Olympic Furniture Group

What Olympic Furniture Group does

Olympic Furniture Group, legally PT Graha Multi Bintang, is an Indonesian furniture manufacturer and retailer founded in 1983 and headquartered in Surabaya, East Java. The company produces a comprehensive home furnishings portfolio spanning springbeds and foam mattresses (Eden, Minerva, Morpheus, Maia, Eirene, Hemera, Hestia, Rhea, and the Zenitha, Somnus, Iliad, Serena foam lines), sofas and sofa beds, wardrobes (Urban Modern, Compact, Alphin, Braun series), kitchen cabinets (Mille, Dalia, Mutiara), study/working/dining tables, and children's furniture. Its core technology centers on pocket coil springbed construction with proprietary features including Independent Support Pocket Coil, Reinforced Edge Encasement, Sleep Comfort Foam layers, Edge Max Support, and Cozy Knitted Fabric covers. The company also holds licensing partnerships with Disney, Marvel, and My Little Pony for character-themed children's products.

The company operates a product-led go-to-market model through its nationwide partner retail network called 'Toko Mitra Olympic', supplemented by an owned e-commerce presence at olympicfurniture.co.id and dedicated category portals (store, toko, mitra subdomains) for springbed, foam, and general furniture lines. Pricing is not publicly disclosed; customers are directed to physical mitra stores or to contact the company directly, and a digital catalog is downloadable from landing.olympicfurniture.co.id/katalog. Marketing combines blog content (home decoration, interior design, furniture care) with a network of more than ten Indonesian home-lifestyle influencer partnerships (e.g., Andaraa.Home, Casa Devita, Rumah Nusa).

Olympic Furniture targets Indonesian families seeking quality, modern, affordable home furnishings, with secondary segments covering parents with children and small-space dwellers in urban apartments and kos rooms. The company has received brand-recognition awards including Superbrands 2019, WOW 2019, and Top Brand 2020. It is a privately held Indonesian limited liability company with 345 employees and no publicly disclosed revenue, funding history, or M&A activity in the supplied data.

Name

Olympic Furniture Group

Legal name

PT Graha Multi Bintang

Website

https://olympicfurniture.co.id

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

Olympic Furniture Group is an Indonesian furniture manufacturer and retailer, founded in 1983 and headquartered in Surabaya, producing springbeds, foam mattresses, sofas, kitchen cabinets, wardrobes, and licensed-character children's furniture. It serves Indonesian families via a nationwide 'Toko Mitra Olympic' retail store network and owned e-commerce portals.

Ownership category

akta.pro rank

Product category

Home Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712), Furniture Retailers (449110)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

Keywords

• Home furniture
• Springbed mattresses
• Foam mattresses
• Kitchen cabinets
• Wardrobes storage

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Furniture Product Sales: Olympic Furniture generates revenue through the sale of finished furniture products including spring beds, foam mattresses, sofas, tables, cabinets, and storage solutions. Revenue is generated through one-time purchase transactions at retail stores and online platforms. The company serves Indonesian families seeking quality, modern, and affordable furniture for homes.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Olympic Furniture Group manufactures and sells a comprehensive range of home furnishings in Indonesia, including springbeds, foam mattresses, sofa beds, wardrobes, kitchen cabinets, study desks, and dining tables. The company offers products across multiple sub-brands and series (Eden, Minerva, Morpheus, Eirene, Urban Modern, Compact, Mille, Dalia, Mutiara, Rubik, Eira, Simpsons, Masera, TwinBed, Disney, Marvel, Princess) covering full home furnishing needs for Indonesian families.

Product overview

Olympic Furniture Group is an Indonesian furniture manufacturer offering a comprehensive portfolio of home furnishings organized across multiple sub-brands and product lines. The core offerings include springbeds and foam mattresses (Eden, Minerva, Morpheus, Maia, Eirene, Hemera, Hestia, Rhea, Princess, Avengers, My Little Pony, Twinbed series; foam mattresses including Zenitha, Ginko, Valerie, Irish, Jove, Olympedic, Somnus, Iliad, Serena), sofas and sofa beds (Cozyrest, Eazyrest, Pillowboard, Filbert, Ellison), and study/dining/working tables. The Urban Modern, Compact, and Dalia/Mille/Mutiara series specialize in wardrobes and kitchen cabinets respectively. The Eira, Rubik, Simpsons, and Masera sub-brands offer complete room furnishing solutions. The company operates through a network of partner stores (Toko Mitra Olympic) across Indonesia, with headquarters in Surabaya.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Series: Urban modern furniture series
• Compact Series
• Mille Series
• Dalia Series
• Mutiara Series
• Rubik Series
• Eira Series
• Simpsons Series
• Masera Series
• Polo Series
• Eirene Series
• TwinBed
• Disney Series
• Marvel Series
• Princess Series

Products and services

• Eden Springbed Premium springbed featuring Independent Support Pocket Coil, Reinforced Edge Encasement, Sleep Comfort Foam, Comfort Fiber, Prime Knit Quality, and Euro Pillow Top. Available in Super King size (200 x 200 cm) for Indonesian households seeking premium sleep comfort.
• Minerva Springbed Springbed with Foam Edge Protection, Corner Support, and Edge Max Support features combining springs and foam for maximized rest and security.
• Morpheus Springbed Springbed featuring Core Support Coil, Edge Max Support, and Cozy Knitted Fabric for comfortable sleep.
• Deloz Springbed Springbed with Pillow Top feature for enhanced sleeping comfort.
• Foam Mattress Collection (Zenitha, Ginko, Valerie, Irish, Jove, Olympedic, Somnus, Iliad, Serena) Olympic's foam mattress collection offering various models available in Single, Super Single, Queen, and King sizes for Indonesian consumers seeking foam-based sleep solutions.
• Sofa and Sofa Bed Collection (Cozyrest, Eazyrest, Pillowboard, Filbert, Ellison) Sofa and sofa bed products designed for Indonesian living rooms, including compact two-seater designs suitable for small TV rooms and multifunctional sofa beds.
• Study Desk Collection (MT Axena, MTL NEMO, MTS ONYX, MTS TITAN, MASERA, MBB Series, MAA RUBIK, FD SIMPSONS, MT HICKORY, MBB 120 Disney Series) Study and working desks in minimalist, industrial, and character-themed designs (Disney Princess, Marvel Avengers, Frozen, My Little Pony, Simpsons) suitable for students, children, and adults with iron frames and storage options.
• Kitchen Cabinet Collection (Mille, Mutiara, Dalia series) Kitchen cabinet collections including upper and base cabinets with modern minimalist designs, glass door options, PVC and laminate finishes, and moisture-resistant features for Indonesian kitchens.
• Wardrobe Collection (Alphin, Braun, Urban Modern, Compact series) Modern minimalist wardrobes available in various sizes including 2-door and 3-door variants, with compact modular designs suitable for limited spaces in Indonesian homes.
• MR Axena Dressing Table Minimalist dressing table with white and cream color combination, featuring bulb lighting around the mirror for easy makeup application.
• DTM Alma Dining Table Dining table with elegant natural wood grain pattern, sturdy MDF frame for durability, water-resistant finish for easy cleaning. Set includes 4 chairs.

Quantifiable outcome

• Multiple product awards and recognitions received for brand excellence
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature12 records

Partnerships

13 partnerships are on record, tiered minor.

• Disney (Princess, Frozen franchises)minorOthersLicensing partnership for character-themed furniture including MBB 120 Princess Disney Frozen series study desks and Princess twin bed sets. Products feature licensed Disney Princess characters and Frozen franchise imagery targeting children and parents.
• Marvel (Avengers franchise)minorOthersLicensing partnership for Marvel-themed furniture including MBB 120 Marvel Avengers study desks and Avengers twin bed sets. Products feature licensed Marvel superhero characters targeting children and parents.
• My Little PonyminorOthersLicensing partnership for My Little Pony-themed children's furniture including Kasur Anak Susun 2 Olympic TwinBed with My Little Pony character design targeting children and parents.
• Andaraa.HomeminorGTM or Marketing PartnerHome lifestyle influencer partnership for product promotion and content creation featuring Olympic Furniture products in home decoration context.
• Ogiya GSKminorGTM or Marketing PartnerHome interior content creator collaboration for showcasing Olympic Furniture products in interior design content.
• HomamemoominorGTM or Marketing PartnerHome lifestyle influencer partnership for brand promotion through home decoration content featuring Olympic Furniture products.
• WhitebutwoodyminorGTM or Marketing PartnerHome decor content creator collaboration featuring Olympic Furniture Rubik series products in content.
• Rikka RestieminorGTM or Marketing PartnerHome interior influencer partnership featuring Olympic Furniture Eira series products in content.
• Cerita Ibu BahagiaminorGTM or Marketing PartnerFamily lifestyle content creator partnership for showcasing Olympic Furniture products for family homes.
• Casa DevitaminorGTM or Marketing PartnerHome interior design collaboration featuring Olympic Furniture Marble collection products.
• BiarFotoBerbicaraminorGTM or Marketing PartnerVisual content creator partnership for product showcase and brand promotion through photography content.
• CuteHomebyKenzminorGTM or Marketing PartnerHome styling influencer partnership for brand promotion and product feature content.
• Rumah NusaminorGTM or Marketing PartnerHome interior content creator collaboration featuring Olympic Furniture Rubik Box Drawer storage solutions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• IKEA Indonesia: IKEA operates a growing store and e-commerce presence in Indonesia (Jakarta, Tangerang, Surabaya). As a global incumbent with broader assortment and lower-cost sourcing, IKEA represents a longer-term competitive threat to Olympic across living, bedroom, and storage categories.

Emerging players

• Fabelio: Fabelio is an Indonesian online-first furniture retailer offering sofas, beds, wardrobes, and dining sets with direct-to-consumer delivery. It competes for Indonesian urban home-furnishing spend through a digitally native model that contrasts with Olympic's catalog-plus-Mitra-store funnel.

Direct peers

• Protec: Protec is an Indonesian springbed and foam mattress manufacturer distributed through a partner-store network similar to Olympic's Toko Mitra. It serves overlapping mid-market Indonesian family customers and competes on similar value-priced springbed SKUs.
• King Koil Indonesia: King Koil Indonesia is one of the most established springbed and mattress brands in Indonesia, distributing through its own dealer network. It directly overlaps Olympic's springbed portfolio (Eden, Minerva, Morpheus) and competes in the same mattress category with similar pocket-coil technology positioning.
• VIVERE: VIVERE is an Indonesian home-furnishing brand offering sofas, dining sets, wardrobes, and decor through showrooms and online channels. It overlaps with Olympic's broader furniture portfolio (excluding springbeds) and competes for the same modern Indonesian middle-class consumer.
• Lady Americana Indonesia: Lady Americana is a long-established premium and mid-tier springbed brand in Indonesia with broad retail distribution. It competes directly with Olympic in the springbed category, including premium tiers with similar technologies (pocket coil, edge support, pillow top).
• Spring Air Indonesia: Spring Air is a global mattress brand with a long-running Indonesian licensee and dealer network. It competes head-to-head with Olympic Springbed across foam and spring SKUs at similar price tiers, including premium lines with pocket coils and edge support.
• Informa (Kawan Lama Group): Informa is Indonesia's largest furniture and home-living retail chain, part of the Kawan Lama Group, operating showrooms across major Indonesian cities. It competes directly with Olympic Furniture's Toko Mitra Olympic network in sofas, dining sets, wardrobes, and home organization, and serves the same Indonesian family segment with a comparable mid-market price positioning.
• Elephant House (PT Elephant Braja Murthi): Elephant House is an established Indonesian furniture manufacturer producing sofas, dining sets, bedroom sets, and storage, distributed through partner retailers across Indonesia. It directly overlaps Olympic's furniture portfolio and competes in the same mid-market Indonesian family segment.
• Comforta Indonesia: Comforta is a leading Indonesian foam and springbed manufacturer, part of the Internasional Dharwadkar group, distributed nationwide through furniture retail partners. Its product range, dealer model, and Indonesian family target customer closely mirror Olympic's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/olympic-group-pt-graha-multi-bintang

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympic Furniture Group