OMNIA HOTELS

What OMNIA HOTELS does

OMNIA Hotels is a Rome-based hotel group operating eight four-star properties within the Italian capital, with Donna Laura Palace, Grand Hotel Fleming, Hotel Imperiale, Hotel Shangri-La Roma (approximately 280 rooms), Hotel Santa Costanza, Rose Garden Palace, Hotel St. Martin (134 rooms, opened June 2021), and Aria Palace in the collection. The legal controlling entity is FLEMING 2009 SRL, with each hotel held through a dedicated subsidiary, and the group positions itself around an Italian hospitality philosophy that combines consistent upper-midscale service standards with locally rooted food-and-beverage and event programming, including the 2025 launch of the Convivio Lounge at Hotel Imperiale and approximately 1,800 square metres of meeting space at Shangri-La.

The business operates a classic asset-light-from-the-guest's-perspective hospitality model: revenue is generated per occupied room night (ADR-driven), supplemented by on-site F&B outlets, bars, and private event and meeting bookings across the portfolio. Distribution combines direct bookings through the third-party Blastness reservation platform with GDS and OTA channels, targeting both leisure and corporate travellers visiting Rome. Customer-facing surface area is concentrated in a single city, which limits geographic diversification but enables operational synergies and cross-property guest migration within the cluster.

The group is privately held with no disclosed investor base or external funding rounds; employee headcount is reported at 100, which reflects corporate and management roles rather than total property-level staff. Strategic momentum in recent years has been expressed primarily through the 2021 addition of Hotel St. Martin and ongoing F&B concept development, indicating a portfolio-curation and brand-consolidation strategy rather than greenfield expansion into new markets.

Name

OMNIA HOTELS

Legal name

FLEMING 2009 SRL

Website

https://omniahotels.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

OMNIA Hotels is a privately held Rome-based group operating eight four-star hotels in the Italian capital, generating revenue from room nights, on-site F&B concepts such as the Convivio Lounge, and meeting and event bookings, served via the Blastness booking platform and GDS distribution.

Ownership category

akta.pro rank

Product category

Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industries

Large-Scale Headquarters Convention Hotels (THAGALAH), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Four-star hotels
• Meeting event venues
• Hospitality services
• Hotel accommodation
• Corporate group events

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&amp, D, Infrastructure

Revenue model

1. Hotel Room Rentals: Core revenue from room rentals across 8 four-star hotels in Rome. Hotels include Donna Laura Palace, Grand Hotel Fleming, Hotel Imperiale, Hotel Shangri-La Roma, Hotel Santa Costanza, Rose Garden Palace, Hotel St. Martin, and Aria Palace. Room categories range from Classic to Luxury Suites.
2. Food and Beverage: Revenue from on-site restaurants and bars including Convivio Lounge (Hotel Imperiale), Roseto Restaurant (Rose Garden Palace), Grays' Restaurant (Grand Hotel Fleming), Mò Mò Bistrot (Donna Laura Palace), Sidera Restaurant & Sidus Café (Hotel St. Martin), and Atlantico Restaurant & Bar E-42 (Hotel Shangri-La).
3. Meeting and Events: Revenue from meeting room rentals and event spaces across all properties. Venues include the AGORA' Convention Center (300 sqm, 200 persons), Hotel Shangri-La meeting rooms (1,800 sqm across 13 rooms), Donna Laura Palace meeting room (108 sqm, 80 persons), Rose Garden Palace (5 soundproofed rooms), and Aria Palace (Sala Verdi and Sala Puccini).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

OMNIA Hotels is an Italian hospitality group operating eight four-star hotels in Rome, complemented by on-site restaurants and meeting/event spaces. The group sells overnight accommodation to leisure and business travelers and rents meeting and event venues to corporate and group clients through a dedicated sales office.

Product overview

OMNIA Hotels is a hospitality group operating 8 hotel properties in Rome, Italy, offering a portfolio of 4-star hotels across different city districts (Prati, EUR, Via Veneto, Nomentano, Castro Pretorio). The portfolio includes Donna Laura Palace, Grand Hotel Fleming, Hotel Imperiale, Hotel Shangri-La Roma, Hotel Santa Costanza, Rose Garden Palace, Hotel St. Martin, and Aria Palace. Properties feature diverse room categories (Omnia Classic, Superior, Deluxe, Extra Size, Junior Suite, Suite), on-site restaurants, meeting and event spaces with varying capacities, and wellness/fitness facilities. The group operates under parent company FLEMING 2009 SRL with multiple co-controllers managing individual properties.

Differentiator

Problem solved

Functional benefit

Brands

• Donna Laura Palace: 4-star hotel located in Prati district near Vatican
• Grand Hotel Fleming
• Hotel Imperiale
• Hotel Shangri-La Roma
• Hotel Santa Costanza
• Rose Garden Palace
• Hotel St. Martin
• Aria Palace

Products and services

• Four-star hotel accommodation in Rome
• Hotel restaurants and food & beverage service
• Meeting and corporate event spaces

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• BlastnesscoreTechnology or IntegrationBlastness provides the booking technology platform for OMNIA Hotels, powering the online reservation system and reservation management functionality across all properties. Website by Blastness as noted in footer.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• VOI Hotels: Italy-based hotel group operating 4-star properties in major Italian cities and resort destinations under a unified brand, comparable in target segment (mid-upscale Italian hospitality) and centralized distribution approach.
• UNA Esperienze: Italian upper-midscale/4-star hotel collection operating multiple city and resort properties across Italy with a centralized brand and distribution platform, closely comparable to OMNIA's 4-star multi-property Italian model.
• Starhotels: Italian-owned collection of upper-upscale hotels primarily in major Italian cities including Rome; comparable as a domestically-controlled multi-property Italian hotel brand focused on premium city-center real estate.

Regional players

• TH Resorts: Italian hospitality group operating hotels and resorts across Italy, comparable in scale and Italy-only geographic footprint though with greater weighting to leisure/resort demand.
• Bluserena: Italian hotel group operating multiple resort properties across Italy; comparable as another Italy-domestic multi-property operator, though more resort-focused versus OMNIA's urban Rome concentration.
• Best Western Italia: Italian arm of Best Western Hotels & Resorts, operating a large portfolio of 3-4 star hotels across Italy including multiple Rome properties; comparable in mid-scale independent franchise model targeting similar customer segments.

Broad incumbents

• Hilton Worldwide: Global hotel operator with several Rome properties across brands (Hilton, DoubleTree, Hampton); competes with OMNIA for corporate transient and group business.
• Marriott International: Global hospitality leader with extensive Rome footprint across multiple brands (Marriott, Westin, St. Regis, Courtyard); comparable as a competitor for both leisure and MICE demand in Rome at multiple price points.
• Accor: European-headquartered global hotel group with significant Italy/Rome presence across luxury to midscale brands; directly comparable as a competitor for both leisure and business segments in the same urban market.
• NH Hotel Group: European upper-midscale hotel chain with significant Rome presence and strong MICE capabilities; comparable as a scaled multi-property operator in the same Italian urban market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/omniahotels

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMNIA HOTELS