Once Upon A Time Events, LLC

What Once Upon A Time Events, LLC does

Once Upon A Time Events, LLC is a privately-held wedding and event planning company founded in 2015 and headquartered in Frederick, Maryland. The company is owned and operated by founders Saprena Brown and Greg, and operates with a 6-person team. It serves the Mid-Atlantic region, covering Maryland, Washington DC, Northern Virginia, Southern Pennsylvania, and West Virginia.

The company offers an integrated service suite that includes Full Planning, Day-Of/Month-Of Coordination, Event Decor & Design, Florals, Draping, Personalization & Customization, and Wedding Officiant services. Revenue is generated through quote-based professional service fees for customized event packages, with bundled services (planning, decor, floristry, draping) receiving discounts when contracted together. There is no disclosed public pricing; customers schedule consultations via the website or phone, and services are tailored to individual client budgets. Primary customer segments are wedding couples and families celebrating quinceañeras, with secondary segments in corporate events (e.g., Aligned Data Centers, Cambria Hotel, Verbal Beginnings) and milestone social events (baby showers, birthdays, anniversaries, retirement celebrations).

The business operates on a direct-to-consumer, founder-led service model with no external funding, no parent or subsidiary entities, and no disclosed technology platform or proprietary software. Marketing is conducted through a content-rich website (70+ blog articles, 100+ geographic SEO landing pages), social media (Facebook, Twitter, Instagram), and a portfolio gallery supported by 5.0-star Google reviews. No AI/ML capabilities, patents, partnerships, or strategic transactions are disclosed.

Name

Once Upon A Time Events, LLC

Legal name

Once Upon A Time Events, LLC

Website

https://onceuponatime.events

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Once Upon A Time Events, LLC is a Frederick, Maryland-based wedding and event planning company founded in 2015 that provides full planning, day-of coordination, decor, floral, and draping services for weddings, quinceañeras, corporate events, and social celebrations across the Mid-Atlantic region.

Ownership category

akta.pro rank

Product category

Wedding & Event Planning Services

akta.pro primary industry

Full-Service Wedding Planning (HSACABAA)

akta.pro secondary industries

Wedding Design, Decor & Floral Planning (HSACABAH), Ceremony Planning & Officiant Coordination (HSACABAL), Reception Planning & Guest Experience (Seating, Favors, Hospitality) (HSACABAM)

Keywords

• Wedding planning services
• Event coordination services
• Event decor and design
• Floral design services
• Venue draping services

Headquarters

HQ city

Frederick

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Event Planning and Coordination Services: Full-service event planning, day-of/month-of coordination services for weddings, quinceañeras, corporate events, and social celebrations. Services include venue selection assistance, vendor coordination, and day-of event management.
2. Event Decor and Design: Decor and design services including draping, event styling, and rental items such as charger plates, glassware, linens, and silverware for events.
3. Floral Services: Floral arrangements and floral artistry for weddings and events, including bridal bouquets, ceremony decor, and reception florals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Once Upon A Time Events, LLC is a Frederick, Maryland-based wedding and event planning company that delivers full-service event planning and day-of/month-of coordination for weddings, quinceañeras, corporate events, and social celebrations. Its in-house production capabilities span event decor and design, custom floral arrangements, and venue draping, supported by an extensive regional vendor network across Maryland, Washington DC, Northern Virginia, Southern Pennsylvania, and West Virginia. Services are sold as customizable, quote-based packages, with bundling discounts when planning, decor, florals, and draping are contracted together.

Product overview

Once Upon A Time Events, LLC is a wedding and event planning company offering a suite of coordinated services. The core offerings include Full Planning Services and Day-Of/Month-Of Coordination, complemented by design-focused services such as Event Decor & Design, Florals, and Draping. The company also provides Personalization & Customization and Wedding Officiant services. These services work together as an integrated event planning solution, with planning and coordination forming the foundation while decor, florals, and draping provide the visual and aesthetic elements, all tied together through customization to create unique client experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Planning Services Comprehensive event planning service covering the full lifecycle of event coordination, from initial consultation through vendor management, design, and day-of execution. Targeted at clients who want end-to-end support for weddings, quinceañeras, corporate events, and social celebrations.
• Day-Of/Month-Of Coordination Coordination service focused on the final month or day of an event to ensure smooth execution and timeline management. Suited for clients who have planned most details themselves but need professional management on the day.
• Event Decor & Design Design and installation of decorative elements for events, including themes, color schemes, draping, and visual aesthetics. Designed to deliver a cohesive look for weddings, quinceañeras, corporate events, and social celebrations.
• Florals Custom floral arrangements and flower services for events, including bridal bouquets, centerpieces, ceremony decorations, and bespoke floral designs. Used as a standalone floral service or bundled with planning and decor packages.
• Draping Fabric draping service for venues to create ambiance, define event spaces (such as ceilings, walls, and backdrops), and enhance the visual appeal of event locations. Typically bundled with Event Decor & Design.
• Personalization & Customization Customized event elements and personalized touches tailored to individual client preferences and unique event requirements, integrated into planning, decor, and floral packages.
• Wedding Officiant Professional wedding officiant service to conduct ceremonies, offered as an add-on alongside planning and decor services.

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Here Comes The Guide: Here Comes The Guide is a long-standing wedding vendor directory and editorial platform that drives discovery of local planners and venues. Comparable as a broad incumbent that channels consumer leads to or away from independent Mid-Atlantic planners like Once Upon A Time Events.
• CORT Events: CORT Events provides event furniture, rental, and design services at national scale to corporate and social events. Comparable as a broad incumbent in the event decor and rental category that Once Upon A Time Events addresses with its Draping, Decor, and Linens/Charger/Glassware/Silverware rental offering.
• Zola: Zola is an online wedding planning, registry, and stationery platform that gives couples planning tools and a vendor marketplace. Comparable as a broad incumbent shaping how Mid-Atlantic couples research and book wedding services, exerting indirect pricing pressure on local independent planners like Once Upon A Time Events.
• Wedgewood Weddings: Wedgewood Weddings operates a national portfolio of all-inclusive wedding venues with bundled planning, catering, and coordination. Comparable as a scaled broad incumbent competing for the same wedding couples with a more productized, venue-owned offering, putting pricing pressure on independent planners in overlapping Mid-Atlantic markets.
• The Knot Worldwide: The Knot Worldwide operates a dominant wedding marketplace, vendor directory, planning tools, and registry platform. While not a direct competitor in event execution, it controls consumer demand and vendor discovery for the same Mid-Atlantic wedding couples that Once Upon A Time Events targets, making it the most influential broad incumbent in the category.

Others

• Bizzabo: Bizzabo is an enterprise event experience platform for conferences and corporate gatherings. Comparable as an adjacent ecosystem participant in the corporate event space, providing technology infrastructure to the same type of corporate buyers that Once Upon A Time Events serves as a planner.
• Cvent: Cvent is an enterprise event management, venue sourcing, and attendee engagement platform. Comparable as an adjacent technology provider serving the same corporate event buyers (like Aligned Data Centers and Cambria Hotel) that Once Upon A Time Events supports on the execution side.
• La Tavola Fine Linen: La Tavola Fine Linen is a national event linen rental and tabletop design company. Comparable as an adjacent supplier/ecosystem participant providing linen and tableware rentals that overlap with the charger plate, glassware, linens, and silverware rental items in Once Upon A Time Events' decor offering.
• Eventbrite: Eventbrite is a global event ticketing, registration, and discovery platform. Comparable as a thematically adjacent ecosystem participant that increasingly serves the same corporate and social event organizers Once Upon A Time Events targets, although it is a platform rather than a direct planning competitor.

Direct peers

• Birch Event Design: Birch Event Design is a design-driven boutique wedding and event planning company with integrated decor services. Comparable as a direct peer operating in the same planning-plus-design service category, serving similar high-touch wedding and social-event clients with a similarly bundled creative offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/OnceUponATim301
• Facebookfacebook.com/ouate.md
• Instagraminstagram.com/onceuponatime.events
• LinkedInlinkedin.com/company/once-upon-a-time-events-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Once Upon A Time Events, LLC