Fabelio
- Company typePrivate
- Founded2015
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2C
- OfferingDigital Commerce or Content
Fabelio firmographics
Firmographics- Name
- Fabelio
- Website
- https://fabelio.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Fabelio industry classification
Industry- Product category
- Online Furniture Retail
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Furniture Stores (5712)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Fabelio is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Fabelio business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Furniture E-commerce Sales: Fabelio generates revenue through direct online sales of furniture products to consumers. As an online furniture retailer, the primary revenue stream is one-time transaction-based sales of furniture items.
Go-to-market motion1 record
Distribution channels1 record
Fabelio product offering
Product offeringCore offering
Fabelio is an Indonesian online furniture retailer headquartered in South Jakarta that designs, manufactures, and sells furniture and home decor products through its e-commerce platform. The company works with local designers to produce unique furniture pieces and delivers them directly to consumers across Indonesia, with planned expansion into Malaysia and Singapore.
Product overview
Fabelio is an online furniture retailer based in South Jakarta, Indonesia. The company operates as an e-commerce platform offering furniture products to consumers, with plans for regional expansion into Malaysia and Singapore. Based on the available source data, no specific named products, modules, or sub-brand offerings were identified beyond the core furniture retail platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Furniture and Home Decor Online Store
Companies that use Fabelio
Customer profileSegments1 record
Ideal customer profiles1 record
Fabelio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fabelio partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Fabelio competitors and assessment
Company assessmentRegional players
- Urban Ladder: India-headquartered online furniture and home decor retailer with design-led own-brand catalog. Comparable vertical and product strategy, though operating in a different geography (India vs SEA).
Broad incumbents
- IKEA: Global furniture incumbent with expanding e-commerce and store footprint across Indonesia and broader Southeast Asia. Competes in the same category with far greater scale, brand recognition, and supply chain.
- Wayfair: Global pure-play online furniture and home goods retailer with a massive SKU catalog and vertically optimized logistics. Establishes the benchmark business model Fabelio is emulating at a regional scale.
- Overstock (now Beyond Inc.): US online furniture and home furnishings retailer with broad assortment and discounted positioning. Comparable e-commerce-first model and SKU breadth.
- West Elm: Williams-Sonoma-owned design-led furniture and home decor retailer with strong e-commerce presence. Comparable in design-forward, mid-market positioning even though geographically distant.
- Ashley Furniture HomeStore: World's largest furniture manufacturer-retailer with strong omnichannel and growing e-commerce operations. Comparable in offering broad furniture assortments at accessible price points.
Emerging players
- Article: Online direct-to-consumer furniture retailer selling mid-century modern designs at accessible prices with vertically integrated logistics. Comparable in design-led DTC furniture positioning, though at smaller scale and North American focus.
Direct peers
- Dekoruma: Indonesian online furniture and home decor retailer offering a broad multi-category catalog via its own e-commerce platform. The closest direct competitor to Fabelio in geography, product mix, and target customer.
- Castlery: Singapore-headquartered online furniture brand designing and selling modern home furniture across Southeast Asia. Comparable DTC model, design-led catalog, and overlapping target geographies (SG, MY) where Fabelio plans to expand.
- HipVan: Singapore-based online furniture and home decor retailer with multi-brand marketplace and own-label offerings. Directly comparable in vertical, customer segment, and SEA regional reach.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
Fabelio social profiles
Digital presenceFabelio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fabelio leadership team
Management profileNumber of profiles
Profiles4 records
Fabelio funding detail
Funding detailFunding overview
Funding rounds6 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fabelio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fabelio
What does Fabelio do?
Fabelio is an Indonesian online furniture retailer headquartered in South Jakarta that designs, manufactures, and sells furniture and home decor products through its e-commerce platform. The company works with local designers to produce unique furniture pieces and delivers them directly to consumers across Indonesia, with planned expansion into Malaysia and Singapore.
Is Fabelio a public or private company?
Fabelio is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fabelio founded?
Fabelio was founded in 2015. It employs 251 to 500 people.
Where is Fabelio based?
Fabelio is headquartered in Jakarta, Indonesia, in the Asia region.
How does Fabelio make money?
One revenue line is on record: furniture E-commerce Sales.
Who are Fabelio's main competitors?
Urban Ladder is listed as a regional player. Broad incumbents are IKEA, Wayfair, Overstock (now Beyond Inc.), West Elm and Ashley Furniture HomeStore. Article is listed as an emerging player. Direct peers are Dekoruma, Castlery and HipVan.
Does Fabelio have an API?
No public API is recorded for Fabelio.
What industry is Fabelio in?
Fabelio's product category is Online Furniture Retail. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 4491 and its SIC code is 5700.