Clicar

What Clicar does

Clicar is a Chilean used car dealership that buys and resells pre-owned vehicles through both an online platform (clicar.cl) and physical showrooms (sucursales) located across Chile, including a branch at Movicenter Huechuraba. The company claims the country's largest used-car inventory — over 3,000 vehicles, all 100% inspected with included mechanical coverage — and supports both retail buyers and vehicle sellers through a unified digital and physical transaction flow. Its primary differentiators are inventory scale, standardized inspection, a free online valuation (Tasación Online) tool that produces seller quotes in minutes, same-day seller payment via direct transfer, and consumer financing extended up to 48 monthly installments on individual unit sales priced in the $5.2M to $10M CLP range.

The business model is a classic dealer-spread model: Clicar acquires vehicles from individual sellers, inspects and prepares them, then resells at a markup to retail buyers, supplemented by financing income. A dedicated sub-brand, Seminuevos de Lujo, targets the luxury and premium pre-owned segment. The technology stack is a standard e-commerce platform with inventory browsing, online reservation, and a self-service valuation form — functionally a digital storefront overlaying a physical retail operation, not an AI- or data-driven pricing engine. Customer acquisition relies on paid digital banners, social media (Facebook, Instagram, LinkedIn), and SEO, with UTM-tracked campaigns tied to seasonal promotions.

Clicar is a private subsidiary of Grupo Americar, a diversified Chilean automotive conglomerate that also controls Salazar Israel, Portillo, Coseche, Wigo Motors, Servimaq, and Carflex. The group structure provides operational scale, supplier leverage, and brand backing that standalone dealers lack. Clicar serves only the domestic Chilean market, employs 88 people, and does not disclose revenue or financial details.

Name

Clicar

Legal name

Clicar

Website

https://olxautos.cl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Clicar is a Chilean used car dealership operating an online platform (clicar.cl) and physical showrooms, offering 3,000+ inspected vehicles with mechanical coverage, free online valuation, and financing up to 48 installments. It serves Chilean retail buyers and sellers as a subsidiary of the Grupo Americar conglomerate.

Ownership category

akta.pro rank

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Used Vehicle Sales: Clicar generates revenue through the purchase and resale of used vehicles. The company purchases vehicles from sellers (with quick payment, reportedly within an hour), inspects and prepares them, and resells to buyers at marked-up prices. Revenue is realized as the margin between acquisition cost and sale price.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Clicar operates a used car dealership in Chile, purchasing pre-owned vehicles from consumers and reselling them through a hybrid online platform and physical showroom network. The company stocks more than 3,000 inspected vehicles with mechanical coverage, offers free online vehicle valuation for sellers, and provides consumer financing options of up to 48 monthly installments.

Product overview

Clicar is a single-platform used car dealership operating under Grupo Americar. The platform combines buying and selling of inspected used vehicles with an online valuation tool and financing services. Key offerings include the main used car sales platform with over 3,000 vehicles in stock, a 'Semi Nuevos de Lujo' (luxury pre-owned) category, seasonal promotional campaigns like 'Liquidación de Julio', and financing options extending up to 48 installments.

Differentiator

Problem solved

Functional benefit

Brands

• Seminuevos de Lujo: Luxury pre-owned vehicles division offering premium and luxury cars.

Products and services

• Clicar Used Vehicle Sales Platform

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Grupo AmericarcoreOthersClicar is part of Grupo Americar, a major Chilean automotive conglomerate that owns multiple dealership brands including Salazar Israel, Portillo, Coseche, Wigo Motors, Servimaq, and Carflex. This corporate family provides operational scale, brand backing, and cross-selling opportunities within the automotive ecosystem.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Regional players

• AutoScout24: AutoScout24 is Europe's largest online used-car marketplace, primarily serving European geographies. Comparable to Clicar on the digital marketplace model but does not directly compete in Chile and operates with a listings-only rather than inventory-owning model.

Direct peers

• Chileautos: Chileautos is the leading dedicated used-car listing platform in Chile (operated by Grupo Copec). It competes directly with Clicar's digital storefront for buyer traffic and seller leads, and represents the most comparable domestic peer in the Chilean used-car market.
• CarMax: CarMax is the US benchmark for large-format, inspected used-car retail with in-house financing and a hybrid digital/in-store experience. It is the most directly comparable business model internationally to Clicar's value proposition.
• Vroom: Vroom was a US-based online used-car retailer combining inventory ownership, inspection, financing, and home delivery — the closest US analog to Clicar's full-stack model. Notable for highlighting execution challenges in capital-intensive online used-car retail.
• OLX Autos Chile: OLX Autos is one of the largest used-car marketplaces in Chile and Latin America. It directly competes with Clicar in online used-car discovery and may share operational linkage given the olxautos.cl domain associated with Clicar.

Emerging players

• Kavak: Kavak is a Mexico-founded used-car marketplace expanding across Latin America, offering inspection, financing, and warranties on used vehicles. Comparable to Clicar's hybrid inspected-inventory + financing model and represents a potential regional expansion threat/benchmark.

Others

• Copart: Copart is a global online vehicle auction platform enabling dealers and sellers to liquidate vehicles via online auctions. It serves as a wholesale supplier for used-car dealers including Clicar, making it an ecosystem participant rather than direct competitor.

Broad incumbents

• Mercado Libre Motors (Chile): Mercado Libre's Motors vertical in Chile is a broad marketplace with vehicle listings alongside other categories. It does not specialize in used cars but captures meaningful buyer intent and competes indirectly with Clicar for organic discovery traffic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Clicar.Autos
• LinkedInlinkedin.com/company/clicar-autos
• Instagraminstagram.com/clicar.autos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clicar