OMODA JAECOO ITALY

What OMODA JAECOO ITALY does

OMODA&JAECOO AUTOMOTIVE ITALY S.R.L. is the Italian operating subsidiary of China's Chery Group, commercially launched in Italy at the end of 2024 to distribute two complementary SUV marques - OMODA (modern crossover positioning) and JAECOO (elegant off-road) - through an authorized dealer network of 73 operational sites on the way to a planned 110 by end-2025. The product portfolio spans twelve model variants across ICE, full hybrid (SHS-H), plug-in hybrid (SHS-P), and full electric (EV) powertrains, all built on Chery's T1X platform and centered on the proprietary SHS Super Hybrid System that the parent reports as accounting for over 70% of its global NEV sales. Omoda 9 SHS-P delivers 500+ CV and a 1,100+ km WLTP range; the SHS set a Guinness World Record with 1,660 km of real-world range in Indonesia.

The business model is multi-channel: direct vehicle sales through concessionari ufficiali (€22,900-€54,000 price range), financing through CA Auto Bank (TAN 5.95-7.99%, 36-month terms with balloon payments), long-term rental via the Omoda & Jaecoo Mobility brand operated with Ayvens, accessory and merchandise sales, and after-sales service backed by a 10-year spare parts guarantee and 7-year/150,000 km warranty. Distribution is supported by a Basiano (MI) logistics hub guaranteeing 24-48 hour parts delivery nationwide, and customer engagement runs through digital channels (mobile app, OTA updates, O-UNIVERSE ecosystem), gaming/esports partnerships targeting Gen Z, and sustainability initiatives such as the Water Defenders Alliance with LifeGate.

Performance is in a steep ramp phase: the brand held 2.83% Italian market share in June 2026 (3.35% in the private channel), with 21,503 H1 2026 registrations versus 15,500 for full-year 2025, while parent-level global deliveries reached 75,102 units in June 2026 (+178% YoY) with NEVs at 56,188 (+310% YoY). The local entity is intentionally lean at 25 employees, functioning as a brand, distribution, and marketing layer over Chery's manufacturing base in Wuhu, with strategic oversight from CEO Europa Jeff Zhang (also Vice President of Chery International) and CEO of OMODA & JAECOO International Shawn Xu.

Name

OMODA JAECOO ITALY

Legal name

OMODA&JAECOO AUTOMOTIVE ITALY S.R.L.

Website

https://omodajaecooitalia.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

OMODA&JAECOO AUTOMOTIVE ITALY S.R.L. is the Italian subsidiary of China's Chery Group, distributing OMODA and JAECOO SUVs - including the proprietary SHS Super Hybrid System lineup - through 73+ authorized dealers and the Ayvens-led Omoda & Jaecoo Mobility leasing brand for private and B2B buyers.

Ownership category

akta.pro rank

Product category

Passenger Automobiles

NAICS

Motorcycle, Boat, and Other Motor Vehicle Dealers (44122)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Passenger Vehicle Manufacturing (ICE) (IMACAAAA)

Keywords

• Passenger SUV sales
• Plug-in hybrid vehicles
• Automotive dealer network
• Long-term vehicle leasing
• New energy vehicles

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Direct sales of OMODA and JAECOO SUV vehicles through authorized dealer network. Revenue from ICE (internal combustion engine), hybrid (SHS-H), plug-in hybrid (SHS-P), and fully electric (EV) models. Pricing ranges from €22,900 to €54,000.
2. Automotive Financing: Financial products through CA Auto Bank partnership offering vehicle financing with 36-month terms, fixed TAN rates (5.95%-7.99%), and various monthly payment options. Maxi rata (balloon) structures available.
3. Long-term Rental / Noleggio: Omoda & Jaecoo Mobility brand through Ayvens partnership offering B2C and B2B long-term rental with full-service packages including maintenance, roadside assistance, and insurance.
4. Accessories: Aftermarket accessories including roof racks, ski holders, kayak carriers, bike racks, roof platforms, premium cargo boxes (580L-600L), and 22kW Type2-Tipo2 charging cables.
5. Service and Maintenance: Official service network with software updates, maintenance, and spare parts supply. 10-year spare parts availability guarantee.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels18 records

Core offering

OMODA&JAECOO AUTOMOTIVE ITALY S.R.L. imports and distributes OMODA and JAECOO brand passenger SUVs and crossovers in Italy through an authorized dealer network, with powertrains spanning internal combustion, full hybrid (SHS-H), plug-in hybrid (SHS-P), and full electric (EV). The offering is complemented by CA Auto Bank consumer and SME financing and an "Omoda & Jaecoo Mobility" long-term rental service (with Ayvens) for private and business customers, plus official software update and roadside assistance services. Pricing for the OMODA 9 SHS-P starts at €45,400 (Aurora limited edition €54,000) and entry Omoda 5 ICE begins at €22,900 with monthly financing from €139.

Product overview

OMODA & JAECOO is the Italian subsidiary of Chery Automobile, offering two complementary brand lines: OMODA (modern crossover brand for urban lifestyles) and JAECOO (elegant off-road SUV brand for urban elites). The product portfolio includes 12 distinct vehicle models across both brands spanning internal combustion engine (ICE), full hybrid (SHS-H), and plug-in hybrid (SHS-P) powertrains, plus fully electric (EV) variants. Key models include Omoda 5 (compact SUV), Omoda 7 SHS-P (plug-in hybrid flagship), Omoda 9 SHS-P (performance SUV), Omoda 4 (Gen Z compact), Jaecoo 5 (outdoor SUV), Jaecoo 7 (mid-size SUV), and Jaecoo 8 SHS-P (large premium SUV). The company also operates Omoda & Jaecoo Mobility (long-term leasing through Ayvens partnership), an official mobile app for remote vehicle control, software update services, and dealer/roadside assistance networks. The proprietary Super Hybrid System (SHS) technology platform underpins the hybrid strategy, representing over 70% of NEV sales globally.

Differentiator

Problem solved

Functional benefit

Products and services

• Omoda 5 ICE Compact crossover SUV for Italian private buyers seeking modern design and advanced driver assistance at accessible pricing.
• Omoda 5 SHS-H Full hybrid variant of the Omoda 5 combining a 1.5L TGDi Miller cycle engine with dual electric motors for 224 CV and 5.3 L/100 km WLTP consumption.
• Omoda 5 EV Fully electric compact SUV with 211 CV for zero-emission urban mobility, equipped with OTA updates and Vehicle-to-Load (V2L) power export functionality.
• Omoda 7 SHS-P Plug-in hybrid crossover with Super Hybrid System (SHS-P) producing 279 CV, 128 km electric-only WLTP range, 1,200+ km total range, 15.6-inch sliding touchscreen and over 19 ADAS systems.
• Omoda 9 SHS-P Flagship plug-in hybrid SUV with 1.5 TGDI engine plus three electric motors, over 500 CV in 4WD configuration, 0-100 km/h in 4.9 s, 1,100+ km WLTP range, 34.46 kWh battery, OTA updates, and 14-speaker SONY audio.
• Omoda 9 Aurora Edition Limited edition of 1,000 units exclusively for the Italian market featuring Aurora Green exterior color, Nappa leather interior, 14-speaker SONY audio, panoramic roof, and Augmented Reality Head-Up Display. Priced at €54,000.
• Jaecoo 5 Compact SUV for outdoor-oriented Italian drivers with three powertrain options (ICE, full hybrid SHS-H, fully electric EV with 211 CV and 61 kWh battery), 60 cm wading depth, 480-1,180L boot, and 21 ADAS systems.
• Jaecoo 5 SHS-H Full hybrid variant of the Jaecoo 5 with a combined power system delivering enhanced efficiency and reduced emissions without plug-in charging.
• Jaecoo 5 EV Fully electric variant of the Jaecoo 5 with 211 CV, 61 kWh battery, OTA connectivity, Vehicle-to-Load (V2L) capability, and a front storage compartment.
• Jaecoo 7 ICE Mid-size JAECOO SUV with bold design and comprehensive technology package, available with internal combustion and Super Hybrid powertrains.
• Jaecoo 7 SHS-H Full hybrid version of the Jaecoo 7 offering enhanced fuel efficiency and reduced emissions without the need to plug in.
• Jaecoo 7 SHS-P Plug-in hybrid variant of the Jaecoo 7 with Super Hybrid technology offering electric-only range for daily commutes plus extended range using the gasoline engine. Confirmed leader in the Italian C-SUV PHEV segment.
• Jaecoo 8 SHS-P Larger JAECOO SUV with the plug-in hybrid Super Hybrid System, premium feature content, and an advanced technology package.
• Omoda & Jaecoo Mobility (Long-term Rental) Long-term rental (noleggio a lungo termine) brand created through the Ayvens strategic partnership, offering B2C and B2B customers full-service leases with maintenance, insurance, and roadside assistance across the Italian dealer network.
• Vehicle Accessories Aftermarket accessories range including roof racks, ski holders, kayak carriers, bike racks, roof platforms, premium 580L-600L cargo boxes, and 22kW Type2-Tipo2 EV charging cables, sold through the authorized dealer network.
• OMODA JAECOO Europe Mobile App Official smartphone application for iOS and Android enabling remote vehicle control for EV and PHEV models, including climate control, charging status monitoring, and vehicle diagnostics, with secure VIN and engine number pairing.
• Roadside Assistance Service Premium roadside assistance service covering breakdown, accidents, attempted theft, key loss, fuel depletion, and tire damage, with dépannage, towing, replacement vehicle, travel arrangements, and vehicle recovery.
• N1 (Autocarro) Commercial Conversion Kit Homologated N1 commercial vehicle conversion kit (GreenKar/ASV S.r.l.) for Jaecoo 7 and Omoda 9, installable in approximately 30 minutes at authorized workshops for €1,500 + VAT, reversible to M1 configuration, providing tax benefits for business buyers.

Quantifiable outcome

• 2.83% market share in Italy (June 2026), up from 2.27% YTD
• +5 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability14 records

Feature9 records

Partnerships

Six partnerships are on record, tiered core and minor.

• AyvenscoreChannel Partner/ Reseller/ Distributor · 13 November 2025Strategic partnership creating 'Omoda & Jaecoo Mobility' brand for long-term rental (noleggio a lungo termine) in Italy. Covers B2C privati and B2B aziende/P.IVA markets through Ayvens Italia. Initial activation in seven European markets: Germany, France, Italy, Netherlands, Belgium, Poland, and Luxembourg. Ayvens manages rental contracts from credit evaluation through post-sale services via dealer network.
• Water Defenders Alliance / LifeGatecoreStrategic or Co-development Partner · 1 June 2025Environmental sustainability partnership with Italian environmental organization LifeGate. Three Seabin devices installed in Venice, Rimini, and Palermo harbors removing 716kg of waste from Italian seas in first year. Contributes to UN SDG 14 (Life Below Water), SDG 13 (Climate Action), and SDG 17 (Partnerships). Each Seabin filters 25,000 liters of water per hour.
• GreenKar (ASV S.r.l.)minorImplementation/ SI/ Consulting PartnerKit provider for N1 (autocarro) homologation conversion of Jaecoo 7 and Omoda 9 vehicles. GreenKar kits enable commercial vehicle classification for business tax benefits. Installation in approximately 30 minutes at authorized OMODA & JAECOO workshops. Reversible to M1 configuration.
• ALD Automotive Italia S.r.l.coreChannel Partner/ Reseller/ DistributorLong-term rental partner integrated with Ayvens (formed from ALD Automotive and LeasePlan merger). Provides noleggio a lungo termine services with full-service packages including maintenance, roadside assistance, and insurance. Operates through Omoda & Jaecoo Mobility brand.
• VALORANT Champions Tour EMEAminorGTM or Marketing PartnerEsports gaming partnership targeting Gen Z audience for Omoda 4 launch. Connects brand with gaming community through tournament sponsorship.
• AiMOGAminorStrategic or Co-development PartnerJoint development of AiMOGA robot representing smart transformation of automotive sector. Symbol of OMODA & JAECOO's technology extension beyond vehicles.

Scale indicators36 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• BYD: Chinese EV and PHEV manufacturer with rapid European dealer rollout and aggressive pricing. Competes head-to-head with OMODA/JAECOO in the electrified C-SUV segment in Italy.
• Kia: Similar SUV and electrified lineup in Italy with comparable warranty, design-led positioning, and dealer footprint. Direct competitor for style-conscious family SUV buyers.
• Hyundai: Broad compact/mid-size SUV and hybrid portfolio in Italy with comparable technology positioning and dealer scale. Comparable competitor across the same powertrain matrix.
• Jeep: Strong Italian market position in compact and mid-size SUVs with off-road heritage that directly mirrors Jaecoo's positioning. Primary legacy competitor for the C-SUV buyer.
• Dacia: Value-oriented European SUV brand competing on price-value in similar mass-market segments; benchmarks the price floor that OMODA/JAECOO's promotional pricing undercuts.
• Tesla: EV benchmark and share leader in electrified SUV category; sets consumer expectations for software, charging, and performance that OMODA/JAECOO's EV variants are measured against.
• MG Motor: Chinese-owned (SAIC) mass-market SUV brand aggressively expanding across Italy and Europe with similar pricing strategy and ICE/hybrid/EV lineup. Closest direct analogue in positioning, GTM, and target customer.

Emerging players

• Lynk & Co: Chinese-backed brand with subscription/club model explicitly targeting Gen Z urban consumers — overlapping with Omoda 4's audience and digital-first marketing approach.

Broad incumbents

• Toyota: Hybrid technology leader (Prius, RAV4, C-HR hybrid) with unmatched reliability reputation. The benchmark OMODA/JAECOO's SHS platform must outperform to win hybrid-conscious buyers.
• Volkswagen: Dominant European incumbent with broad SUV lineup (T-Roc, Tiguan, Touareg) and established dealer/service network. Sets the credibility bar OMODA/JAECOO must clear with private buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/omodajaecoo_ita
• YouTubeyoutube.com/@omodajaecoo.italia
• Facebookfacebook.com/OmodaJaecooItalia
• LinkedInlinkedin.com/company/omoda-jaecoo-italy
• Instagraminstagram.com/omodajaecoo.italia
• TikToktiktok.com/@omodajaecoo.italia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMODA JAECOO ITALY