Onelife

What Onelife does

Onelife is the direct-to-consumer e-commerce platform operated by UAB Švenčionių vaistažolės, a Lithuanian private limited company headquartered at Adutiškio g. 3, Švenčionys. The underlying factory has operated for more than 140 years and is described as one of the oldest herbal factories in the Baltic countries and Europe; Onelife is the modern digital storefront that sells its products directly to end consumers, alongside a separate B2B portal (verslas.onelife.lt) serving corporate office-pantry and gift orders. The platform is staffed by 8 employees and runs as a multi-channel e-commerce retailer across Lithuania (onelife.lt), Latvia (onelife.lv), and international export markets spanning the EU, North America, the Middle East, and Asia, with physical parcel pickup points across Lithuania for local order collection.

Name

Onelife

Legal name

UAB Švenčionių vaistažolės

Website

https://onelife.lt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Herbal teas and natural health products

NAICS

Specialty Food Retailers (4452), Other Specialty Food Retailers (44529), Food (Health) Supplement Retailers (456191)

akta.pro primary industry

Food & Beverage DTC (CRAFACAD)

Keywords

• Herbal tea products
• Food supplements
• Specialty coffee beans
• Online herbal pharmacy
• Natural health products

Headquarters

HQ city

Švenčionys, Svencioniu rajono savivaldybe

HQ country

Lithuania

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. E-commerce retail sales: Direct-to-consumer online sales of teas, coffees, food supplements, and health products through onelife.lt and onelife.lv websites. Products include herbal teas, functional teas, green teas, black teas, coffee beans, capsules for Dolce Gusto and Nespresso machines, syrups, food supplements, vitamins, and healthy snacks.
2. B2B business solutions: Business-to-business sales through verslas.onelife.lt portal offering office snacks, workplace kitchen products, employee gifts, and office supplies with special corporate pricing

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Onelife operates an e-commerce platform (onelife.lt and onelife.lv) that sells herbal teas, functional teas, specialty coffee, food supplements, and healthy fruit snacks manufactured by its parent UAB Švenčionių vaistažolės, a Lithuanian herbal factory with more than 140 years of history. The platform serves individual consumers through its DTC website and supplements this with a separate B2B portal (verslas.onelife.lt) offering office snacks, workplace kitchen products, employee gifts, and office supplies with corporate pricing.

Product overview

Onelife is a Lithuanian e-commerce platform operated by UAB Švenčionių vaistažolės, one of the oldest herbal factories in the Baltic region and Europe with over 140 years of history. The company offers a comprehensive portfolio of health and wellness products organized into four main categories: (1) Tea products under brands ETNO, ŽOLYNĖLIS, ŠVENČIONIŲ VAISTAŽOLĖS, GAMTOS GURKŠNIS, and ACORUS including green, black, white, herbal, fruit, functional teas, and tea collections; (2) Coffee products including KAVA96°C roasted beans, BIANCHI and MUST ESPRESSO ITALIANO capsules for Dolce Gusto and Nespresso systems, coffee drinks, and TOSCHI syrups; (3) Food supplements under ACORUS BALANCE and ŠVENČIONIŲ VAISTAŽOLĖS including collagen, probiotics, fiber, proteins, and targeted supplements for various health needs; (4) Healthy snacks under FRUITMOOD brand. The company also offers business solutions for office pantry needs. The platform features a loyalty program where customers accumulate points redeemable for up to 15% of order value.

Differentiator

Problem solved

Functional benefit

Brands

• ONELIFE: House brand for products including food supplements such as Fiber Go and Onelife-branded offerings.

Products and services

• Functional herbal teas
• Tea collections and gift sets
• Specialty roasted coffee beans (KAVA96°C)
• Coffee capsules for Dolce Gusto and Nespresso systems (BIANCHI, MUST ESPRESSO ITALIANO)
• Coffee syrups (TOSCHI)
• Coffee machine maintenance products (URNEX)
• Food supplements (ACORUS BALANCE and ŠVENČIONIŲ VAISTAŽOLĖS)
• Healthy fruit snacks (FRUITMOOD)
• B2B office pantry and corporate gifting solution

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Twinings: Global, mass-market tea brand with broad retail distribution. Provides a comparable reference point for Onelife's mass-market ETNO and ŽOLYNĖLIS tea ranges and represents a key competitor in mainstream tea export markets.

Direct peers

• Pukka Herbs: UK-based herbal tea and wellness brand sold through DTC e-commerce and retail, with a multi-category portfolio of herbal teas, functional blends, and supplements. Closely comparable to Onelife's positioning around traditional herbal expertise, functional wellness teas, and supplements sold direct-to-consumer.
• Traditional Medicinals: Specialty herbal tea company selling therapeutic and functional teas through DTC and natural retail channels. Comparable to Onelife's Švenčionių vaistažolės and ACORUS brands that anchor on herbal medicinal tradition and functional wellness positioning.
• Numi Tea: Premium organic tea brand distributed through DTC e-commerce and specialty retail. Comparable to Onelife's organic-certified (ECO Agros) tea portfolio and direct-to-consumer focus on premium herbal, green, and black teas.
• Yogi Tea: Herbal and functional tea brand with a wide assortment of wellness-positioned blends sold globally via DTC and retail. Comparable to Onelife's ACORUS and ETNO functional/herbal tea ranges and its mix of traditional and wellness-oriented products.
• Rishi Tea: Specialty tea and botanical beverages company selling organic and direct-trade teas via DTC and wholesale. Comparable to Onelife's premium tea positioning, organic certification, and broad tea assortment strategy.
• Harney & Sons: Premium tea company operating DTC e-commerce alongside specialty retail distribution, with a wide assortment of loose-leaf and bagged teas. Comparable to Onelife's 200+ flavor assortment and dual consumer/B2B exposure.
• Vitabiotics: Specialty vitamin and supplement brand sold through DTC e-commerce and retail across multiple geographies. Comparable to Onelife's ACORUS BALANCE and Švenčionių vaistažolės supplement lines and its emphasis on scientifically-supported food supplements.

Emerging players

• Blue Bottle Coffee: Specialty coffee company with a strong DTC e-commerce subscription and retail model. Comparable to Onelife's KAVA96°C specialty coffee line and emphasis on direct-to-consumer distribution of premium coffee SKUs.

Regional players

• Löfbergs: Nordic family-owned coffee roaster selling beans, capsules, and tea with strong retail and B2B presence in Northern Europe. Comparable to Onelife's KAVA96°C and BIANCHI capsule ranges and its regional brand reach in adjacent geographies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/onelifeLT
• Instagraminstagram.com/1life_lt
• LinkedInlinkedin.com/company/onelifelt

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onelife