OPEN.9 Golf Eichenried

Name

OPEN.9 Golf Eichenried

Legal name

OPEN.9 Golf Eichenried GmbH & Co. KG

Website

https://open9.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Golf Resort & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Athletic Field & Golf Course Groundskeeping (IMAIAIAH), Golf Equipment Repair, Regripping & Customization Services (CRAMAGAK), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)

Keywords

• Executive golf course
• Golf academy services
• Golf event hosting
• Driving range facility
• Golf retail shop

Headquarters

HQ city

Moosinning-Eichenried

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Annual Play Rights / Memberships: Core revenue stream from annual play rights (Jahresspielrecht), Schnupperjahr (trial year), multi-year memberships, and family packages. Includes DGV handicap management. Range from €699-1,699/year depending on type and inclusions.
2. Green Fee Revenue: Revenue from guest play on the 9-hole course. 9-hole green fees from €34-€55; 18-hole (double round) from €50-€99. Includes discounted 'Greenfee Kracher' slots (Good Morning, Happy Hour, Feierabend, Blue Monday specials).
3. Golf Academy & Training: Revenue from group courses (Platzreife ab 199 EUR), individual lessons, Flex Training, season training packages, and junior camps. PGA professionals provide instruction.
4. TrackMan Range: Day tickets (€25), monthly (€49), and annual subscriptions (€129-179). Premium combined packages with practice range. Summer Challenge promotions with prizes.
5. Golf Shop (ProShop & Online Shop): Retail sales of golf equipment including bags, trolleys, clothing, balls, gloves, and accessories. Both physical ProShop and online shop at open9-onlineshop.de.
6. RESTAURANT.9 Catering & Events: On-site restaurant, private celebrations (weddings, birthdays, corporate events), Christmas parties, and themed events (Kriminal Dinner, Golf & Brunch). Table reservations via OpenTable.
7. Equipment & Facility Rentals: Cart rentals, trolley rentals, club rentals, Mantys-Golf/GSG Scooter rentals, and caddy locker rentals. Range balls sold via Keyfob (contactless chip system).
8. Range Memberships & Packages: Range-only memberships (Bronze €179, Silber €259, Gold €319) with or without TrackMan access. Greenfee blocks (15x) also sold.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

OPEN.9 Golf Eichenried operates an integrated 9-hole executive golf course, practice facility, TrackMan Range, golf academy, ProShop and online shop, RESTAURANT.9 dining, and event venue near Munich. Members and guests access play rights, green fees, lessons, club fittings, technology-enabled practice, and corporate or private events on a single property. The facility is positioned as a time-efficient alternative to traditional 18-hole golf with full-service hospitality.

Product overview

OPEN.9 Golf Eichenried is a golf resort offering a diversified portfolio of sports, leisure, and hospitality services. The core product is the 9-hole OPEN.COURSE executive golf course, complemented by the OPEN.PRACTISE practice facility with TrackMan Range technology. Hospitality services include RESTAURANT.9 and the on-site Golf Shop. The academy division provides instruction through OPEN.9 Golf Akademie with Titleist Fitting Center, Studio @ OPEN.9 for fitness/physiotherapy, and youth programs. The company also operates event hosting services for corporate and private occasions. All services are coordinated through PC CADDIE booking system and OpenTable for restaurant reservations.

Differentiator

Problem solved

Functional benefit

Brands

• OPEN.COURSE: The 9-hole executive golf course.
• OPEN.PRACTISE
• RESTAURANT.9
• OPEN.COURSE
• OPEN.9 Online Shop
• OPEN.9 Golf Shop
• OPEN.9 Golf Akademie
• TrackMan Range

Products and services

• OPEN.COURSE 9-hole executive golf course designed by Thomas Himmel, with 4 Par-3 and 5 Par-4 holes, two lakes and multiple bunkers. Playable in roughly two hours, can be played as an 18-hole double round, and is suitable for all skill levels. Course rating CR 31.4 (Men Yellow), Slope 116. Targeted at recreational and serious individual golfers, corporate guests, and families in the Munich region.
• OPEN.PRACTISE Driving range and practice area covering 170m x 300m with 60+ teeing positions, including covered and heated hitting bays, plus putting greens, chipping greens, and bunker practice areas. Serves golfers of all skill levels who want to warm up, train, or work on short game.
• TrackMan Range High-tech practice facility powered by TrackMan radar technology for swing analysis, ball tracking, and data-driven practice, including virtual games and competition features. Available via day tickets (EUR 25), monthly subscriptions (EUR 49), and annual subscriptions (EUR 129 for OPEN.9 members, EUR 179 for guests), plus combined range + TrackMan packages. Targets golfers who want performance-based training.
• OPEN.9 Golf Akademie Golf instruction academy offering group courses (Platzreife from EUR 199), individual lessons, Flex Training modular concept, and season training packages. Delivered by PGA Fully Qualified and PGA Pro Assistant professionals. Targets beginners needing Platzreife certification, intermediate golfers seeking improvement, and serious players wanting structured coaching.
• Titleist Fitting Center Custom club fitting service using Titleist equipment, delivered by a Titleist Fitting Expert (PGA Fully Qualified Professional). Targets serious golfers seeking individually tailored clubs for optimal performance.
• Studio @ OPEN.9 Indoor studio combining golf training with fitness, personal training, and physiotherapy services as part of the PhysioLine Studio concept. Targets golfers seeking physical conditioning, injury rehabilitation, and cross-training.
• OPEN.9 Jugend (Youth Programs) Youth golf programs including Bambini training (from age 5), junior training, youth camps, Safari Swing family program, and youth teams with dedicated Jugendwart. Targets children, teens, and families introducing children to golf.
• Online Platzreife Online golf course licensing certification program enabling new golfers to obtain Platzreife (playing rights certification) through online coursework. Targets beginners who prefer self-paced, online learning before on-course practice.
• RESTAURANT.9 On-site restaurant with seasonal, regional, and vegetarian-vegan menu, daily open from 10:00. Hosts private celebrations, weddings, corporate events, Christmas parties, children's birthdays, and themed events such as Kriminal Dinner and Golf & Brunch. Table reservations via OpenTable. Targets golfers, RESTAURANT.9 diners, and corporate and private event clients.
• OPEN.9 Golf Shop (ProShop) Physical on-site ProShop offering golf bags, trolleys, clothing, balls, gloves, and accessories, with personal consultation. Targets members and guests of the golf facility purchasing golf equipment and apparel.
• OPEN.9 Online Shop Online retail shop (open9-onlineshop.de) for golf merchandise and gift vouchers, complementing the physical ProShop. Targets members, guests, and gift purchasers in Germany.
• Events & Firmenevents Event hosting service at RESTAURANT.9 and the golf facility covering corporate events, team-building, company golf days, private celebrations, weddings, Christmas parties, and children's birthdays. Distribution via direct sales and Event Inc. and Spacebase venue marketplaces. Targets corporate clients, event planners, and private celebration hosts.

Quantifiable outcome

• 9-hole course can be completed in significantly less time than 18-hole courses, enabling more rounds per day and accessibility for time-constrained professionals

Named customers4 records

Segments1 record

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

19 partnerships are on record, tiered core and minor.

• TitleistcoreTechnology or IntegrationTitleist is a key partner providing golf equipment and balls. OPEN.9 uses Titleist NXT Tour range balls for its driving range. The facility houses a Titleist Fitting Center for individual club fitting services.
• TrackMancoreTechnology or IntegrationTrackMan provides the technology for the TrackMan Range at OPEN.9, enabling data-driven practice and virtual golf games with shot tracking analytics.
• PGA Bayern (Professional Golfers Association Bavaria)coreStrategic or Co-development PartnerPGA Bayern is the professional golf association. OPEN.9 hosts PGA Bayern events including the Team Championship 2025. PGA professionals (PGA Fully Qualified, PGA Pro Assistant) are employed at the facility.
• Golf Club MargaracoreStrategic or Co-development PartnerGolf Club Margara in Piedmont, Italy is a partner golf club. OPEN.9 members receive preferential greenfee rates and 'Bed + Golf' accommodation packages. Features two 18-hole courses on a historic estate.
• Lärchenhof (Golf & Countryclub)minorStrategic or Co-development PartnerPartner hotel and golf facility near Kitzbühel, Austria. OPEN.9 members receive welcome goodie bags and preferential rates. Features 9-hole course and access to 18-hole Kaiserwinkl Golf Kössen-Lärchenhof.
• Erdinger WeißbräuminorOthersErdinger Weißbräu is a brewery partner of OPEN.9, providing beverages for the RESTAURANT.9 and events.
• U.S. Kids GolfminorOthersU.S. Kids Golf is a partner providing equipment for junior golfers, supporting the youth golf development program at OPEN.9.
• Kriminal DinnerminorGTM or Marketing PartnerThemed murder mystery dinner events hosted at OPEN.9's RESTAURANT.9 venue. Cross-promotional marketing partner with special 10% discount campaigns.
• Urban Sports ClubminorGTM or Marketing PartnerFitness and sports club membership partner allowing Urban Sports Club members to access OPEN.9 facilities.
• Wellpass (EGYM)minorGTM or Marketing PartnerCorporate fitness partner allowing Wellpass members to access OPEN.9 as part of their fitness membership.
• Strawberry TourminorGTM or Marketing PartnerOPEN.9 hosts Strawberry Tour tournament events, a regional golf tournament series, contributing to tournament programming and player engagement.
• Birdies für BildungminorGTM or Marketing PartnerCharitable golf initiative supporting education causes. OPEN.9 participates as a venue partner for Birdies für Bildung events.
• Golf Club EichenriedminorOthersNeighboring golf club partner offering reciprocal reduced greenfee rates for OPEN.9 members.
• Golf Club Steingaste (gc-gsteig.de)minorOthersPartner golf club offering reciprocal reduced greenfee rates for OPEN.9 members.
• Golf Resort Heilbronn (GCR)minorOthersPartner golf club offering reciprocal reduced greenfee rates for OPEN.9 members.
• Golfclub HolledauminorOthersPartner golf club offering reciprocal reduced greenfee rates for OPEN.9 members.
• Golfclub Wilder KaiserminorOthersPartner golf club in Austria offering reciprocal reduced greenfee rates for OPEN.9 members.
• VCG (Versicherungsschutz im Golf)minorOthersGolf insurance partner providing liability coverage for OPEN.9 members.
• HDI VersicherungminorOthersHDI insurance provides free liability insurance included with all OPEN.9 annual play rights, covering personal injury, property damage, errant golf balls (if perpetrator is known), and golf cart/trolley use on the premises.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Topgolf Germany: Tech-enabled entertainment-golf concept operating multi-level driving ranges in Germany; partial overlap via TrackMan-style technology and event-driven GTM, but a fundamentally broader entertainment model targeting casual consumers rather than traditional golfers.

Regional players

• Lärchenhof Hotel & Golfclub: Austrian 9-hole golf and leisure hotel near Kitzbühel; explicit OPEN.9 reciprocal partner with similar compact-course + hospitality model, but positioned as a destination/leisure venue in a different geography.
• Tegernseer Golf Club Bad Wiessee: Bavarian mountain-region 9-hole club (combined 18 hole playable); comparable compact course offering, but operating in a different geography (Tegernsee lake district) and a destination/tourism positioning versus OPEN.9's commuter-driven model.

Direct peers

• Münchener Golf Club: Established 18-hole private members' club in Taufkirchen (south of Munich); comparable premium-positioned golf club serving the Greater Munich market and competing for corporate and individual playright demand.
• Golf Club Margara: Explicit reciprocal partner of OPEN.9 in Piedmont, Italy with two 18-hole courses; comparable premium private club offering Bed+Golf packages to OPEN.9's member base, with near-identical target customer (corporate outings and serious amateur golfers).
• St. Eurach Land- und Golfclub: Upper Bavarian 18-hole private golf club; comparable member-based model in the same broader catchment, competing for tournament players and corporate outings.
• Golf Club Eichenried: Neighbouring traditional 18-hole members' club in the same Moosinning-Eichenried location; offers a more conventional championship product in the same catchment, directly competing for the same Munich-area golfers.
• Golfclub Schloss Elkofen: Bavarian members' golf club near Munich operating a similar mid-sized private-club format; competes for the same regional playright and corporate customer base with comparable pricing tiers.

Broad incumbents

• Golf-Resort Bad Griesbach (Hartl Resort): Large multi-course Bavarian golf resort with hotel, spa and multiple 18-hole courses; broader portfolio and stronger destination positioning, but overlaps with OPEN.9 on corporate events and tournament hosting.

Others

• TrackMan: Technology provider behind OPEN.9's TrackMan Range; not a competitor but a strategic partner enabling OPEN.9's practice and analytics offering, comparable in the broader TrackMan-powered indoor golf ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/open9eichenried
• LinkedInlinkedin.com/company/open-9-golf-eichenried-gmbh-co-kg
• Instagraminstagram.com/open.9_eichenried

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPEN.9 Golf Eichenried