ONU Mulheres Brasil

What ONU Mulheres Brasil does

ONU Mulheres Brasil is the Brazilian country office of UN Women, the United Nations entity dedicated to gender equality and the empowerment of women. Operating from Brasília with 86 employees, the office delivers programmatic work across women's political participation, economic empowerment, ending violence against women, and the intersection of gender with peace, security, and humanitarian response. Its core products include the Geração Igualidade, UNA-SE, and Voz Ativa advocacy campaigns; the Mulher + Tech program for women's digital and economic inclusion; a Digital Library of gender-equality resources; and the Women in Politics Map, a longitudinal dataset tracking Brazilian women's parliamentary representation. The entity functions as a convening platform rather than a commercial operator: it coordinates the UN Country Team in Brazil and brokers multi-stakeholder partnerships across federal and municipal governments, civil society, the private sector, and the broader UN system, including recent MoUs with the Brazilian Olympic Committee and joint knowledge products with the Brazilian Cooperation Agency.

The office's business model is non-commercial. Funding flows from assessed UN member state contributions and earmarked voluntary contributions administered through UN Women headquarters; no direct pricing, go-to-market, or revenue mechanics apply. Its "customers" are institutional partners and beneficiaries - federal and municipal Brazilian government bodies, civil society organizations, women's movements, private sector signatories to the Women's Empowerment Principles, and individual women reached through the Casa da Mulher Brasileira service network and grassroots campaign mobilization. Strategically, the office has been expanding vertically into sports equity, geographically through Mulher + Tech's planned roll-out across 10 state capitals, and intellectually through South-South cooperation publications and emerging AI governance commentary, while deepening its role as the canonical Brazilian reference point for gender equality data and policy.

Name

ONU Mulheres Brasil

Legal name

ONU Mulheres (Escritório de País no Brasil / UN Women Brazil)

Website

https://onumulheres.org.br

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

ONU Mulheres Brasil is the Brazilian country office of UN Women, the UN entity for gender equality. Based in Brasília with 86 staff, it coordinates government, civil society, and private-sector partnerships to advance women's political participation, economic empowerment, and an end to gender-based violence across Brazil.

Ownership category

akta.pro rank

Product category

Gender Equality and Women's Empowerment Advocacy Services

NAICS

International Affairs (928120)

SIC

International Affairs (9721)

akta.pro primary industry

United Nations System & Specialized Agencies (BPADAAAA)

akta.pro secondary industries

Gender Equality & Women’s Rights (BPADAGAF), Gender Equality & Women’s Rights Advocacy (BPAGAFAD)

Keywords

• Gender equality programs
• Women's empowerment
• UN advocacy
• Gender policy support
• Violence prevention campaigns

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. UN Member State Contributions: Core funding from United Nations member states through assessed contributions to the UN Women global entity.
2. Voluntary Contributions and Partnerships: Funding from governments, foundations, and private sector partnerships for specific programs and initiatives.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ONU Mulheres Brasil is the country office in Brazil of UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women. The organization delivers gender equality programs, advocacy campaigns (Geração Igualdade, UNA-SE, Voz Ativa), capacity-building initiatives such as the Mulher + Tech digital entrepreneurship training, a Digital Library of more than 2,100 publications and multimedia resources, and the Mapa Mulheres na Política interactive data platform tracking women's political participation. Its core work combines technical cooperation with government institutions, partnerships with civil society and the private sector, and public-facing campaigns to advance gender equality and women's empowerment in Brazil.

Product overview

ONU Mulheres Brasil operates as an information and advocacy portal for the United Nations Entity for Gender Equality and Women's Empowerment. The organization offers a portfolio of programs and campaigns including the Mulher + Tech digital entrepreneurship training program, the UNA-SE violence prevention campaign, the Voz Ativa media mobilization campaign, the global Geração Igualdade (Generation Equality) campaign, a Digital Library of publications and multimedia resources, and the Women in Politics Map data platform tracking women's political participation globally. These offerings function as standalone programs unified by the organization's mission to advance gender equality and women's empowerment in Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Mulher + Tech Digital entrepreneurship training program for women offering free internet connectivity, transportation and meal support during the program, and a mobile phone upon completion; designed for women seeking digital skills and economic empowerment across 10 Brazilian capitals.
• UNA-SE Campaign Public awareness campaign addressing digital violence against women and promoting gender equality awareness, including the UNA-SE 2025 edition focused on online violence. Targeted at women and the general public in Brazil.
• Voz Ativa Campaign Campaign mobilizing the press to name violence against women and strengthen accountability for violence against women through media engagement. Targeted at journalists, media organizations, and the general public in Brazil.
• Geração Igualdade (Generation Equality) Global multi-year UN Women campaign promoting gender equality and women's rights across multiple thematic action areas; in Brazil it engages partners and the public to advance commitments to gender equality.
• Digital Library Online repository housing more than 2,110 publications, videos, and multimedia resources on gender equality, women's empowerment, women's leadership, economic empowerment, ending violence against women, and intergovernmental support. Targeted at researchers, government partners, civil society organizations, and the general public.
• Mapa Mulheres na Política (Women in Politics Map) Interactive data platform tracking women's participation in politics globally, displaying representation in ministerial positions and parliaments by country (latest figures show women hold 22.4% of ministerial positions and 27.5% of parliamentary seats globally). Targeted at policymakers, journalists, researchers, and civil society advocates.
• Technical Cooperation on Gender Equality Policy Ongoing technical cooperation service providing policy guidance and institutional support to Brazilian government bodies, covering areas such as women's political leadership and participation, economic empowerment of women, ending violence against women, intergovernmental support, and UN system coordination. Targeted at Brazilian federal and state government institutions.

Quantifiable outcome

• Women hold only 22.4% of ministerial positions and 27.5% of parliamentary seats globally (2026 data from UIP and UN Women)
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ABC (Agência Brasileira de Cooperação)coreStrategic or Co-development Partner · 1 July 2026UN Women and ABC launched three publications on gender equality and South-South cooperation, supporting knowledge sharing and technical cooperation between Brazil and other developing countries on gender equality frameworks.
• Comitê Olímpico Brasileiro (COB)coreStrategic or Co-development Partner · 1 June 2026UN Women and COB signed a Memorandum of Understanding reaffirming their strategic partnership for gender equity in sports. The partnership advances a new plan for gender equity specifically targeting women's participation and representation in Brazilian sports.
• Brazilian Federal GovernmentcoreStrategic or Co-development PartnerOngoing partnership with Brazilian government institutions including support for the Casa da Mulher Brasileira national program, policy development on women's rights, and government coordination on gender equality initiatives.
• Civil Society Organizations in BrazilcoreStrategic or Co-development PartnerPartnerships with civil society organizations for program implementation, grassroots advocacy, community outreach, and grassroots mobilization on gender equality issues.
• Private Sector PartnersminorStrategic or Co-development PartnerEngagement with private sector companies for corporate partnerships on gender equality, including support for programs like Mulher + Tech digital entrepreneurship training.
• UN System Agencies, Funds and ProgramscoreStrategic or Co-development PartnerCoordination within the UN system including partnerships with other UN agencies, funds, and programs for integrated approaches to gender equality and women's empowerment.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• UNICEF Brasil: The Brazilian country office of the UN children's agency, sharing the same UN system mandate, governance structure, and member-state funding model. Addresses intersecting issues of girls' rights and adolescent empowerment that overlap with UN Women's portfolio.
• ONU Mulheres México: The Mexican country office of UN Women, a direct sister country office operating with the same mandate, program portfolio, and regional coordination under the LAC regional structure. Comparable in scale, mission, and partnership model.
• UNFPA Brasil: The Brazilian country office of the United Nations Population Fund (UNFPA), a fellow UN agency with closely overlapping mission areas around gender equality, women's rights, and reproductive health. Operates under the same UN country team structure with similar funding and partnership models.
• ONU Brasil (UN Brazil Coordination): The UN system-wide coordination entity in Brazil that convenes all UN agencies including UN Women. Operates under the same intergovernmental framework and provides the unified UN country team structure that ONU Mulheres Brasil participates in.
• PNUD Brasil (UNDP Brazil): The Brazilian country office of the United Nations Development Programme, operating as a core UN partner agency alongside UN Women with shared governance, funding structure, and country-level coordination mechanisms in Brasília.
• ONU Mulheres América Latina e Caribe (Regional Office): The UN Women regional office for Latin America and the Caribbean based in Panama, which directly supervises and coordinates the Brazil country office. Shares mandate, campaign portfolio, and South-South cooperation focus.

Emerging players

• Instituto Promundo: A Brazilian civil society organization focused on gender equality, masculinities, and prevention of violence against women. Operates as a non-governmental peer with overlapping mission areas that receives partnership and funding support from UN Women.
• Instituto Avon: A Brazilian foundation dedicated to ending violence against women, one of the leading private-sector-supported gender equality funders in Brazil. Operates as a thematic peer in the violence-against-women space where UN Women also runs the UNA-SE and Voz Ativa campaigns.
• CEPIA (Cidadania, Estudo, Pesquisa, Informação e Ação): A long-standing Brazilian civil society organization working on women's rights, gender equality, and public policy advocacy. Functions as a civil society counterpart that partners with UN Women on grassroots advocacy and policy development in Brazil.

Broad incumbents

• ONU Mulheres (Global HQ): The global UN Women headquarters in New York, which sets strategy, allocates resources, and operates the 90+ country office network that includes ONU Mulheres Brasil. The Brazil office functions as a country implementation arm under this global structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ONUMulheresBR
• YouTubeyoutube.com/channel/UCGR1V_7oZrWw7C3c6451AtQ
• Facebookfacebook.com/onumulheresbrasil
• LinkedInlinkedin.com/company/onumulheresbr
• Instagraminstagram.com/onumulheresbr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about ONU Mulheres Brasil