onepointsevenfour
- Company typePrivate
- Founded-
- HeadquartersArmadale, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
onepointsevenfour firmographics
Firmographics- Name
- onepointsevenfour
- Legal name
- One Point Seven Four
- Website
- https://onepointsevenfour.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
onepointsevenfour industry classification
Industry- Product category
- Luxury Eyewear Retail
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Eyewear (Sunglasses & Optical) (CRAKAFAG)
- akta.pro secondary industries
- Luxury & Designer Eyewear (CRAAAKAD), Sunglasses (Non-Prescription) (CRAAAKAB), Prescription Eyewear Frames (Optical) (CRAAAKAA), Optical Dispensing & Eyewear Retail (Glasses/Frames/Lenses) (HLAKAKAL)
Keywords
Where onepointsevenfour is headquartered
LocationHeadquarters
- HQ city
- Armadale
- HQ country
- Australia
- HQ region
- Oceania
Offices4 records
Markets served
onepointsevenfour business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail Eyewear Sales: Revenue generated from selling luxury sunglasses, optical frames, and accessories through physical retail boutiques and e-commerce channels. Products include designer brands such as Jacques Marie Mage, Dior, Celine, Thom Browne, Valentino, and others. Also offers prescription lenses and eye test services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | — | Luxury Eyewear Products - One-time purchase pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
onepointsevenfour product offering
Product offeringCore offering
One Point Seven Four is an Australian luxury eyewear boutique retailer that sells designer sunglasses, prescription optical frames, eyewear accessories, fragrances and small leather goods from over 30 international luxury brands through four Australian boutiques and an e-commerce storefront. The offering is complemented by in-store eye testing and prescription lens services, with select designer frames available only in-store.
Product overview
ONEPOINTSEVENFOUR is an Australian luxury eyewear boutique retail platform operating both online and through four physical boutique locations (Armadale, Paddington, South Yarra, and The Strand Arcade in Sydney). The platform offers a curated portfolio of designer sunglasses and optical frames from over 30 international luxury brands including Jacques Marie Mage, G.O.D, Dior, Celine, Valentino, Thom Browne, T HENRI, Cartier, Balenciaga, Bottega Veneta, Gentle Monster, Mykita, Loewe, Oscar Magnuson, Ahlem, and Lunetterie Générale. The offering spans core product categories of Sunglasses and Optical Frames, supplemented by Accessories (frame chains, cases, pouches from MCO and Frame Chain brands), Handbags (L'Afshar), and Fragrances (Nasomatto Parfum, Morris Motley). Services include in-store eye testing. Products range from mass-luxury to ultra-limited editions, with some items exclusively available in-store.
Differentiator
Problem solved
Functional benefit
Products and services
- Designer Sunglasses Luxury sunglasses curated from more than 30 designer brands, sold in-store and online to fashion-conscious consumers for sun protection and style.
- Prescription Optical Frames Designer optical frames from brands including Jacques Marie Mage, Mykita, Loewe, Celine, Thom Browne, Oscar Magnuson, Ahlem, and Lunetterie Générale, fitted with prescription lenses on-site for vision-correction customers.
- In-Store Exclusive Eyewear Limited-edition and exclusive designer frames (including select Dior and Celine pieces) sold only in One Point Seven Four boutiques.
- Eyewear Accessories Eyewear accessories such as frame chains (Frame Chain brand), cases and pouches (MCO), and complementary luxury goods sold alongside eyewear.
- L'Afshar Handbags and Small Leather Goods Dubai-based handcrafted resin and leather handbags, clutches and purses retailed as an accessory extension to the eyewear assortment.
- Luxury Fragrances (Nasomatto Parfum, Morris Motley) Curated luxury fragrances (Nasomatto 30mL extraits such as Absinth, China White, Duro, Fantomas; Morris Motley perfumes and grooming products) sold as adjunct luxury items.
- In-Store Eye Testing and Prescription Lens Services Professional in-store eye examinations plus prescription lens fitting and dispensing bundled with optical-frame purchases at boutique locations.
Companies that use onepointsevenfour
Customer profileSegments1 record
Ideal customer profiles1 record
onepointsevenfour technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
onepointsevenfour partnerships and signals
Strategic signalScale indicators1 record
Recent moves1 record
Expansion highlights4 records
onepointsevenfour competitors and assessment
Company assessmentDirect peers
- Warby Parker: DTC eyewear retailer with physical stores and prescription lens services offering both optical and sunglasses. Comparable as an omni-channel eyewear retailer with eye-test services, though positioned at a much more accessible price tier than OPSF.
- Oliver Peoples: Luxury American eyewear brand (owned by EssilorLuxottica) with its own boutique network and premium wholesale distribution. Comparable as a luxury optical brand carried in OPSF and as a direct competitor in the designer eyewear segment.
- Sunglass Hut: Global multi-brand sunglass retailer owned by EssilorLuxottica with hundreds of mall-based stores and an e-commerce platform. Comparable as a multi-brand luxury sunglass retailer targeting fashion-conscious consumers, though at a broader, more accessible luxury tier than OPSF.
- Morgenthal Frederics: US-based luxury eyewear boutique group operating flagship optical stores in major US cities with curated designer collections. Comparable as a multi-brand luxury optical boutique concept targeting high-net-worth clientele.
- Moscot: Heritage New York luxury eyewear brand with its own flagship stores and curated multi-brand assortment. Comparable as a heritage luxury optical retailer offering premium frames and sunglasses to affluent customers.
- Clearly: Australia-founded online optical retailer selling prescription glasses, sunglasses, and contact lenses. Comparable as an Australian eyewear e-commerce player, though positioned at lower price points and not in the luxury tier.
- Cutler and Gross: British luxury eyewear brand with its own boutique network and high-end designer positioning. Comparable as a designer eyewear specialist with curated retail experience competing for the same affluent customer.
- Bailey Nelson: Australian-origin eyewear retailer with boutiques across Australia and internationally offering optical frames, sunglasses, and in-store eye tests. Directly comparable as an Australian multi-channel eyewear retailer with physical stores and prescription services.
Broad incumbents
- LensCrafters: Largest North American optical retail chain (EssilorLuxottica) offering prescription eyewear, eye exams, and brand-name frames. Comparable as a multi-brand optical retailer with eye-test services at much greater scale and lower luxury tier.
- Persol: Italian luxury eyewear maison owned by EssilorLuxottica with brand boutiques worldwide. Comparable as a premium designer eyewear maison carried by OPSF and operating competing single-brand retail in the same category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
onepointsevenfour social profiles
Digital presenceonepointsevenfour financial estimates
Financial estimateRevenue estimate
Valuation estimate
onepointsevenfour leadership team
Management profileNumber of profiles
onepointsevenfour funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
onepointsevenfour M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about onepointsevenfour
What does onepointsevenfour do?
One Point Seven Four is an Australian luxury eyewear boutique retailer that sells designer sunglasses, prescription optical frames, eyewear accessories, fragrances and small leather goods from over 30 international luxury brands through four Australian boutiques and an e-commerce storefront. The offering is complemented by in-store eye testing and prescription lens services, with select designer frames available only in-store.
Is onepointsevenfour a public or private company?
onepointsevenfour is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was onepointsevenfour founded?
onepointsevenfour was founded in -1. It employs 1 to 10 people.
Where is onepointsevenfour based?
onepointsevenfour is headquartered in Armadale, Australia, in the Oceania region.
How does onepointsevenfour make money?
One revenue line is on record: retail Eyewear Sales.
Who are onepointsevenfour's main competitors?
Direct peers on record are Warby Parker, Oliver Peoples, Sunglass Hut, Morgenthal Frederics, Moscot, Clearly, Cutler and Gross and Bailey Nelson. Broad incumbents are LensCrafters and Persol.
Does onepointsevenfour have an API?
No public API is recorded for onepointsevenfour.
What industry is onepointsevenfour in?
onepointsevenfour's product category is Luxury Eyewear Retail. Its primary akta.pro industry code is CRAKAFAG, Luxury Eyewear (Sunglasses & Optical), with a secondary code of CRAAAKAD, Luxury & Designer Eyewear. Its NAICS code is 45613 and its SIC code is 3851.