Onroute Truckstops

What Onroute Truckstops does

Onroute Truckstops Limited is a UK private company operating a four-site network of motorway-adjacent truckstops located at Avon Lodge (M5 J18), Junction 29 (M1 J29), Swindon J15 (M4 J15), and Ulceby (A160). Founded in 1992 and incorporated in England and Wales, the company is a wholly owned subsidiary of MB Energy, itself part of the Mabanaft Group under Marquard & Bahls AG, placing it within a diversified European energy conglomerate that operates more than 300 conventional fuel stations and over 2,000 fuelling locations across Europe through the tankpool24 network.

The core product is a multi-service truckstop offering: 24/7 pay-at-pump refuelling for diesel, Renewable Diesel (HVO), and AdBlue; secure CCTV-monitored HGV parking from £28.80 per night; on-site cafes serving freshly cooked meals; shops; showers and toilets; 24/7 laundry; truck wash (at Avon Lodge and Junction 29 via LPW); and meeting rooms (at Avon Lodge, Junction 29, and Swindon). Payment infrastructure accepts major fuel and parking cards (SNAP, Travis, M-Park, UK Fuels, Key Fuels, Morgan Fuels) and credit cards, with the Onroute Extra mobile loyalty app layering points collection and online food ordering on top. The customer base is primarily professional HGV drivers, with growing exposure to van drivers and a secondary segment of business users hiring meeting rooms.

The business generates revenue through transactional fees across each revenue stream (fuel margin, parking, food and beverage, retail, truck wash, meeting rooms, and laundry). Recent commercial moves include the 2022 acquisition of Swindon Truckstop, a January 2026 refurbishment and relaunch of that site, ISO 45001 certification in 2025, pursuit of TAPA Level 3 security accreditation, and brand-wide rollout of HVO and the Onroute Extra loyalty app. The company has no disclosed funding rounds, no publicly disclosed revenue, and no headcount disclosure.

Name

Onroute Truckstops

Legal name

Onroute Truckstops Limited

Website

https://onroutetruckstops.co.uk

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Onroute Truckstops operates a four-site UK network of motorway-adjacent truckstops serving HGV and van drivers with 24/7 fuel (diesel, HVO, AdBlue), secure parking, cafes, shops, and welfare facilities; it is a wholly owned subsidiary of MB Energy within the Mabanaft Group.

Ownership category

akta.pro rank

Product category

Truckstop Services

NAICS

Support Activities for Road Transportation (4884), Fuel Dealers (4572)

SIC

Terminal Maintenance Facilities For Motor Freight Transport (4231)

akta.pro primary industry

Truck Stop & Driver Lodging (THAGAFAG)

Keywords

• Truck stop services
• HGV refuelling
• Secure lorry parking
• Driver welfare facilities
• Commercial vehicle services

Headquarters

HQ city

Bradley Stoke (Bristol)

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Fuel Sales: 24/7 refuelling services for diesel, Renewable Diesel (HVO), and AdBlue through automated pay-at-pump dispensers. Accepts credit cards and fuel cards at all sites, with credit card acceptance at Ulceby.
2. Secure Parking: Overnight secure parking available from £28.80 inc VAT. Includes 2 hours free parking. Payment accepted via cash, card, SNAP, Travis, M-Park, and fuel cards. Parking deals available with shower and food vouchers.
3. Food and Beverage (Cafe): On-site cafes serving freshly cooked meals, hot and cold snacks, and beverages. Offers eat-in and takeaway options. Multiple menu items priced from £4.25 (chip butty) to £12.50 (mega breakfast).
4. Retail Shop Sales: On-site shops stock products for on-road and off-road needs including drinks, snacks, truck accessories, Sat Navs, portable TVs, and cleaning products.
5. Truck Wash Services: Industrial truck wash facilities at Avon Lodge and Junction 29, supplied and managed by LPW (Europe) Ltd. Features hot cabinet pressure washers with 3-brush rollover wash system.
6. Meeting Room Hire: Flexible meeting room spaces available for hire at Avon Lodge, Junction 29, and Swindon. Includes free parking, WiFi, catering options, and AV equipment hire.
7. Laundry Facilities: Washing machines and tumble dryers available 24/7/365 at all sites. Machines handle up to 18kg loads with built-in washing powder. Optional softener or sanitizer available for purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Onroute Truckstops operates a network of four UK motorway-adjacent truckstops providing 24/7 HGV refuelling (diesel, Renewable Diesel/HVO, AdBlue), secure CCTV-monitored parking, on-site cafes serving freshly cooked meals, shops, showers, toilets, laundry, truck wash, and meeting rooms. The company monetises per-transaction usage of these facilities directly to drivers and fleet operators, complemented by the Onroute Extra mobile loyalty programme that drives repeat visitation across the network.

Product overview

Onroute Truckstops operates a growing network of four high-quality truckstop facilities across the UK (Avon Lodge, Junction 29, Ulceby, and Swindon J15), strategically located near major motorway junctions. The core offering is comprehensive driver welfare services including 24/7 refuelling (diesel, HVO, AdBlue), secure CCTV-monitored HGV parking, on-site cafes serving freshly cooked meals, clean washroom/shower facilities, laundry, shops, and meeting rooms. The portfolio also includes Onroute Extra, a loyalty rewards program and mobile app enabling point collection and online food ordering. Services are complemented by truck wash facilities (Avon Lodge), security patrol services, and SNAP/ Travis/ M-Park parking payment integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Fuel Services 24/7 pay-at-pump refuelling for diesel, Renewable Diesel (HVO), and AdBlue, accepting credit cards and multiple fleet fuel cards (SNAP, Travis, M-Park, UK Fuels, Key Fuels, Morgan Fuels) across all four Onroute truckstop locations.
• Secure HGV Parking

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• SNAP (ETP Card Processing Limited)coreChannel Partner/ Reseller/ Distributor · 1 January 2026SNAP is a European haulage payment and services provider. Onroute adopted SNAP meal voucher deals allowing operators to include meal vouchers worth £9.00 in parking costs. Drivers can redeem vouchers against hot or cold meals and drinks in the cafe. The SNAP meal voucher deal has been rolled out across all four Onroute truckstops.
• DAF TrucksminorGTM or Marketing Partner · 1 January 2022DAF Trucks partnered with Onroute to provide free hot drinks and mince pies to drivers throughout December as a thank you campaign for their hard work. DAF Trucks Christmas Choir also released music in support of The Drivers Fund.
• LPW (Europe) LtdcoreImplementation/ SI/ Consulting PartnerLPW is the largest independently owned truck wash company in the UK with over 50 years of experience. They supply and manage the industrial truck wash facilities at Avon Lodge, featuring hot cabinet pressure washers with 3-brush rollover wash systems.
• TAPA (Transported Asset Protection Association)minorStrategic or Co-development PartnerOnroute is working with TAPA to develop parking security and gain Level 3 accreditation, providing a much-needed facility for consignors and operators transporting high value goods.
• Excel SeafoodsminorOthersLocal supplier providing fresh, line-caught haddock direct from Grimsby docks to Ulceby Truckstop for their popular Wednesday fish and chips. Company has been supplying for years and renowned for quality and freshness.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• EG Group: Large UK and European fuel retail and foodservice operator (5,500+ sites globally). Overlaps with Onroute in fuel and food service to commercial drivers but operates at vastly larger scale with broader consumer focus.
• Certas Energy UK: Major UK fuel distributor and retailer serving commercial fleets with fuel cards and refuelling network. Comparable to Onroute in B2B fuel card acceptance model and HGV fleet customer focus.
• MFG (Motor Fuel Group): One of the UK's largest independent fuel retailers with 900+ sites. While primarily forecourt-focused, MFG serves commercial vehicle operators and competes with Onroute in retail diesel/HGV fuel.
• RWE / Shell / BP UK Retail: Major oil majors operating large UK retail forecourt networks serving HGV drivers. Comparable fuel and shop offering to Onroute but at vastly greater scale and broader consumer focus rather than driver-welfare specialization.
• DKV Mobility: European fuel card and service network for commercial road transport, with acceptance at truckstop locations across Europe. Comparable to Onroute in fuel card acceptance and B2B fleet relationships; complements rather than directly competes.

Direct peers

• Welcome Break: Operates around 60 UK motorway service areas, offering fuel, parking, food, and retail. Comparable to Onroute in customer base (HGV drivers and motorists) and core offering, but with much broader geographic coverage.
• Roadchef: UK motorway service area operator with around 30 locations. Provides fuel, food, and parking to HGV drivers and motorists; directly competes with Onroute's core service mix at similar UK motorway sites.
• Extra MSA Group: UK motorway services operator focused on new-build and acquired sites. Comparable to Onroute in offering fuel, parking, food, and welfare facilities to HGV drivers, with a similar growth-via-acquisition strategy.
• Moto Hospitality: UK's largest motorway services operator with 60+ sites. Directly competes with Onroute for HGV driver fuel, parking, and food services at motorway-adjacent locations, though at significantly larger scale.

Regional players

• AS 24: European truckstop and fuel network with 1,500+ sites primarily across continental Europe. Closest geographic comp for Onroute's potential pan-European expansion through MB Energy/tankpool24 network, though not active in the UK.

Market position

Strengths3 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/onroute-truckstops

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Onroute Truckstops