Ombak Group

What Ombak Group does

Ombak Group is a privately held, founder-owned Indonesian hospitality and transportation group headquartered at Teluk Kombal Harbour, Lombok, West Nusa Tenggara. Founded in 1998 by Zainal Tayeb, the group operates a vertically integrated portfolio of approximately 2,000 rooms across six accommodation facilities organized under two brands: Ombak Hotels & Resorts (Hotel Vila Ombak, 152 rooms, 4-star; Hotel Ombak Sunset, 4.5-star; Hotel Ombak Paradise, 196 rooms, 3-star) on the Gili Islands targeting international leisure travelers, and Mirah Hotels & Hostels (Mirah Hotel Banyuwangi 123 rooms 2-star, Mirah Hostel Bali 100 beds, Mirah Dormitory Banyuwangi 90 beds) targeting domestic and budget travelers. The group also operates Gili Ombak Express, a fastboat and speedboat service with 7 vessels and 110 seats on Bali-Lombok-Gili routes, and the Mirah Fantasia Theme Park in Makassar, collectively employing over 5,000 people and serving more than 50,000 guests annually across Lombok, Bali, Banyuwangi and Makassar.

The business model is asset-heavy and transactional: revenue is generated from per-night accommodation charges across the 2-star to 4.5-star price tiers, fastboat ticketing on inter-island routes, and ancillary theme park admissions. Go-to-market is hybrid — direct-to-consumer via individual brand websites (vilaombak.com, ombaksunset.com, ombakparadise.com, mirahhotel.com, mirahhostel.com, mirahdormitory.com, giliombakexpress.com) and walk-in property bookings, supplemented by a travel-agent distribution channel serviced through a dedicated agent/press portal with factsheets, brochures and image libraries. Marketing relies on brand-specific organic social channels (Facebook, Instagram, Twitter) and email newsletters. The core technology stack is conventional hospitality and hotel management operations; no proprietary technology platforms, APIs, AI/ML capabilities or certifications are disclosed.

Sustainability and cultural positioning are embedded in the operating model through the Ombak Sustainability Project (2015), the Kindness to Horses initiative, and traditional Lombok/Balinese architectural design across properties, targeting environmentally conscious travelers as a brand differentiator. Ownership remains concentrated with founder Zainal Tayeb with no institutional, PE or public shareholders identified, and the group is not listed on any exchange.

Name

Ombak Group

Legal name

Ombak Group

Website

https://ombakgroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Ombak Group is a privately held Indonesian hospitality and transportation operator founded in 1998, running six hotels and hostels (~2,000 rooms) across Lombok, Bali, Banyuwangi and Makassar under the Ombak and Mirah brands, plus the Gili Ombak Express fastboat service, serving international leisure travelers, domestic guests and backpackers.

Ownership category

akta.pro rank

Product category

Hospitality and Resort Services

NAICS

Traveler Accommodation (7211), Other Traveler Accommodation (72119)

SIC

Water Transportation (4400)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industry

Island & Archipelago Ferry Services (THAEAGAB)

Keywords

• Hotel resort operations
• Island hospitality services
• Fastboat transportation
• Backpacker hostel accommodation
• Tropical island tourism

Headquarters

HQ city

Lombok

HQ country

Indonesia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel & Resort Accommodation: Revenue from room rentals across multiple properties ranging from 2-star to 4.5-star accommodations. Properties include Hotel Vila Ombak (152 rooms, 4-star), Hotel Ombak Sunset (4.5-star), Hotel Ombak Paradise (196 rooms, 3-star), and Mirah Hotel (123 rooms, 2-star).
2. Hostel & Dormitory Accommodation: Budget accommodation revenue from Mirah Hostels (Bali) and Mirah Dormitory (Banyuwangi) offering dorm-style rooms for backpackers and budget travelers.
3. Transportation Services: Fastboat and speedboat transportation services (Gili Ombak Express) operating 7 boats with 110 total seats on routes between Bali (Padang Bai, Serangan), The Three Gili Islands, and Lombok mainland.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Ombak Group is a vertically integrated Indonesian hospitality company that operates hotels, hostels, and fastboat transportation services across remote tropical island destinations. The company offers approximately 2,000 rooms across six accommodation properties ranging from 2-star to 4.5-star, plus 7-boat fastboat services connecting Bali, Lombok, and the Gili Islands.

Product overview

Ombak Group is one of Indonesia's fastest growing full-service hotel resort brands offering world class accommodation across remote tropical island destinations. The portfolio includes six accommodation properties under two brands: Ombak Hotels & Resorts (Hotel Vila Ombak, Hotel Ombak Sunset, Hotel Ombak Paradise) offering 4-star to 4.5-star experiences on the Gili Islands; and Mirah Hotels & Hostels (Mirah Hotel, Mirah Hostel, Mirah Dormitory) targeting budget-conscious travelers in Bali and Banyuwangi. Additionally, Gili Ombak Express provides fastboat transportation services between Bali, Lombok, and the Gili Islands. The group offers a total of approximately 2,000 rooms across its properties and employs over 5,000 people.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel Vila Ombak: First international 4-star hotel on Gili Trawangan Island featuring traditional Lombok building styles, lush tropical gardens, and views of Mount Rinjani with 152 rooms.
• Hotel Ombak Sunset
• Hotel Ombak Paradise
• Mirah Hotel, Banyuwangi
• Mirah Hostel, Bali
• Mirah Dormitory, Banyuwangi
• Gili Ombak Express

Products and services

• Hotel Vila Ombak The first international hotel on Gili Trawangan Island, offering 152 rooms across 6 categories in a 4-star setting with traditional Lombok architecture, lush tropical gardens, and views of Mount Rinjani. Aimed at international leisure travelers seeking upscale tropical island accommodation.
• Hotel Ombak Sunset A 4.5-star hotel on the secluded western side of Gili Trawangan Island offering unparalleled sunset views of Mount Agung and home to the famous Datu Sunset Swing. Targeted at upscale tourists seeking scenic island experiences.
• Hotel Ombak Paradise A 3-star property on Gili Air Island with 196 rooms located 100m from the harbour. Caters to mid-range travelers seeking convenient island access.
• Mirah Hotel, Banyuwangi A 2-star hotel with 123 rooms near Ketapang ferry harbour in Banyuwangi, East Java, designed in traditional Balinese style with wooden furnishings and tropical landscape views. Caters to domestic Indonesian travelers and transit passengers between Bali and Java.
• Mirah Hostel, Bali A backpacker-category hostel in Bali's Legian area with 7 dorm rooms and 100 beds, located 10 minutes walk from Jalan Legian. Targeted at budget-conscious travelers and backpackers.
• Mirah Dormitory, Banyuwangi A dormitory facility in Banyuwangi with 5 dorm rooms and 4 standard rooms totaling 90 beds, located near the ferry harbour area. Serves budget travelers and transit passengers.
• Gili Ombak Express Fastboat and speedboat transportation service featuring 7 boats with 110 total seats, operating routes between Padang Bai and Serangan in Bali, the Three Gili Islands, and Lombok mainland, docking at Teluk Kombal. Includes GO Express Fastboat, Sonic Speedboat Fleet, and the Putri atas Ombak luxury vessel. Serves island-hopping tourists traveling between Bali, Lombok, and the Gili Islands.
• Mirah Fantasia Theme Park A theme park in Makassar operated under the Mirah brand, extending the group's hospitality and entertainment offerings to East Indonesia.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AccorHotels: Global hotel group with a substantial Indonesia presence across multiple brands (Sofitel, Pullman, Ibis, Mercure). Competes broadly with Ombak across segments and geographies but with vastly larger distribution, loyalty, and corporate-travel infrastructure.
• AYANA Hospitality: Major Bali-based luxury resort group with large integrated beachfront properties in the same Indonesian leisure corridor as Ombak. Overlaps at the upper end of Ombak's portfolio (4-4.5 star) but operates at significantly larger scale and brand strength.
• Meliá Hotels International: International beachfront and resort hotel operator with properties across Southeast Asia. Comparable to Ombak at the upscale beachfront end of the portfolio but operates globally with significantly broader reach and capital base.

Direct peers

• Santika Indonesia Hotels & Resorts: Long-established Indonesian hotel chain operating mid-scale to upscale properties across Indonesia, including Bali and Lombok. Comparable in operating geography and target segments to Ombak's branded portfolio.
• Swiss-Belhotel Indonesia: International hotel operator with a substantial Indonesian footprint including resort properties in Bali and Lombok. Comparable to Ombak in product positioning (mid-to-upscale) and Indonesian geography.
• Discovery Hotels & Resorts: Indonesian hotel group with multiple resort properties in Bali, Lombok, and surrounding regions, including beachfront hotels on the Gili Islands area. Closely comparable in market, geography, and product tier to Ombak Hotels & Resorts.
• Gili Getaway: Bali-Gili fastboat service operating the same Padang Bai/Serangan-to-Gili Islands routes as Gili Ombak Express. Comparable in fleet type, route network, and target customer (island-hopping tourists).
• BlueWater Express: Fastboat operator running passenger services between Bali, Lombok, and the Gili Islands on the same routes as Gili Ombak Express. Direct transport competitor and the most relevant peer for the Ombak ferry business.
• Aston Hotels & Resorts: One of Indonesia's largest mid-scale hotel chains operating across Bali, Lombok, and other Indonesian destinations with comparable room counts and a similar mix of resort and city properties. Directly competes with Ombak in the Indonesian 3-4 star segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/hotelvilaombak
• Facebookfacebook.com/HotelVilaOmbak
• Instagraminstagram.com/vilaombak
• LinkedInlinkedin.com/company/ombakgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ombak Group