O.liv Body Bar

What O.liv Body Bar does

O.liv Body Bar is a privately held day spa founded in 2011 and operating from a single location inside The Cleo building at 1032 W. Eastland Avenue in East Nashville, Tennessee. The spa offers a comprehensive menu of wellness and skincare services, including 10+ massage modalities (Swedish, deep tissue, hot stone, Thai, prenatal, lymphatic, Ashiatsu, sports, CBD, cupping), 10+ facial treatments (signature, detox, anti-aging, hydroderm, hydrojelly, dermaplane, microdermabrasion, BioRePeelCl3 TCA peels), specialty experiences (Sunlighten full-spectrum infrared sauna, halotherapy Salt Sanctuary, DIY Tennessee Mud Lounge, Reiki), and add-on beauty services (waxing, tinting, lash lifts, brow lamination). A signature differentiator is the Body Bar, where clients customize massage oils from over 40 essential oils and herbal powders.

The business generates revenue through unit-priced services, multi-session wellness packages (4, 8, or 12 services at 5-15% discounts with 12-18 month expirations), curated spa packages (Bless Your Heart, Bridal Bliss, Sweet Southern Comfort), private party bookings for bridal/bachelorette/corporate events, retail sales of Eminence Organics skincare products, and gift certificates. Eminence Organics is integrated as the exclusive skincare partner across facial and body treatments, and Sunlighten supplies the infrared sauna hardware. Customers discover and book through the company's website, the go.booker.com platform, phone, email ([email protected] for events), and walk-ins; advance booking is recommended at 2-4 weeks for weekdays and 4-6 weeks for weekends.

O.liv is a founder-owned small business with 7 employees led by owner Mary Ann Mousourakis, drawing its brand concept from her Greek heritage and Homer's term 'liquid gold' for olive oil. There is no evidence of external investment, franchise expansion, multi-location operations, or institutional ownership. Customer segments are entirely consumer-oriented (individual wellness seekers, couples, expectant mothers, athletes, skincare-focused clients, and private event groups) within the Nashville market.

Name

O.liv Body Bar

Legal name

O.liv Body Bar

Website

https://olivbodybar.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

O.liv Body Bar is a founder-owned day spa in East Nashville, TN offering massage, facials, body treatments, infrared sauna, and a signature custom oil-blending Body Bar. It serves local individual consumers, couples, and private event groups with no external capital or multi-location presence.

Ownership category

akta.pro rank

Product category

Day Spa Services

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA)

akta.pro secondary industry

Spa Packages & Ritual Experiences (HSALAFAN)

Keywords

• Day spa services
• Massage therapy
• Facial treatments
• Infrared sauna
• Wellness experiences

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Spa Services: Revenue from massage therapy (Swedish, deep tissue, hot stone, Thai, prenatal, lymphatic, Ashiatsu, sports, CBD, cupping), facials (signature, detox, anti-aging, CBD, dermaplane, microdermabrasion, hydroderm/hydrojelly), body treatments, Mud Lounge, Salt Sanctuary, infrared sauna, and specialty add-ons. Services offered in 30, 45, 60, 75, 90-minute and 2-hour increments.
2. Package/Subscription Sales: Multi-session wellness packages (4, 8, or 12 sessions) with 5-15% discounts for pre-purchase. Massage packages range from $361-$1,683, facial packages from $266-$2,652, and experience packages for Salt Sanctuary, Mud Lounge, and Infrared Sauna. Sessions expire within 12-18 months.
3. Private Event Hosting: Revenue from hosting private spa parties including bridal showers, bachelorettes, girls nights, corporate events, and celebrations. Catering quote and spa services provided. Groups of 6+ subject to 20% auto-gratuity.
4. Retail Product Sales: Sale of Eminence Organics skincare products including Facial Recovery Oil, Strawberry Rhubarb Dermafoliant, Bamboo Firming Fluid, Mangosteen Cleanser, Stone Crop Cleansing Oil, Yuzu Solid Body Oil, Pineapple Tonique, and Kombucha Microbiome Mask. Products available for online purchase through Eminence website.
5. Gift Certificates: Pre-paid gift certificates available for purchase at front desk, online, or over the phone. Mailed out for $1 service charge. Non-refundable.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

O.liv Body Bar is a Nashville day spa that delivers massage therapy, facials, body treatments, and signature wellness experiences under one roof. Services are anchored on olive oil-based formulations and a customizable Body Bar with 40+ essential oils, complemented by dedicated experiential rooms including a Mud Lounge, Salt Sanctuary, and full-spectrum infrared sauna. The spa also retails Eminence Organics skincare products and hosts private events for couples, bridal/bachelorette groups, and corporate gatherings.

Product overview

O.liv Body Bar is a day spa offering a comprehensive range of wellness and skincare services in Nashville, TN. The spa provides massage therapies (including hot stone, Swedish, deep tissue, Thai, prenatal, lymphatic drainage, cupping, Ashiatsu, CBD, and sports massage), facials (signature, detox, anti-aging, hydroderm, hydrojelly, and chemical peels), body treatments (mud lounge, salt therapy, infrared sauna, body wraps, and scrubs), and beauty services (waxing, tinting, dermaplane, microdermabrasion). The spa features a unique Body Bar where clients customize massage oils with over 40 essential oils and herbal powders. Services are offered à la carte or through bundled spa packages and seasonal specials. The spa also retails Eminence Organic skincare products.

Differentiator

Problem solved

Functional benefit

Products and services

• Massage Therapy Services Full-body massage therapy services in 30, 45, 60, 75, 90-minute, and 2-hour increments using olive oil-based formulations and custom-blended essential oils. Targeted at adults seeking relaxation, therapeutic relief, athletic recovery, and pregnancy-related comfort.
• Facial Treatments Comprehensive facial treatments using Eminence Organics products, including Signature, Detox, CBD Bliss, Better than Botox, Hydroderm, Hydrojelly, Dermaplane, Microdermabrasion, and chemical peels (BioRePeel, Yam & Pumpkin, Blueberry Detox, Mangosteen Lactic, AHA Fruit Pulp, Arctic Berry & Peptide). Targeted at adults seeking customized skincare for acne, aging, hyperpigmentation, and sensitivity.
• Chemical Peels Medical-grade and organic chemical peels including BioRePeelCl3 (30% TCA, no downtime, year-round) and Eminence organics peels (Yam & Pumpkin, Blueberry Detox, Mangosteen Lactic, AHA Fruit Pulp, Arctic Berry & Peptide). Targeted at clients seeking advanced skin rejuvenation, anti-aging, and correction of skin concerns.
• Body Treatments Body wraps, scrubs, and polishes using Eminence Organic products including organic body wraps, seasonal body polish, and Eminence Organic Berrylicious Sugar Massage. Targeted at individuals seeking full-body skin treatments and exfoliation.
• Waxing and Tinting Services Beauty services including brow tint, lash tint, brow wax, combined brow tint + wax, lash lift, brow lamination, and waxing for lip, bikini, Brazilian, full legs, and underarms. Targeted at adults seeking brow, lash, and body hair treatments.
• Couples Massage Side-by-side massage experience in a spacious couples room with customizable oils and customizable shared experiences. Available in Swedish, Deep Tissue, Signature Stone, Sugar Massage, and Sweet Southern Comfort modalities. Requires phone booking, minimum 60-minute duration. Targeted at couples, mother-daughter pairs, friends, and co-workers.
• Reiki Energy balancing treatment using universal life force energy to promote relaxation and well-being. Targeted at individuals seeking holistic energy work.
• Mud Lounge Experience Unique DIY Tennessee Mud Lounge experience combining organic muds, herbal steam, rainforest mist, exfoliating seasonal scrub, and color therapy. Available solo, as a couple, or with groups of up to 4. Targeted at individuals and small groups seeking detoxification and sensory relaxation.
• Salt Sanctuary Halotherapy room with salt brick walls and a halogenerator dispersing microscopic salt particles for respiratory and skin benefits. Available as single session (30 min), Reset Trio (3 sessions), Wellness Series (6 sessions), or Ritual Package (12 sessions). Targeted at individuals seeking respiratory relief, skin health, and relaxation.
• Infrared Sauna Full-spectrum infrared sauna using Sunlighten 3-in-1 Solocarbon technology with near, mid, and far infrared wavelengths for cellular-level healing, detoxification, pain relief, weight loss, and skin rejuvenation. Available as single session, 3-pack, 6-pack, or 12-pack. Targeted at individuals seeking detoxification, pain relief, and therapeutic heat therapy.
• Body Bar Custom Oil Blending Custom oil blending station offering over 40 essential oils and herbal powders allowing clients to customize their massage oils during treatments. A signature differentiator and core brand element. Targeted at all massage clients seeking personalized treatments.
• Private Parties and Events Spa-themed celebration packages for bridal showers, bachelor/bachelorette parties, birthday celebrations, girls' nights, corporate events, and other group gatherings. Includes floating mini-services, Mud Lounge access, catering options, and BYOB policy. Groups of 6+ subject to 20% auto-gratuity. Targeted at event organizers, brides, party planners, and corporate event coordinators.
• Spa Packages (Bundled Offerings) Curated spa packages blending multiple services such as Bless Your Heart ($205, 120 min), Detox Package ($240, 120 min), Rockstar ($225, 105 min), Mini Martini ($130, 60 min), Real Men ($190, 105 min), Little Pimento ($165, 90 min), Bridal Bliss ($425, 225 min), Thai Retreat ($200, 105 min), Red Carpet ($315, 165 min), and Sweet Southern Comfort ($320, 165 min). Targeted at individuals, couples, and groups seeking multi-service experiences.
• Wellness Packages (Multi-Session) Multi-session wellness packages including 4 services (5% off, 12-month expiration), 8 services (10% off, 15-month expiration), and 12 services (15% off, 18-month expiration). Massage packages range from $361-$1,683 and facial packages from $266-$2,652. Non-transferable. Targeted at regular spa clients seeking value and continuity.
• Seasonal Specials Rotating seasonal offerings tailored to the time of year such as Spring Equinox Sugar Massage, Bee-Renewed massage, Revival body treatment, and Cherry Blossom Bliss facial. Targeted at individuals seeking fresh, timely treatments.
• Eminence Organics Skincare Retail Retail sale of Eminence Organics handmade organic skincare products including Facial Recovery Oil, Strawberry Rhubarb Dermafoliant, Bamboo Firming Fluid, Mangosteen Cleanser, Stone Crop Cleansing Oil, Yuzu Solid Body Oil, Pineapple Tonique, and Kombucha Microbiome Mask. Available in-spa and via the Eminence website. Targeted at skincare consumers seeking paraben-free, organic products.
• Gift Certificates Pre-paid gift certificates available for purchase at the front desk, online, or over the phone. Can be mailed for a $1 service charge. Non-refundable. Valid as payment for services. Targeted at gift-givers and special occasion shoppers.

Quantifiable outcome

• 13+ years of spa operations in Nashville, TN
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Eminence OrganicscoreOthers · 1 January 1958Eminence Organics is a Hungarian skincare company established in 1958 that O.liv Body Bar proudly carries and uses exclusively for all facial and body treatments. Products are handmade with hand-picked, hand-mixed fresh ingredients, free from parabens, animal by-products, sulfates, mineral oils, petroleum, and harsh chemicals. Eminence uses thermal hot spring lake water and vitamins captured in natural fresh base. O.liv integrates Eminence products throughout their service menu including facials, body wraps, scrubs, and peels.
• The Cleo (East Nashville)minorOthersO.liv Body Bar is located within The Cleo apartment complex in East Nashville. Free parking is available in the Cleo Apartments ground-level parking garage (labeled 'future resident parking'). The building provides retail/commercial space for the spa operation.
• SunlightencoreTechnology or IntegrationSunlighten is the manufacturer of the 3-in-1 full spectrum infrared sauna used at O.liv Body Bar. Their Solocarbon technology is 95-99% efficient at heating the body directly. The sauna provides near, mid, and far infrared wavelengths for therapeutic benefits including detoxification, pain relief, weight loss, and skin rejuvenation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Massage Envy: Largest U.S. franchised day-spa chain with membership-based massage and facial services. Direct peer in terms of target customer, service menu, and recurring revenue model, though at much larger scale.
• European Wax Center: National waxing and skincare services franchise with membership-based recurring revenue. Comparable in target customer, recurring revenue model, and franchised local-market positioning adjacent to O.liv's waxing/tinting services.
• Woodhouse Spas: Upscale day-spa chain offering massage, facials, body treatments, and curated spa packages across multiple U.S. locations. Closest comparable in service breadth, packaged offerings, and premium positioning to O.liv's day spa concept.
• Burke Williams Spa: Multi-location urban day spa offering massage, facials, body treatments, and hydrotherapy experiences. Comparable in service mix and urban-retail positioning, though at a larger footprint.
• Hand & Stone Massage and Facial Spa: National day-spa franchise offering massage, facials, and waxing in a membership-based model. Directly comparable as a day spa serving walk-in and recurring wellness customers in the same price tier and service categories as O.liv.

Emerging players

• The NOW Massage: Modern boutique day-spa concept focused on customized massage with curated aromatherapy and add-on enhancements. Closely comparable to O.liv's Body Bar customization philosophy, though currently in earlier scaling stages.
• Aire Ancient Baths: Day-spa concept centered on thermal bath and water-based wellness experiences. Comparable in the experiential wellness category and overlap with O.liv's Mud Lounge / Salt Sanctuary differentiated offerings.
• Remedy Place: Members-only social wellness club offering sauna, cold plunge, and recovery services. Adjacent peer in the wellness and recovery experience category that competes for the same Nashville-area wellness-minded consumer.

Broad incumbents

• Bliss Spa: Established day-spa brand operating within hotels and standalone locations, offering facials, massage, and body treatments. Overlaps in service menu and target customer, but typically embedded in hotel or hospitality settings rather than standalone.

Regional players

• Spa Sydell: Multi-location day spa in the Southeast U.S. offering massage, facials, and body treatments. Comparable in service menu and Southeast U.S. market presence, though operating at a larger multi-site scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/o.liv-body-bar

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about O.liv Body Bar