Oliva Restaurant Group

What Oliva Restaurant Group does

Oliva Restaurant Group (ORG) is a privately held, founder-led multi-concept restaurant group headquartered in Atlanta, Georgia, established in 2015 by Tal Baum. The group operates five distinct restaurant brands across the Atlanta metropolitan area: Bellina Alimentari (an authentic Italian restaurant with a wine bar, specialty market, and weekly culinary classes, the founding concept at Ponce City Market), Atrium (a Modern American bistro and martini bar, also at Ponce City Market), Rina (a casual Israeli eatery), Carmel (a contemporary seafood restaurant and oyster bar at Buckhead Village), and Mercato di Bellina (an Italian market that also operates as an online marketplace for imported Italian products and gourmet gift baskets). The portfolio reflects a deliberate cross-cultural culinary narrative tied to the founder's background.

Revenue is generated across five streams: dine-in restaurant service across the five concepts, private events and a unified Oliva Catering program (booked via the TripleSeat platform), the Mercato di Bellina online marketplace and gift baskets, weekly culinary classes at Bellina Alimentari, and gift card sales through the ToastTab platform. The go-to-market is exclusively direct-to-consumer, reaching diners through physical locations in Atlanta, supported by earned media coverage in Forbes, The Atlanta Journal-Constitution, NBC's 11 Alive, Modern Luxury The Atlantan, Simply Buckhead, and Discover Atlanta, plus email and social channels.

Operationally, ORG is supported by a lean team of approximately 37 employees, including specialized roles such as Director of Culinary Operations, Beverage Director, Director of Operations, Controller, and Business Administrator. The company is privately held with no disclosed funding rounds, parent company, or external institutional investors, and its ownership structure appears founder-controlled. No proprietary technology platform, AI/ML capability, or patents are associated with the business; technology integration is limited to third-party SaaS tools (ToastTab, TripleSeat) for commerce and event management.

Name

Oliva Restaurant Group

Legal name

Oliva Restaurant Group

Website

https://olivarestaurants.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Oliva Restaurant Group is a privately held, founder-led multi-concept restaurant group in Atlanta, Georgia, operating five distinct dining brands (Italian, Modern American, Israeli, Seafood, and Italian market) at Ponce City Market and Buckhead Village, with supplementary catering, e-commerce, and culinary class revenue streams serving direct-to-consumer diners.

Ownership category

akta.pro rank

Product category

Restaurant Hospitality Services

NAICS

Full-Service Restaurants (722511), Special Food Services (7223), Other Specialty Food Retailers (44529)

SIC

Retail-Eating & Drinking Places (5810), Retail-Grocery Stores (5411)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industries

Ethnic & Regional Cuisine Restaurants (THAFACAD), Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)

Keywords

• Restaurant group hospitality
• Italian dining cuisine
• Seafood oyster bar
• Event catering services
• Specialty food market

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant Dining: Revenue from dine-in customers at five restaurant concepts: Bellina Alimentari (Italian), Atrium (Modern American), Carmel (Seafood), Rina (Israeli), and Mercato di Bellina (Italian Market).
2. Specialty Market & E-commerce: Mercato di Bellina operates an online marketplace offering curated Italian imported products and gourmet gift baskets, generating direct online revenue.
3. Events & Catering: Private dining events, pasta-making classes, and full catering services across all restaurant concepts, including office lunches, celebrations, and special gatherings.
4. Culinary Classes: Bellina Alimentari offers weekly culinary classes in a dedicated culinary room, providing guests with Italian cuisine artistry and traditions.
5. Gift Cards: Gift cards sold through ToastTab platform for individual restaurants including Bellina Alimentari, Rina, Atrium, and Carmel.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Oliva Restaurant Group is a multi-concept restaurant group operating five distinct dining brands in Atlanta, Georgia: Bellina Alimentari (Italian), Atrium (Modern American Bistro and Martini Bar), Carmel (Seafood and Oyster Bar), Rina (Israeli), and Mercato di Bellina (Italian specialty market and online marketplace). The group also provides catering services, private events, weekly culinary classes, and gift cards across its portfolio.

Product overview

Oliva Restaurant Group is a collection/hospitality group of restaurant brands rather than a unified software product. The portfolio includes five distinct restaurant brands: Bellina Alimentari (Italian restaurant and market, founded 2015 at Ponce City Market), Atrium (Modern American Bistro & Martini Bar), Rina (Casual Israeli Eatery), Carmel (Contemporary Seafood Restaurant & Oyster Bar), and Mercato di Bellina (Italian Market with online marketplace). Supporting services include a catering program that integrates dishes from multiple brands, and a private events program offering versatile event spaces across all restaurant locations. The group operates in Atlanta, Georgia, with locations at Ponce City Market and Buckhead Village.

Differentiator

Problem solved

Functional benefit

Brands

• Bellina Alimentari: Authentic Italian restaurant known for fresh pasta and natural flavors, with wine bar and specialty market offering weekly culinary classes.
• Atrium
• Rina
• Carmel
• Mercato di Bellina

Products and services

• Bellina Alimentari Authentic Italian restaurant featuring fresh pasta, a wine bar, a specialty market, and weekly culinary classes in a dedicated culinary room. Located at Ponce City Market, Atlanta.
• Atrium Modern American Bistro and Martini Bar located at Ponce City Market, Atlanta. Features fresh, local ingredients and curated interiors inspired by world travels, serving reimagined familiar favorites.
• Rina Casual Israeli eatery offering vibrant Middle Eastern cuisine in a casual dining setting with colorful, beach-themed decor and drinks. Menu features fresh dishes inspired by authentic Tel Aviv street foods.
• Carmel Contemporary Seafood restaurant and oyster bar at Buckhead Village, Atlanta. Serves premium seafood and seasonal produce with a gastronomic narrative centered around coastal celebration.
• Mercato di Bellina Italian specialty market and online marketplace offering curated imported products from Italy and gourmet gift baskets, extending Italian culinary tradition to customers' kitchens.
• Oliva Catering Catering service bringing together signature dishes from Atrium, Bellina Alimentari, and Rina, showcasing bold seasonal flavors inspired by American, Italian, and Middle Eastern cuisines. Designed for office lunches, celebrations, and special gatherings.
• Private Events Program Versatile event offerings ranging from casual happy hours to elegant dinner parties and full restaurant buyouts across all ORG locations, including intimate dinners, pasta-making classes at Bellina Alimentari, and coastal-themed celebrations at Carmel.
• Culinary Classes Weekly culinary classes offered at Bellina Alimentari in a dedicated culinary room, providing guests with the artistry and traditions of Italian cuisine through hands-on instruction.
• Restaurant Gift Cards Gift cards sold through the ToastTab platform for Bellina Alimentari, Rina, Atrium, and Carmel.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• Soho House: Membership-driven hospitality and dining operator. Tangentially relevant as a hospitality group that monetizes curated food and beverage experiences across multiple venues — illustrative of how ORG's brand could evolve into a broader hospitality/community platform.

Broad incumbents

• The ONE Group Hospitality: Public multi-concept hospitality operator (STK, Benihana, Kona Grill). Compares as a publicly-traded multi-brand restaurant group with a mix of owned and managed venues; useful benchmark for capital-markets-readiness of ORG's model at scale.
• Union Square Hospitality Group: Danny Meyer's NYC-based multi-concept hospitality group (Union Square Cafe, Gramercy Tavern, Maialino, etc.). Comparable founder-narrative-driven, multi-brand, chef-led restaurant operator with adjacent catering and events capabilities.
• Lettuce Entertain You Enterprises: Long-established Chicago-based multi-concept restaurant group (60+ concepts). A scaled version of the ORG model — privately held, founder/family-controlled, running many distinct restaurant brands. Illustrative of the long-term scale potential of ORG's model.
• STARR Restaurants: Philadelphia-based multi-concept restaurant group (Buddakan, Talula's Garden, El Vez, etc.). Operates a chef-driven portfolio model with diverse cuisines across multiple locations — directly analogous in concept diversification strategy to ORG.
• Eataly: Italian marketplace-restaurant hybrid concept. Comparable to ORG's Mercato di Bellina + Bellina Alimentari combination, offering restaurant dining paired with Italian specialty retail and culinary education under one brand.

Emerging players

• Pinch Food Design: Catering and event-driven food design company. Adjacent peer for ORG's catering and private events revenue stream, illustrating the scale potential of event/catering as a stand-alone business line within a hospitality group.

Direct peers

• Rocket Farm Restaurants: Atlanta-based hospitality group operating multiple restaurant concepts (Forza Storico, St. Julep, Manyatta). Comparable in size and multi-concept Atlanta model, with parallel emphasis on distinct brand identities and chef-driven menus.
• Concentrics Restaurants: Atlanta multi-concept restaurant group (Two Urban Licks, Parish, Bon Ton, Tiny Lou's). Direct Atlanta competitor running a chef-driven multi-brand model with similar full-service dining focus.
• Ford Fry: Atlanta-based multi-concept chef-driven restaurant group (The Optimist, Superica, Marcel, St. Cecilia, etc.). The closest geographic and operational peer to ORG, operating multiple distinct concepts in the same Atlanta market with comparable check averages and real estate strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/oliva-restaurant-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oliva Restaurant Group