Casino City

What Casino City does

Casino City, operating as Online Casino City, is a privately held USA-domiciled directory and information service founded in 1995 that ranks and catalogs 4,444 online casinos and gambling sites across 14+ gaming verticals, including casinos, poker, bingo, sportsbooks, fantasy sports, forex, betting exchanges, spread betting, binary options, and live dealer games. The platform's core technology is a web-based directory with proprietary independent popularity monitoring that observes millions of online users to generate objective rankings, supplemented by a multi-criteria advanced search engine that filters by activity, owner, jurisdiction, payment method, software, language, and location. Casino City monetizes through advertising displayed on the site and exclusive operator-negotiated bonuses distributed via its weekly Casino City Times newsletter, with the directory remaining free to end users.

The company serves two primary segments: online gamblers seeking ranked discovery and bonus information, and gaming industry professionals using the platform for competitive intelligence and partnership evaluation. Its distribution is anchored by a portfolio of affiliated domains (Poker Zone, Live Casino Comparer, Games and Casino, Reviewed Casinos, Rolling Good Times Online, iGaming News) and a video content property (Casino City TV), supported by SEO-driven organic traffic and a recurring newsletter. With approximately 69 employees and no disclosed funding, M&A, or leadership changes, Casino City operates as a mature, cash-generative niche content and affiliate platform rather than a venture-backed growth asset.

Name

Casino City

Legal name

Casino City

Website

https://online.casinocity.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Casino City is a privately held directory and ranking platform founded in 1995 that independently monitors millions of users to rank 4,444 online gambling sites across 14+ verticals, serving online gamblers and gaming industry professionals through advertising and a weekly newsletter.

Ownership category

akta.pro rank

Product category

Online Gambling Directory Services

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Live Dealer Online Casinos (MPAEABAB)

akta.pro secondary industries

Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC), Online Bingo Casinos (MPAEABAF)

Keywords

• Online gambling directory
• Casino rankings platform
• IGaming information services
• Gambling site reviews
• Online casino guide

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels6 records

Core offering

Casino City operates an online directory and information platform that ranks and lists online casinos, poker rooms, bingo sites, sportsbooks, and other gambling operators. It monitors millions of online users to produce objective popularity rankings across multiple gaming categories and provides players with search tools, reviews, and editorial content such as the Casino City Times newsletter.

Product overview

Online Casino City is a comprehensive online casino and gambling directory and information service offering objective popularity rankings for over 4,444 online gaming sites. The platform operates as a unified directory with multiple category-specific modules including ranked online casinos, poker rooms, bingo sites, sportsbooks, fantasy sports, forex, betting exchanges, spread betting, and binary options. The main platform provides centralized search and navigation, supplemented by the Casino City Times weekly newsletter and a live dealer games directory with 206 different games. The Advanced Search module enables detailed filtering across software providers, jurisdictions, payment methods, and support options. The company positions itself as independent of gaming operator control, offering free directory services to users.

Differentiator

Problem solved

Functional benefit

Brands

• Casino City Times: Weekly newsletter providing casino bonuses, gaming news, and player updates.
• Casino City TV

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• OddsChecker: OddsChecker operates an odds comparison and directory platform for sportsbooks and racebooks, monetized through affiliate commissions—comparable to Casino City's sportsbooks and racebooks directory and ranking functionality.
• Wizard of Odds: Wizard of Odds provides gambling strategy, odds calculation, and casino/game analysis with affiliate monetization—comparable to Casino City's information-led iGaming content and player-education positioning.
• Better Collective: Better Collective is a publicly listed iGaming affiliate network operating sports and casino comparison sites globally with a strong SEO and content-led model—directly comparable to Casino City in audience, monetization, and regulatory exposure.
• Latest Casino Bonuses: Latest Casino Bonuses (LCB) is an online casino bonus and review directory monetized through affiliate links—closely comparable to Casino City's exclusive bonus offers and ranked online casino directory.
• BonusFinder: BonusFinder operates a bonus comparison and affiliate platform for online casinos across multiple US states and other regions—directly comparable to Casino City's bonus offers directory and operator partnership model.
• Gambling.com Group: Gambling.com Group operates a portfolio of online gambling affiliate and comparison websites covering casinos, sports betting, and poker, monetized through operator advertising and affiliate deals—directly comparable to Casino City's directory and ranking model.
• CasinoMeister: CasinoMeister is an independent online casino review and complaint site monetized through operator affiliations—comparable to Casino City's independent ranking approach and player-protection positioning.
• Catena Media: Catena Media is a publicly listed iGaming affiliate operator running ranked directories for online casinos, sportsbooks, and fintech—closely comparable to Casino City's directory and affiliate revenue model across global markets.
• AskGamblers: AskGamblers is an online casino review and complaint resolution directory with affiliate monetization—directly comparable to Casino City's ranked online casinos and player-review content model.
• Covers.com: Covers.com provides sports betting information, picks, and operator reviews with affiliate monetization—directly comparable to Casino City's sportsbook/fantasy sports content and operator directory.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/casino-city

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casino City