Office Products Depot (New Zealand)

What Office Products Depot (New Zealand) does

Office Products Depot Ltd (OPD) is a privately held, New Zealand-owned and operated retailer of office and workplace supplies, self-described as the country's largest independent office products group. The company operates a horizontal, multi-category assortment across eight core verticals: Office Supplies (stationery, filing, writing instruments, labels, presentation materials), Paper Supplies, Furniture (chairs, desks, storage), Technology (printers, scanners, calculators, shredders, labelling machines), Health and Safety (PPE, first aid), Inks and Toners, Facilities Supplies (cleaning, packaging, electrical), and Education products. Alongside third-party brands such as HP, Mondi, Navigator, Fellowes, and Marbig, OPD sells a private-label OPD Housebrand line. The catalog totals approximately 2,438 active SKUs.

OPD runs a dual-channel go-to-market combining 20+ physical retail storefronts distributed across New Zealand (from Northland through Invercargill) and an e-commerce platform at opd.co.nz that supports nationwide overnight delivery with same-day options in many areas. Each store operates under a regional trading name (Direct OPD, Express OPD, Action OPD, Northland OPD, Waikato OPD, Bay OPD, etc.), creating a federated retail network that also funnels online. The technology layer is a standard B2B/B2B e-commerce platform offering product browsing, account management, recurring orders, and invoice history tracking; no public API, SDK, or developer portal is available.

The revenue model is direct product resale on a pay-as-you-go unit-pricing basis, priced in NZD excluding GST, with bulk quantity-break discounts available (e.g., "Order 12 to receive one Box"). Customer segmentation is horizontal and broad: the primary segment is small-to-large businesses procuring ongoing workplace supplies, with secondary segments in Education and Workplace Safety. Pricing varies between the corporate website and individual dealer stores based on local promotions. The company has no disclosed parent, subsidiaries, funding rounds, or M&A activity.

Name

Office Products Depot (New Zealand)

Legal name

Office Products Depot Ltd

Website

https://opd.co.nz

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Office Products Retail

NAICS

Office Supplies and Stationery Retailers (45941), Stationery and Office Supplies Merchant Wholesalers (42412), Office Equipment Merchant Wholesalers (42342)

SIC

Retail-Furniture Stores (5712), Retail-Computer & Computer Software Stores (5734), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

General Office Supplies Retail (CRALABAA)

akta.pro secondary industries

Ink, Toner & Printer Supplies Retail (CRALABAH), Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC), Business Forms, Labels & Shipping Supplies Retail (CRALABAI), Calendars, Planners & Organization Supplies Retail (CRALABAJ), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK), Office Supplies Wholesale Distribution (CRAOALAF)

Keywords

• Office supplies retail
• Workplace furniture
• Printer consumables
• Facilities supplies
• Educational supplies

Headquarters

HQ city

Whangarei

HQ country

New Zealand

HQ region

Oceania

Offices22 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales: Direct sales of office supplies, furniture, technology, paper products, facilities supplies, health and safety products, inks and toners, and educational supplies to businesses and consumers through physical retail stores and e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Office Products Depot is New Zealand's largest independent office products retailer, selling office supplies, paper, furniture, technology, facilities supplies, health and safety products, inks and toners, and educational supplies to businesses and consumers through 20+ physical stores and an e-commerce platform. The company operates an OPD Housebrand private label alongside established third-party brands (HP, MONDI, Navigator, Fellowes, Marbig) and offers overnight nationwide delivery with same-day options in many areas.

Product overview

Office Products Depot (OPD) is New Zealand's largest independent office products group, operating as a multi-category B2C and B2B e-commerce platform for office and workplace supplies. The platform offers a unified shopping experience across eight core product categories: Office Supplies (stationery, filing, writing instruments, labels, presentation materials), Paper Supplies (copy paper, presentation paper, thermal rolls), Furniture (chairs, desks, storage), Technology (printers, accessories, labelling machines), Health and Safety (PPE, first aid), Inks and Toners, Facilities Supplies (canteen, cleaning, packaging), and Education products. OPD operates its own housebrand (OPD Housebrand) alongside established third-party brands including HP, MONDI, Navigator, Fellowes, and Marbig. The company has 20+ physical store locations across New Zealand with overnight nationwide delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Navigator Presentation Paper Premium FSC-certified presentation paper with superior thickness and smoothness, available in A3 and A4 sizes at 100GSM, sold in packs of 500 sheets. Targeted at offices and businesses requiring high-quality print materials.
• HP Color Choice Laser Paper Colorlok technology paper designed for colour printing, compatible with inkjet and dry toner laser printers, available in A3 and A4 sizes. Targeted at businesses and consumers producing high-quality colour documents.
• Mondi Color Copy Presentation Paper High-quality FSC mixed-source, CO2-neutral, EU Ecolabel-certified digital colour and laser printing paper available in A3 and A4 sizes from 90GSM to 300GSM. Targeted at offices needing premium colour print output.
• Thermal Rolls Thermal paper rolls for calculators, cash registers, and POS systems, available in multiple sizes (57x40mm, 57x50mm, 80x80mm) under OPD, ICON, and Okin brands. Targeted at retail businesses and offices using POS or calculator equipment.
• OPD Premium Multipurpose Labels Private-label laser and inkjet-compatible labels in various configurations (1UP, 2UP, 8UP, 14UP, 16UP, 24UP), compatible with standard software such as Microsoft Word. Targeted at offices and businesses needing general-purpose labelling.
• OPD Archive Boxes Private-label storage and archive boxes with hinged lid designs made from recycled materials, available in various sizes for foolscap, suspension files, and lever arch files. Targeted at offices needing document storage solutions.
• OPD Whiteboard Markers Private-label dry-erase markers for whiteboards and non-porous surfaces, quick drying and easy to erase, available in bullet tip with 3.0mm line width in multiple colours. Targeted at offices, schools, and meeting rooms.
• OPD Permanent Markers Private-label high-quality permanent markers for writing on most surfaces including metal, plastic, and glass, featuring waterproof, non-toxic, quick-drying ink. Targeted at offices, warehouses, and industrial users.
• OPD Laminating Pouches Private-label laminating pouches at 80 microns thickness, compatible with two and four roller laminators, enhancing colours and providing tamper-proof finish. Targeted at offices needing document preservation.
• Marbig Lever Arch Files Polyethylene (PE) lever arch files with linen finish, 75mm capacity with locking mechanism, available in multiple colours for colour coding. Targeted at offices and educational institutions needing filing solutions.
• OPD Housebrand Private Label Range Private-label OPD-branded product line spanning tape, labels, markers, archive boxes, laminating pouches, and whiteboard markers, positioned as a value alternative to third-party brands. Targeted at price-conscious business and consumer buyers within New Zealand.

Segments3 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Lifeline AotearoaminorOthersOffice Products Depot is a proud partner of Lifeline Aotearoa, a charitable organization providing crisis support and suicide prevention services in New Zealand. This appears to be a charitable/community partnership rather than a commercial relationship.

Scale indicators4 records

Recent moves1 record

Expansion highlights3 records

Broad incumbents

• Staples: One of the largest global office supplies retailers offering broad catalog across stationery, furniture, technology, facilities supplies, and print services through e-commerce and delivery. Comparable to OPD in product breadth and B2B focus, although Staples operates at international scale while OPD is NZ-focused.
• Office Depot: Major US-based office supplies retailer with global operations, offering office products, furniture, technology, and janitorial supplies through online and contract channels. Comparable to OPD across product categories and B2B/B2C split, though substantially larger and focused on North America.
• Amazon Business: Global e-commerce platform offering business-focused procurement of office supplies, furniture, technology, and janitorial products with contract pricing and approval workflows. Comparable to OPD on B2B office supplies range, but operates at global scale with no NZ physical presence.
• Lyreco: European-headquartered global distributor of workplace supplies, furniture, and PPE to B2B customers through catalogue and contract channels. Comparable to OPD on broad workplace supplies range and B2B contract model, though Lyreco operates wholesale-led rather than retail.
• Officeworks: Australia's largest office supplies retailer (Wesfarmers-owned), operating a chain of physical stores plus e-commerce offering stationery, furniture, technology, ink/toner, and cleaning supplies. Directly comparable to OPD across category mix, omni-channel model, and B2B/B2C customer base, though at significantly larger scale and in a different geography.

Regional players

• Noel Leeming: NZ-based consumer electronics and home appliance retailer (owned by The Warehouse Group) operating physical stores and online. Overlaps with OPD on technology, audio, and small office equipment categories, though its core focus is consumer electronics rather than office supplies.
• PB Tech: New Zealand's largest IT and technology retailer with physical stores and e-commerce. Adjacent peer where categories overlap (printers, ink/toner, computer accessories, office technology), but its primary focus is consumer/IT rather than full office supplies.

Direct peers

• Warehouse Stationery: New Zealand-based office supplies retailer owned by The Warehouse Group, with stores across the country and an online platform selling stationery, paper, furniture, and school supplies. Closest direct competitor to OPD in the NZ market, with similar product breadth and target SMB/consumer base.
• Complete Office Supplies: New Zealand office supplies company providing stationery, consumables, furniture, and cleaning products to businesses through online and contract channels. Directly comparable to OPD as a NZ-focused B2B/B2C office supplies provider.
• COS Office Supplies: New Zealand-based office supplies distributor/retailer offering stationery, paper, ink, cleaning, and furniture to businesses and government. Directly competes with OPD in the NZ B2B market via contract supply and online ordering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/office-products-depot

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office Products Depot (New Zealand)