On Your Feet Foundation

What On Your Feet Foundation does

On Your Feet Foundation, now operating as Birthparent Support Alliance, is an Evanston, Illinois-based 501(c)(3) nonprofit founded in 2001 that provides post-placement support, resources, and advocacy for birthparents who have already relinquished children through adoption. Its core offerings include an in-person retreat program (61 retreats held since 2005), a birthparent grants program (183 grants totaling $72,454 distributed since 2015), an Adoption Education Program for adoptive parents and adoption professionals, an adoption-competent therapist referral network, a group practice providing therapeutic services, and a member portal. The organization reports serving approximately 1,000 birthparents since 2015 with a staff of 13.

The business model is donation- and grant-funded: services to birthparents are provided at no cost, while a paid Birthparent Support Alliance Membership, affiliate program, and session sponsorships have been introduced for adoption professionals and education sponsors. There is no proprietary technology platform, AI/ML capability, or app product; the "Portal" is described as a basic login system for members and stakeholders. Revenue figures are not disclosed in the input data. In 2026 the organization rebranded from On Your Feet Foundation to Birthparent Support Alliance and segmented parts of its mission into partner organizations, referring birthparent services to Shared Journeys Collective and adoption education inquiries to Activism in Adoption.

The geographic footprint is regional (Midwest USA), the customer base is horizontal across four personas (birthparents, adoptive parents, adoption professionals, birth family members), and go-to-market relies on organic social (Facebook, LinkedIn, Instagram), email newsletter, content marketing via a newsroom, and events such as the Gather Momentum retreats. Ownership and control rest with a Board of Directors; there is no parent company, private equity backing, or institutional investment structure. The core technology is effectively absent, and the moat is reputational and experiential rather than technical.

Name

On Your Feet Foundation

Legal name

On Your Feet Foundation

Website

https://onyourfeetfoundation.org

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

On Your Feet Foundation, now Birthparent Support Alliance, is a 501(c)(3) nonprofit in Evanston, Illinois providing post-placement support to birthparents through retreats, grants, therapist referrals, and education programs, and serving approximately 1,000 birthparents since 2015 with a staff of 13.

Ownership category

akta.pro rank

Product category

Adoption Support Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

Keywords

• Post-placement support
• Birthparent services
• Adoption education
• Therapeutic retreats
• Nonprofit social services

Headquarters

HQ city

Evanston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels4 records

Marketing channels6 records

Core offering

On Your Feet Foundation (now Birthparent Support Alliance) provides post-placement support to birthparents who have already relinquished children through adoption. The organization operates in-person retreats, a grants program, educational sessions, a therapist referral network, a therapeutic group practice, and a professional membership program for adoption practitioners. All direct services for birthparents are provided at no cost.

Product overview

Birthparent Support Alliance (formerly On Your Feet Foundation) is a nonprofit organization operating as a single unified offering rather than a platform-plus-modules architecture. The core product is post-placement birthparent support, delivered through a combination of direct services (retreats since 2005, grants since 2015), an Adoption Education Program with affiliate and sponsorship tracks, a Birthparent Support Alliance Membership for adoption professionals, and an Adoption-Competent Therapist Referral Form. Partner organizations include Shared Journeys Collective (therapeutic programming for birthparents) and Activism in Adoption (modern adoption education). A member Portal provides secure access to services. The organization has awarded 183 grants totaling $72,454 and served 1,000 birthparents since 2015.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Shared Journeys CollectiveminorOthersReferral partner for birthparent services. Birthparent Support Alliance refers birthparents to Shared Journeys Collective, a therapeutic and welcoming space providing programming, community, and support for birthparents at no cost.
• Activism in AdoptionminorOthersReferral partner for adoption education. Birthparent Support Alliance refers visitors seeking adoption education to Activism in Adoption, which provides modern adoption education aimed at improving outcomes for every member of the adoption constellation.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Adoption Learning Partners: Nonprofit offering adoption education and training courses to adoptive parents and professionals; comparable educational-program model and professional-development angle.
• Shared Journeys Collective: Therapeutic programming and community for birthparents at no cost; identified as a referral partner of the subject organization and serves the same primary beneficiary segment with overlapping post-placement support offerings.
• Center for Adoption Support and Education (C.A.S.E.): Nonprofit providing adoption-competent mental health services, education, and post-adoption support; directly comparable mission and beneficiary mix (birthparents, adoptive families, adoptees, professionals).
• Creating a Family: Nonprofit providing adoption education, resources, and post-adoption support to a multi-segment audience of birthparents, adoptive families, and professionals; similar mission and audience.
• Activism in Adoption: Modern adoption education nonprofit and referral partner of the subject organization; serves overlapping audiences (adoptive parents, professionals, birth family members) with comparable educational content.

Broad incumbents

• National Council for Adoption: Long-standing national adoption advocacy and education nonprofit; broader in scope than the subject organization but operates in an overlapping adoption-policy and family-support ecosystem.
• American Adoptions: Large licensed adoption agency operating nationally across adoptive and birthparent services; overlaps in serving birthparents but operates as a full-service agency rather than a post-placement support nonprofit.

Emerging players

• Forever Families Adoption Agency: Nonprofit adoption agency providing counseling, education, and post-adoption support; comparable multi-segment service model targeting birthparents, adoptive families, and professionals.
• Pact Family Search: Nonprofit focused on adoption education and support for families formed through adoption, with particular emphasis on children of color; adjacent mission and shared educational/community-support delivery model.
• Gift of Adoption Fund: Nonprofit providing grants to families pursuing adoption; overlaps with the subject organization's grantmaking function for a related but not identical beneficiary (adoptive families rather than birthparents).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thebirthparentsupportalliance
• LinkedInlinkedin.com/company/on-your-feet-foundation
• Instagraminstagram.com/thebirthparentsupportalliance

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about On Your Feet Foundation