Old Melburnians Football Club

What Old Melburnians Football Club does

Old Melburnians Football Club (OMFC) is a non-profit amateur Australian rules football club established in 1920 and affiliated with the Victorian Amateur Football Association (VAFA). Based at Elsternwick Park (Sportscover Arena) in Elsternwick, Melbourne, the club fields five competitive teams — Men's Seniors, Women's Seniors, Men's Reserves, Men's Thirds, and Men's U19s — and currently competes in the VAFA Premier B division. With 14 senior premierships across A, B, and C Sections (including A Section wins in 1930, 1953-55, and 1994) and 150+ registered players, OMFC is among the oldest and most decorated clubs in the VAFA.

The club operates with a lean administrative footprint of 8 employees and runs on a mixed-revenue model. Funding is generated through tax-deductible Player and Patron donations processed via the Australian Sports Foundation (OMFC Operations Future Fund, $1,000 each), three annual membership tiers (Dark Blue $275, Past Players $225, Redlegs $150), a three-tier corporate sponsorship program anchored by major partners Gazman, Findex, and Toorak Hotel, plus 12 additional corporate and financial partners, and ticketed community events such as the Gala Ball ($150, sold out for 2026), Ladies Lunch ($60), and Reunion Lunch ($75). Technology infrastructure is minimal: a Squarespace website, Stripe for event and membership payments, and the PlayHQ platform for player registration.

The go-to-market motion is community-led, leveraging the alumni network tied to Melbourne Grammar School (the Old Melburnians) and the Merton Club — described in source material as one of the most powerful networks within the Melbourne business community. Recruitment of players, members, and sponsors flows through this network, complemented by a recently upgraded coaching profile (former AFL-listed Senior Coach James Byrne), the launch of a Women's Seniors team under Pat Di Natale, and a captaincy transition to Tom Spargo for the 2026 season. Day-to-day operations are governed by President David Elam, Vice Presidents Jo Stuckey and Sam Cooper, and Memberships lead Tim McLardy.

Name

Old Melburnians Football Club

Legal name

Old Melburnians Football Club

Website

https://omfc.com.au

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Old Melburnians Football Club is a non-profit amateur Australian rules football club in Melbourne, founded in 1920, fielding men's and women's senior teams plus reserves, thirds, and U19s in the VAFA, funded by player donations, memberships, corporate sponsorships, and events.

Ownership category

akta.pro rank

Product category

Amateur Community Football Club

NAICS

Sports Teams and Clubs (711211)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

Keywords

• Amateur football club
• Community sports club
• Vafa football competition
• Australian rules football
• Football club memberships

Headquarters

HQ city

Elsternwick

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Player Donations: Player ASF donations of $1,000 collected via OMFC Operations Future Fund, tax deductible through Australian Sports Foundation. No GST charged and no material benefit to donor.
2. Membership Sales: Three membership tiers: Dark Blue ($275), Past Players ($225), and Redlegs ($150). Annual memberships with automatic renewal.
3. Corporate Partnerships: Three-tier sponsorship program (Tier 1, Tier 2, Tier 3) offering website acknowledgement, ground signage, event tickets, and marketing exposure.
4. Event Revenue: Ticketed community events including Gala Ball ($150), Ladies Lunch ($60), Reunion Lunch ($75), and various social functions.
5. Patron Donations: Annual donations of $1,000 or more recognised as OMFC Patrons, fully tax deductible through ASF.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Old Melburnians Football Club operates a community amateur Australian rules football program, fielding five teams (Men's Seniors, Women's Seniors, Men's Reserves, Men's Thirds and Men's U19s) in the VAFA Premier B competition from its home ground at Elsternwick Park. Around the football program the club sells tiered annual memberships, accepts tax-deductible player and patron donations via the Australian Sports Foundation, runs three tiers of corporate sponsorship, and hosts ticketed social events such as the Gala Ball, Ladies Lunch and Reunion Lunch.

Product overview

Old Melburnians Football Club is a community football organization offering structured football programs across multiple teams including Men's Seniors, Women's Seniors, Reserves, Thirds, and U19s. The club operates as a unified program with additional support services including player donations through the Australian Sports Foundation, tiered membership packages (Dark Blue, Past Players, Redlegs), an OMFC Patron program, corporate partnership tiers, and community events such as Gala Balls, Ladies Lunches, and Best & Fairest celebrations. The club competes in the VAFA Premier B division from its home ground at Elsternwick Park.

Differentiator

Problem solved

Functional benefit

Products and services

• Men's Seniors Football Team The club's premier men's senior football team competing in the VAFA Premier B division, coached by James Byrne and captained by Tom Spargo from 2026. Provides competitive senior amateur football for adult male players in Melbourne.
• Women's Seniors Football Team The club's women's senior football team competing in the VAFA, coached by Pat Di Natale and co-captained by Amelia Kogler and Georgia Dunlop. Provides competitive senior amateur football for adult female players in Melbourne.
• Men's Reserves Football Team The club's reserve men's football team providing a development and playing pathway between junior and senior men's football within the VAFA competition.
• Men's Thirds Football Team The club's men's thirds football team coached by Tom Landrigan, providing an additional level of competitive amateur football for men within OMFC's VAFA program.
• Men's U19s Football Team The club's under-19 men's football team for developing junior players, coached by Matt Mclennan and captained by Hugo Williams. Provides the entry point of the OMFC player development pathway into senior football.
• Annual Membership Packages Three-tier annual membership program for OMFC supporters and past players: Dark Blue Membership at $275 (full benefits including merchandise pack, club communications, networking events and one game day lunch ticket), Past Players Membership at $225 (includes Past Players lunch ticket) and Redlegs Membership at $150 (entry-level with tea/coffee at the club). Memberships support club operations and provide year-round engagement.
• OMFC Patron Donation Program Annual donations of $1,000 or more from supporters recognised as OMFC Patrons on the club website. Contributions are fully tax-deductible via the Australian Sports Foundation with no material benefit to the donor beyond website acknowledgement, in compliance with ASF guidelines.
• Player ASF Donation Program Tax-deductible annual player donations of $1,000 collected via the OMFC Operations Future Fund through the Australian Sports Foundation. No GST is charged and donors receive no material benefit. Funds support club facilities, medical support, coaching, player development and equipment.
• Corporate Partnership Program Three-tier corporate sponsorship offering for Melbourne businesses, providing website acknowledgement, ground signage at Elsternwick Park, event tickets, merchandise and inclusion in the club's marketing package. Current partners include Gazman, Findex, Toorak Hotel, Turn Group, Fish Nankivell, MC Lardy Shane, Nick Johnstone, White Top Venues, Kirin Ichiban, Bendigo Bank Community Bank Malvern East, Monte Finance, Walnut Melbourne, IBC Build, Height Capital and SJ Clemenger.
• OMFC Community Events Program Club-organised social events for members, players, past players and partners. Includes the black-tie Gala Ball at Encore St Kilda ($150 per person, sold out for 2026), the annual Ladies Lunch at Elsternwick Park during Round 8 ($60), the Reunion Lunch celebrating historic premiership reunions ($75), Best & Fairest awards nights, Club Pub Nights and Beer Pong Nights. Tickets sold via Stripe payment links.

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered major partner, corporate partner and core partner.

• Gazmanmajor partnerChannel Partner/ Reseller/ DistributorMajor partner of Old Melburnians Football Club. Appears prominently on homepage as one of the powered-by partners. Provides clothing/apparel branding visibility across club communications.
• Toorak Hotelmajor partnerChannel Partner/ Reseller/ DistributorMajor partner and venue host for club pub nights and events. Listed prominently among powered-by partners on homepage.
• Turn Group (Turin)corporate partnerChannel Partner/ Reseller/ DistributorCorporate partner displayed on partnerships page with logo. Provides professional services.
• Fish Nankivellcorporate partnerChannel Partner/ Reseller/ DistributorCorporate partner listed on partnerships page. Accounting/professional services firm.
• MC Lardy Shane (Insurance Brokers)corporate partnerChannel Partner/ Reseller/ DistributorCorporate partner and insurance broker. Contact Tim McLardy handles membership enquiries.
• Nick Johnstonecorporate partnerChannel Partner/ Reseller/ DistributorCorporate partner on partnerships page. Real estate/professional services.
• White Top Venuescorporate partnerChannel Partner/ Reseller/ DistributorCorporate partner listed with logo on partnerships page. Venues/hospitality.
• Kirin Ichibancorporate partnerChannel Partner/ Reseller/ DistributorJapanese beer partner displayed on partnerships page.
• Walnut Melbournecorporate partnerChannel Partner/ Reseller/ DistributorCorporate partner listed with logo on partnerships page.
• IBC Build (JBC)corporate partnerChannel Partner/ Reseller/ DistributorBuilding/construction professional services partner.
• SJ Clemenger (International Freight)corporate partnerChannel Partner/ Reseller/ DistributorFreight/logistics partner.
• Old Melburnians (MGS Community)core partnerStrategic or Co-development PartnerConnected alumni network providing links to Melbourne Grammar School and the broader Old Melburnians community. Key part of the powerful business network.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Others

• Merton Football Club (Old Melburnians-linked): Tied to the broader Old Melburnians/Merton Club business network that OMFC explicitly cites as one of its competitive advantages; functions as a socially-connected network peer rather than an on-field comp, but materially comparable on the corporate-network dimension.
• Victorian Amateur Football Association (VAFA): Governing body of OMFC's competition (Premier B), fixtures and results host, and effectively the platform on which OMFC's membership, sponsorship and event value propositions are built.

Direct peers

• Old Xaverians Football Club: VAFA Premier B amateur football club with a near-identical "old boys" alumni model and Melbourne business network thesis. Direct on-field comp — OMFC's current senior coach James Byrne previously coached Old Xaverians (2020-23).
• Old Brightonians Football Club: VAFA amateur club with mirrored structure: tiered memberships, corporate partnerships, multi-team football program, and a long-standing Bayside Melbourne community footprint comparable to OMFC's.
• Old Scotch Football Club: VAFA club built around the Old Scotch Grammarians alumni network with a similar senior men's + reserves + women's + U19s structure, drawing players and corporate partners from the same Melbourne private-school-aligned business community as OMFC.
• Old Haileybury Amateur Football Club: VAFA club fielding multiple senior men's teams and U19s from a Melbourne private-school-affiliated alumni base; overlaps with OMFC on player recruitment pools, corporate partner roster, and the VAFA Premier B competitive tier.
• University Blues Football Club: VAFA Premier B club competing in the same division as OMFC. Comparable "old university" community club with tiered memberships, corporate partnerships, and a multi-team structure spanning seniors, reserves and women's football.
• St Kevin's Old Boys Amateur Football Club: VAFA amateur football club operating on the same "Old Boys" community model, fielding multiple men's and women's teams and competing with OMFC for corporate sponsorship from the Melbourne private-school-aligned business network.
• Old Carey Grammarians Football Club: VAFA amateur football club operating the same "Old Grammarians" alumni heritage model, with tiered memberships, sponsorships, and community events analogous to OMFC's structure.
• Old Trinity Grammarians Football Club: VAFA club with the closest analog to OMFC's "Old [school]" naming, multi-tier membership program, and corporate-partnership-driven revenue mix operating in Melbourne's amateur football ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/old-melburnians-football-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Melburnians Football Club