Omaha Kings FC

What Omaha Kings FC does

Omaha Kings FC is a professional men's arena soccer organization founded in 2019 and based in Omaha, Nebraska, competing in MASL2 (Major Arena Soccer League 2) at Baxter Arena (2425 S. 67th Street). The club is family-owned and operated by the Viel family — Emmanuel Viel (Founder, Owner/Operator, Head Coach), Carlos Viel (Co-Owner, General Manager; former professional player from Necochea, Argentina), and Natalie Viel (Co-Owner, Chief Marketing Officer) — alongside Co-Owner/Managing Partner Bobby Jaffery. The organization runs a dual-club structure with sister organization Omaha Queens FC competing in MASLW (the first women's indoor league under the MASL umbrella), hosting combined doubleheader match nights at Baxter Arena. Revenue is generated through ticket sales (adults $18-25, youth/family $10-12, free admission for military, first responders, teachers, healthcare workers, UNO students, and children 16 and under) sold via Ticketmaster and the Baxter Arena Box Office, local SMB sponsorships (Capelli Sport, Hotel Indigo, Aloft, Jaffery Insurance, Barber Beau, and ~12 others), youth program registration (Winter Intensive Clinic, Elite Gameday Clinic for U9-U15 players, Kings & Queens World Cup Tournament at $250 per team), and merchandise sales.

The underlying technology is professional arena soccer (indoor soccer played on artificial turf within arena settings); there are no proprietary software products, APIs, SDKs, or AI capabilities disclosed. The organization operates with a lean headcount of approximately 9 employees and distributes match content through Go Live Sports Cast streaming on its website, YouTube, and Roku channels. The go-to-market motion is event-driven and community-centric, leveraging themed match nights, youth development clinics, the Elkhorn Training Camp partnership, and appreciation events for community service groups to drive both attendance and brand affinity across the Omaha metro area and surrounding Midwest region. The club is currently host site for the MASL2 Championship Weekend and is selected as the No. 6 seed in the 2025-26 MASL2 Playoffs.

Name

Omaha Kings FC

Legal name

Omaha Kings FC

Website

https://omahakingsfc.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Omaha Kings FC is a family-owned professional men's arena soccer club founded in 2019 that competes in MASL2 at Baxter Arena in Omaha, Nebraska, alongside sister organization Omaha Queens FC, and generates revenue from tickets, local sponsorships, youth clinics, and merchandise for fans, families, and youth players in the Midwest.

Ownership category

akta.pro rank

Product category

Professional Indoor Soccer

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Association Football (Soccer) Leagues (MPAKAAAA)

akta.pro secondary industries

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Professional arena soccer
• Indoor soccer league
• Youth soccer clinics
• Community sports entertainment
• Women's indoor soccer

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Ticket Sales: Revenue generated from game admission tickets sold through Ticketmaster and Baxter Arena Box Office. Pricing varies by event type with standard adult tickets at $18-25, discounted youth and family tickets at $10-12, and free admission for select groups (military, first responders, teachers, healthcare workers, UNO students, children 16 and under).
2. Sponsorships and Partnerships: Corporate partnerships with local and regional businesses including Barber Beau, Jaffery Insurance, Accident Care, Hotel Indigo, Aloft Hotels, Capelli Sport, and others. Includes media and entertainment partners such as Go Live Sports Cast for streaming.
3. Youth Program Registration: Revenue from youth soccer programs including tournament registrations ($250 per team for the Kings & Queens World Cup Tournament) and Elite Gameday Clinics for competitive youth players ages U9-U15.
4. Merchandise Sales: Sale of team merchandise including apparel and memorabilia through merchandise booth at events and potentially online.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Omaha Kings FC operates a professional men's indoor soccer team competing in MASL2 (Major Arena Soccer League 2), hosting home matches at Baxter Arena in Omaha, Nebraska. The organization runs combined doubleheader match nights with its sister team Omaha Queens FC (MASLW women's league), youth development programs (Elite Gameday Clinic, Winter Intensive, Kings & Queens World Cup Tournament), and themed community appreciation events. Revenue is generated through ticket sales, corporate sponsorships, youth program registrations, and merchandise.

Product overview

Omaha Kings FC operates a dual-club structure consisting of the men's professional Omaha Kings FC team (competing in MASL2) and the women's professional Omaha Queens FC team (competing in MASLW). The organization supplements its professional offerings with youth development programs including the Elite Gameday Clinic, Winter Intensive Youth Clinic, and the annual Kings & Queens World Cup Tournament (a 4v4 youth indoor soccer event). A new youth soccer club initiative, the Elkhorn Kings & Queens Youth Soccer Club, was announced in partnership with Elkhorn Training Camp to expand youth soccer access in the Omaha area.

Differentiator

Problem solved

Functional benefit

Products and services

• Omaha Kings FC Men's Professional Arena Soccer Team Professional men's indoor soccer team competing in MASL2 (Major Arena Soccer League 2), the second division of the MASL system. The team plays home games at Baxter Arena in Omaha, Nebraska, offering live professional indoor soccer entertainment to sports fans and families in the Omaha metro area.
• Omaha Queens FC Women's Professional Arena Soccer Team Professional women's indoor soccer team competing in MASLW (Major Arena Soccer League Women), the first women's indoor league under the MASL umbrella. The team also plays home games at Baxter Arena and shares ownership (Viel family), staff, and combined doubleheader events with Omaha Kings FC.
• Elkhorn Kings & Queens Youth Soccer Club Youth soccer development initiative launched in partnership with Elkhorn Training Camp, designed to create opportunities for young athletes in the Omaha and Elkhorn communities through tournaments, clinics, and training programs.
• Kings & Queens World Cup Tournament Indoor 4v4 youth soccer tournament hosted in partnership with Elkhorn Training Camp. Features boys and girls divisions for ages U5-U14, designed for player development and competitive fun in a World Cup-style atmosphere. Registration is $250 per team.
• Elite Gameday Clinic Youth soccer clinic offering competitive players ages U9-U15 professional arena-style training led by Kings and Queens coaches and players, with exclusive game-day experiences including player walkouts, halftime mini-match participation, group photo with players, and a complimentary game ticket.
• Winter Intensive Youth Clinic High-level indoor youth soccer clinic open to competitive players ages U9-U15, featuring professional arena-style training at Baxter Arena led by Kings and Queens coaches and players.

Quantifiable outcome

• Youth Winter Intensive and Elite Gameday Clinics serve hundreds of young players annually across U9-U15 age groups
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Elkhorn Training CampcoreStrategic or Co-development Partner · 15 May 2026Partnership to launch the Elkhorn Kings & Queens Youth Soccer Club, a new youth development initiative. First official event is the Kings & Queens World Cup Tournament on June 20-21, 2026. The facility serves as the tournament venue and provides training opportunities for young players in the Omaha and Elkhorn communities.
• Capelli SportcoreOthersApparel and equipment sponsor providing team uniforms and merchandise for the Omaha Kings and Queens organizations.
• Hotel Indigo Omaha DowntownminorOthersHotel partner for visiting teams and out-of-town guests attending matches at Baxter Arena.
• Aloft HotelsminorOthersHotel partner providing accommodation options for visiting teams and traveling fans.
• Go Live Sports CastcoreGTM or Marketing PartnerMedia streaming partner providing live broadcasts of matches online through their website and YouTube channel, as well as Roku streaming. Enables fans nationwide to watch Kings and Queens matches.
• Jaffery InsuranceminorOthersLocal insurance provider partner supporting the organization.
• Accident CareminorOthersHealthcare-related partner supporting community events.
• Viel ConstructionminorOthersConstruction company sponsor with family connection to the Viel family ownership.
• Catch IntelligenceminorOthersLocal business sponsor supporting the organization.
• Barber BeauminorOthersLocal business sponsor providing support to the organization.
• Ima ClownminorOthersEntertainment partner providing face painting and family entertainment at youth-focused events.
• Approach Climbing GymminorOthersLocal fitness and climbing gym partner.
• El Rancho Mexican RestaurantminorOthersLocal restaurant partner and sponsor.
• BounceUminorOthersFamily entertainment center partner for community events.
• DJ Next 1minorGTM or Marketing PartnerMedia and entertainment partner providing DJ services and in-arena music for game nights, enhancing the matchday atmosphere.
• Jami O. PhotominorGTM or Marketing PartnerPhotography partner providing event photography services for matches and community events.
• KM ProductionsminorGTM or Marketing PartnerMedia production partner contributing to event production.
• Miller MediaminorGTM or Marketing PartnerMedia production partner for event coverage.
• Omaha Queens FCcoreStrategic or Co-development PartnerSister organization and co-development partner. The Queens compete in MASLW (first women's indoor league under MASL umbrella). Both organizations share ownership (Viel family), staff, and host combined doubleheader events at Baxter Arena, creating comprehensive soccer entertainment.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Minnesota Blizzard: MASL2 arena soccer team based in St. Paul, MN. Direct peer in the same MASL2 Midwest Conference with comparable mid-market, indoor-soccer entertainment model.
• Wichita Wings: Arena soccer team in the MASL/MASL2 system based in Wichita, KS. Comparable Midwest-adjacent professional indoor soccer operation with similar community-driven sponsorship and ticket model.
• Texas Spurs: MASL2 arena soccer team based in Allen, TX. Direct peer in the same second-tier MASL system, offering comparable indoor soccer entertainment in a different regional market.
• Iowa Raptors FC: MASL2 arena soccer team based in Cedar Rapids, IA. Another direct Midwest peer in the same league with similar local sponsorship and ticketed event-night dynamics.
• FC Baltimore 1729: MASL2 arena soccer team based in Baltimore, MD. Direct peer in the same league, sharing the indoor arena soccer operating model.
• Certified Lions FC: MASL2 arena soccer team based in Oklahoma City, OK. Direct peer in the same league with similar small-market, community-sponsorship driven arena soccer business.
• Soles de Sonora: MASL2 arena soccer team based in Hermosillo, Mexico. Direct peer in the same league playing the same format, providing comparison points on cross-border professional indoor soccer operations.
• Iowa Demon Hawks: MASL2 arena soccer team based in Des Moines, IA. Direct Midwest peer competing in the same MASL2 division as Omaha Kings with similar mid-size market dynamics.
• Harrisburg Heat: Professional indoor arena soccer team competing in the MASL ecosystem based in Harrisburg, PA. Direct competitive peer in the same league system (arena soccer) with similar ticketed match-night business model.
• Turlock Cal Express: MASL2 arena soccer team based in Turlock, CA. Direct peer in the same league operating a similar community-engagement, ticketed match-night model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/omahakingsfc
• YouTubeyoutube.com/channel/UCereZxIrHiCikp47c5_ok7g
• Facebookfacebook.com/OmahaKingsFC
• LinkedInlinkedin.com/company/omahakingsfc
• Instagraminstagram.com/omahakingsfc
• TikToktiktok.com/@omahakingsfc?lang=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omaha Kings FC