscale-cantina concept and destination positioning in a different geography.
• Miguel's Cocina: San Diego-area Mexican restaurant group serving traditional Mexican cuisine, margaritas, and weekend brunch. Comparable menu, beverage program, and casual full-service positioning in the same regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/oldtowntequilafactory
• LinkedInlinkedin.com/company/old-town-tequila-factory-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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