The Oncenter

What The Oncenter does

The Oncenter generates revenue through a diversified mix of streams tied to each venue format: ticket sales for events at the Arena and Amphitheater, venue rentals for the Convention Center and Civic Center Theaters, catering and food-and-beverage services delivered through Savor (an ASM Global-affiliated provider), premium suite rentals at the Arena, and group sales for weddings and corporate events. The technology stack is standard for the venue-operations sector: Ticketmaster handles ticketing across the Arena and Amphitheater, Saffire powers the web platform, and WeddingWire and The Knot serve as distribution channels for the wedding market. The amphitheater was recently rebranded from St. Joseph's Health Amphitheater to Empower FCU Amphitheater at Lakeview, reflecting a transition in naming-rights sponsorship to Empower Federal Credit Union.

With approximately 64 employees, The Oncenter operates as a mid-sized regional venue management business under a non-profit/public-asset ownership structure, with day-to-day operations run by ASM Global. Its customer base spans corporate event planners, concert promoters, sports teams, wedding parties, community organizations, and individual ticket buyers. The complex functions as critical live-entertainment, convention, and civic-event infrastructure for the Central New York market, with revenue predictability tied to touring concert cycles, convention booking calendars, and the seasonality of the outdoor amphitheater.

Name

The Oncenter

Legal name

ASM Syracuse

Website

https://oncenter.org

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Oncenter is a multi-venue entertainment and events complex in Syracuse, New York, operated by ASM Global, comprising a convention center, arena, theaters, and amphitheater serving the Central New York region.

Ownership category

akta.pro rank

Product category

Event Venues

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

Keywords

• Event venue management
• Convention center services
• Live entertainment venues
• Sports arena operations
• Catering and event services

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from ticket sales for concerts, shows, and events at The Oncenter venues and Empower FCU Amphitheater, facilitated through box offices and Ticketmaster
2. Venue Rental and Event Booking: Revenue from booking The Oncenter's Convention Center, Arena, Theaters, and the Amphitheater for corporate events, conventions, weddings, and private events
3. Catering Services (Savor Catering): On-site catering services for events, weddings, and holiday parties hosted at the venues
4. Premium Suites and VIP Seating: Revenue from luxury suites, premium seating, and season seating options at venues
5. Group Sales: Revenue from group bookings and bulk ticket purchases for events

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Oncenter is a multi-venue entertainment and events complex in Syracuse, NY, operated by ASM Syracuse under ASM Global. It encompasses a Convention Center, Upstate Medical Arena at The Oncenter War Memorial, John H. Mulroy Civic Center Theaters, and the Empower FCU Amphitheater at Lakeview. The complex offers venue rental, catering through Savor, box office and ticketing via Ticketmaster, group sales, premium and luxury suites, and dedicated weddings and events services.

Product overview

The Oncenter is a multi-venue entertainment and events complex operated by ASM Syracuse. The portfolio consists of the Convention Center, Upstate Medical Arena at the War Memorial, John H. Mulroy Civic Center Theaters, and the Empower FCU Amphitheater at Lakeview (outdoor venue). Additional services include Savor Catering for food service, box office and ticketing operations, group sales, premium suites, and wedding/event planning. The venues are managed through ASM Global and the website is powered by Saffire.

Differentiator

Problem solved

Functional benefit

Products and services

• Convention Center

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ASM GlobalcoreStrategic or Co-development PartnerASM Global is the global leader in venue management and production. ASM Syracuse operates The Oncenter venues under ASM Global's portfolio, providing operational expertise, industry best practices, and global scale for venue management.
• TicketmastercoreChannel Partner/ Reseller/ DistributorPrimary online ticketing distribution partner for all events at The Oncenter and Empower FCU Amphitheater. Handles online ticket sales with geographic radius search and date sorting capabilities.
• WeddingWireminorGTM or Marketing PartnerWedding planning platform listing for The Oncenter to reach couples seeking wedding and event venues.
• The KnotminorGTM or Marketing PartnerWedding planning platform listing for The Oncenter to reach engaged couples planning wedding venues.
• Social Media Platforms (Facebook, Instagram, Twitter/X, TikTok, LinkedIn)minorGTM or Marketing PartnerSocial media presence for brand marketing, event promotion, and community engagement with followers across major platforms.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Blue Cross Arena: Rochester, NY arena complex hosting concerts, sporting events and family shows; directly comparable upstate New York venue operating in similar tier and competing for the same touring event circuits.
• Dunkin' Donuts Center (Amica Mutual Pavilion): Providence, RI multi-purpose arena and convention/event complex; similar mid-size northeast US market operating a comparable lineup of concerts, family shows, and conventions under a management contract.
• MassMutual Center: Springfield, MA multi-venue complex (arena + convention facilities) hosting concerts, conventions, and trade shows; comparable mid-size-market mix of arena, convention, and event spaces with similar operating model.
• Saratoga Performing Arts Center: Upstate New York outdoor amphitheater venue hosting concerts and major events; directly comparable regional concert venue competing for the same summer touring schedules in the central/upstate NY market.
• Times Union Center: Multi-purpose arena in Albany, NY hosting concerts, family shows, and events; comparable upstate New York mid-size market venue competing for similar touring acts and event bookings.

Regional players

• Turning Stone Resort Casino: Verona, NY resort featuring entertainment venues, event space, hotels and gaming; competing central/upstate NY destination for concerts, conferences, weddings, and corporate events with overlapping customer base.

Broad incumbents

• ASM Global: Global venue management company that directly operates The Oncenter through its ASM Syracuse subsidiary; broader portfolio of 350+ venues worldwide makes it both the operating parent and the most directly comparable peer in venue-management services.
• Legends Hospitality: Global premium experiences company providing hospitality, venue planning, and merchandise services across sports and entertainment venues; operates as broader competitor/partner for venue services, sponsorship sales, and event operations across the same client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheOncenter
• Facebookfacebook.com/TheOncenter
• LinkedInlinkedin.com/company/the-oncenter
• Instagraminstagram.com/TheOncenter
• TikToktiktok.com/@theoncenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Oncenter