Landgoed de Olmenhorst

What Landgoed de Olmenhorst does

Landgoed de Olmenhorst is a privately held, family-owned Dutch agricultural estate in Lisserbroek, Haarlemmermeer, operated continuously since 1854 by six generations of the De Clercq family. The estate spans 31 hectares of biological (organic) apple and pear orchards containing approximately 60,000 fruit trees, located in the heart of the Randstad metropolitan area between Amsterdam and Haarlem. The underlying agricultural operation is biological fruit cultivation, with on-site value-added production including apple pies baked by a local caterer using estate fruit and house-cut fries from neighbor farms. Since 1998, the orchards have been open to the public for self-pick apple picking.

The company monetizes its physical estate through a diversified agritourism and venue-rental portfolio. Revenue streams include: (1) direct-to-consumer visitor activities — daily-access orchard visits, self-pick apple experiences, De Fruitloods restaurant, Margrit's High Tea, and picnic baskets; (2) venue rentals and events at multiple on-site locations (Het Boshuis, Het Paviljoen, Het Veld, De Stijlkamer, Het Lokaal) for weddings, private parties, corporate meetings, team-building events, and congresses accommodating 10 to 160+ guests; (3) a recurring tree adoption subscription (€37.50-€42.50/year per tree, varieties Elstar / Jonagored / Rode Topaz / Autento / Santana); and (4) sales of estate-grown apples, pears, apple juice, and baked goods. GTM is primarily direct-to-consumer via the olmenhorst.nl website, integrated SaaS booking (WerEServe, MICE Operations), and a seasonal autumn event calendar anchored by the Oogstfeesten harvest festival in partnership with Rollende Keukens food vendors. Customer segments span individual consumers and families (primary), corporate/B2B (primary), private event hosts (weddings, farewells), and market vendors.

The business is operated by the sixth generation of the De Clercq family — Amber Elisa, Liselotte, and Julius — who assumed leadership in 2022 following the passing of previous owner Florian de Clercq. Operational headcount is 24 employees. Recent strategic activity has focused on capacity and revenue diversification: the 2025 Ploegbos 3 expansion planting 5,200 biological apple trees, the January 2025 renovation of the Tent venue into Paviljoen, the 2026 launch of corporate winter business arrangements, and the extension of the Oogstfeesten festival season to run continuously from 5 September to 25 October 2026.

Name

Landgoed de Olmenhorst

Legal name

Landgoed de Olmenhorst

Website

https://olmenhorst.nl

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

11–50 employees

Short description

Landgoed de Olmenhorst is a 31-hectare family-owned organic apple and pear estate in the Dutch Randstad (Haarlemmermeer), operating agritourism experiences, restaurant dining, venue rentals for weddings and corporate events, and a recurring tree-adoption subscription across roughly 60,000 fruit trees since 1854.

Ownership category

akta.pro rank

Product category

Agritourism and Orchard Hospitality

NAICS

Apple Orchards (111331), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)

akta.pro secondary industry

Organic Produce & Farm Market Retail (CRAHAEAD)

Keywords

• Organic fruit orchards
• Agritourism experiences
• Event venue rental
• Farm-to-table dining
• Tree adoption program

Headquarters

HQ city

Haarlemmermeer

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales

Revenue model

1. Agritourism and Visitor Activities: Revenue from visitors picking apples, dining at the Fruitloods restaurant, high tea services, and picnics in the orchard.
2. Location Rental and Events: Revenue from renting venues for weddings, corporate events, parties, and business meetings. Includes various venues like Het Boshuis, Het Paviljoen, and Het Veld.
3. Tree Adoption Program: Annual subscription-based tree adoption program where customers pay yearly fees to adopt apple trees. Elstar trees at €37.50/year plus €8.50 one-time fee; Jonagored at €42.50/year.
4. Agricultural Product Sales: Sales of biological apples, pears, apple juice, and apple pies baked on-site using estate-grown apples.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Landgoed de Olmenhorst is a Dutch country estate operating 31 hectares of Skal-certified organic apple and pear orchards. It sells its orchard produce (including via a tree adoption program), runs the De Fruitloods farm-to-table restaurant, hosts weddings and corporate events in its on-site venues, and offers seasonal visitor experiences such as apple picking, high tea, picnics, and a harvest festival.

Product overview

Landgoed de Olmenhorst is a 31-hectare agricultural estate in Haarlemmermeer with 170+ years of history, operating biological (organic) fruit orchards. The company's product portfolio centers on experiential agriculture tourism: De Fruitloods serves as the central restaurant and café; apple picking (Zelfpluk) and tree adoption (Adopteer een Boom) form the core agricultural experiences; venue rentals (Locatieverhuur) encompass multiple distinctive spaces for weddings and corporate events. Supporting offerings include Margrit's High Tea, picnic baskets, and seasonal events like the Oogstfeesten harvest festival. The estate also offers business meeting packages and team building activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic apple and pear orchard produce

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Rollende KeukenscoreStrategic or Co-development Partner · 1 January 2026Collaboration with the families behind Rollende Keukens for the annual Oogstfeesten harvest festival. Brings their love for craft, flavor, and atmosphere to the estate's autumn celebrations. The families program and organize food offerings during the festival weekends.
• Cantina MobilécoreStrategic or Co-development Partner · 1 January 2026Food vendor partner collaborating with De Olmenhorst for the Oogstfeesten harvest festival. Known from Amsterdam Rollende Keukens and Markt Centraal. Contributes to the festive food offerings during harvest celebrations.
• Mister KitchencoreStrategic or Co-development Partner · 1 January 2026Food vendor partner for the Oogstfeesten harvest festival. Known from Amsterdam Rollende Keukens and Markt Centraal. A family business with heart for quality, accessibility, and atmosphere, aligned with De Olmenhorst's character.
• CunstcoreStrategic or Co-development PartnerFixed hospitality partner providing food services for events at the estate.
• Caterrins (Rinse Marbus)minorStrategic or Co-development PartnerLocal caterer that bakes the estate's famous biological apple pies using apples from De Olmenhorst's own orchard. The apple pies are served at the Fruitloods.
• Gebroeders HamminorStrategic or Co-development PartnerNeighbor farmers supplying potatoes for the Fruitloods restaurant's house-cut fries.
• Ploeg KozijnencoreStrategic or Co-development PartnerPartner for the Ploegbos 3 expansion project involving 5,200 biological apple trees. Ploeg Kozijnen provided approval for the largest Ploegbos expansion to date.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• De Plukhoeve: A Flemish (Belgian) pick-your-own fruit farm with on-site farm shop and seasonal experiences. Comparable as a smaller-scale fruit agritourism operation offering self-pick experiences to consumers, though with a more limited venue-rental and subscription offering than De Olmenhorst.
• Landgoed Rhederoord: A Dutch estate near Arnhem offering venue rentals, dining, and event hosting in a heritage natural setting. Comparable to De Olmenhorst's venue rental and hospitality lines, though with a more event/hotel focus and less emphasis on agricultural production.
• Landgoed Mariënwaerdt: A large Dutch country estate in Beesd (Gelderland) combining organic agriculture, farm shop, hospitality, and event venue rentals. Directly comparable to De Olmenhorst as a multi-revenue heritage estate blending biological farming with agritourism and venue rental.

Others

• De Streekboer: A Dutch online marketplace connecting consumers to local farmers for regional product delivery. Adjacent enabling infrastructure for farms like De Olmenhorst seeking direct-to-consumer distribution beyond on-site traffic.
• Landwinkel: A Dutch nationwide network/association of on-farm shops selling directly to consumers. Adjacent comparison point for De Olmenhorst's farm-market retail channel and brand-building approach for local farm products.

Broad incumbents

• Apple Hill Growers: A large, established California grower association of 50+ apple farms offering u-pick, farm stores, and agritourism experiences. A broader, larger-scale reference point for the orchard-based agritourism category De Olmenhorst operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/olmenhorst

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landgoed de Olmenhorst