OnTecGroup AG

What OnTecGroup AG does

OnTecGroup AG is a Swiss electrical, building-automation, and multimedia systems integrator headquartered in Malters (Canton of Lucerne) and operating from three locations — Malters, Entlebuch, and Schüpfheim — within Central Switzerland. Founded in 2017 by three co-owners (Marcel Bieri, Stefan Felder, Roger Dahinden) who previously held project and department roles in larger contractors, the firm positions itself as a small company delivering large-firm competencies in integrated building technology.

The company's core service lines are Elektro (electrical installation for residential, commercial, and public buildings), Automation (KNX-based centralized control of lighting, shading/blinds, HVAC, and — more recently — water-supply infrastructure), Multimedia (AMX/Crestron-based AV and conference-room systems, plus Clickshare/Samsung Flip video-conferencing and digital signage), and Projektleitung (project management and client representation for cantonal and state construction projects, including UKV/telecommunications cabling and antenna systems). Service and maintenance contracts are offered as an add-on across all four lines. Underlying technology is third-party-standard-based rather than proprietary: KNX for automation, AMX and Crestron for AV control, and conventional wired and wireless systems for multimedia, with integration and programming representing the company's value-added layer rather than underlying IP.

OnTecGroup operates a sales-led, project-based go-to-market with quote-driven pricing in CHF net of 7.7% Swiss VAT and standard 1-month offer validity. Customers span private homeowners (primary persona), commercial enterprises (REAL Recycling, Swiss Steel AG, Steeltec, Swiss Versandzentrum, Möbel Portmann, HERAL Immobilien AG), and public-sector clients including the Swiss Confederation and cantonal/state construction projects. Headcount is approximately 20-25 across qualified electricians, automation/multimedia specialists, project leaders, and apprentices, with no external investors, no funding rounds, and no acquisitions disclosed.

Name

OnTecGroup AG

Legal name

OnTecGroup AG

Website

https://ontec.ch

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

OnTecGroup AG is a Swiss electrical, building-automation, and multimedia systems integrator serving private, commercial, and public-sector clients across Central Switzerland via KNX-based automation, AMX/Crestron AV, and project management from three regional offices.

Ownership category

akta.pro rank

Product category

Electrical Contracting and Building Automation Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Auto Controls For Regulating Residential & Comml Environments (3822), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro industry

PRIMARYEUAEAFAC

Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering)

Energy, Utilities & Environment/Energy Infrastructure & Services (EPC, O&M, Field Services)/Mechanical, Electrical & Plumbing (MEP) for Energy Facilities

Keywords

• Electrical installation services
• Building automation systems
• KNX building control
• Multimedia AV integration
• Project management services

Headquarters

HQ city

Malters

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Electrical Installation Services: Project-based electrical installation services for residential, commercial, and public buildings. Revenue generated through quotes and offers with payment terms per agreement.
2. Building Automation Systems: Design, installation, and integration of building automation systems including lighting control, shading, and HVAC integration.
3. Multimedia Solutions: Audio/video installation services for conference rooms, educational institutions, and commercial spaces including equipment supply and configuration.
4. Project Management Services: Project leadership and client representation services for cantonal and state construction projects in telecommunications infrastructure.
5. Service and Maintenance: Ongoing service, maintenance, and support services for installed systems.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

OnTecGroup AG is a Swiss electrical, building automation, and multimedia systems integrator that delivers turnkey electrical installations, KNX-based building automation, and audio/video/multimedia solutions (AMX/Crestron) for residential, commercial, and public-sector clients. The company operates four service divisions — Elektro, Automation, Multimedia, and Projektleitung — under a single-point-of-contact model spanning needs assessment, planning, installation, commissioning, and ongoing service and maintenance.

Product overview

OnTecGroup AG is a Swiss electrical, building automation, and multimedia systems integrator offering a comprehensive portfolio of interconnected services. The company operates four core service divisions: Elektro (electrical installations), Automation (building automation with KNX), Multimedia (AV solutions), and Projektleitung (project management). These services are designed to work together holistically—from needs assessment through installation to ongoing service—providing clients with a single point of contact for their entire building technology infrastructure. Key sub-products include video conferencing systems, Digital Signage, KNX-based building controls, conference room solutions, and client representation services.

Differentiator

Problem solved

Functional benefit

Products and services

• Elektro (Electrical Installation Services)

Quantifiable outcome

• Second tallest high-bay warehouse in Switzerland equipped with building automation
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered industry, regulatory and regional.

• VSEI (Verband Schweizerischer Elektroinstallationsfirmen)industryOthersSwiss association of electrical installation companies - industry membership and standards alignment
• ESTI (Eidgenössisches Starkstrominspektorat)regulatoryOthersFederal Inspectorate for Heavy Current Installations - regulatory compliance and certification
• VZEI (Verband Zentralschweizerischer Elektroinstallationsfirmen)regionalOthersRegional association of electrical installation companies in Central Switzerland
• ElectrosuisseindustryOthersSwiss electrotechnical association - industry standards, certification, and professional development

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• ABB Ltd: Swiss-headquartered global leader in electrification, automation, and building solutions with KNX-compatible offerings through its ABB i-bus system. Comparable to OnTecGroup AG in building automation technology stack but operates at multinational scale with much broader portfolio.
• Siemens Smart Infrastructure: Global broad incumbent with substantial Swiss operations in building automation, electrical installations, and AV/security integration. Comparable to OnTecGroup AG in the building technologies vertical but offers turnkey solutions at global enterprise scale rather than regional integrator focus.
• Burkhalter Holding AG: Switzerland's largest electrical contractor with 35+ group companies offering electrical installation, building automation, and multimedia services nationwide. Comparable to OnTecGroup AG in core service mix (Elektro, Automation, Multimedia) but operates at vastly greater scale and geographic breadth.
• Schneider Electric Industries AG: Global energy management and automation giant with major Swiss operations offering building automation, electrical distribution, and AV integration solutions. Comparable to OnTecGroup AG in target market (building automation) but as a broad incumbent with global scale rather than regional specialist.

Direct peers

• Heizmann AG: Mid-sized Swiss electrical contractor offering electrical installations, building automation, and security solutions across multiple Swiss cantons. Closely comparable to OnTecGroup AG in integrated service delivery model and target customer segments (commercial, residential, public institutions).
• EWS Elektro AG: Swiss regional electrical contractor providing electrical installations, building automation, and telecommunications services. Comparable to OnTecGroup AG as a similarly-sized regional integrator offering Elektro, Automation, and project services to enterprise and government clients.

Emerging players

• Loxone Electronics GmbH: Austrian-headquartered building automation specialist with strong Swiss market presence, offering proprietary miniserver-based smart home/building control competing against KNX. Comparable to OnTecGroup AG in the building automation niche but with proprietary technology versus KNX integration approach.
• digitalSTROM AG: Swiss-German building automation provider offering IP-based smart home/building control systems. Comparable to OnTecGroup AG as a building automation specialist in the Swiss market, though competing on proprietary hardware rather than KNX open standard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OnTecGroup
• Instagraminstagram.com/ontecgroup
• LinkedInlinkedin.com/company/ontecgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OnTecGroup AG