Harrisburg Heat

What Harrisburg Heat does

Harrisburg Heat is a privately owned professional indoor soccer franchise founded in 1992 and based in Central Pennsylvania. The team competes in the Major Arena Soccer League 2 (MASL2) for the 2025-26 season and captured its first-ever MASL2 Championship in April 2026 with a perfect 14-0 record, defeating the Iowa Demon Hawks 9-8 at Baxter Arena in Omaha. Owner Carl Delmont leads a lean front office that includes President Kevin Healey, Director of Player Personnel Pat Healey, Director of Operations and Community Relations Aubry Mortimer, Head Coach Hugo Silva, and Assistant Coach Jeremy Ortiz, supported by a roster of approximately 26 players.

The core product is live professional indoor soccer played at Hersheypark Arena in Hershey, Pennsylvania, beginning with the 2026 season following a relocation from the Pennsylvania Farm Show Complex. The Heat's distribution model is direct-to-consumer and community-led: tickets are sold through the official website, third-party platforms (HappsNow, Ticketmaster for parking), and walk-up box office; season ticket packages range from $60 (Flex Plan) to $120 (Full Package, Lower Level with VIP access). The team leverages the arena, players, and brand across an extended youth ecosystem — summer camps ($150/camper), youth clinics ($55), youth and adult indoor tournaments ($350/team), a Kids Club membership ($50), and birthday party packages ($176) — plus corporate sponsorship inventory spanning apparel, dasher boards, digital media, and theme nights. Merchandise is sold via Volaisport's online storefront, and the team maintains partnerships with local youth soccer clubs under an explicit non-compete stance.

Revenue is generated across ticket sales, sponsorship packages, youth programming, birthday parties, and merchandise. The marketing motion relies on a content-rich official website, Instagram/Facebook/YouTube presence, Constant Contact email campaigns, mobile SMS (capped at 3 messages/month), and radio partnerships with 105.7 The Rocks, WTPA Radio 935, and WMSS 91.1. Strategic priorities for the upcoming season include a planned return to the top-division MASL with an expanded home schedule at Hersheypark Arena.

Name

Harrisburg Heat

Legal name

Harrisburg Heat

Website

https://harrisburgheat.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Harrisburg Heat is a privately owned professional indoor soccer franchise in Central Pennsylvania that plays home games at Hersheypark Arena and serves sports fans, youth soccer families, and corporate sponsors through ticketed games, youth development programs, and sponsorship packages.

Ownership category

akta.pro rank

Product category

Professional Indoor Soccer / Live Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL), Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Professional indoor soccer
• Live sports entertainment
• Season ticket packages
• Youth soccer camps
• Corporate sponsorship programs

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Ticket Sales: Revenue from individual game tickets, season ticket packages (Full Package and Flex Plans at multiple price points), and group ticket discounts. The 2026 season features 6 home games at Hersheypark Arena.
2. Corporate Sponsorships: Sponsorship packages offered across multiple channels including apparel (jerseys, shorts, warm-ups), field signage (naming rights, dasher boards, goal post, goal net banner), arena branding (banners, back wall, scoreboard), digital media (Facebook, web banners, email blasts), giveaway and theme nights, and print advertising (programs, e-tickets). Multiple corporate sponsors listed including Central Penn College, Papa Johns, Orrstown Bank, Penn Medicine, AAA Central Penn, and others.
3. Youth Programs and Camps: Revenue from summer soccer camps ($150 per camper), youth soccer clinics ($55), indoor youth tournaments ($350 per team), adult indoor tournaments ($350 per team), and Kids Club memberships ($50). Summer camps include Heat merchandise (shirt, soccer ball) and game tickets as part of the package.
4. Birthday Party Packages: Birthday party packages priced at $176 for 8 game tickets, with additional tickets at $18 each. Package includes player meet-and-greet, locker room visit, player introductions, and Heat high-five participation.
5. Merchandise Sales: Official merchandise sold through the online store (redirects to volaisport.com/collections/harrisburg-heat). Includes jerseys, apparel, and other team merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Harrisburg Heat operates a professional indoor soccer team competing in the Major Arena Soccer League 2 (MASL2), delivering live sports entertainment at Hersheypark Arena in Hershey, Pennsylvania. Around the live game product, the organization sells individual and season tickets, group discounts, youth soccer camps, clinics, tournaments, Kids Club memberships, birthday party packages, corporate sponsorships, combine tryouts, and team merchandise.

Product overview

The Harrisburg Heat is a professional indoor soccer organization offering a portfolio of entertainment and community-focused products. The core offering is professional indoor soccer games in the MASL2 league at Hersheypark Arena. Supporting the live sports experience, the organization sells individual game tickets, season ticket packages (Full Package and Flex Plans at different seating levels), and group ticket discounts. Youth development products include Summer Soccer Camps, Youth Soccer Clinics, Indoor Youth and Adult Tournaments, and a Kids Club membership. The organization also offers Birthday Party Packages and Sponsorship Opportunities for corporate partners. Combine Tryouts and Youth Soccer Club Partnerships round out the portfolio of offerings for player development and community engagement.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Indoor Soccer Games (MASL2)

Quantifiable outcome

• First-ever MASL2 Championship with a perfect 14-0 season in 2026
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• Central Penn CollegeminorGTM or Marketing PartnerCentral Penn College is listed as a team sponsor, appearing in the Heat Sponsors section of the official website. The sponsorship likely includes logo placement and promotional visibility.
• Papa JohnsminorGTM or Marketing PartnerPapa Johns is a team sponsor with display advertisements on the website and game-day promotions. Described with tagline 'When they win, you win' suggesting a promotional partnership.
• Orrstown BankminorGTM or Marketing PartnerOrrstown Bank is a team sponsor with display advertisements on the website and is listed as a Season Schedule sponsor.
• Penn MedicineminorGTM or Marketing PartnerPenn Medicine is listed as a sponsor, appearing in the Sponsors section with Penn Medicine logo displayed on the website.
• Members 1st Federal Credit UnionminorGTM or Marketing PartnerMembers 1st Federal Credit Union is listed as a team sponsor in the Sponsors section.
• 105.7 The RocksminorGTM or Marketing PartnerRadio partner and sponsor, providing broadcast coverage and promotional mentions for the Heat. Listed in both sponsors and radio station categories.
• WTPA Radio (935)minorGTM or Marketing PartnerRadio partner and sponsor providing broadcast coverage and promotional mentions.
• WMSS 91.1minorGTM or Marketing PartnerRadio partner and sponsor providing broadcast coverage and promotional mentions.
• Belco Community Credit UnionminorGTM or Marketing PartnerBelco Community Credit Union is listed as a sponsor in the Sponsors section with display advertisements.
• AAA Central PennminorGTM or Marketing PartnerAAA Central Penn is listed as a sponsor with logo and website link on the official sponsor page.
• Dauphin CountyminorGTM or Marketing PartnerDauphin County is listed as a sponsor of the Harrisburg Heat, appearing in the Sponsors section.
• Youth Soccer Clubs (Central Pennsylvania)coreStrategic or Co-development PartnerFormal Youth Soccer Club Partnership program where local clubs and recreation councils receive coaching instruction, player appearances, clinic delivery, camp discounts, ticket discounts, and Parade of Champions participation. The Heat explicitly states it will not form competing youth teams, positioning itself as a supportive partner to the local club ecosystem.
• HersheyPark Entertainment ComplexcoreStrategic or Co-development PartnerHersheyPark Entertainment Complex owns and manages Hersheypark Arena, where the Heat plays home games starting 2026. They also manage parking (sold separately at $15 prepaid or $25 day-of). The relationship is a venue lease/partnership enabling the Heat's new home venue with improved facilities, expanded seating, and access to Hershey's tourist infrastructure.
• Major Arena Soccer League 2 (MASL2)coreStrategic or Co-development PartnerMASL2 is the league in which the Harrisburg Heat competed for the 2025-26 season due to scheduling changes tied to the move to Hersheypark Arena. The team won the MASL2 Championship in their first season in the division. The Heat plans to return to MASL (the top division) in the following season.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• St. Louis Ambush: St. Louis-based indoor soccer team competing in the Major Arena Soccer League (MASL). Directly comparable as a professional indoor soccer franchise of similar size and market profile, and notably the team from which Harrisburg Heat acquired defender Jereme Raley in 2025.
• Kansas City Comets: Professional indoor soccer team competing in the MASL. A direct peer in the same league system, sharing the indoor soccer product format, league structure, and similar mid-size market dynamics that the Harrisburg Heat operates within.
• Iowa Demon Hawks: MASL2 indoor soccer team that faced Harrisburg Heat in the 2026 MASL2 Championship final. A direct divisional peer competing in the same league level during the 2025-26 season, providing the most direct competitive benchmark.
• Baltimore Blast: Long-established professional indoor soccer team in the MASL based in the Mid-Atlantic region. Direct peer offering the same indoor soccer product in a geographically adjacent market to Harrisburg's Central PA footprint, with comparable scale and venue economics.
• San Diego Sockers: Historic professional indoor soccer franchise competing in the MASL. A direct peer in the same league system with similar core product (professional indoor soccer), comparable diversified revenue model (ticketing, sponsorships, youth programs), and arena-based operations.
• Florida Tropics: Professional indoor soccer team in the MASL based in Lakeland, Florida. Notably the previous team of current Heat Head Coach Hugo Silva, making it directly comparable as a same-league franchise with similar operational scale.
• Milwaukee Wave: One of the longest-running professional indoor soccer teams in the U.S., competing in the MASL. Direct peer in the same league system with comparable product format, ticket-based revenue model, and Mid-size market positioning.
• Ontario Fury: Professional indoor soccer team in the MASL based in Ontario, California. A direct league peer with similar arena-based operations, sponsorship-driven revenue model, and comparable franchise size to the Harrisburg Heat.
• Utica City FC: Professional indoor soccer team competing in the MASL, based in Utica, New York. Direct peer in the same league system; the Harrisburg Heat opened their 2026 MASL2 campaign with a road sweep at Utica's Adirondack Bank Center, confirming direct competitive overlap.

Emerging players

• Empire State Greys: Newer professional indoor soccer team that has emerged in the MASL2 ecosystem. Comparable as a lower-division indoor soccer franchise navigating similar league economics, venue partnerships, and youth/community engagement strategies to the Harrisburg Heat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/harrisburg_heat_soccer
• Xx.com/harrisburgheat
• Facebookfacebook.com/harrisburgheat
• LinkedInlinkedin.com/company/harrisburg-heat

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harrisburg Heat