Moto Hospitality

What Moto Hospitality does

Moto Hospitality Limited is the UK's largest motorway services operator, running 70 service-area locations across the strategic road network under a privately-held, single-jurisdiction (England and Wales) corporate structure. The company's core business is operating motorway service areas 24 hours a day, 365 days a year, hosting over 300 branded restaurants, shops, and forecourts — including M&S Food, Costa, Greggs, Burger King, Pret a Manger, KFC, Krispy Kreme, WHSmith, and BP. Moto employs more than 6,300 colleagues and serves 120–130 million visitors annually, generating revenue through a mix of fuel sales, parking (free up to 2 hours for cars; HGV parking £34–£37 via SNAP), F&B/retail concessions, and accommodation partnerships (Travelodge, Days Inn, Wyndham).

The company's most strategically significant technology initiative is Moto CHARGE, a proprietary Charge Point Operator (CPO) EV charging network launched in December 2025 with ABB A400 chargers capable of up to 400kW ultra-rapid charging. Moto currently operates over 1,000 high-powered EV charging bays — including its own Moto CHARGE units plus GRIDSERVE Electric Highway and Tesla Supercharger hubs — with a stated target of 2,000+ bays by 2030. Pricing on Moto CHARGE is usage-based at 89p per kWh (Toddington North example), with payment via contactless, Apple Pay, Google Pay, AMEX, or RFID cards, and roaming access through Monta Charge and Plugsurfing GmbH.

Moto's business model combines direct-to-consumer operations (fuel, parking, EV charging, the My Moto loyalty account) with a multi-tenant marketplace in which Moto acts as landlord for branded F&B and retail partners. Revenue reached over £1.1 billion in 2025 under CEO Ken McMeikan, supported by recent product launches (Moto CHARGE, the Free Coffee with EV Charging bundling pilot), new F&B partnerships (Chopstix rollout in 2026), and the Moto Foundation charitable arm (over £12.8 million raised for Mind, SAMH, and community initiatives). The 2015 CVC Capital Partners investment remains the only disclosed institutional funding event.

Name

Moto Hospitality

Legal name

Moto Hospitality Limited

Website

https://moto-way.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Moto Hospitality is the UK's largest motorway services operator, running 70 service-area locations serving 120–130 million annual visitors with fuel, parking, branded F&B, and a proprietary EV charging network (Moto CHARGE) of 1,000+ ultra-rapid bays targeting 2,000+ by 2030.

Ownership category

akta.pro rank

Headquarters

HQ city

Toddington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Motorway Services Operations: Revenue from operating 70 UK motorway service areas, hosting branded restaurants, shops, and fuel forecourts. Services include parking, fuel, EV charging, hot food and drink, washing and shower facilities, and toilets. Moto sites are open 24 hours a day, 365 days a year and host over 300 branded restaurants, shops and forecourts.
2. EV Charging Services: Revenue from public EV charging services through Moto CHARGE network and partnerships with GRIDSERVE and Tesla. Moto operates over 1,000 high-powered EV charging bays and aims to have over 2,000 charging bays by 2030.
3. Retail and Food & Beverage: Revenue from branded retail and food & beverage partners including M&S Food, Greggs, Costa Coffee, Burger King, Pret a Manger, KFC, Krispy Kreme, WHSmith, BP forecourts, and newer additions like Chopstix.
4. Parking: Revenue from parking services - cars free up to 2 hours, HGV parking from £34-37, caravans/motorhomes with various rates.
5. Fuel Sales: Revenue from 24/7 fuel forecourts offering Unleaded, Ultimate Unleaded, Diesel, Ultimate Diesel, Keyfuels, HGV AdBlue, AdBlue Pumps, AdBlue Containers, and Truck Wash.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Moto Hospitality operates 70 UK motorway service areas, providing 24/7 roadside facilities including fuel forecourts, EV charging, parking, branded food and beverage outlets, retail shops, shower and rest facilities, and on-site accommodation. The company serves over 120 million visitors annually through its own infrastructure and a curated mix of 300+ branded restaurants, shops, and forecourt partners including M&S Food, Costa, Greggs, Burger King, KFC, Pret, WHSmith, and BP. In 2025 it launched its own Moto CHARGE EV charging network as a Charge Point Operator with ultra-rapid ABB A400 chargers up to 400kW.

Product overview

Moto Hospitality operates as the UK's largest motorway service area provider with a platform-plus-multiple-partners model. The core offering consists of motorway service facilities across 70 UK locations serving over 120 million visitors annually, with Moto's proprietary Moto CHARGE EV charging network as a key strategic initiative. The service ecosystem integrates third-party charging networks (GRIDSERVE Electric Highway, Tesla Superchargers), over 300 branded restaurants and retail partners (Costa, Greggs, M&S Food, Burger King, KFC, Pret, WHSmith, Krispy Kreme, Chopstix, Chow, Chozen, West Cornwall Pasty), fuel services (BP partnership), accommodation (Travelodge), and specialized HGV driver services. Supporting infrastructure includes the My Moto customer loyalty account, Moto Foundation charitable program, and extensive EV Superhubs network with over 1,000 ultra-rapid charging bays.

Differentiator

Problem solved

Functional benefit

Brands

• Moto CHARGE: Proprietary EV charging network offering ultra-rapid charging up to 400kW at UK motorway service areas, launched in December 2025.

Products and services

• Motorway Services Comprehensive motorway service area facilities across 70 UK locations, providing parking, fuel, EV charging, food and beverage outlets, retail shops, rest facilities, and accommodation partnerships for general motorists, families, business travelers, and coach and HGV drivers. Open 24 hours a day, 365 days a year.
• Moto CHARGE

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor and core.

• Kettle ChipsminorGTM or Marketing Partner · 10 June 2026Promotional partnership with Kettle Chips to give customers chance to win tickets to Women's Cricket World Cup Final at Lord's. Joint marketing campaign promoting women's sport and creating customer engagement.
• GRIDSERVE Electric HighwaycoreTechnology or IntegrationMajor strategic partnership for EV charging infrastructure. GRIDSERVE operates High Power Electric Super Hubs at over 40 Moto locations with up to 44 x 350kW capable charging bays at flagship sites like Exeter and Rugby. GRIDSERVE's mission is to make EV easy and give everyone confidence to go electric.
• Tesla SuperchargerscoreTechnology or IntegrationTesla Supercharger network integrated at Moto locations including flagship sites at Exeter (32 bays), Rugby (28 bays), and Lymm (24 bays). World's fastest charging network available at Moto motorway service areas for Tesla and compatible vehicles.
• ABB E-MobilitycoreTechnology or IntegrationABB provides the charging hardware for Moto's own Moto CHARGE network. ABB A400 chargers capable of up to 400kW output power are installed at Moto CHARGE locations. ABB acts as independent data controller for Moto Charge personal data processing.
• Monta ChargeminorChannel Partner/ Reseller/ DistributorRoaming partner enabling Moto CHARGE access through Monta's platform which supports multiple roaming providers. Allows broader EV charging network interoperability for Moto CHARGE users.
• Plugsurfing GmbHminorChannel Partner/ Reseller/ DistributorRoaming partner for Moto CHARGE enabling EV charging access across Plugsurfing's network of charging points throughout Europe.
• TravelodgeminorChannel Partner/ Reseller/ DistributorOn-site accommodation partner at multiple Moto locations including Toddington, Birch Eastbound, and Reading. Provides hotel rooms for travelers needing overnight stays at motorway service areas.
• Moto Foundation - MindminorOthersFive-year national charity partnership with Mind (mental health charity) as part of Moto Foundation's charitable initiatives. Supports mental health awareness and services.
• Moto Foundation - SAMHminorOthersFive-year national charity partnership with SAMH (Scottish Association for Mental Health) as part of Moto Foundation's charitable initiatives. Supports mental health across Scotland and the UK.
• ChopstixminorChannel Partner/ Reseller/ DistributorAsian-inspired quick serve restaurant brand being rolled out to Moto locations in 2026. Known for vibrant menu, generous portions, and fast, fresh noodle dishes. Part of expanding food & beverage offering at Moto service areas.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Welcome Break: One of the UK's largest motorway service area operators, running ~60 sites. Directly comparable to Moto as a UK-only MSA operator competing for the same junctions, F&B partners (Costa, KFC, Burger King, WHSmith), and EV charging customers.
• Extra MSA: UK motorway service area operator focused on newer, premium-format sites including Leicester Forest East and Cobham. Direct competitor with comparable F&B (M&S, Greggs, KFC, Burger King) and EV charging positioning.
• Roadchef: UK motorway service area operator with sites across the strategic road network. Direct competitor to Moto on motorway junctions, sharing similar F&B brand mix (Costa, McDonald's, WHSmith) and EV charging partnerships.

Emerging players

• InstaVolt: UK's largest independent ultra-rapid EV charging network with motorway and roadside sites. Comparable to Moto's Moto CHARGE proposition as a CPO competing for the same EV drivers on UK strategic road network junctions.
• GRIDSERVE: UK EV charging operator and Moto's strategic partner at 40+ sites with 350kW Electric Super Hubs. Comparable as a UK motorway-focused ultra-rapid EV charging specialist and potential future competitor or continued partner as Moto scales its own Moto CHARGE network.
• Osprey Charging: UK-based rapid EV charging network with growing motorway and roadside coverage. Comparable to Moto CHARGE as a UK-focused CPO operator expanding along the strategic road network.

Broad incumbents

• Ionity: Pan-European ultra-rapid EV charging network jointly owned by major OEMs (BMW, Mercedes, VW, Ford, Hyundai). Comparable to Moto as a strategic-road-network EV charging operator at premium sites, and a potential competitor at cross-border UK motorway junctions.
• EG Group: Global forecourt and convenience retail operator (parent of EG America), with significant UK motorway-adjacent forecourt sites. Comparable to Moto through its UK forecourt/convenience business and EV charging ambitions via EG On the Move.
• Applegreen: Ireland-headquartered operator of motorway service areas and forecourt retail across the UK and Ireland, with BP fuel partnership. Overlaps with Moto's MSA and forecourt business model at a broader geographic scale.
• BP Pulse: BP's EV charging arm and a major UK rapid charging operator. Comparable to Moto as a UK-wide EV charging player with deep fuel/forecourt infrastructure ties (BP is also Moto's forecourt partner on site).

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/motoway
• Facebookfacebook.com/MotoHospitality
• Instagraminstagram.com/moto.way
• TikToktiktok.com/@motohospitality

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moto Hospitality