One of One

What One of One does

One of One is a privately held, owner-operated auto enhancement service company headquartered at 5135 Convoy Street in San Diego, California. Founded by Evan Rowe in 2007 after his service in the United States Marine Corps and co-owned since 2012 with Austin, the company specializes in premium vehicle protection and customization services for luxury and exotic vehicle owners across Southern California. The business operates from a single physical storefront with approximately six employees, and no external funding has been raised.

The company's core technical offering is built around XPEL-branded materials: Paint Protection Film (including self-healing and stealth/matte variants) for rock-chip and scratch defense, XPEL Fusion ceramic coatings that bond molecularly with vehicle paint for hydrophobic and UV protection, and XPEL ceramic window tint films rated to block up to 99% of UV and 98% of infrared heat. Vinyl wrap services use premium films from 3M, Avery Dennison, and Inozetek for full and partial vehicle color changes, chrome deletes, and custom stripes. Adjacent services include windshield protection film, multi-stage paint correction, and architectural window tinting for homes and offices using XPEL VISION films. A dedicated sub-brand, My Tesla San Diego, packages PPF, ceramic coating, tinting, and wrapping for Tesla Model S, 3, X, Y, and Cybertruck owners.

One of One generates revenue exclusively through one-time service fees per vehicle, with no subscription, recurring, or licensing component. Pricing is structured per job and varies by coverage scope and vehicle complexity: PPF full-front installations run $1,800–$6,000+, full-body matte PPF for Teslas $5,500–$6,500, ceramic coating $1,000–$2,000+, full vinyl wraps $3,500–$5,000+, color-change wraps $5,000–$10,000+, and a full restoration and protection package from $7,000+. Customer acquisition is direct-to-consumer via the company website, Google and Yelp reviews, Instagram, Facebook, and a documented base of repeat clients and referrals. Distribution is regional (Southern California only), all work is performed on-site, and no mobile or remote service delivery is offered. Revenue figures are not publicly disclosed.

Name

One of One

Legal name

One Of One San Diego

Website

https://oneofonesandiego.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

One of One is a privately held San Diego auto enhancement shop offering paint protection film, ceramic coating, window tinting, vinyl wraps, and windshield protection. Founded in 2007 by Evan Rowe, the firm serves luxury and exotic vehicle owners across Southern California.

Ownership category

akta.pro rank

Product category

Auto Detailing and Vehicle Protection Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Bumper, Panel & Plastic Repair (Composite/Trim) (TLAKAEAG)

Keywords

• Vehicle paint protection film
• Ceramic coating services
• Automotive window tinting
• Vehicle vinyl wraps
• Auto detailing services

Headquarters

HQ city

San Diego, California

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Paint Protection Film (PPF) Services: One-time service fees for PPF installation on vehicles. Full front clips, partial coverage, and full vehicle PPF available. Pricing varies by vehicle size and coverage area.
2. Ceramic Coating Services: Professional ceramic coating application for vehicles, providing long-lasting paint protection and enhanced gloss.
3. Window Tinting Services: Vehicle window tinting using XPEL ceramic films. Also includes architectural/home and office window tinting services.
4. Vinyl Wrapping Services: Color change vinyl wraps using premium materials from 3M, Avery Dennison, and Inozetek. Includes partial wraps, full vehicle wraps, and specialty finishes.
5. Tesla-Specific Services: Dedicated services for Tesla vehicles including Model S, 3, X, Y, and Cybertruck covering PPF, ceramic coating, tinting, and vinyl wraps.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

One of One is a San Diego-based auto enhancement shop that physically installs Paint Protection Film (PPF), ceramic coatings, ceramic window tinting, vinyl wraps, windshield protection film, and architectural window tinting on customer vehicles at their Convoy Street location. The company serves Southern California owners of luxury, exotic, performance, and Tesla vehicles through scheduled on-site service, with a dedicated "My Tesla San Diego" specialization for Tesla models S, 3, X, Y, and Cybertruck.

Product overview

One of One is a premier auto enhancement company offering a comprehensive suite of vehicle protection and customization services. The core product portfolio includes Paint Protection Film (PPF) using XPEL technology for rock chip defense, Ceramic Coating for chemical/UV protection and gloss enhancement, Window Tinting (ceramic film blocking 99% UV/98% IR), Vinyl Wraps using premium 3M/Avery Dennison/Inozetek materials, and Windshield Protection. The company also offers specialized Home & Office Window Tinting using XPEL VISION architectural films, and dedicated Tesla protection services under the 'My Tesla San Diego' brand. Paint Correction services are offered as preparation for protective coatings. Services are available for vehicles (cars, Teslas, luxury/exotic) and architectural applications (homes and offices).

Differentiator

Problem solved

Functional benefit

Brands

• My Tesla San Diego: A specialized service offering dedicated to delivering the best protection and enhancement for Tesla vehicles in San Diego, including paint protection film, ceramic coatings, window tinting, and vinyl wraps for Tesla models S, 3, X, Y, and Cybertruck.

Products and services

• Paint Protection Film (PPF) Premium Paint Protection Film (Clear Bra) installation that physically protects vehicles from rock chips, scratches, and road debris, using XPEL film with self-healing technology. Available as full front-end, partial coverage, full vehicle, or Stealth (matte) finish.
• Ceramic Coating XPEL Fusion ceramic coating applied to a vehicle's paint that bonds at the molecular level, providing hydrophobic properties, UV protection, chemical resistance, and enhanced gloss. Sold as full-vehicle ceramic coating services ranging $1,000–$2,000+.
• Window Tinting (Automotive) Automotive window tinting service using XPEL ceramic films that block up to 99% of UV rays and up to 98% of infrared heat, reducing glare and protecting vehicle interiors; entry-level tier available for under $1,000.
• Vinyl Wrap Premium vinyl vehicle wraps using materials from 3M, Avery Dennison, and Inozetek, covering full vehicle color changes, chrome deletes, custom stripes, and painted calipers. Full wraps $3,500–$10,000+ depending on size and material.
• Windshield Protection Professional windshield film installation that prevents chips and cracks from road debris and environmental hazards, designed for daily, off-road, supercar, and track-driving conditions.
• Home & Office Window Tinting Architectural window film installation for residential and commercial properties using XPEL VISION films, reducing heat, glare, and UV exposure while maintaining natural light.
• My Tesla San Diego Specialized vehicle protection and customization service for Tesla Model S, 3, X, Y, and Cybertruck, bundling PPF, ceramic coating, window tinting, and vinyl wraps tailored to Tesla-specific needs such as factory paint softness and glass roof heat rejection.
• Paint Correction Multi-stage paint polishing service that removes swirl marks, oxidation, and surface defects to restore a flawless, mirror-like finish before applying PPF or ceramic coating for concours-ready results.

Quantifiable outcome

• XPEL window tint blocks up to 99% of UV rays and up to 98% of infrared heat
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• XPELcoreTechnology or IntegrationOne of One has partnered with XPEL, the leader in developing and manufacturing vehicle protection products. XPEL provides Paint Protection Film (PPF) with self-healing technology, XPEL Fusion ceramic coatings, and window tinting products. The company exclusively uses XPEL products for their premium protection services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ceramic Pro: Ceramic Pro operates a network of certified installers and franchisees offering ceramic coatings, paint protection film, and window tint services. Directly comparable service mix and customer base, with a stronger national brand presence than One of One.
• Tint World: Tint World is a national automotive styling franchise offering window tinting, vehicle wraps, paint protection film, and ceramic coatings through company-owned and franchised locations. It is the closest direct peer, operating in the same service categories with similar customer targeting.

Broad incumbents

• Caliber Collision: Caliber Collision is the largest US collision repair chain, offering paint, bodywork, and glass services. Overlaps with One of One in automotive body surface work and serves a similar end-customer, though primarily via insurance-driven collision jobs.
• XPEL: XPEL is the manufacturer of the PPF, ceramic coatings, and window tint films One of One uses, and operates its own installer network and training programs. It is both a key supplier and a broader incumbent that competes for end-customer relationships at scale.
• Maaco: Maaco is a large national franchise chain focused on auto painting and bodywork. While it operates in a more value-oriented segment, it competes for the same vehicle cosmetic-refresh wallet share and benefits from broad brand recognition.

Others

• Avery Dennison (Vehicle Wraps): Avery Dennison supplies the premium vinyl wrap films One of One uses for color change work. Functions as an upstream materials supplier and brand-enabler rather than a direct competitor.
• 3M (Vehicle Protection Films): 3M is a major supplier of the vinyl wrap and protection film materials One of One uses, and indirectly competes through its own installer/distributor relationships. Ecosystem supplier rather than direct competitor.

Regional players

• Take 5 Car Wash: Take 5 is a growing US car wash and detailing chain offering interior detailing, ceramic coatings, and surface protection add-ons. Competes for some of the same vehicle-care wallet, but operates an express wash model rather than high-end bespoke work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookweb.facebook.com/OneofOneSanDiego
• Instagraminstagram.com/OneofOneSanDiego
• LinkedInlinkedin.com/company/oneofonesandiego

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One of One