Oneonta Trading Corporation

What Oneonta Trading Corporation does

Oneonta Trading Corporation is a privately held holding company headquartered in Wenatchee, Washington, that operates its wholly owned subsidiary Oneonta Starr Ranch Growers, doing business as Starr Ranch Growers. The operating company is a vertically integrated fruit grower, packer, and shipper founded in 1934 in Washington's apple country in the Pacific Northwest, producing apples, pears, cherries, and stone fruit. The orchards themselves are held by multi-generational farming families that partner with the company, while corporate functions are run through a lean 23-person team. The company holds four registered trademarks for proprietary apple varieties — JUICI®, Karma®, Cosmic Crisp®, and KORU® — with Karma® positioned as exclusive to Starr Ranch Growers, and also offers a certified organic sub-line and a sustainability program branded around "Conscious Packaging."

Starr Ranch Growers serves two business segments — Retail Grocery (primary) and Food Service (secondary) — through wholesale distribution and direct supply relationships with major grocery chains across the Northwest and national markets. Pricing is not publicly disclosed and is negotiated through wholesale contracts rather than list pricing. The go-to-market motion is channel-partner driven, supplemented by a dedicated B2B Partner Resources Portal and a consumer-facing marketing presence across Instagram, Facebook, X, Pinterest, and YouTube under the "Joy of Fruit" content platform, intended to drive pull-through brand equity at retail.

The underlying production technology is conventional and sustainable agriculture rather than software or AI; no AI/ML capabilities, APIs, SDKs, or technology integrations are disclosed. Differentiation rests on nearly 90 years of continuous operation, exclusive branded apple varieties, multi-generational partner-farming relationships, and an integrated grower-packer-shipper supply chain rather than on proprietary technology. The company is privately held under its parent, with no public ticker, no institutional funding rounds, no M&A activity, and no disclosed leadership team in the source data.

Name

Oneonta Trading Corporation

Legal name

Oneonta Starr Ranch Growers

Website

https://oneonta.com

Company type

Private

Founded year

1934

Operating status

Operating

Headcount range

11–50 employees

Short description

Oneonta Trading Corporation operates Starr Ranch Growers, a Wenatchee, WA-based fruit grower, packer, and shipper founded in 1934 that sells branded apples (JUICI®, Karma®, Cosmic Crisp®, KORU®), pears, cherries, and stone fruit through wholesale and direct supply to retail grocery chains and food service buyers nationally.

Ownership category

akta.pro rank

Product category

Fresh Tree Fruit Production

NAICS

Apple Orchards (111331), Fruit and Tree Nut Combination Farming (111336), Fruit and Tree Nut Farming (1113)

SIC

Agricultural Production-Crops (100), Wholesale-Groceries & Related Products (5140), Food And Kindred Products (2000)

akta.pro primary industry

Cider & Orchard Fruit Production (Apples/pears for cider & processing) (AFAGACAJ)

akta.pro secondary industries

Stone Fruit Orchards (Peaches, Nectarines, Plums, Cherries, Apricots) (AFAGACAC), Organic Fruit & Tree Nut Farming (Orchards) (AFAGAKAB)

Keywords

• Fresh fruit distribution
• Apple varieties
• Wholesale produce
• Stone fruit supply
• Sustainable farming

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fresh Fruit Sales: Direct sales of fresh fruit including apples, pears, cherries, and stone fruit through wholesale distribution to retailers and food service providers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Oneonta Trading Corporation, through its operating subsidiary Oneonta Starr Ranch Growers (d/b/a Starr Ranch Growers), is a premier Pacific Northwest fruit grower, packer, and shipper established in 1934. The company cultivates, packs, and distributes apples, pears, cherries, and stone fruit—including exclusive branded apple varieties such as JUICI, Karma, Cosmic Crisp, and KORU—through wholesale channels to retail grocery chains and food service providers.

Product overview

Starr Ranch Growers is a fruit grower, packer, and shipper founded in 1934, operating under Oneonta Trading Corporation. The company operates as a single unified agricultural business offering fresh fruit products including branded apple varieties (JUICI®, Karma®, Cosmic Crisp®, KORU®), pears, cherries, and stone fruit. The portfolio includes conventional and organic produce, with proprietary varieties like JUICI® and Karma® representing premium branded offerings. The company also provides sustainable farming services, emphasizing environmental stewardship and multi-generational farming traditions in Washington State's Pacific Northwest.

Differentiator

Problem solved

Functional benefit

Brands

• JUICI®: Apple variety known for its vibrant red hue, perfectly sweet flavor, and crunch texture.
• Cosmic Crisp®
• KORU®
• Karma®

Products and services

• JUICI Apples

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Multi-generational Farming FamiliescoreOthersStarr Ranch Growers' orchards belong to multi-generational farming families who raise premium, wholesome fruit. This partnership model forms the foundation of their growing operations in Washington's apple country, combining agricultural heritage with commercial scale.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rainier Fruit Company: Selah, WA-based grower, packer, and shipper of apples, pears, cherries, and stone fruit supplying retail and food service nationwide — same PNW heritage, same B2B wholesale GTM, same branded-vs-commodity split as Starr Ranch.
• Chelan Fresh Marketing: Chelan, WA-based marketer of apples, pears, and cherries from multiple family-owned grower partners in the Wenatchee valley — directly comparable grower-network operating model and geography to Starr Ranch's multi-generational family partnership structure.
• Stemilt Growers: Family-owned Pacific Northwest grower, packer, and shipper of apples, pears, cherries, and stone fruit based in Wenatchee, WA — same Wenatchee home base and the same multi-category tree-fruit operating model as Starr Ranch Growers.
• Honeybear Brands: Minnesota-headquartered but with significant PNW apple growing and packing operations (formerly Pineapple Acquisition/Pacific Northwest apple programs), competing in branded apples including Pazazz and other proprietary varieties — comparable branded-apple retail strategy.
• Washington Fruit & Produce Co. Yakima, WA-based vertically integrated grower, packer, and shipper of apples, cherries, pears, and stone fruit with proprietary branded varieties — same integrated PNW tree-fruit operating model and national wholesale distribution.
• Gebbers Farms: Brewster, WA — one of the largest apple growers in Washington state, supplying both own-label and customer-branded fruit to national retailers — comparable vertically integrated PNW apple grower/packer/shipper.
• Domex Superfresh Growers: Yakima, WA-based vertically integrated grower, packer, and shipper of apples, pears, cherries, and stone fruit with branded proprietary varieties and a national B2B wholesale distribution footprint — directly comparable scale and product mix to Starr Ranch.
• Broetje Orchards: Prescott, WA-based large-scale apple grower and packer with integrated orchard-to-shipper operations and Premier Organics program — comparable vertically integrated organic + conventional PNW apple operating model.
• CMI Orchards: Wenatchee, WA-based apple, pear, and cherry grower-marketer with multiple proprietary branded apple varieties (e.g., KIKU, Ambrosia, Envy), competing head-to-head with Starr Ranch on branded apple placement at retail.

Emerging players

• Crunch Pak: Cashmere, WA-based producer of pre-sliced apple snacks and other fresh-cut fruit sourced from PNW orchards — adjacent category (value-added fresh-cut) with overlapping supplier base and retail customers as Starr Ranch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/OneontaSRG
• YouTubeyoutube.com/channel/UC07gCpuxuSyhIu1rbCE23HQ/featured
• Facebookfacebook.com/StarrRanchGrowers
• Instagraminstagram.com/starr_ranch_growers
• Pinterestpinterest.com/mikem6227/?eq=starr%20ranch%20growers&etslf=2058
• LinkedInlinkedin.com/company/oneonta-trading-corporation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Oneonta Trading Corporation