O'Learys Group
O'Learys Group is a privately held Swedish hospitality franchise founded in 1988, operating 100+ venues across 12 markets under the O'Learys, Harrys, and Sing Sing Karaoke brands, serving consumers seeking combined dining, sports viewing, and entertainment experiences.
- Company typePrivate
- Founded1988
- HeadquartersStockholm, Sweden
- Headcount11–50
- GTM typeB2C
- OfferingServices
What O'Learys Group does
O'Learys Group is a privately held Swedish hospitality and entertainment franchise organization headquartered in Stockholm, operating more than 100 venues across 12 international markets under three core brands: O'Learys (the flagship, offering American-inspired cuisine, sports viewing, and social activities), Harrys (a complementary dining concept), and Sing Sing Karaoke (a karaoke entertainment concept). Founded in 1988, the company has built a franchise platform that combines casual dining, sports entertainment, and social activity formats, positioning itself as a 'living room away from home' for consumers seeking combined food and entertainment experiences.
The corporate structure consists of O'Learys Group as the primary entity, with three wholly-owned Swedish subsidiaries: O'Learys Holding AB (parent holding), O'Learys Trademark AB (IP holder for the O'Learys brand), and O'Learys Restaurants AB (operating subsidiary). The group operates the O'Learys Club loyalty program, a points-based scheme that issues vouchers and discounts to members and uses transaction and preference data for targeted marketing. Distribution is delivered through both company-owned venues and a network of independent franchisees, with a dedicated expansion team supporting franchise partner recruitment, market scouting, and ongoing operational support.
Revenue is generated through two primary streams: food, beverage, and event service sales at company-owned and franchise venues, and franchise fees and ongoing royalties from franchise partners operating under the O'Learys, Harrys, and Sing Sing Karaoke brands. The O'Learys Club loyalty program provides an additional recurring engagement and data layer across the venue network. Pricing is venue-specific and not publicly disclosed. The company is a hospitality operator rather than a technology company, with no proprietary software platform, app, APIs, or AI/ML capabilities disclosed.
O'Learys Group firmographics
Firmographics- Name
- O'Learys Group
- Legal name
- O'Learys Group
- Website
- https://olearysgroup.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- O'Learys Group is a privately held Swedish hospitality franchise founded in 1988, operating 100+ venues across 12 markets under the O'Learys, Harrys, and Sing Sing Karaoke brands, serving consumers seeking combined dining, sports viewing, and entertainment experiences.
- Ownership category
- akta.pro rank
O'Learys Group industry classification
Industry- Product category
- Casual Dining & Sports Bar Restaurants
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Other Performing Arts Companies (711190), Amusement, Gambling, and Recreation Industries (713)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Family-Style Restaurants (THAFACAC)
- akta.pro secondary industries
- Karaoke Bars & KTV Lounges (MPAGAIAG), Karaoke Bars & Entertainment Bars (THAFAEAH)
Keywords
Where O'Learys Group is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
O'Learys Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Venue Food and Beverage Sales: Revenue from food, beverages, and event services at company-owned and franchise venues. O'Learys offers American-inspired cuisine, sports viewing, and social activities.
- Franchise Fees and Royalties: Revenue from franchise partnerships including initial franchise fees and ongoing royalties from franchisees operating under the O'Learys, Harrys, and Sing Sing Karaoke brands.
- Loyalty Program (O'Learys Club): Points-based loyalty program where members earn points, receive vouchers, and get discounts. Data is used for profiling and marketing to members to improve user experience.
Distribution channels2 records
Marketing channels2 records
O'Learys Group product offering
Product offeringCore offering
O'Learys Group operates more than 100 hospitality venues across 12 international markets under three brands: O'Learys (American-inspired cuisine, sports viewing, and social entertainment as the flagship), Harrys (general dining), and Sing Sing Karaoke (karaoke entertainment). The group runs a franchise-led model with company-owned and franchisee-operated locations, supported by the O'Learys Club loyalty program and franchise development services.
Product overview
O'Learys Group is a multi-brand hospitality and entertainment franchise organization operating more than 100 venues across 12 markets. The portfolio consists of three core brands: O'Learys (the flagship brand offering American-inspired cuisine, sports viewing, and social activities), Harrys, and Sing Sing Karaoke. The group also operates the O'Learys Club loyalty program and supports franchise development. The company provides franchise opportunities and operates as a franchise organization with expertise in operations, concept development, and guest experience.
Differentiator
Problem solved
Functional benefit
Brands
- O'Learys: The largest brand offering a unique mix of tasty American-inspired cuisine, thrilling sports, and engaging social activities in a vibrant living room atmosphere where everyone feels welcome.
- Harrys
- Sing Sing Karaoke
Products and services
- O'Learys The flagship O'Learys brand offering American-inspired cuisine, sports viewing, and engaging social activities in a vibrant, inclusive 'living room away from home' atmosphere. Served at venues operated by O'Learys Group and its franchise partners across 12 international markets, targeted at groups of friends and families seeking social dining and entertainment experiences.
- Harrys A restaurant brand within the O'Learys Group portfolio, operated alongside O'Learys and Sing Sing Karaoke at venues across the group's markets.
- Sing Sing Karaoke A karaoke entertainment brand within the O'Learys Group portfolio, offering karaoke experiences at venues across the group's markets.
- O'Learys Club A points-based customer loyalty program where members earn points and receive vouchers and discounts. Member data is analyzed for profiling to improve user experience and deliver targeted marketing communications. Available to O'Learys Group restaurant guests and online service users.
- O'Learys Group Franchise Program A franchise program offering entrepreneurs and independent operators the opportunity to open and operate venues under the O'Learys, Harrys, or Sing Sing Karaoke brands. Includes location scouting, market exploration support, concept development guidance, and ongoing operational support from O'Learys Group's expansion and franchise teams based in Stockholm.
Companies that use O'Learys Group
Customer profileSegments1 record
Ideal customer profiles2 records
O'Learys Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
O'Learys Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Franchise PartnerscoreMany O'Learys Group restaurants are owned or operated by franchisees who are independent traders. The company provides deep expertise in operations, concept development, and guest experience to franchise partners. The expansion team supports franchise partners in exploring new markets, scouting locations, and development opportunities with ongoing support to ensure success within the O'Learys Group family.
Scale indicators4 records
Recent moves4 records
Expansion highlights3 records
O'Learys Group competitors and assessment
Company assessmentBroad incumbents
- Bloomin' Brands: Multi-brand casual-dining operator (Outback, Carrabba's) combining franchised and company-owned restaurants — analogous multi-brand casual-dining portfolio structure to O'Learys' three-brand strategy.
- Brinker International: Parent of Chili's Grill & Bar, a major casual-dining franchise brand with comparable American menu and bar-led social experience — a broader incumbent operating across multiple casual-dining concepts.
- Texas Roadhouse: Large U.S.-led casual-dining franchise chain with high-attach beverage and bar business — overlapping with O'Learys on casual American cuisine and franchise-driven international expansion, though without the karaoke dimension.
Direct peers
- Applebee's: Large casual-dining franchise chain with American-style menu and neighborhood sports-bar positioning — comparable to O'Learys on full-service casual dining and franchise-led national expansion.
- TGI Fridays: Global casual-dining franchise offering American-inspired food and a lively bar/social atmosphere across many markets — directly comparable to O'Learys' core brand concept and franchise-driven growth model.
- Hard Rock Cafe: Iconic American-themed cafe and entertainment brand licensed globally — overlaps with O'Learys on American cuisine combined with music/entertainment and a multi-country franchise footprint.
- Dave & Buster's: Eat-and-play entertainment venues combining food and beverage with sports viewing and amusement — directly comparable to O'Learys' social-entertainment venue model, especially the Sing Sing Karaoke brand.
- Hooters: Sports-bar franchise built around sports viewing, casual American food, and a high-energy social atmosphere — closely aligned with O'Learys' flagship sports-bar brand on experience and franchise scaling.
Regional players
- Max Burgers: Sweden-headquartered quick-service burger chain operating restaurants across the Nordics — a comparable Swedish-rooted multi-market franchise-style food operator, though in the QSR rather than casual-dining segment.
- Francky's Café / Harrys (Stockholm): Local Stockholm casual-dining restaurant operators overlapping with O'Learys on the Swedish casual-dining market; relevant given O'Learys' own 'Harrys' brand competes in this regional cluster.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
O'Learys Group social profiles
Digital presenceO'Learys Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
O'Learys Group leadership team
Management profileNumber of profiles
O'Learys Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
O'Learys Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
O'Learys Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about O'Learys Group
What does O'Learys Group do?
O'Learys Group operates more than 100 hospitality venues across 12 international markets under three brands: O'Learys (American-inspired cuisine, sports viewing, and social entertainment as the flagship), Harrys (general dining), and Sing Sing Karaoke (karaoke entertainment). The group runs a franchise-led model with company-owned and franchisee-operated locations, supported by the O'Learys Club loyalty program and franchise development services.
Is O'Learys Group a public or private company?
O'Learys Group is a private company. It is classified as unknown and is currently operating.
When was O'Learys Group founded?
O'Learys Group was founded in 1988. It employs 11 to 50 people.
Where is O'Learys Group based?
O'Learys Group is headquartered in Stockholm, Sweden, in the Europe region.
How does O'Learys Group make money?
Three revenue lines are on record. Venue Food and Beverage Sales are the primary driver. The others are franchise Fees and Royalties and loyalty Program (O'Learys Club).
Who are O'Learys Group's main competitors?
Broad incumbents on record are Bloomin' Brands, Brinker International and Texas Roadhouse. Direct peers are Applebee's, TGI Fridays, Hard Rock Cafe, Dave & Buster's and Hooters. Regional players are Max Burgers and Francky's Café / Harrys (Stockholm).
Does O'Learys Group have an API?
No public API is recorded for O'Learys Group.
What industry is O'Learys Group in?
O'Learys Group's product category is Casual Dining & Sports Bar Restaurants. Its primary akta.pro industry code is THAFACAC, Family-Style Restaurants, with a secondary code of MPAGAIAG, Karaoke Bars & KTV Lounges. Its NAICS code is 722511 and its SIC code is 5810.