One Plus One Communications

What One Plus One Communications does

One Plus One Communications is an independent New Zealand-based public relations and communications agency founded in 2013 by Kelly Bennett. The firm employs 20+ consultants across offices in Auckland, Wellington, Sydney, and Brisbane, serving a trans-Tasman client base of large enterprises, public-sector bodies, and non-profits. Service lines span corporate communications, government relations, crisis and reputation management, investor relations, media relations and training, content creation, product launches, and social media strategy. The agency has been recognized by the Public Relations Institute of New Zealand (PRINZ) as the country's leading large corporate communications agency for four consecutive years, taking Gold for Large PR Agency of the Year in 2024, 2025, and 2026.

The business operates on a professional services model, billing clients on quote-based engagements tailored to project scope; pricing is not publicly disclosed and revenue figures have not been released. It is 100% New Zealand-owned with no venture capital, private equity, or parent company involvement, and the founder remains as Managing Director. Client tenure is emphasized as a key differentiator, with named engagements spanning financial services (Mastercard, Milford Asset Management, Prospa, CMC Markets, Binance NZ), insurance (Suncorp NZ, nib, Aon, AA, The Trusts), telecommunications (2degrees), healthcare and aged care (Heritage Lifecare, Ronald McDonald House Charities NZ), manufacturing (Autex), and not-for-profit (NZ Food Network).

The leadership bench combines senior PR practitioners (including a PRINZ Fellow), former journalists from major NZ media outlets, and a Director of Government Relations who previously served as a senior political advisor at the Beehive. The non-executive chair is a former Managing Director of Saatchi & Saatchi NZ and founder of Colenso, providing advertising-industry strategic oversight. The agency delivers work through direct client engagement and referral-driven new business rather than through intermediary distribution channels.

Name

One Plus One Communications

Legal name

One Plus One Communications

Website

https://oneplusonegroup.co.nz

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

One Plus One Communications is an independent New Zealand public relations and communications agency serving enterprise, public-sector, and non-profit clients across the Trans-Tasman region, with 20+ consultants in Auckland, Wellington, Sydney, and Brisbane.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (54182), Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industries

Crisis Communications & Issues Management (MPAAADAF), Crisis Communications & Issues Management (BPAFADAE), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)

Keywords

• Public relations services
• Corporate communications
• Crisis communications
• Government relations
• Media relations

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Communications Services: One Plus One Communications generates revenue through providing professional communications and public relations services to clients. As a consultancy-based model, they deliver strategic communications, media relations, content creation, government relations, crisis management, and other communications services on a professional services basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

One Plus One Communications is an independent, Trans-Tasman public relations and business communications agency that sells strategic communications services to enterprise and public sector clients. Its offerings span corporate communications, media relations, content creation, government relations, crisis and reputation management, employee communications, investor relations, product launch activations, and social media strategy, delivered by a 20+ consultant team across Auckland, Wellington, Sydney, and Brisbane.

Product overview

One Plus One Communications is a PR and business communications agency offering a unified set of strategic communications services rather than a software product platform. The agency's core offerings include Corporate Communications, Content Creation, Crisis and Reputation Management, Employee Communication, Government Relations, Investor Relations, Media Relations and Training, Product Launches, and Social Media Strategy. These services work together to help businesses build competitive advantage through strategic storytelling and communications across earned media, events, content, stakeholder engagement, and media channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Communications
• Content Creation
• Crisis and Reputation Management
• Employee Communication
• Government Relations
• Investor Relations
• Media Relations and Training
• Product Launches
• Social Media Strategy

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Heritage LifecarecoreStrategic or Co-development PartnerHeritage Lifecare has entered into a strategic partnership with One Plus One Communications to support the aged care provider's next phase of growth and transformation. This represents a significant client partnership focused on integrated communications support for business growth objectives.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• FleishmanHillard: Global communications network with ANZ presence offering corporate, consumer, and public affairs services; competes for the same enterprise clients that One Plus One targets when mandates require multi-country reach.
• Hill+Knowlton: Global public relations firm with strong public affairs and corporate communications capability and ANZ presence; competes with One Plus One for enterprise and government-adjacent briefs in the region.
• Edelman: Global PR firm with established ANZ operations that competes for the largest enterprise retainers and integrated communications mandates, particularly those requiring multi-region capability beyond One Plus One's footprint.
• BCW (Burson Cohn & Wolfe): Global public relations and communications agency with ANZ operations serving enterprise clients across financial services, healthcare, and technology; competes with One Plus One on larger integrated mandates.

Direct peers

• Black Box: New Zealand independent communications consultancy covering corporate, consumer, and public affairs work; competes for similar mid-market and enterprise PR retainers in NZ.
• SenateSHJ: Independent Australian PR and corporate communications consultancy of comparable size with Trans-Tasman-style ambitions; the most direct ANZ cross-border peer to One Plus One's positioning.
• Pead PR: Long-standing New Zealand independent PR agency providing corporate communications, consumer, and media relations services; competes directly with One Plus One for NZ enterprise mandates.
• Haystac: ANZ-focused independent consumer and corporate communications agency; Partner Liz Holt previously worked at Haystac, indicating direct talent and likely client overlap with One Plus One.
• Anthologie: New Zealand independent communications and PR agency (formerly known as Anthem) with a similar full-service corporate, consumer, and government relations offering; directly comparable in size, market, and customer base to One Plus One in the NZ mid-tier.
• Mango Communications: Established NZ PR and communications agency operating in the same corporate communications, consumer, and issues management space. Several One Plus One team members (including Senior Account Director Magenta Boyd and Account Executive Sophie Vlašić) previously worked at Mango, evidencing direct talent and client overlap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/one-plus-one-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Plus One Communications