OODA
OODA is a privately-held Portuguese architecture and urban design studio founded in 2010, with 60+ architects across offices in Porto, Lisbon, and Tirana, delivering commissioned design services across residential, hospitality, cultural, sports, and masterplanning projects for developers, institutions, and public-sector clients.
- Company typePrivate
- Founded2010
- HeadquartersPorto, Portugal
- Headcount51–100
- GTM typeB2B
- OfferingServices
What OODA does
OODA — Architecture, from Porto is a privately-held architecture and urban design studio incorporated as Ooda Arquitectura, Lda in Portugal and founded in 2010 by Diogo Brito and Rodrigo Vilas-Boas. The studio operates from three offices — Porto (headquarters, established 2010), Lisbon, and Tirana (Albania) — and employs more than 60 architects spanning over 10 nationalities under a five-partner leadership model that expanded in 2018 with the addition of João Jesus and Julião Pinto Leite. Its core offering is commissioned architectural design services across residential towers and houses, mixed-use developments, hospitality and resort projects, cultural institution renovations, sports facilities, and urban masterplans, delivered under a proprietary "OODA Method" design framework that applies an Observe-Orient-Decide-Act loop with iterative prototyping.
The studio generates revenue through professional services fees on negotiated project commissions, supplemented by wins in invited and open international architectural competitions. Its distribution is direct-to-enterprise via field sales to private developers, cultural foundations, hospitality operators, and municipal clients, with marquee engagements that include the Oricon 2 mixed-use tower in Tirana with Eduardo Souto Moura, the Marvila Masterplan in Lisbon with MVRDV, the House of Nassr training facility in Riyadh for Al Nassr FC, the CAM Gulbenkian renovation for the Gulbenkian Foundation, and the Fábrica de Conservas development for Casais. Long-term co-design relationships with Kengo Kuma & Associates (active since 2018 across M-ODU, CAM Gulbenkian, and the Fairways resort in Vilamoura) and a 2025 modular housing initiative called Havelar indicate ongoing moves into industrialized construction and Southeast European and Middle Eastern geographies.
OODA holds no patents, has no disclosed subsidiaries or external investors, and does not publish financial figures; the partnership remains fully owned and controlled by its five named partners. The firm is recognized in industry rankings including AD100 and has received multiple international awards (Architizer A+, Frame, Masterprize, Muse, Big SEE, FORMA), with marketing conducted primarily through Instagram, LinkedIn, Archdaily earned media, and Architecture Hunter video features rather than paid acquisition.
OODA firmographics
Firmographics- Name
- OODA
- Legal name
- Ooda Arquitectura, Lda
- Website
- https://ooda.eu
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- OODA is a privately-held Portuguese architecture and urban design studio founded in 2010, with 60+ architects across offices in Porto, Lisbon, and Tirana, delivering commissioned design services across residential, hospitality, cultural, sports, and masterplanning projects for developers, institutions, and public-sector clients.
- Ownership category
- akta.pro rank
Where OODA is headquartered
LocationHeadquarters
- HQ city
- Porto
- HQ country
- Portugal
- HQ region
- Europe
Offices3 records
Markets served
OODA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Architectural Design Services: Commissioned architectural design services for residential, mixed-use, hospitality, cultural, sports, and infrastructure projects. Revenue generated through design fees, project management, and licensing of completed projects.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
OODA product offering
Product offeringCore offering
OODA is an architecture and design studio offering commissioned architectural services across residential, mixed-use, hospitality, cultural, sports, and infrastructure typologies. Services include masterplanning, new construction, renovation and extension of heritage buildings, modular and prefabricated construction design, and landscape integration. The studio delivers projects via direct commissions, invited competitions, and strategic partnerships in Portugal, Albania, and selectively in the Middle East.
Product overview
OODA is an architecture and design studio offering comprehensive architectural services. The studio works across multiple typologies including residential (towers, houses, apartments), mixed-use developments, hotels, sports facilities, cultural institutions, masterplans, and infrastructure projects. Projects are developed through collaborative partnerships with landscape architects, structural engineers, and other specialists. OODA does not offer a software product or SaaS platform.
Differentiator
Problem solved
Functional benefit
Brands
- Havelar: Concept units designed to redefine residential construction, utilizing modern modular and 3D construction techniques for affordable housing.
Products and services
- Architectural Design Services Commissioned architectural design services covering masterplanning, new construction, renovation and extension of heritage buildings, modular and prefabricated construction design, and landscape integration. Delivered for private developers, cultural institutions, hospitality operators, sports organizations, and government bodies across Portugal, Albania, and selectively the Middle East.
- Marvila Masterplan Mixed-use and masterplan project covering 28 ha in Lisbon, Portugal, designed in collaboration with MVRDV, LOLA Landscape Architects, and Thornton Tomasetti.
- House of Nassr Professional football training center (4,000 m2) in Riyadh, Saudi Arabia, commissioned by Al Nassr FC, integrating high-performance training, administrative, media, and hotel functions.
- Oricon 2 Mixed-use tower of 60,000 m2 across 50 floors in Tirana, Albania, designed in collaboration with Eduardo Souto Moura.
- Fábrica de Conservas Residential and mixed-use development of 15,000 m2 in Matosinhos, Portugal, commissioned by Casais.
- CAM Gulbenkian Renovation and Extension Renovation and extension (5,144 m2) of the Calouste Gulbenkian Foundation cultural center, with landscape architecture by Vladimir Djurovic and collaboration with Kengo Kuma & Associates.
- Fairways Resort Resort development of 31,700 m2 in Vilamoura, Portugal, jointly designed with Kengo Kuma & Associates and inspired by Algarve fossil cliffs and Arabic construction heritage.
- Havelar Modular Housing Concept Modular housing concept combining 3D printing with prefabricated structures for sustainable community development, developed in collaboration with Havelar.
Quantifiable outcome
- Won 1st Prize in Marvila Masterplan international competition (28 ha)
- +2 more outcomes
Companies that use OODA
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
OODA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
OODA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- HavelarminorCollaboration on Havelar modular housing concept, combining 3D printing with prefabricated structures for sustainable community development.
- Eduardo Souto MouracoreCollaboration on Oricon 2 mixed-use tower project in Tirana, Albania (60,000 m2, 50 floors). Partnership unites two generations of Portuguese architects combining experience, innovation, and disciplinary rigor.
- Kengo Kuma & Associates (Fairways)coreJoint design of Fairways resort in Vilamoura (31,700 m2), inspired by Algarve fossil cliffs and Arabic construction heritage.
- MVRDVminorCollaboration on Marvila Masterplan competition in Lisbon (28 ha). MVRDV contributed to urban design component alongside OODA and LOLA Landscape Architects.
- LOLA Landscape ArchitectsminorLandscape architecture collaboration on Marvila Masterplan project in Lisbon.
- Thornton TomasettiminorEngineering consultancy collaboration on Marvila Masterplan project.
- Kengo Kuma & AssociatescoreLong-term collaboration partner on multiple major projects including M-ODU (Matadouro industrial complex regeneration, 22,000 m2), CAM Gulbenkian renovation, and Fairways resort development in Vilamoura.
- Vladimir Djurovic Landscape ArchitecturecoreLandscape architecture partnership on CAM Gulbenkian project, creating urban forest design and landscape integration.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
OODA competitors and assessment
Company assessmentDirect peers
- Henning Larsen: Henning Larsen is a Nordic-headquartered international practice with multi-office presence, masterplanning capability, and sustainability focus. Its size, geographies, and typologies closely overlap with OODA.
- MVRDV: MVRDV is a Dutch architecture studio of comparable scale focused on masterplans, mixed-use, and residential work. It is both a direct competitor for similar commissions and an actual collaborator on the Marvila Masterplan, making it the closest comparable in typology.
- Snøhetta: Snøhetta is a multi-office architecture practice competing in cultural, masterplanning, and public-realm commissions at international scale. Its Norway/USA footprint and emphasis on integrated landscape-architecture work closely mirror OODA's positioning.
- Eduardo Souto Moura Architect: Eduardo Souto Moura is a Pritzker-winning Portuguese architect collaborating with OODA on Oricon 2 in Tirana. As both collaborator and direct competitor for premium Iberian commissions, he is an immediate comparable.
- BIG (Bjarke Ingels Group): BIG is a globally recognised, multi-office architecture studio competing for similar large-scale cultural, residential, and mixed-use commissions. Like OODA, it brands around a founding partner's identity and pursues international competition wins, making it a strong direct peer.
- Studio Gang: Studio Gang is an internationally recognised studio known for culturally distinguished, sustainability-led design across residential towers and civic work. Its project typologies and competition-driven growth parallel OODA's profile.
- MAD Architects: MAD is a global architecture studio of similar scale pursuing bold, sculptural residential and cultural commissions in Europe, Asia, and the Middle East. Its typology mix and competition-driven model mirror OODA's trajectory.
- Kengo Kuma & Associates: Kengo Kuma is a direct collaborator of OODA on multiple Iberian projects (Fairways, CAM Gulbenkian, M-ODU). It operates at higher scale but pursues the same cultural and hospitality commissions, making it both partner and peer.
Broad incumbents
- OMA: OMA is a global architecture incumbent with broad typology coverage including masterplans, mixed-use, and cultural buildings. It competes with OODA for high-profile commissions and represents a larger incumbent in the same category.
- Foster + Partners: Foster + Partners is a global architecture incumbent with deep Middle East presence and large-scale masterplan capability. Its portfolio of masterplans and towers in the Gulf positions it as the broad incumbent benchmark OODA competes against in Saudi Arabia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
OODA social profiles
Digital presenceOODA financial estimates
Financial estimateRevenue estimate
Valuation estimate
OODA leadership team
Management profileNumber of profiles
Profiles5 records
OODA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OODA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OODA
What does OODA do?
OODA is an architecture and design studio offering commissioned architectural services across residential, mixed-use, hospitality, cultural, sports, and infrastructure typologies. Services include masterplanning, new construction, renovation and extension of heritage buildings, modular and prefabricated construction design, and landscape integration. The studio delivers projects via direct commissions, invited competitions, and strategic partnerships in Portugal, Albania, and selectively in the Middle East.
Is OODA a public or private company?
OODA is a private company. It is classified as management employee owned and is currently operating.
When was OODA founded?
OODA was founded in 2010. It employs 51 to 100 people.
Where is OODA based?
OODA is headquartered in Porto, Portugal, in the Europe region.
How does OODA make money?
One revenue line is on record: architectural Design Services.
Who are OODA's main competitors?
Direct peers on record are Henning Larsen, MVRDV, Snøhetta, Eduardo Souto Moura Architect, BIG (Bjarke Ingels Group), Studio Gang, MAD Architects and Kengo Kuma & Associates. Broad incumbents are OMA and Foster + Partners.
Does OODA have an API?
No public API is recorded for OODA.