Rivercats On Deck Shop

Name

Rivercats On Deck Shop

Legal name

Snow Commerce, Inc.

Website

https://ondeckshoponline.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

West Sacramento, California

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Retail Merchandise Sales: One-time transaction-based sales of officially licensed sports merchandise including apparel, caps, accessories, novelties, collectibles, and trading cards. Revenue generated per unit sold with no subscription component. Products range from sub-$10 items to premium apparel exceeding $150.
2. Trading Cards and Collectibles: Specialized category including MLB assorted trading cards (40-45 cards per pack with hits, inserts, and sometimes autographs/relics) and Topps Chrome value boxes. Appeals to collectors with premium product offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Rivercats On Deck Shop is the official team store at Sutter Health Park in West Sacramento, California, selling officially licensed merchandise for the Sacramento River Cats, Oakland Athletics, and San Francisco Giants. The store offers apparel, caps, novelties, trading cards, and commemorative items through both a physical ballpark retail location and a nationwide e-commerce website powered by Shopify, operated by Snow Commerce, Inc. on behalf of Minor League Baseball under an agreement with MLB Advanced Media.

Product overview

Rivercats On Deck Shop is an e-commerce merchandise store operated by Snow Commerce on behalf of Sutter Health Park, serving as the Official Team Store for the Sacramento River Cats, San Francisco Giants, and Athletics. The store offers officially licensed merchandise across multiple sub-brands, including Athletics Merchandise, San Francisco Giants Merchandise, Sacramento River Cats Merchandise (including the Dorados specialty line), along with general product categories for Caps and Headwear, Apparel, Novelties, and Best Sellers. Products span men's, women's, and youth categories, with items ranging from apparel and headwear to collectibles, trading cards, and commemorative merchandise.

Differentiator

Problem solved

Functional benefit

Brands

• Dorados de Sacramento: A branded merchandise line for the Sacramento River Cats' alternate identity, inspired by California as the Golden State and sugar skull artistry honoring Día de los Muertos.

Products and services

• Sacramento River Cats Merchandise Officially licensed Sacramento River Cats-branded merchandise including apparel, caps, jerseys, novelties, trading cards, and exclusive Dorados de Sacramento specialty items celebrating regional heritage, offered for men, women, and youth.
• San Francisco Giants Merchandise Officially licensed San Francisco Giants-branded merchandise including caps, jerseys, apparel, and novelties for men, women, and youth; complements the Sacramento River Cats MLB partnership offering.
• Athletics Merchandise Officially licensed Athletics-branded merchandise including apparel, caps, jerseys, and novelties for men, women, and youth fans of the Oakland Athletics.
• Caps and Headwear Collection of caps and headwear offered in adjustable, fitted (59Fifty), flex-fit (39Thirty), and visor styles across all three team brands and additional regional teams such as the Tahoe Rainers and San Jose Giants.
• Apparel Men's, women's, and children's apparel including shirts, jackets, hoodies, quarter-zip tops, sweaters, and accessories bearing official team logos and branding.
• Novelties and Collectibles Collectible and novelty items including baseballs, drinkware, jewelry, pet products, pins, plush toys, Bobbleheads, magnets, and trading cards for fans and collectors of all ages.
• Trading Cards Sealed baseball trading card packs and boxes including Topps and Bowman brands aimed at collectors.

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Snow Commerce, Inc.coreTechnology or IntegrationSnow Commerce operates the e-commerce platform on behalf of Minor League Baseball and its affiliated entities. Snow Commerce is an Ohio Corporation that provides the Shopify-based storefront, payment processing, order fulfillment, and customer service infrastructure. Principal place of business at 1340 Clay Street, Cincinnati, OH.
• Minor League Baseball (MiLB)coreOEM/ Whitelabel/ Licensing PartnerMinor League Baseball entities including MLB Advanced Media, MLB Professional Development Leagues, MLB Clubs, and affiliated entities license their trademarks, logos, and branding for use in the online merchandise store. The store operates pursuant to an agreement with MLB Advanced Media.
• Sutter Health ParkcoreChannel Partner/ Reseller/ DistributorSutter Health Park is the venue housing the physical retail location at 400 Ballpark Drive, West Sacramento. The park serves as home to Sacramento River Cats (Triple-A), Oakland Athletics (MLB), and San Francisco Giants (MLB) during their Sacramento games.

Scale indicators3 records

Broad incumbents

• Fanatics: The dominant licensed sports merchandise platform across MLB, NFL, NBA, NHL, NCAA, and international soccer. Operates team storefronts for hundreds of clubs and is the underlying infrastructure for many official team stores; competes on the same licensed apparel/novelty category at vastly greater scale and marketing reach.
• Dick's Sporting Goods: Largest U.S. sporting goods retailer with broad assortment spanning team merchandise, equipment, footwear, and apparel. Carries licensed MLB product and competes indirectly as a destination for team apparel shopping, though as part of a much larger generalist portfolio.
• Champs Sports: Footwear and licensed team apparel retailer operating mall locations plus e-commerce under Foot Locker. Overlaps on athletic footwear and licensed team apparel as part of a broader athletic-lifestyle assortment.
• Academy Sports + Outdoors: Regional sporting goods superstore chain carrying licensed team merchandise alongside outdoor and athletic equipment. Competes as a broader sporting goods destination where licensed MLB product is one of many categories rather than the focus.

Others

• New Era Cap: Manufacturer and direct-to-consumer retailer of licensed sports caps, including the 59Fifty, 39Thirty, and 920/940/970 lines carried by On Deck Shop. Functions as both a supplier relationship and an alternative direct-to-consumer licensed cap channel.
• Topps: Manufacturer of baseball trading cards (Topps Chrome, MLB licensed card products) and a current supplier to On Deck Shop's trading cards and collectibles category. Functions as a supplier/distributor relationship rather than a retail competitor.

Direct peers

• Rally House: Regional multi-store retailer of licensed sports merchandise across professional and college teams, with strong Midwest and Southern presence. Competes directly in the licensed fan apparel/novelty category with a similar local-store-plus-online model, although different geography.
• MLB Shop: MLB's official direct-to-consumer merchandise channel operated by Fanatics, selling officially licensed apparel, caps, and collectibles across all 30 MLB clubs. Directly competes on the same licensed merchandise product category and overlaps significantly on Athletics, Giants, and River Cats inventory.
• Hat Club: Specialty fitted and snapback cap retailer operating both physical stores and e-commerce, focused on licensed sports headwear. Directly comparable on the cap/headwear category and on licensed team merchandise carrying premium New Era product lines.
• Lids: Specialty sports headwear and licensed apparel retailer with mall-based stores and e-commerce. Overlaps directly on the New Era 59Fifty/Flex-Fit cap product lines that drive a meaningful share of On Deck Shop's cap sales, and competes in the licensed team apparel category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rivercats-on-deck-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rivercats On Deck Shop