Olimp Laboratories Germany
Olimp Laboratories Germany operates Olimp Store (olimpstore.de), a direct-to-consumer e-commerce platform selling sports nutrition supplements, functional food, and athletic apparel to individual German fitness consumers. The German storefront is operated by Nutrifarm Sp. z o.o. as the D2C arm of the Polish Olimp Laboratories group.
- Company typePrivate
- Founded1990
- HeadquartersDębica, Poland
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Olimp Laboratories Germany does
Olimp Laboratories Germany operates Olimp Store (olimpstore.de), a direct-to-consumer e-commerce storefront serving the German market with sports nutrition supplements, functional food, sports apparel, and training accessories. The German storefront is operated by Nutrifarm Sp. z o.o., a Polish private limited company headquartered in Dębica, Poland, and serves as the Western European D2C arm of the Olimp Laboratories Sp. z o.o. parent group, which has manufactured pharmaceutical and sports nutrition products in Poland for over 35 years.
The product portfolio is organized across five lines: Olimp Sport Nutrition and Olimp Labs (supplements including whey proteins, creatine, amino acids, omega-3, multivitamins, fat burners, testosterone boosters, collagen, beetroot performance shots, and carbohydrates); health and beauty supplements (vitamins, minerals, joint protection); functional food including protein bars with live bacterial cultures; Olimp Live and Fight, an MMA and combat sports sub-brand encompassing the women's Queens Gang WMS apparel collection; and the Olimp WMS women's apparel range across three tiers — Classic, Functional, and Nano Series (the latter featuring nano-coating fabric technology for virus, bacteria, and allergen decomposition). Products are manufactured in Poland and shipped within 48 hours via DPD courier, with free delivery on orders above €30.
The business model is unit-pricing direct-to-consumer retail with no subscription or recurring layer, pay-as-you-go transactions, and broad promotional discounting via newsletter (15% first-order code), seasonal campaigns (WOMENPOWER, SPRING), and Idealo price comparison listing. Customer acquisition is supported by an educational blog, social channels on Facebook, Instagram, YouTube, and TikTok, and email marketing. The geographic footprint comprises country-specific storefronts in Germany (olimpstore.de, 2015), Poland (olimpstore.pl), and France (olimpstore.fr, 2025), reflecting a templated multi-country D2C rollout strategy across Central and Western Europe.
Olimp Laboratories Germany firmographics
Firmographics- Name
- Olimp Laboratories Germany
- Legal name
- Nutrifarm Sp. z o.o.
- Website
- https://olimpstore.de
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Olimp Laboratories Germany operates Olimp Store (olimpstore.de), a direct-to-consumer e-commerce platform selling sports nutrition supplements, functional food, and athletic apparel to individual German fitness consumers. The German storefront is operated by Nutrifarm Sp. z o.o. as the D2C arm of the Polish Olimp Laboratories group.
- Ownership category
- akta.pro rank
Olimp Laboratories Germany industry classification
Industry- Product category
- Sports Nutrition & Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (456), Clothing and Clothing Accessories Retailers (4581), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621), Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Health Food & Supplement Stores (CRAHAEAC)
- akta.pro secondary industries
- Athletic / Performance & Activewear Brands (CRAAAAAD), Weight Management & Metabolic Supplements (CRADAGAG)
Keywords
Where Olimp Laboratories Germany is headquartered
LocationHeadquarters
- HQ city
- Dębica
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Olimp Laboratories Germany business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure
Revenue model
- Direct e-commerce sales of sports nutrition and supplements: Olimp Store (olimpstore.de) operates as the German e-commerce storefront for the Olimp Labs group, generating revenue through direct online sales of sports nutrition supplements, functional food, sports clothing, and training accessories to end consumers. Products include proteins, creatine, amino acids, pre-workout boosters, fat burners, vitamins, sports apparel, and training gear, sold at individual unit prices ranging from approximately €7.50 to €94.50 per product.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product unit pricing across supplements, functional food, and sports apparel |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Olimp Laboratories Germany product offering
Product offeringCore offering
Olimp Store (olimpstore.de) is the German direct-to-consumer e-commerce storefront of the Polish Olimp Labs group, selling sports nutrition supplements, functional food, sports apparel, and training accessories to individual fitness consumers in Germany. The product portfolio spans proteins, creatine, amino acids, pre-workout boosters, fat burners, vitamins, minerals, omega-3, collagen, testosterone support, carbohydrate supplements, protein bars, and women's athletic apparel (WMS lines including Nano, Functional, and Classic series). Products are manufactured in Poland and shipped within 48 hours via DPD courier, with free delivery on orders above €30.
Product overview
Olimp Store is the German e-commerce storefront of the Olimp Labs group, a Polish pharmaceutical company with over 35 years of market experience. The offering is a multi-category portfolio structured around five product lines: (1) Olimp Sport Nutrition — the core supplements brand covering proteins (Whey Protein Complex 100%, Pure Whey Isolate 95%, Whey Protein Xplode Powder), creatine (Monohydrate Powder, 1250 Mega Caps), amino acids (BCAA 1100 Mega Caps, Amino EAA Xplode Powder), omega-3 (Gold Omega 3 Sport Edition), multivitamins (Vita-Min Multiple Sport Mega Caps), and specialised supplements (BEETNOX Shot, Carbonox, L-Carnitine, Testoxeed, ZMA, Chela-Mag B6, Collagen Sport Edition Shot, Cream of Rice); (2) Health & Beauty supplements including vitamins, minerals, joint protection (collagen, MSM, glucosamine), and targeted health products; (3) Functional food including protein bars with live bacterial cultures; (4) Olimp Live and Fight (ROOTS Collection / Queens Gang line) — lifestyle-inspired athletic apparel; and (5) Olimp WMS — a women-focused sportswear sub-brand with three tiers: Nano Series (nano-technology fabric), Functional Series (moisture-wicking), and Classic Series (essential training wear). Olimp WMS Nano Series uses nano-coating technology that absorbs and decomposes organic substances including viruses, bacteria, and allergens. Products are manufactured in Poland and shipped within 48 hours.
Differentiator
Problem solved
Functional benefit
Brands
- Olimp Sport Nutrition: Core sports nutrition and supplement brand offering proteins, creatin, amino acids, and pre-workout products
- Olimp Labs
- Olimp Live and Fight
- Biogenix
- DNA
- Olimp Live and Fight ROOTS
- Olimp PRO-Kollektion
Products and services
- Olimp Whey Protein Complex 100%
- Olimp Pure Whey Isolate 95
Companies that use Olimp Laboratories Germany
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Olimp Laboratories Germany technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Olimp Laboratories Germany partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DPD (DPD Kurier)coreOlimp Store partners with DPD for courier delivery services in Germany. Free shipping is offered on orders above €30. DPD is referenced as the logistics provider enabling the direct-to-consumer delivery model for the German market.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Olimp Laboratories Germany competitors and assessment
Company assessmentDirect peers
- Foodspring: Berlin-based D2C sports nutrition and functional food brand with strong content and influencer marketing. Comparable in target audience, multi-category offering (supplements + food) and German D2C positioning.
- Bodylab24: German D2C sports nutrition retailer with broad catalogue of proteins, amino acids, vitamins and functional food, competing head-to-head with Olimp on German price-conscious fitness consumers.
- nu3: Berlin-based D2C health and supplement retailer (now part of Shop Apotheke group historically) offering sports nutrition, vitamins and functional foods. Closely comparable in product breadth and German health-focused consumer targeting.
- GymBeam: Slovak-headquartered D2C sports nutrition and functional food brand with strong German store, broad catalogue and vertical integration. Similar Central-European heritage and EU multi-country D2C model to Olimp.
- MyProtein: UK-headquartered sports nutrition D2C giant with strong German presence. Sells whey, creatine, BCAAs, vitamins and apparel — the most direct competitor to Olimp Store's catalogue and target customer in Germany.
- Bulk Powders: UK-based D2C sports nutrition retailer (rebranded as Bulk) selling proteins, creatine, BCAAs and vitamins across Europe. Comparable mid-market positioning, bulk-format offering and multi-country D2C operations.
- ESN (Elite Sports Nutrition): German sports nutrition brand owned by Fitmart, selling proteins, creatine, BCAAs and functional foods via D2C and retail. Closest German-headquartered peer to Olimp in positioning, product mix and target athlete.
Broad incumbents
- Optimum Nutrition (ON): Global sports nutrition incumbent (Glanbia) with category-defining Gold Standard Whey and broad supplement portfolio. Competes with Olimp across the same protein and creatine SKUs in German specialty and D2C channels.
- Scitec Nutrition: Hungarian-headquartered global sports nutrition brand with broad supplement catalogue. Comparable European heritage, vertically integrated manufacturing and similar mid-market D2C positioning in Germany.
- Weider: Long-established German sports nutrition brand with broad protein, creatine and supplement portfolio plus functional food. Comparable in heritage, German market presence and core bodybuilding supplement offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Olimp Laboratories Germany social profiles
Digital presenceOlimp Laboratories Germany financial estimates
Financial estimateRevenue estimate
Valuation estimate
Olimp Laboratories Germany leadership team
Management profileNumber of profiles
Olimp Laboratories Germany subsidiaries and ownership
Company hierarchySubsidiaries5 records
Olimp Laboratories Germany funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Olimp Laboratories Germany M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Olimp Laboratories Germany
What does Olimp Laboratories Germany do?
Olimp Store (olimpstore.de) is the German direct-to-consumer e-commerce storefront of the Polish Olimp Labs group, selling sports nutrition supplements, functional food, sports apparel, and training accessories to individual fitness consumers in Germany. The product portfolio spans proteins, creatine, amino acids, pre-workout boosters, fat burners, vitamins, minerals, omega-3, collagen, testosterone support, carbohydrate supplements, protein bars, and women's athletic apparel (WMS lines including Nano, Functional, and Classic series). Products are manufactured in Poland and shipped within 48 hours via DPD courier, with free delivery on orders above €30.
Is Olimp Laboratories Germany a public or private company?
Olimp Laboratories Germany is a private company. It is classified as corporate owned and is currently operating.
When was Olimp Laboratories Germany founded?
Olimp Laboratories Germany was founded in 1990. It employs 1 to 10 people.
Where is Olimp Laboratories Germany based?
Olimp Laboratories Germany is headquartered in Dębica, Poland, in the Europe region.
How does Olimp Laboratories Germany make money?
One revenue line is on record: direct e-commerce sales of sports nutrition and supplements.
Who are Olimp Laboratories Germany's main competitors?
Direct peers on record are Foodspring, Bodylab24, nu3, GymBeam, MyProtein, Bulk Powders and ESN (Elite Sports Nutrition). Broad incumbents are Optimum Nutrition (ON), Scitec Nutrition and Weider.
Does Olimp Laboratories Germany have an API?
No public API is recorded for Olimp Laboratories Germany.
What industry is Olimp Laboratories Germany in?
Olimp Laboratories Germany's product category is Sports Nutrition & Dietary Supplements. Its primary akta.pro industry code is CRAHAEAC, Health Food & Supplement Stores, with a secondary code of CRAAAAAD, Athletic / Performance & Activewear Brands. Its NAICS code is 456191 and its SIC code is 5600.