OMAKAI sushi
OMAKAI sushi is a privately held Miami-based restaurant group operating four omakase-style sushi locations across Wynwood, Coconut Grove, Aventura, and Doral, serving consumers seeking accessible Japanese omakase experiences at $20-$75 per person.
- Company typePrivate
- Founded2019
- HeadquartersMiami, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What OMAKAI sushi does
OMAKAI sushi is a Miami-based, privately held restaurant company founded in 2019 by Diego Quijada, Pedro Quijada, Nicolas Sayavedra, and Chef Aaron Pate. It operates four dine-in omakase-style restaurants across the Miami metropolitan area — Wynwood (flagship), Coconut Grove, Aventura, and Doral — serving Miami-area consumers seeking accessible Japanese omakase at price points ranging from $20 (OMA bite) to $75 (the 9-course OMAKAI Experience), materially below the $200+ benchmark of traditional omakase counters. The core product is chef-curated omakase using seasonal fish, executed under the Omotenashi hospitality philosophy; the menu also includes à la carte nigiri, sashimi, hand rolls, sake, and a daily happy hour (3:00-6:30 PM) at all four locations.
The company runs adjacent concepts: the OMAKAI hand roll bar (an interactive counter-seat sub-brand at omakaihandrollbar.com), and Homeakase, a takeout sushi box product ($38 two-person, $50 deluxe) distributed through the Toasttab online ordering platform. Technology infrastructure is conventional SMB tooling — Toasttab for ordering/payments, Google Analytics for website traffic, and a direct reservations system — with no proprietary platform. Adjacent revenue mechanics include a loyalty rewards program ($5 per $100 spent), e-gift cards, private event bookings for large parties, and a kids/vegan menu tier broadening the addressable customer base. Marketing is concentrated on Instagram, TikTok, email newsletters, and earned media coverage in Miami dining publications.
OMAKAI sushi firmographics
Firmographics- Name
- OMAKAI sushi
- Legal name
- Omakai Sushi
- Website
- https://omakai.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OMAKAI sushi is a privately held Miami-based restaurant group operating four omakase-style sushi locations across Wynwood, Coconut Grove, Aventura, and Doral, serving consumers seeking accessible Japanese omakase experiences at $20-$75 per person.
- Ownership category
- akta.pro rank
OMAKAI sushi industry classification
Industry- Product category
- Japanese Sushi Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
Keywords
Where OMAKAI sushi is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
OMAKAI sushi business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue from on-premise dining experiences including omakase set menus (OMA, OMA Deluxe, OMAKAI Experience) and à la carte items such as nigiri, hand rolls, sashimi, appetizers, and beverages.
- Takeout and Delivery: Revenue from takeout and delivery orders through online ordering platform (Toasttab), including the Homeakase sushi box product for at-home omakase experience.
- Loyalty Program and Gift Cards: Rewards program earning $5 for every $100 spent, with e-gift cards available for purchase. Points can be redeemed on future visits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | OMA - Entry-level omakase experience |
| One time/ perpetual license | Pay-as-you-go | OMA Deluxe - Mid-tier omakase experience |
| One time/ perpetual license | Pay-as-you-go | The OMAKAI Experience - Premium 9-course tasting |
| Unit Pricing | Pay-as-you-go | OMA bite - Quick omakase option |
| Unit Pricing | Pay-as-you-go | OMA Vegan - Plant-based omakase |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
OMAKAI sushi product offering
Product offeringCore offering
OMAKAI sushi operates multi-location omakase-style Japanese restaurants in the Miami metropolitan area, serving chef-curated sushi tasting experiences with pre-fixed menus (OMA, OMA Deluxe, OMAKAI Experience) priced between $20 and $75 per person, alongside à la carte nigiri, hand rolls, sashimi, appetizers, and beverages. The brand also operates a separate OMAKAI hand roll bar concept and sells a Homeakase takeout sushi box product.
Product overview
OMAKAI sushi operates as a multi-concept restaurant company offering accessible omakase dining experiences. The core product is OMAKAI sushi, an omakase-style restaurant with pre-fixed menus (OMA at $34, OMA Deluxe at $42, OMAKAI Experience 9-course tasting at $75) plus à la carte options. Adjacent to this is OMAKAI hand roll bar, a separate interactive dining concept with set menus and à la carte hand rolls. The product portfolio also includes the Homeakase Box takeout offering, OMA Kids child menu, Happy Hour menu (daily 3-6:30 PM), and a Rewards loyalty program. All concepts share high-quality fish sourcing while operating as distinct dining experiences across four Miami-area locations (Wynwood, Coconut Grove, Aventura, Doral).
Differentiator
Problem solved
Functional benefit
Brands
- OMAKAI hand roll bar: A separate dining concept providing a more interactive experience where guests sit at the sushi bar and watch chefs at work, offering specialty hand rolls and sashimi.
- Homeakase
Products and services
- OMAKAI sushi restaurant Omakase-style Japanese restaurant where guests trust the chef and "leave it up to us" for a curated culinary journey, offering pre-fixed omakase menus (OMA at $34, OMA Deluxe at $42, OMAKAI Experience 9-course tasting at $75) alongside à la carte nigiri, sashimi, hand rolls, appetizers, and beverages including sake, wine, beer, and sake cocktails. Targets individual consumers in the Miami metropolitan area seeking high-quality sushi dining.
- OMAKAI hand roll bar Separate interactive dining concept under the OMAKAI brand where guests sit at the sushi bar and watch chefs prepare specialty hand rolls and sashimi. Offers four set menus or à la carte ordering; does not accept reservations.
- Homeakase Box Takeout sushi box product designed to deliver an at-home omakase experience, featuring a chef-recommended eating sequence including edamame, sashimi, nigiris, and rolls. Priced at $38 for the 2-person box and $50 for the deluxe box, with specific instructions to preserve freshness and eating order.
Companies that use OMAKAI sushi
Customer profileSegments2 records
Ideal customer profiles2 records
OMAKAI sushi technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
OMAKAI sushi partnerships and signals
Strategic signalScale indicators4 records
Recent moves8 records
Expansion highlights3 records
OMAKAI sushi competitors and assessment
Company assessmentBroad incumbents
- Sushi Nakazawa: Traditional high-end omakase counter from chef Daisuke Nakazawa with locations in NYC, DC, and Aspen. Comparable chef-curated omakase model at the opposite end of the price spectrum.
- Kura Sushi USA: Publicly traded revolving sushi / conveyor-belt concept with multiple US locations. Adjacent tech-enabled, value-oriented sushi operator; different format but competes for the same casual sushi-occasion diner.
- Zuma Miami: International upscale Japanese izakaya concept with a Miami location in the same South Florida premium-dining set as OMAKAI. Comparable ingredient-forward Japanese dining experience at the high end of the category.
- O-Ku Sushi: Multi-location Japanese restaurant brand with locations across the Southeast including Miami. Broader incumbent offering Japanese cuisine at a wider price-point range than OMAKAI's accessible omakase.
Direct peers
- KazuNori: Hand-roll-focused omakase concept from the Sugar Fish / Nozawa family, serving curated hand rolls in a fast-casual format. Directly comparable to OMAKAI's hand roll bar sub-brand and to its accessible, chef-driven positioning.
- Sushi Garage: Miami-based sushi restaurant group operating multiple locations in the Miami market. Direct same-market peer competing for the same Miami diner, sushi-sourcing channels, and chef talent.
- Makoto: Japanese restaurant concept from the Stephen Starr portfolio with a Bal Harbour (Miami-area) location. Comparable elevated Japanese dining experience competing in the same South Florida market for omakase-seeking diners.
- Pubbelly Sushi: Chef-driven Japanese restaurant group with several Miami locations and a Latin-Asian fusion approach. Operates in the same Miami sushi category as OMAKAI with comparable multi-location ambitions.
- Sugar Fish: LA-based pioneer of the 'accessible omakase' concept with a multi-tier pre-fixed menu (Trust Me/Nozawa style). OMAKAI's pricing ladder and pre-fixed menu structure closely mirror Sugar Fish's approach to democratizing omakase.
- Sushi by Scratch: Traditional omakase concept operating speakeasy-style sushi counters across multiple US cities. Comparable chef-curated tasting format at a higher price point; competing for the same 'omakase-as-experience' demand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
OMAKAI sushi social profiles
Digital presenceOMAKAI sushi financial estimates
Financial estimateRevenue estimate
Valuation estimate
OMAKAI sushi leadership team
Management profileNumber of profiles
Profiles4 records
OMAKAI sushi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OMAKAI sushi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OMAKAI sushi
What does OMAKAI sushi do?
OMAKAI sushi operates multi-location omakase-style Japanese restaurants in the Miami metropolitan area, serving chef-curated sushi tasting experiences with pre-fixed menus (OMA, OMA Deluxe, OMAKAI Experience) priced between $20 and $75 per person, alongside à la carte nigiri, hand rolls, sashimi, appetizers, and beverages. The brand also operates a separate OMAKAI hand roll bar concept and sells a Homeakase takeout sushi box product.
Is OMAKAI sushi a public or private company?
OMAKAI sushi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OMAKAI sushi founded?
OMAKAI sushi was founded in 2019. It employs 11 to 50 people.
Where is OMAKAI sushi based?
OMAKAI sushi is headquartered in Miami, United States, in the North America region.
How does OMAKAI sushi make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeout and Delivery and loyalty Program and Gift Cards.
Who are OMAKAI sushi's main competitors?
Broad incumbents on record are Sushi Nakazawa, Kura Sushi USA, Zuma Miami and O-Ku Sushi. Direct peers are KazuNori, Sushi Garage, Makoto, Pubbelly Sushi, Sugar Fish and Sushi by Scratch.
Does OMAKAI sushi have an API?
No public API is recorded for OMAKAI sushi.
What industry is OMAKAI sushi in?
OMAKAI sushi's product category is Japanese Sushi Restaurant. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 722511 and its SIC code is 5810.