Onkruid Magazine

What Onkruid Magazine does

Onkruid Magazine is a privately held Dutch-language lifestyle and spirituality publication founded in 1980 and based in Winschoten, Groningen, Netherlands, operating with a team of 6 employees. The company publishes a bi-monthly magazine covering spirituality, self-development, sustainability, nature experiences, and conscious living, featuring columns from established Dutch authors such as Janosh, Robert Bridgeman, and Geert Kimpen. Its core audience is Dutch-speaking readers seeking depth, meaning, and a conscious lifestyle, and the magazine is distributed via direct print/digital subscriptions (under €40 per year for 6 issues), physical bookstores across the Netherlands, and its own e-commerce shop at onkruid.nl.

The business generates revenue from three streams: recurring magazine subscriptions and single-issue sales at €7.77, advertising and classified placements (zoekertjes) at €60 for a 3-month run across web and print, and a growing catalogue of paid online courses priced €165-€420 covering topics such as Tiny House construction, writing therapy, herbalism, and tree wisdom. Distribution and audience development are handled through an owned website with content marketing and event listings, plus organic social channels on Facebook, Instagram, YouTube, and an email newsletter.

Onkruid is not a technology company: the source material explicitly states no proprietary technology platform exists, there are no disclosed AI capabilities, no API or SDK offerings, and no mobile app. Its competitive position rests on 45+ years of brand recognition in a niche Dutch spiritual/lifestyle segment, established columnist relationships, and a low-cost operating model. No funding rounds, M&A activity, partnerships, or institutional investment are disclosed.

Name

Onkruid Magazine

Legal name

Onkruid Magazine

Website

https://onkruid.nl

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

Onkruid Magazine is a Dutch-language lifestyle and spirituality publication, founded in 1980 in Winschoten, Netherlands, publishing six issues per year for Dutch readers interested in conscious living, self-development, and sustainability, complemented by online courses and classified advertising.

Ownership category

akta.pro rank

Product category

Lifestyle and Spirituality Magazine

NAICS

Periodical Publishers (51312), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG)

akta.pro secondary industry

Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Dutch lifestyle magazine
• Spirituality publication
• Online self-development courses
• Conscious living content
• Magazine subscription service

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Magazine Sales: Revenue from selling individual magazine issues at €7.77 per copy, distributed through bookstores and online shop. Subscription model delivers 6 issues per year at approximately €40.
2. Advertising: Revenue from advertisements and 'zoekertjes' (small ads) placed on the website and in the magazine for €60 per placement, valid for 3 months.
3. Online Courses: Revenue from selling online educational courses on topics such as herbs, writing therapy, and tiny house building, priced between €165-420.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Onkruid Magazine is a Dutch-language lifestyle and spirituality publication that releases six print and digital issues per year, covering topics such as meaning in life, self-development, sustainability, nature experiences, and conscious living. It also operates an online course platform ("Colleges") offering paid courses on Tiny House building, writing therapy (Mindful Analysis), herbal wisdom, and tree connection, and sells classified advertising placements ("zoekertjes") on its website and in the magazine.

Product overview

Onkruid Magazine is a Dutch lifestyle and spirituality magazine published six times per year, serving as the company's core product. The magazine covers topics including spirituality, self-development, sustainability, nature experiences, and conscious living, featuring columns from Janosh, Robert Bridgeman, and Geert Kimpen. Complementing the print/digital magazine, the company offers an online course platform called 'Colleges' featuring various self-development courses including Tiny House building (Jouw Tiny House), writing therapy (Schrijf jezelf vrij), herbal knowledge (Kruidenwijs, Kruidenspirit), and tree wisdom (Boomcirkel). Additionally, a classified advertising service (Zoekertjes) allows businesses to reach the magazine's audience of people interested in personal growth and conscious living.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Flow Magazine: Flow is a Dutch paper-crafting/wellness/mindfulness magazine targeting women interested in slow living, creativity, and mindfulness. Comparable to Onkruid in its Dutch-language conscious-living positioning, subscription model, and bi-monthly print cadence.
• Happinez: Happinez is the leading Dutch spirituality, mindfulness and conscious-living magazine. It is the closest direct competitor to Onkruid, sharing the same Dutch-language spirituality/self-development niche, bi-monthly (or monthly) print cadence, and reader demographic.
• Sana (Dutch lifestyle/spirituality): Sana is a Dutch-language title in the wellness/spirituality category. Direct content overlap with Onkruid in conscious living, sustainability, and personal development themes.
• Yoga Magazine (Netherlands): Yoga Magazine is a Dutch wellness publication covering yoga, mindfulness, and holistic living. Comparable to Onkruid in audience interest areas (mindfulness, conscious lifestyle) and overlapping distribution channels.
• Holistik (formerly Lichaam & Geest): Holistik is a Dutch online platform and magazine focused on holistic living, spirituality, and personal growth. Direct competitor to Onkruid in the Dutch spirituality/wellness content category with overlapping topics and audience.

Broad incumbents

• Psychologie Magazine: Psychologie Magazine is one of the largest Dutch mental-wellbeing and self-development publications. Comparable to Onkruid in self-development audience overlap but operates at significantly broader scale and mainstream positioning.

Others

• JANOOS / Janosh: Janosh is a Dutch spiritual author/columnist whose work appears in Onkruid Magazine. Listed as an ecosystem partner — they supply content to Onkruid and compete indirectly through their own books and community.

Regional players

• Foodies Magazine: Foodies is a Dutch lifestyle/conscious-living publication. Comparable to Onkruid as a Dutch-language lifestyle subscription title, though focused on sustainable food rather than spirituality.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_PFmBMGail3A48wa2gqafA
• Facebookfacebook.com/onkruidmagazine
• Instagraminstagram.com/onkruidmagazine
• LinkedInlinkedin.com/company/onkruid-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onkruid Magazine