Omars Shoes

What Omars Shoes does

Omars Shoes is a Canadian family-owned multi-brand footwear and apparel retailer founded in 1970 and headquartered in Aurora, Ontario. The company operates a single physical retail store alongside a Shopify-powered e-commerce storefront that ships to customers across Canada and the United States. Its core product offering spans comfort-oriented and athletic footwear from 40+ branded lines, including Birkenstock, Hoka, Blundstone, New Balance, On Running, Vionic, Merrell, Sorel, and Mephisto, with specialty focus on wide widths, large sizes, CSA-certified safety footwear, and orthotic-compatible options. The company has expanded beyond pure footwear into contemporary women's fashion (B.Young, C'est Moi, Cream, Papillon), men's clothing (7 Downie St., Saxx, Johnston & Murphy), and accessories (Secrid, Smartwool, Goodr). All revenue is generated through one-time retail product sales at individual unit prices, with no subscription tiers, membership programs, or contracted enterprise customers. Go-to-market is direct-to-consumer through the physical store, the e-commerce site, and organic social media channels (Facebook, Instagram), plus an email newsletter for promotions. The business has remained under continuous family ownership for 55 years with no external investment, no subsidiaries, and no documented M&A activity. The company employs 1-10 people and has no proprietary technology, no AI/ML capabilities, no patents, and no disclosed regulatory actions or leadership changes outside the founding family.

Name

Omars Shoes

Legal name

Omars Shoes

Website

https://omarsshoes.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Short description

Omars Shoes is a family-owned Canadian multi-brand footwear and apparel retailer founded in 1970, operating a single retail store in Aurora, Ontario, and a Shopify e-commerce site shipping to Canada and the US across 40+ branded comfort and athletic footwear lines.

Ownership category

akta.pro rank

Product category

Footwear and Apparel Retail

NAICS

Shoe Retailers (458210)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

Keywords

• Footwear retail
• Shoe store
• Comfort footwear
• Athletic footwear
• Apparel retail

Headquarters

HQ city

Aurora, Ontario

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue generated from direct sales of footwear, apparel, and accessories to consumers through both physical retail store and online e-commerce platform. Products include shoes, clothing, and accessories from multiple branded vendors.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Omars Shoes is a family-owned brick-and-mortar and e-commerce retailer selling branded footwear, clothing, and accessories for men and women. The store carries over 40 footwear and apparel brands including Birkenstock, Blundstone, Hoka, New Balance, Clarks, Ecco, Sorel, Ugg, Merrell, and Skechers, with a particular emphasis on comfort, orthotic-compatible, wide-width, and CSA-certified safety footwear. Operations consist of a single Aurora, Ontario retail showroom supported by a Shopify-powered online storefront that ships to customers across Canada and the United States.

Product overview

Omars Shoes is a Canadian family-owned brick-and-mortar and e-commerce shoe and clothing retailer in Aurora, Ontario, celebrating 55 years in business since 1970. The store operates as a multi-brand footwear and apparel retailer offering a curated selection of comfort-oriented footwear and contemporary clothing. The product portfolio spans across major branded footwear categories including athletic/running shoes (Hoka, New Balance, On Running, Reebok), casual and dress shoes (Birkenstock, Clarks, Ecco, Florsheim), outdoor/hiking boots (Merrell, Timberland), winter boots (Sorel, Ugg, Olang, Blundstone), sandals (Birkenstock, Teva, Vionic), and slippers (Foamtreads, Sorel). The clothing offering includes contemporary women's fashion brands (B.Young, C'est Moi, Charlie Paige, Cream, Papillon) and men's lifestyle clothing (7 Downie St., Saxx, Johnston & Murphy). Accessories include wallets (Secrid), socks (Smartwool, HotSox), and sunglasses (Goodr). The store positions itself on quality, comfort, and customer service, serving the Aurora, Newmarket, and Greater Toronto Area market.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Footwear
• Women's Footwear
• Women's Clothing
• Men's Clothing
• Accessories
• CSA-Certified Safety Footwear
• Wide Width Footwear
• Gift Cards

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• SoftMoc: Canadian family-owned multi-brand footwear retailer with both physical stores and e-commerce, carrying many of the same comfort, casual and athletic brands (Birkenstock, Clarks, Skechers, New Balance). Most directly comparable to Omars in geography, scale, assortment philosophy and customer demographic.
• Brown's Shoes: Long-established Canadian family-owned footwear chain operating physical stores plus e-commerce across Canada, carrying a comparable multi-brand mix of comfort, dress, athletic and casual labels including many brands Omars stocks (Clarks, New Balance, Birkenstock).
• The Shoe Company: Canadian multi-brand family/casual footwear retailer with both storefronts and a strong e-commerce presence; competes directly with Omars on casual, athletic and women's footwear at similar price points.
• Walking on a Cloud: Canadian specialty comfort footwear retailer with physical stores and e-commerce, focused on Birkenstock, Vionic, Mephisto, Naot and similar orthopedic/comfort brands that overlap heavily with Omars' comfort and arch-support assortment.
• Running Room: Canadian specialty athletic footwear and apparel retailer with physical stores and e-commerce, carrying overlapping performance running brands (Hoka, New Balance, On Running) that Omars lists and serving a comparable GTA-area customer.

Broad incumbents

• ALDO: Montreal-based global footwear fashion retailer with broad assortment of dress, casual and women's footwear including some brands Omars carries (e.g., via shared fashion footwear category). Much larger scale and brand-owner, not a family independent, but competes for the same customers.
• Nordstrom: US department-store incumbent with a major shoe department plus online; competes with Omars for premium and comfort footwear shoppers (Birkenstock, Ugg, Clarks, New Balance, Vionic, Merrell) across both Canada and the US.
• DSW (Designer Brands): Large North American multi-brand footwear off-price and full-line retailer with deep e-commerce; competes with Omars on casual, athletic and dress footwear from many of the same upstream brands, but at significantly larger scale.
• Zappos: Amazon-owned online footwear retailer with massive multi-brand assortment and free shipping/returns; the dominant e-commerce benchmark for premium and comfort footwear in North America and the primary online alternative to Omars' Shopify store.

Emerging players

• Fleet Feet: US specialty running and athletic footwear retailer with both physical locations and e-commerce, focused on premium performance brands (Hoka, New Balance, On Running, Brooks); overlaps meaningfully with Omars' athletic/runners category and serves a comparable enthusiast customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/omarsshoes
• Instagraminstagram.com/omarsshoes
• LinkedInlinkedin.com/company/omars-shoes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omars Shoes