Onmanorama
Onmanorama is an English-language digital news portal operated by India's Manorama Online media group, serving Malayalam-speaking audiences in Kerala and the global diaspora with Kerala-focused news, entertainment, sports, lifestyle, and UPSC exam content via website, mobile apps, e-paper, and WhatsApp channel under an ad-supported model.
- Company typePrivate
- Founded-
- HeadquartersThiruvananthapuram, India
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Onmanorama does
Onmanorama is an English-language digital news and entertainment portal operated by the Manorama Online media group, headquartered in Kottayam, Kerala, India, with a workforce of 29. The platform serves Malayalam-speaking audiences in Kerala and the global Malayalam diaspora, covering Kerala-focused news alongside Indian and international news, entertainment, sports (cricket, football, tennis), health, food, travel, lifestyle, and a dedicated UPSC current-affairs vertical for competitive-exam aspirants.
The product portfolio is platform-plus-content: a web portal (onmanorama.com), native iOS and Android applications including a lightweight 'Lite' variant, an e-paper edition, dedicated Web Stories, Shorts, Videos, and Podcast sections, a WhatsApp news channel, and the Manorama Yearbook UPSC preparation sub-portal. Underlying technology is a conventional web-based content management and delivery stack with mobile applications, without disclosed proprietary AI, personalization, or recommendation systems. Distribution extends across Facebook, Twitter, LinkedIn, Reddit, Telegram, and WhatsApp.
The business model is free, ad-supported consumer media. Display advertising, sponsored content sections, and promotional placements on the website and mobile app constitute the primary revenue stream, with no paywall or subscription gating. Go-to-market is product-led growth driven by organic SEO, social sharing, and community-driven WhatsApp distribution rather than paid acquisition. The platform sits within the broader Manorama media ecosystem (alongside Manorama Online, Vanitha, The Week, Radio Mango, and Manorama Yearbook), benefiting from shared editorial infrastructure and cross-property audience flow, though no external funding, private equity, or venture capital involvement has been disclosed.
Onmanorama firmographics
Firmographics- Name
- Onmanorama
- Legal name
- Onmanorama
- Website
- https://onmanorama.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Onmanorama is an English-language digital news portal operated by India's Manorama Online media group, serving Malayalam-speaking audiences in Kerala and the global diaspora with Kerala-focused news, entertainment, sports, lifestyle, and UPSC exam content via website, mobile apps, e-paper, and WhatsApp channel under an ad-supported model.
- Ownership category
- akta.pro rank
Onmanorama industry classification
Industry- Product category
- Digital News Media
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
- akta.pro secondary industry
- Content Aggregation, Curation & RSS Platforms (BPAMAJAI)
Keywords
Where Onmanorama is headquartered
LocationHeadquarters
- HQ city
- Thiruvananthapuram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Onmanorama business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Digital Advertising: The primary revenue stream appears to be digital advertising through display ads, sponsored content sections, and promotional placements across the website and mobile app.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Onmanorama product offering
Product offeringCore offering
Onmanorama operates an English-language digital news and entertainment portal covering Kerala, Indian, and international news. The platform delivers content across multiple formats including articles, videos, web stories, shorts, podcasts, and e-paper, serving Malayalam-speaking audiences globally and the Kerala diaspora. It is operated as part of the Manorama Online media group and is accessible free of charge via website and mobile applications.
Product overview
Onmanorama is an English-language news portal operated by the Manorama Group, offering a platform-plus-content architecture. The core product is the Onmanorama News Portal (onmanorama.com) delivering Kerala, national, and international news across sections including Kerala News, Entertainment, News, Sports, UPSC, Health, Food, Travel, Videos, Web Stories, Shorts, and Lifestyle. The product portfolio includes companion digital properties—E-Paper for the digital newspaper edition, Manorama Yearbook for UPSC preparation with current affairs and mock tests, and a Podcast section for audio content. Distribution is extended through mobile applications (Onmanorama Lite App available on iOS and Android), a WhatsApp news channel, and video content through dedicated Video and Shorts sections. The site also features niche vertical content through Columns (Nomadic Insights, Keralaspora, Tilt Shift, Economix) and Web Stories for mobile-optimized visual storytelling.
Differentiator
Problem solved
Functional benefit
Brands
- Onmanorama Lite App: A lightweight version of the Onmanorama mobile application
- Onmanorama Shorts
- Onmanorama Web Stories
Products and services
- Onmanorama News Portal English-language news portal covering Kerala, Indian, and international news, with sections for entertainment, sports, health, food, travel, lifestyle, and UPSC current affairs. Targeted at Malayalam-speaking audiences in Kerala and the global Malayalam diaspora.
- Onmanorama Lite App Mobile application providing news and video content, available on iOS and Android platforms. Designed as a lightweight version of the news portal for faster loading and accessibility.
- E-Paper Digital edition of the Manorama newspaper providing access to the day's publication in electronic format, accessible globally.
- Onmanorama WhatsApp Channel WhatsApp channel delivering latest news updates and Onmanorama exclusives directly to subscribers via the WhatsApp messaging platform.
- Podcast Audio content covering news and entertainment topics available on-demand through the Onmanorama platform.
- Manorama Yearbook UPSC Portal Comprehensive UPSC exam preparation platform offering current affairs coverage, explainers, mock tests, MCQs, and video lectures for competitive exam aspirants.
Companies that use Onmanorama
Customer profileSegments5 records
Ideal customer profiles3 records
Onmanorama technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Onmanorama partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Onmanorama competitors and assessment
Company assessmentDirect peers
- Manorama Online: Sister brand under the same Manorama group; the flagship Malayalam digital news portal covering Kerala, India, and global news. Direct overlap in Kerala content, breaking news, and audience, with Onmanorama positioned as its English-language complement.
- Deccan Chronicle: English-language Indian newspaper with a dedicated South/Kerala digital presence providing regional news, entertainment, and lifestyle coverage. Comparable as a multi-section English news portal covering Kerala content alongside national stories.
- The News Minute: English-language digital news platform covering South Indian states including Kerala with original reporting and a digital-first distribution model. Closely comparable in language choice (English), regional focus (Kerala), and digital-native ad-supported format.
- Mathrubhumi: Major Malayalam-language digital news portal and one of the largest competitors for Kerala news eyeballs. Directly comparable as a regional Kerala-focused news and entertainment destination targeting the same Malayalam-speaking audience as Onmanorama.
- The New Indian Express: National English daily with a strong Kerala edition offering digital Kerala news, politics, and opinion. Direct peer in English-language digital news for Kerala audiences and a comparable advertiser-facing news platform.
- Kerala Kaumudi: Established Kerala news brand with an English digital edition covering Kerala politics, news, and entertainment. Direct regional competitor targeting the same Malayalam/Kerala English-reading audience with comparable news portal format.
Broad incumbents
- The Hindu: India's largest English-language daily with deep Kerala coverage and a strong digital subscription and ad business. Functions as a broader incumbent; its Kerala edition competes for the same premium English-speaking readers and national ad budgets.
- India Today: Major national English news and lifestyle digital destination with broad verticals (news, entertainment, sports, lifestyle) paralleling Onmanorama's section structure, but operating at significantly larger scale across all of India.
- NDTV: National English news digital platform with strong video, web stories, and mobile distribution. Comparable as a multi-format English news destination, though oriented nationally rather than Kerala-regionally.
Emerging players
- Asianet News Network: Malayalam-language digital news outlet backed by a major Kerala broadcast group, covering Kerala news, entertainment, and sports with growing digital-first video and shorts focus. Comparable as a Malayalam/Kerala competitor with multi-format (video, shorts) ambitions parallel to Onmanorama's.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Onmanorama social profiles
Digital presenceOnmanorama financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onmanorama leadership team
Management profileNumber of profiles
Onmanorama funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onmanorama M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onmanorama
What does Onmanorama do?
Onmanorama operates an English-language digital news and entertainment portal covering Kerala, Indian, and international news. The platform delivers content across multiple formats including articles, videos, web stories, shorts, podcasts, and e-paper, serving Malayalam-speaking audiences globally and the Kerala diaspora. It is operated as part of the Manorama Online media group and is accessible free of charge via website and mobile applications.
Is Onmanorama a public or private company?
Onmanorama is a private company. It is classified as corporate owned and is currently operating.
When was Onmanorama founded?
Onmanorama was founded in -1. It employs 11 to 50 people.
Where is Onmanorama based?
Onmanorama is headquartered in Thiruvananthapuram, India, in the Asia region.
How does Onmanorama make money?
One revenue line is on record: digital Advertising.
Who are Onmanorama's main competitors?
Direct peers on record are Manorama Online, Deccan Chronicle, The News Minute, Mathrubhumi, The New Indian Express and Kerala Kaumudi. Broad incumbents are The Hindu, India Today and NDTV. Asianet News Network is listed as an emerging player.
Does Onmanorama have an API?
No public API is recorded for Onmanorama.
What industry is Onmanorama in?
Onmanorama's product category is Digital News Media. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals, with a secondary code of BPAMAJAI, Content Aggregation, Curation & RSS Platforms. Its NAICS code is 516210.